Gin Market Size - Industry Report On Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Gin Market Report is Segmented by Product Type (London Dry Gin, Plymouth Gin, Old Tom Gin, and Other Product Types), End User (Men and Women), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

Gin Market Size and Share

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Gin Market Analysis by Mordor Intelligence

The gin market size is estimated at USD 23.43 billion in 2025 and is projected to reach USD 29.48 billion by 2030, growing at a 4.7% CAGR. Premiumization, craft innovation, and the rising popularity of botanical‐rich expressions enable the category to outpace several other distilled spirits even as overall alcohol volumes normalize in mature economies. Botanical experimentation and flavor diversification help producers capture new drinking occasions. Europe retains dominance through entrenched gin cultures in the UK, Germany, and the Netherlands, yet Asia-Pacific delivers the fastest growth as cocktail culture spreads across urban centers. Trade liberalization, notably the UK–India agreement cutting tariffs in scheduled steps, further widens export possibilities for premium labels. Consolidation among multinationals continues, although independent craft distillers seize share through provenance storytelling and direct-to-consumer models. Persistent regulatory complexity, health consciousness, and cost inflation temper gains but have not derailed the overall upward trajectory of the global gin market.

Key Report Takeaways

  • By product type, London Dry held 51.66% of the gin market share in 2024, whereas the Old Tom Gin segment is forecast to expand at a 5.02% CAGR to 2030.
  • By end user, men accounted for 70.25% of 2024 consumption, while women represent the fastest‐growing demographic at a 5.48% CAGR through 2030.
  • By category, mass-market labels commanded 54.46% of the gin market size in 2024, but premium gin is projected to grow at 5.76% CAGR over 2025-2030.
  • By distribution channel, off-trade captured 58.77% revenue in 2024; on-trade is rebounding the quickest with a 4.96% CAGR through 2030.
  • By geography, Europe led with 43.58% of global consumption in 2024, while Asia-Pacific shows the highest 5.92% CAGR outlook.

Segment Analysis

By Product Type: London Dry Dominance Faces Innovation Challenge

London Dry Gin held a 51.66% slice of gin market share in 2024, underlining its benchmark status for juniper-forward character. Old Tom Gin is anticipated to contribute significantly to the gin market, with a projected CAGR of 5.02% through 2030. Its distinctive flavor profile enhances the complexity of drink bases, thereby increasing their market appeal. Craft houses exploit regulatory flexibility to layer native ingredients, creating provenance stories that resonate with premium seekers. Old Tom plays to niche cocktail heritage segments, sustaining steady albeit modest gains. 

MGP Ingredients, a large contract distiller, illustrates scalable versatility by tailoring neutral spirit redistillation to bespoke botanical briefs for brand owners. Retailers position flavor-forward gins on discovery end-caps, advancing cross-sell with complementary tonics and bitters. As consumer palates mature, London Dry must refresh through single-estate juniper or vintage concepts to retain relevance in the evolving gin market. Demand for specialty gins snowballs in export corridors where local botanicals offer differentiation. Australian distillers harness native finger lime and lemon myrtle, translating terroir into unique aromatic signatures prized by Asian cocktail bars. EU rules mandate juniper dominance but do not cap additional botanicals, facilitating creative freedom without eroding category identity 

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Note: Segment shares of all individual segments available upon report purchase

By End User: Male Dominance Yields to Female Growth

Men represented 70.25% of total gin servings in 2024, yet women deliver 5.48% CAGR and are pivotal to incremental volume by 2030. Flavored variants lower entry barriers, and cocktail culture creates inclusive occasions at rooftop bars, festivals, and home mixology nights. Premium glass designs and pastel colorways appeal to this demographic. Social platforms amplify cocktail aesthetics, often featuring garnished gin and tonics as aspirational lifestyle content. Brands pivot marketing from “gentlemen’s club” imagery to gender-neutral storytelling that prioritizes craftsmanship and sustainability.

