Avocado Market Size and Share

Avocado Market Analysis by Mordor Intelligence
The avocado market size reached USD 18.5 billion in 2026 and is forecast to climb to USD 27.6 billion by 2031, reflecting a robust 8.3% CAGR. This growth is fueled by a rising consumer shift towards plant-based diets, an increase in ready-to-eat offerings in both retail and foodservice sectors, and strategic cold-chain investments that ensure fruit quality over extended supply routes[1]Source: United States Department of Agriculture Economic Research Service, “Fruit and Tree Nuts Data,” ERS.USDA.gov. Quick-service restaurants are increasingly featuring avocados on their menus, bolstered by traceability programs that command sustainability premiums and high-density orchard practices that boost yields. Controlled-atmosphere shipping safeguards producer margins while tariff reductions pave the way for new markets, particularly in Asia. The competitive landscape is characterized by moderate rivalry as vertically integrated leaders adeptly blend multi-origin sourcing with exclusive ripening networks, curbing the bargaining power of fragmented growers. Suppliers stand to gain by certifying organic produce, harnessing blockchain for traceability, or focusing on counter-seasonal exports to address supply voids in northern-hemisphere markets.
Key Report Takeaways
- By geography, North America led with a 35% of the avocado market size in 2025. The Asia-Pacific region is projected to expand at a 9.4% CAGR through 2031, the fastest among all regions.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Global Avocado Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising global consumer preference for healthy fats and plant-based diets | +2.1% | Global, with strongest uptake in North America, Europe, and urban Asia-Pacific | Medium term (2-4 years) |
| Strong growth of guacamole and ready-to-eat avocado products in foodservice and retail | +1.8% | North America, Europe, and emerging South American urban centers | Short term (≤ 2 years) |
| Expanding trade liberalization and lower tariffs among major importers | +1.4% | Asia-Pacific (China, Japan), Europe (EU-Peru FTA), and North America (USMCA) | Long term (≥ 4 years) |
| Continuous yield gains via high-density planting and drip irrigation | +1.2% | South America (Peru, Chile, Colombia), Mexico, and South Africa | Medium term (2-4 years) |
| Controlled-atmosphere maritime shipping extending shelf-life | +0.9% | Global, with highest adoption on Peru and Mexico-to-Europe routes | Medium term (2-4 years) |
| Blockchain-enabled origin traceability unlocking premium pricing | +0.6% | Europe, North America, and high-value Asia-Pacific markets (Japan, South Korea) | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising Global Consumer Preference for Healthy Fats and Plant-Based Diets
Avocados have transitioned from a niche produce to a daily staple, driven by an increased emphasis on wellness. In 2024, the United States' per-capita avocado consumption exceeded 9 pounds, driven by the growing popularity of the fruit among millennials and Generation Z in ketogenic and Mediterranean diets. Germany and the United Kingdom led Europe in a surge of demand, both reporting double-digit increases in imports. This uptick was largely due to vegan meal kits highlighting avocados as a substitute for mayonnaise and butter. Meanwhile, in China, urban centers adopted the Western trend, spurred by social media influencers championing avocado toast. With health considerations now central to purchasing decisions, avocado demand remains steady even amidst economic downturns. Thus, the avocado market's growth aligns more with wellness trends than with traditional commodity cycles.
Strong Growth of Guacamole and Ready-to-Eat Avocado Products in Foodservice and Retail
Quick-service restaurants have popularized avocado by incorporating it into burritos, burgers, and breakfast sandwiches. In 2024, Chipotle Mexican Grill, under multi-year contracts, sourced over 130 million pounds of avocado, ensuring stable income for growers. Subway's introduction of spreadable avocado at 20,000 United States outlets spurred an additional demand of 15 million pounds. Meanwhile, McDonald's European pilots hint at wider rollouts. Retailers now offer vacuum-sealed avocado halves and single-serve guacamole cups, boasting a 21-day freshness. This innovation not only curbs household waste but also transforms occasional users into regular buyers. These moves expand avocado's appeal beyond the classic guacamole dip, steering the market towards consistent, repeat purchases of these items.
