Gin Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Global Gin Market Trends and Insights

Premiumization trend boosts demand for craft and small-batch gin

Small-batch distilleries are achieving premium pricing by positioning gin as a product that reflects its place of origin rather than a standardized neutral grain spirit. Suntory has announced a significant investment to expand Yamazaki’s gin production, targeting international markets where Japanese botanical flavor profiles command higher prices compared to traditional London Dry styles. Similarly, Pernod Ricard has increased operations at its Miltonduff distillery in Scotland to enhance gin production, focusing on super-premium offerings to offset declining volumes in the mainstream vodka category. In the United States, Middle West Spirits has expanded its production capacity and is utilizing direct-to-consumer channels to improve profit margins by retaining more value rather than sharing it with distributors. Meanwhile, Argentina’s craft gin industry has experienced rapid growth, with a notable increase in both the number of brands and consumption. Producers in Argentina are leveraging unique native botanicals, such as yerba mate, to differentiate themselves in global competitions. Additionally, Victorian distillers have emerged as significant contributors to this trend, accounting for 60.1% of the region's spirits export value through gin. This highlights the substantial economic impact of craft spirits in global markets.

Rising cocktail culture increases gin usage in bars and homes

Martini consumption in London's leading bars has grown notably in recent years, reflecting a shift from the traditional preference for vodka and strengthening Tanqueray's position in the on-trade channel relative to Bombay Sapphire. This resurgence, as noted by The Economist, is driven by innovative bartenders experimenting with variations such as dirty, Gibson, and espresso styles, redefining the Martini as a versatile and creative cocktail rather than a fixed recipe. Additionally, the introduction of smaller “mini-Martini” servings has gained traction in both the United States and the United Kingdom, enabling consumers to explore a wider variety of flavors while maintaining a balanced drinking experience. At the same time, the trend of at-home cocktail preparation, which gained prominence during pandemic lockdowns, continues to expand, supported by e-commerce platforms offering premium tonic waters and garnish kits. In Italy, the retail channel remains a key driver of gin sales, with online purchases steadily increasing. Similarly, growing online interest in gin in Thailand aligns with Bangkok's rise as a vibrant cocktail-tourism hub, featuring both locally distilled spirits and imported London Dry gins. Meanwhile, Spain's strong tourism industry, with an anticipated 95 million visitors in 2024, serves as a significant growth driver for on-premise gin sales ^{[2]Source: U.S. Department of Agriculture, “Spain Hospitality Sector Update 2024,” fas.usda.gov}.

Innovation in botanicals creates distinctive flavour profiles and consumer excitement

Craft distilleries are utilizing native botanicals to bypass multinational distribution networks and establish retail presence through authentic, origin-focused narratives. In Argentina, Príncipe de los Apóstoles gained international recognition at a prominent global spirits competition by highlighting the unique flavors of Patagonian juniper and pink grapefruit. Similarly, Bosque received acclaim in London for its blend of calafate berry and Andean mint. In Chile, Gin Elemental enhanced its premium positioning by incorporating botanicals from the Atacama Desert, leveraging terroir to justify higher retail prices compared to traditional imported gins. In Japan, Ki No Bi distillery expanded its production capacity to meet growing European demand for its distinctive profiles infused with yuzu, sansho pepper, and hinoki wood, setting it apart from conventional offerings. Australia’s Four Pillars introduced its Bloody Shiraz variant, which integrates whole grapes, achieved carbon-neutral certification, and attracted an increasing number of visitors engaging with the brand experience. Additionally, Pernod Ricard’s investment in Brazil’s Amázzoni Gin, featuring Amazonian botanicals such as jambu and cumaru, underscores a broader trend of targeting urban consumers who prioritize authenticity and provenance as key factors influencing value perception.

Low-ABV and alcohol-free gin appeal to mindful drinkers

Diageo's acquisition of Ritual Zero Proof in September 2024, the leading non-alcoholic spirit brand in the United States, highlights the growing recognition among industry players that abstinence occasions now represent structural demand rather than a niche preference. The United States non-alcoholic spirits market experienced a 31% CAGR over the past five years, driven by consumers participating in initiatives like Dry January and extending their moderation habits beyond the campaign month. In 2024, Beefeater introduced a 0.0% ABV variant, replicating its botanical profile through vacuum distillation, which preserves juniper and citrus notes without ethanol. In Germany, a Hamburg court ruling in July 2025 determined that alcohol-free alternatives cannot use protected spirit names, requiring brands to adopt terms such as "botanical spirit," which has fragmented category recognition. Additionally, the United Kingdom's Advertising Standards Authority issued guidance in May 2024 mandating that non-alcoholic gin advertisements avoid implying health benefits, restricting marketing to focus on taste and occasion messaging. In Australia, the National Health and Medical Research Council recommends a maximum of ten standard drinks per week. This has led retailers to stock low-ABV gins at 20% ABV, compared to the traditional 40%, catering to health-conscious consumers who prefer reduced alcohol consumption over complete abstinence ^{[1]Source: National Health and Medical Research Council, "Australian guidelines to reduce health risks from drinking alcohol," nhmrc.gov.au}.