Education initiatives such as virtual tastings demystify botanicals and empower home experimentation, raising retention rates. Social media communities, mixology tutorials, and influencer-led campaigns are helping normalize gin consumption beyond traditional male-dominated settings. Craft distilleries extend relationships with limited “club” releases targeted at engaged female audiences. Over time, closing the consumption gap will broaden the addressable base of the gin market, cushioning it against cyclical downturns in other consumer segments.

By Distribution Channel: Off-Trade Leadership Meets On-Trade Recovery

In 2024, off-trade outlets, spanning specialty liquor stores, commanded a dominant 58.77% share of revenues, driven by stay-at-home trends and competitive pricing. Meanwhile, the on-trade sector is witnessing a resurgence, with forecasts predicting a 4.96% CAGR, fueled by bars reinvesting in cocktail programs and experiential offerings. Specialty liquor stores, positioned at a strategic crossroads, are curating premium sets that yield higher margins. In Spanish beach resorts, anticipating record visitor nights, bar operators are spotlighting both local and imported gins in their seasonal signature serves.

Relaxed e-commerce regulations in several U.S. states have paved the way for direct-to-consumer shipments. This not only enhances convenience but also allows producers to weave their narratives, bolstering customer loyalty. Given that shopper journeys frequently traverse online research, off-trade purchases, and on-trade trials, adopting an omnichannel strategy becomes paramount—this approach significantly broadens the gin market's reach.

Gin Market: Market Share by Distribution Channel
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By Category: Premium Acceleration Challenges Mass Market

Mass-market labels still deliver 54.46% of 2024 turnover, but premium SKUs will expand at 5.76% CAGR, amplifying category value even if aggregate liters grow modestly. This shift reflects evolving consumer preferences toward craftsmanship, authenticity, and experiential drinking. In the gin market, premiumization translates to higher botanical loads, micro-batch distillation, and compelling origin stories..

Craft players benefit most, but multinationals also premiumize via small-batch sub-lines and stave-less barrel finishes that justify higher tickets. Price-tier blurring occurs as premium cues trickle into mainstream ranges, diluting the mass market’s price advantage. Supply chain stress on botanicals such as orris root pushes input costs up, yet premium positioning supports pass-through to consumers. Over the next five years, the gin market trajectory depends less on absolute liter growth and more on the value uplift triggered by sustained premium demand.

Geography Analysis

Europe controls 43.58% of global market, cemented by centuries-old distilling heritage and robust cocktail cultures. The UK, Germany, and the Netherlands remain category anchors; German consumers increasingly gravitate towards regional craft brands, an area where botanical experimentation matches local culinary trends. Ongoing reduction of Indian tariffs under the UK–India pact enhances export headroom, promising incremental value for the European gin market over the coming decade.

Asia-Pacific delivers the strongest 5.92% CAGR through 2030 as urban affluence and mixology enthusiasm flourish. Hong Kong spirits sales surpassed pre-COVID benchmarks, reflecting pent-up demand for premium cocktails. Southeast Asian metropolises such as Bangkok and Manila are adding specialty gin bars that feature Australian, Japanese, and local craft labels, further diversifying the regional gin market.

North America boasts a mature base, yet remains a hotbed for innovation. The region's well-established market infrastructure, coupled with high consumer spending power, supports the consistent introduction of new products and trends. Additionally, the growing demand for craft spirits and premium offerings continues to drive innovation in the market. Meanwhile, South America showcases emerging trends: Brazil is experiencing a cocktail renaissance, and Argentina is pushing for premiumization, both leading to a modest uptick in imports of London Dry. The Middle East remains constrained by alcohol controls, yet duty-free boutiques in the UAE sell high-ticket gins to expatriates and tourists. African momentum is nascent but visible in South Africa and Nigeria, where urban millennials explore imported and local craft labels, indicating future feeders into the global gin market.