Expanding Trade Liberalization and Lower Tariffs Among Major Importers
High-growth destinations have seen historic barriers dismantled due to tariff rollbacks. The United States-Mexico-Canada Agreement solidified Mexico's 85% share of the United States' imports by eliminating remaining duties, ensuring a seamless supply chain. Meanwhile, the European Union-Peru Free Trade Agreement is projected to eliminate tariffs by 2024, positioning Peru to capture 35% of the European Union's avocado imports. In a significant move, China approved the entry of Mexican Hass avocados in 2024 after finalizing phytosanitary protocols. This decision not only broadened Mexico's market access but also marked a shift in a territory previously dominated by Chile. With lowered tariffs compressing landed costs, exporters are reinvesting these savings in cold-chain infrastructure, paving the way to previously distant markets. As a testament to the benefits of such tariff eliminations, Colombia witnessed a 60-70% increase in exports to Japan in 2024.
Continuous Yield Gains via High-Density Planting and Drip Irrigation
By adopting systems with 400 to 600 trees per hectare, producers are boosting output without expanding acreage. These systems deliver harvestable fruit in the third year and increase mature yields by 25%. In Peru, most orchards have switched to drip irrigation, resulting in a 40% reduction in water use and enhanced caliber consistency. Chile's use of soil-moisture sensors has resulted in an 18% reduction in input costs, enabling the maintenance of steady yields in 2024, even during a prolonged drought. In Mexico, fertigation programs have cut fertilizer waste by 22% and reduced production costs by USD 0.08 per kilogram. These innovations not only safeguard grower margins but also cater to the rising demand in the avocado market.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Climate variability and intensified drought risk in key producing zones | -1.6% | Mexico (Michoacán), California, Peru (Ica, La Libertad), Chile (Valparaíso) | Short term (≤ 2 years) |
| Volatile ocean-freight costs compressing exporter margins | -1.1% | Global, with the highest exposure on South America-to-Europe and South America-to-Asia-Pacific routes | Short term (≤ 2 years) |
| Heightened deforestation scrutiny that may trigger stricter import rules | -0.8% | Europe , North America (NGO campaigns), and the emerging in Asia-Pacific | Long term (≥ 4 years) |
| Farm-labor shortages and rising wages inflating production costs | -0.7% | Mexico, Chile, Peru, South Africa, and California | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Heightened Deforestation Scrutiny that may Trigger Stricter Import Rules
Starting in December 2025, the European Union's Deforestation Regulation requires chain-of-custody proof for all imports[2]Source: European Commission, “European Union Deforestation Regulation,” ec.europa.eu. Buyers in North America are increasingly adopting similar voluntary standards due to growing pressure from consumer advocates. Exporters that fail to implement geospatial audits face a significant risk of being excluded from the market. Rising compliance costs are likely to create challenges for small cooperatives, potentially forcing them out of the market. This situation could drive further consolidation in the avocado industry, as larger players absorb smaller entities that struggle to meet the new requirements.
Farm-Labor Shortages and Rising Wages Inflating Production Costs
Labor supply tightened as rural migration declined. In the 2024 harvest season, Chile and Peru reported a 15% wage increase to address labor shortages. Mexican growers increased wages to retain pickers during overlapping strawberry harvests. California operations faced challenges due to competition from higher-paying almond orchards. Mechanization options remain limited because fruits bruise easily, which continues to make labor a critical cost driver in the avocado market.
Geography Analysis
North America held 35% of the avocado market share in 2025, largely due to its geographical advantages. Orchards in Michoacán can deliver fruit to distribution centers in Texas within 48 hours, outpacing maritime shipments from South America by over a week. The United States-Mexico-Canada Agreement, with zero tariffs, reduces landed costs. Controlled-ripening warehouses situated near Chicago and New York City ensure retail chains receive consistently high-quality produce. Canada, though starting from a smaller base, is witnessing nearly double-digit growth, fueled by an increasing immigrant population that is incorporating avocados into their traditional dishes.
Asia-Pacific is the fastest-growing regional segment, projected to post a 9.4% CAGR through 2031. In 2024, imports into China rose significantly, driven by e-commerce platforms bundling avocados with cooking tutorials and other related content. Japan followed with notable imports, supported by the rollouts of convenience stores and innovations related to sushi. These factors establish Asia-Pacific as a key growth area for the avocado market.