Health concerns about alcohol reduce per-capita spirit consumption

The United States Surgeon General has issued an advisory linking alcohol consumption to cancer-related deaths, alongside a proposal to implement mandatory warning labels. This approach has previously demonstrated effectiveness in reducing tobacco use. Ireland is poised to become the first country to mandate explicit cancer warnings on alcoholic beverages, a measure that industry groups predict may lead to reduced sales volumes due to diminished visibility on retail shelves. In the United Kingdom, an increase in alcohol-related fatalities has prompted the Chief Medical Officer to strengthen national guidelines on responsible drinking, encouraging on-trade establishments to incorporate these recommendations into their menus. The country’s gin category has experienced a significant decline, influenced by economic challenges and shifting public health narratives that increasingly frame spirits as occasional indulgences rather than regular purchases. On a global scale, the World Health Organization continues to highlight the substantial health and social costs of alcohol consumption, advocating moderation as a critical element of preventive healthcare and long-term well-being ^{[3]Source: World Health Organization, “Alcohol,” who.int}.

Stringent advertising restrictions limit promotional options

Washington, D.C. has introduced restrictions on issuing new distillery licenses in areas with a high concentration of producers. These measures include requiring community agreements for distillery pubs and limiting vertical integration, which collectively extend pre-production timelines and significantly increase legal and consulting costs. Under the United States Federal Alcohol Administration Act, producers of gin made through continuous distillation must disclose the proportion of neutral spirits on their labels. However, smaller micro-distilleries using pot stills are exempt from this requirement, creating a compliance framework that inadvertently benefits small-scale craft producers over larger industrial blenders. In the United Kingdom, obtaining a distillery license requires securing planning permission, completing environmental impact assessments, and receiving local authority approval. This process is lengthy and capital-intensive, often discouraging entrepreneurs without substantial financial resources. In Australia, the excise duty on spirits imposes a significant cost burden per bottle, even before accounting for production and distribution expenses. This creates a competitive advantage for larger operators with advanced hedging and financing capabilities. In India, under the India and United Kingdom Free Trade Agreement, duties on gin imports from the United Kingdom are being gradually reduced. However, the fragmented state-level licensing structure in India remains a challenge. Individual jurisdictions often require separate authorizations for production, bottling, and retail, further delaying overall market entry timelines.

Segment Analysis

By Product Type: Old Tom Revival Challenges London Dry Hegemony

London Dry Gin is projected to account for 52.02% of the market share in 2025, driven by the extensive global distribution networks of brands such as Tanqueray, Bombay Sapphire, and Beefeater. However, Old Tom Gin is expected to grow at a compound annual growth rate (CAGR) of 5.12% through 2031, as craft bartenders increasingly incorporate its sweetened profile into pre-Prohibition cocktail recipes. The resurgence of Old Tom Gin is closely tied to the revival of historical cocktail culture. Bartenders in cities like New York, London, and Sydney are now offering drinks such as the Martinez and Tom Collins, which highlight the style's malt-forward sweetness. This has created a niche market largely overlooked by mass producers. Old Tom Gin occupies a distinct position within the premium gin market, supported by a limited number of brands globally. This category is predominantly utilized by craft distilleries seeking differentiation from competitors and avoiding the intense price competition prevalent in the London Dry Gin segment.

Plymouth Gin, for example, benefits from its Protected Geographic Indication (PGI) status, which limits its production to the city of Plymouth in England. This exclusivity appeals to consumers who prioritize authenticity and heritage, allowing the brand to command a premium price compared to standard London Dry Gins. However, its sales volume remains constrained due to its single-distillery production model, which inherently limits scalability. Other gin varieties, including Navy Strength Gin, Sloe Gin, and regional types like genever, represent the remaining segments of the market. Among these, Navy Strength Gin has gained notable popularity, particularly among cocktail enthusiasts who value its higher alcohol content. This elevated alcohol content enhances the flavor profile of cocktails such as the Martini, providing a more robust and intense experience. These niche gin varieties continue to attract a dedicated consumer base, contributing to the overall diversity and growth of the gin market.

Note: Segment shares of all individual segments available upon report purchase

By End User: Women Segment Outpaces Men Despite Lower Baseline

Men are projected to account for 70.72% of the total consumption in 2025, a figure influenced by historical preferences for spirits and higher per-capita intake among this demographic. On the other hand, women's consumption is anticipated to grow at a compound annual growth rate (CAGR) of 5.51% through 2031. This growth is supported by brands reformulating their products to include lower-alcohol-by-volume (ABV) options and floral botanicals, which research has identified as aligning with female taste preferences. For instance, Diageo's Tanqueray Flor de Sevilla, a blood-orange variant introduced in 2018 and planned for global expansion by 2024, specifically targets women. The product's packaging emphasizes Mediterranean aesthetics rather than traditional naval imagery, a strategy that has successfully increased female trial rates by 35% in the United Kingdom's off-trade channels.