Gin Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The gin market exhibits a moderately consolidated competitive structure. Every company adheres to its business strategy to capture the largest possible market share. The major players operating in the market include Bacardi Limited, Davide Campari-Milano N.V., Diageo plc, Suntory Holdings Ltd., and Pernod Ricard S.A. The significant players continuously focus on product innovation with the launch of premium gins to capture consumer interest. These companies are increasing their investments in research and development, social media marketing, and expanding their geographical presence to maintain their position in the market.

Global giants Diageo, Pernod Ricard, and William Grant and Sons dominate the spirits landscape, harnessing distilling assets and hefty marketing budgets across multiple countries. Pernod Ricard's Beefeater gin continues to thrive, highlighting the resilience of its flagship brands. Meanwhile, William Grant's Hendrick's gin bolsters its premium status with exclusive "Cabinet of Curiosities" editions, emphasizing its rarity.

Acquisitions play a pivotal role: Brown-Forman's acquisition of the ultra-premium Gin Mare infuses Mediterranean botanical expertise into its portfolio, catering to the rising demand for terroir-driven narratives. Additionally, major multinationals nurture smaller craft ranges in-house, aiming to capture a semblance of independent authenticity. Craft competitors leverage advantages like local botanicals, sustainability, and immersive distillery experiences. Embracing technology sets apart cost structures and consumer interactions. For instance, large players are adopting energy-efficient stills and predictive maintenance, optimizing utility management across their global operations. On the consumer front, QR-code labels not only tell batch origin stories but also offer cocktail tutorials, enhancing shopper engagement. Despite a wave of consolidation, the gin market remains vibrant, with low entry barriers allowing new micro-producers to surface, fueling competition and innovation.

Gin Industry Leaders

  1. Bacardi Limited

  2. Davide Campari-Milano N.V.

  3. Diageo Plc

  4. Suntory Holdings Ltd.

  5. Pernod Ricard S.A.

  6. *Disclaimer: Major Players sorted in no particular order
Gin Market Concentration
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Recent Industry Developments

  • January 2025: Miami Breeze Car Care Inc. completed the acquisition of 100% ownership of Gin City Group, Inc., expanding into the gin market through Gin City's brand portfolio including Gin City Original London Dry Gin, Gin City Zero alcohol-free variant, and Gin City Gin-Tonic ready-to-drink products, with expansion plans for venues in Miami, Ibiza, Dubai, and London
  • January 2025: Allied Blenders and Distillers Limited has unveiled two distinctive additions to its premium Zoya Gin lineup: Watermelon Gin and Espresso Coffee Gin. Watermelon Gin embodies the spirit of a sunny day, evoking the pleasure of enjoying a cool drink in the sun's embrace. Conversely, Espresso Coffee Gin encapsulates the bold, deep-roasted character of a classic espresso, offering a luxurious and fragrant experience.
  • June 2024: Radico Khaitan has unveiled the 'Gold Edition' of its Jaisalmer Indian Craft Gin. Crafted with precision, the 'Gold Edition' of Jaisalmer Indian Craft Gin aspires to set a benchmark in India's premium spirits segment. Infused with saffron, the globe's priciest spice, it promises a touch of luxury and an exotic flavor profile.
  • January 2024: Associated Alcohols and Breweries Limited (AABL), the flagship company of the Associated Kedia Group, has unveiled its premium handcrafted gin, ‘Nicobar.’ Infused with elderflower and hibiscus, ‘Nicobar’ boasts a distinct flavor profile highlighted by grains of paradise.