South America serves as the main counter-seasonal supplier for Europe and Asia. In 2024, Peru exported significant volumes after the lifting of drip-irrigation subsidies, which increased yields during droughts[3]Source: Government of Peru Ministry of Agriculture, “Peru Avocado Export Data 2024,” Gob.pe. Chile managed to export substantial quantities despite facing water stress. They achieved this by shifting production to cooler coastal valleys that retained moisture, enabling exporters to command higher prices for larger fruit sizes. Meanwhile, Colombia's newer orchards, now at full productivity, contributed additional volumes, marking a shift from their traditional coffee revenue.
Spain and the Netherlands predominantly influence Europe's market share. In 2024, Spanish farms in Andalusia produced significant quantities, meeting local summer demand and reducing the need for imports. The port of Rotterdam handled large volumes, re-exporting a notable portion within just 36 hours, supported by advanced ripening centers. Moving forward, exporters with blockchain or satellite proof of forest-free orchards will have an edge under the European Union's deforestation mandate.
While the Middle East and Africa hold significant growth potential. In 2024, Kenya exported notable quantities to the European Union and the UAE, capitalizing on two annual harvests made possible by bimodal rainfall. South Africa, emphasizing premium certified fruits, achieved a price premium through organic and Fairtrade certifications. Meanwhile, Israel, leveraging its expertise in drip irrigation, maintains robust yields in its arid regions and caters to both domestic and select European markets.

Competitive Landscape
Moderate competitive intensity characterizes the market, with vertically integrated leaders seamlessly blending multi-country orchards, packing facilities, and ripening centers to align with customer delivery windows. In the third quarter of 2024, Mission Produce reported revenue of USD 324.0 million. Additionally, the company expanded its Oxnard warehouse by 120,000 square feet to enhance its controlled-atmosphere capacity, which is anticipated to meet the rising demand. Major firms, through direct contracts with ocean carriers, secure controlled-atmosphere shipping, ensuring predictable freight pricing and optimal fruit ripeness upon arrival. In contrast, smaller cooperatives in regions such as Kenya and Colombia face the potential for marginalization, as they lack the capital to implement blockchain traceability or meet the rising costs of wages.
Technology adoption stands out as the key differentiator in the industry. For instance, pilots by IBM Food Trust achieved a notable 7% premium in European supermarkets as shoppers engaged with QR codes for orchard data. Furthermore, precision-agriculture start-ups utilize satellite imagery in irrigation models, achieving a reduction in water use and forecasting harvest volumes with 90% accuracy. This capability allows integrated packers to secure retail promotions months in advance. A surge in mergers, joint ventures, and partnerships is anticipated as mid-tier exporters aim to share cold-chain infrastructure and negotiate collective freight contracts to navigate rate fluctuations.
Recent Industry Developments
- April 2025: The Avocado Producers & Exporting Packers Association of Mexico (APEAM) reaffirmed its commitment to advancing global avocado trade by expanding market access, improving export protocols, and fostering partnerships to meet rising demand. The association emphasized efforts to optimize phytosanitary procedures and diversify markets, particularly in Asia and Europe, to sustain Mexico's leadership in the global avocado supply chain.
- March 2025: Avocados Australia has received approximately USD 135,200 (A$200,000) through the ASEAN-Australia Centre's 2024/25 grants program. This funding will support a new two-year program of trade promotions and culinary engagement in key Southeast Asian markets. The initiative aims to boost Australian avocado export activities and strengthen regional trade ties.
- January 2025: Westfalia Fruit, a global leader in the avocado industry, has acquired Syros, a Belgian manufacturer of avocado products serving the European food, service, and retail sectors.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study treats the avocado market as the total annual value of fresh and minimally processed avocados (pulp, guacamole, oil) traded at wholesale and retail levels across all producing and importing regions. According to Mordor Intelligence, estimates cover production, domestic consumption, cross-border trade, and prevailing average selling prices converted to constant 2024 US dollars.
Scope exclusion: wild-harvested fruit that never enters organized supply chains is not counted.