Men's consumption, meanwhile, is primarily concentrated in on-trade venues, where the culture of Martini consumption and experimentation with craft cocktails continues to encourage frequent visits. However, health campaigns aimed at male drinkers, who account for 68% of alcohol-related deaths in the United Kingdom, present challenges that could lead to a decline in per-capita intake. These campaigns are designed to raise awareness about the health risks associated with excessive alcohol consumption, potentially influencing drinking habits within this demographic.

By Category: Premium Gains Share as Mass Defends Volume

Mass gin is projected to account for 55.13% of the market value in 2025, led by well-established brands such as Gordon's, Gilbey's, and Ginebra San Miguel. These brands rely on supermarket promotions and the use of plastic-bottle packaging to maintain their sales volumes in price-sensitive markets, including the Philippines and South Africa. By adopting these strategies, they aim to remain competitive and cater to consumers who prioritize affordability without compromising on accessibility.

Premium gin, on the other hand, is expected to grow at a compound annual growth rate (CAGR) of 5.78% through 2031. This growth is primarily driven by craft distilleries that bypass traditional distributor margins by utilizing direct-to-consumer sales channels and promoting distillery tourism. These approaches enable premium gin brands to achieve gross profit margins of 60%, significantly higher than the 35% margins typically seen for mass-market brands. In response to this trend, mass-market brands are introducing flavored line extensions priced 10% to 15% higher than their core offerings. For instance, Pernod Ricard launched Beefeater Pink Grapefruit to attract consumers transitioning from ready-to-drink alcoholic beverages, commonly referred to as alcopops, while ensuring that sales of its London Dry gin remain unaffected. However, mass brands are facing increasing pressure on their profit margins as retailers demand deeper discounts to counteract declining sales volumes driven by health-conscious consumer behavior. To address this challenge, companies like Diageo are reallocating their marketing budgets from traditional broadcast advertising to experiential marketing activities, which help maintain a premium perception of their brands.

By Distribution Channel: On-Trade Recovery Outpaces Off-Trade Maturity

Off-trade channels are projected to account for 59.91% of the market value in 2025, driven by pandemic-era at-home consumption trends and supermarket promotions, which increased the United Kingdom's off-trade volume share to 83% by 2024. On-trade venues are expected to grow at a CAGR of 5.01% through 2031, supported by the resurgence of Martini and the popularity of experiential cocktail bars, which are reversing work-from-home consumption patterns. Within the on-trade segment, Tanqueray holds a 24% share compared to 17% for Bombay Sapphire.

Specialty liquor stores within the off-trade segment benefit from knowledgeable staff who convert casual browsers into premium buyers. Independent retailers leverage this dynamic to secure exclusive allocations from craft distilleries, which are not available in supermarket chains. Other off-trade channels, including e-commerce, convenience stores, and duty-free outlets, capture the remaining share. E-commerce, in particular, is growing at an annual rate of 10% in Italy, driven by platforms such as Amazon and Drizly, which offer next-day delivery and subscription-based models.

Geography Analysis

Europe is projected to dominate the gin market, accounting for 44.01% of the revenue in 2025. This leadership is supported by the United Kingdom's production of 68 million bottles, despite a 29% decline since 2020. Key contributors include Spain's vibrant gin-and-tonic bar culture and the increasing number of craft distilleries in Germany. Significant investments, such as Pernod Ricard's EUR 25 million expansion of the Miltonduff distillery and Diageo's planned distribution transformation in France by July 2024, which involves recovering Tanqueray and Gordon's from the Moët Hennessy Diageo (MHD) joint venture, highlight the commitment of major players to maintain their market share against craft competitors. Additionally, the Netherlands and Belgium are leveraging their genever heritage to position gin as a modern evolution of traditional juniper spirits, attracting tourists through distillery museums and tasting rooms. On the other hand, Poland and Sweden face challenges from Nordic alcohol monopolies, which restrict retail distribution and enforce minimum pricing. However, premium gins are gaining popularity in on-trade venues, where bartender advocacy helps circumvent state-controlled retail limitations.

The Asia-Pacific region is anticipated to be the fastest-growing segment, with a compound annual growth rate (CAGR) of 5.94% through 2031. China’s gin market is expected to experience robust growth, while Singapore has demonstrated steady performance in recent years. The Philippines remains the largest global market for gin. The Free Trade Agreement between India and the United Kingdom is projected to significantly reduce import tariffs in the coming years, enhancing the presence of British gin brands in India and driving the premium segment’s growth across major cities. In Australia, Asahi Group Holdings has expanded its premium spirits portfolio through the acquisition of Never Never Distillery, while Four Pillars Distillery continues to attract a significant number of visitors annually and has achieved carbon-neutral certification. This reflects the growing focus on sustainability within the spirits industry.

North America, South America, and the Middle East and Africa collectively represent the remaining regional market share, with South America showing particularly strong growth in the craft gin category. The region’s momentum is driven by a rapidly expanding distillery base and increasing consumer demand for premium and locally inspired products. In Brazil, the growing craft spirits movement is leading to higher production volumes and a shift toward premium pricing as consumers prioritize quality and authenticity. Argentina is also experiencing a rise in brand launches and consumption, supported by the use of unique native botanicals such as yerba mate and Patagonian juniper. These distinctive ingredients have gained international recognition, boosting the export appeal of locally produced gin.