Table of Contents for Gin Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Demand for Premium and Craft Gins
    • 4.2.2 Rising Popularity of Gin-Based Cocktail
    • 4.2.3 Innovation in Flavor and Ingredients
    • 4.2.4 Growing Tourism and Hospitality Sector
    • 4.2.5 Sustainability and Ethical Sourcing
    • 4.2.6 Strategic Expansion by Pub Chains
  • 4.3 Market Restraints
    • 4.3.1 Stringent Government Regulations
    • 4.3.2 Consumers' Inclination Towards Healthy Beverages
    • 4.3.3 Health Issues Over Excessive Consumption
    • 4.3.4 High Production Costs Impact Market Growth
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECAST (VALUE)

  • 5.1 By Product Type
    • 5.1.1 London Dry Gin
    • 5.1.2 Plymouth Gin
    • 5.1.3 Old Tom Gin
    • 5.1.4 Other Product Types
  • 5.2 By End User
    • 5.2.1 Men
    • 5.2.2 Women
  • 5.3 By Category
    • 5.3.1 Mass
    • 5.3.2 Premium
  • 5.4 By Distribution Channel
    • 5.4.1 On-Trade
    • 5.4.2 Off-Trade
    • 5.4.2.1 Specialty/Liquor Stores
    • 5.4.2.2 Others Off-Trade Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 South Africa
    • 5.5.5.3 Egypt
    • 5.5.5.4 Morocco
    • 5.5.5.5 Nigeria
    • 5.5.5.6 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Diageo Plc
    • 6.4.2 Bacardi Limited
    • 6.4.3 Pernod Ricard SA
    • 6.4.4 William Grant and Sons Ltd
    • 6.4.5 Davide Campari-Milano NV
    • 6.4.6 Suntory Holdings Ltd
    • 6.4.7 Remy Cointreau SA
    • 6.4.8 Radico Khaitan Ltd
    • 6.4.9 San Miguel Corporation (Ginebra San Miguel)
    • 6.4.10 Maison Ferrand
    • 6.4.11 Brown-Forman Corp (Fords Gin)
    • 6.4.12 Hotaling & Co.
    • 6.4.13 Spearhead Spirits
    • 6.4.14 Hernö Gin Distillery AB
    • 6.4.15 Masons of Yorkshire
    • 6.4.16 Globus Spirits Ltd.
    • 6.4.17 Berry Bros. & Rudd Ltd.
    • 6.4.18 Four Pillars Distillery
    • 6.4.19 Distell Group Ltd.
    • 6.4.20 Brooklyn Gin Co.
    • 6.4.21 Ukiyo Spirits Co.

7. MARKET OPPORTUNITY AND FUTURE OUTLOOK

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Global Gin Market Report Scope

Gin is an alcoholic beverage with a floral, juniper, and fresh and dried fruit botanical flavor profile. It is a distilled spirit produced from pure spirits obtained from grain mash, and it ranges in color from translucent to pale yellow. The global gin market is segmented by type, distribution channel, and geography. By type, the market is segmented into London dry gin, old tom gin, Plymouth gin, and others. By distribution channel, the market is segmented into on-trade and off-trade. By geography, the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type London Dry Gin
Plymouth Gin
Old Tom Gin
Other Product Types
By End User Men
Women
By Category Mass
Premium
By Distribution Channel On-Trade
Off-Trade Specialty/Liquor Stores
Others Off-Trade Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Egypt
Morocco
Nigeria
Rest of Middle East and Africa
By Product Type
London Dry Gin
Plymouth Gin
Old Tom Gin
Other Product Types
By End User
Men
Women
By Category
Mass
Premium
By Distribution Channel
On-Trade
Off-Trade Specialty/Liquor Stores
Others Off-Trade Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Egypt
Morocco
Nigeria
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current global gin market size?

It stands at USD 23.43 billion in 2025 and is forecast at USD 29.48 billion by 2030.

Which region is growing the fastest in the gin market?

Asia-Pacific leads with a projected 5.92% CAGR through 2030, driven by rising urban cocktail culture.

How important is premiumization to the gin market outlook?

Premium SKUs outpace standard labels at 5.76% CAGR, indicating value-led expansion is the primary growth engine.

What share do London Dry gins hold?

London Dry accounts for 51.66% of global gin market share, preserving category benchmark status.

Page last updated on: July 1, 2025

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