Segmentation Overview
- By Geography
- North America
- United States
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Mexico
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- United States
- Europe
- Morocco
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Spain
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Netherlands
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Russia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Morocco
- Asia-Pacific
- India
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Philippines
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- China
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Indonesia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- India
- South America
- Brazil
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Colombia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Chile
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Peru
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Brazil
- Africa
- South Africa
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Kenya
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- South Africa
- Middle East
- United Arab Emirates
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Saudi Arabia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- United Arab Emirates
- North America
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts interviewed growers, packers, importers, and major retail produce buyers across North America, Latin America, Europe, and Asia. Conversations and short surveys clarified average pack-out rates, typical price premiums for organic lots, seasonality of contracted volumes, and expected orchard expansion, which in turn validated secondary data and filled in regional gaps.
Desk Research
We began with national agriculture statistics such as USDA ERS, Mexico's SIAP, and Eurostat, which provide planted acreage, yield, and shipment data. Trade flows were reconstructed from UN Comtrade and Volza shipment manifests, while farm-gate and wholesale price trends came from the Hass Avocado Board and FAO FAOSTAT. Company filings, press releases, and customs tariffs helped us sense-check margins and export incentives.
Paid repositories (D&B Hoovers for producer financials and Dow Jones Factiva for historical news) supplied context on investment cycles, weather shocks, and biosecurity events. These sources anchor baseline volumes before we move to model building; many additional public records were referenced for cross-checks, though not listed here exhaustively.
Market-Sizing & Forecasting
A top-down construct that starts with harvested tonnage and trade balances was applied. Then, supplier roll-ups of sampled export invoices and channel checks gave bottom-up reasonableness tests. Key variables feeding the model include bearing acreage, average yield per hectare, per-capita avocado intake, real disposable income, and five-year average farm-gate prices. Where official data lagged, we interpolated missing points using three-year moving averages before anchoring to the latest season's actuals. Forecasts use multivariate regression blended with scenario analysis; demand is linked to income growth and health-food adoption indices, whereas supply projections hinge on new orchard maturation curves and water-availability outlooks. Expert consensus kept extreme weather or phytosanitary disruption scenarios within realistic bounds.
Data Validation & Update Cycle
Outputs are run through variance filters that flag any ten percent deviation from historic price-volume elasticities, and anomalies are reviewed by a second analyst layer before release. Our reports refresh annually, with interim revisions triggered by material events such as El Niño impacts or phytosanitary bans, ensuring clients always receive an up-to-date baseline.
Why Mordor's Avocado Baseline Earns Decision-Maker Confidence
Published values often differ because firms choose dissimilar product mixes, pricing points, and currency bases, and because refresh cadences vary. We acknowledge these realities upfront so users understand why charts sometimes seem contradictory.
Key gap drivers include whether processed derivatives are bundled with fresh fruit, currency conversion timing, and how shadow imports are treated. Mordor reports the full farm-to-retail chain and updates the model each year, while others may rely on shorter historical runs or single-currency snapshots that magnify exchange-rate swings.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 19.56 B | Mordor Intelligence | - |
| USD 17.36 B | Global Consultancy A | Excludes value-added products and uses factory-gate pricing only |
| USD 19.80 B | Industry Publisher B | Includes select specialty oils and applies mixed 2023-24 exchange rates |
In short, by tying every figure to transparent acreage, trade, and price levers, and by revisiting those levers each season, Mordor delivers a balanced, defensible view that practitioners can replicate and stress-test with minimal extra effort.
Key Questions Answered in the Report
What is the current value of the avocado market and how fast is it growing?
The avocado market size reached USD 18.5 billion in 2026 and is projected to grow at an 8.3% compound annual rate to USD 27.6 billion by 2031.
Which region commands the largest demand for avocados?
North America leads with a 35% share, supported by strong United States consumption and close proximity to Mexican orchards.
Which region is expanding fastest in avocado consumption?
Asia-Pacific is the fastest, expected to rise at a 9.4% compound annual growth rate through 2031 as China and Japan accelerate imports.
How are controlled-atmosphere containers impacting avocado trade?
They extend shelf life by up to 21 days, enabling exporters to reach distant markets such as East Asia without compromising fruit quality.


