Gin Market Size and Share
Gin Market Analysis by Mordor Intelligence
The gin market size is estimated at USD 23.43 billion in 2025 and is projected to reach USD 29.48 billion by 2030, growing at a 4.7% CAGR. Premiumization, craft innovation, and the rising popularity of botanical‐rich expressions enable the category to outpace several other distilled spirits even as overall alcohol volumes normalize in mature economies. Botanical experimentation and flavor diversification help producers capture new drinking occasions. Europe retains dominance through entrenched gin cultures in the UK, Germany, and the Netherlands, yet Asia-Pacific delivers the fastest growth as cocktail culture spreads across urban centers. Trade liberalization, notably the UK–India agreement cutting tariffs in scheduled steps, further widens export possibilities for premium labels. Consolidation among multinationals continues, although independent craft distillers seize share through provenance storytelling and direct-to-consumer models. Persistent regulatory complexity, health consciousness, and cost inflation temper gains but have not derailed the overall upward trajectory of the global gin market.
Key Report Takeaways
- By product type, London Dry held 51.66% of the gin market share in 2024, whereas the Old Tom Gin segment is forecast to expand at a 5.02% CAGR to 2030.
- By end user, men accounted for 70.25% of 2024 consumption, while women represent the fastest‐growing demographic at a 5.48% CAGR through 2030.
- By category, mass-market labels commanded 54.46% of the gin market size in 2024, but premium gin is projected to grow at 5.76% CAGR over 2025-2030.
- By distribution channel, off-trade captured 58.77% revenue in 2024; on-trade is rebounding the quickest with a 4.96% CAGR through 2030.
- By geography, Europe led with 43.58% of global consumption in 2024, while Asia-Pacific shows the highest 5.92% CAGR outlook.
Global Gin Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Increasing demand for premium and craft gins | +1.8% | Global; strongest in North America and Europe | Medium term (2-4 years) |
Rising popularity of gin-based cocktails | +1.2% | Global; highest in Asia-Pacific urban centers | Short term (≤ 2 years) |
Innovation in flavor and ingredients | +0.9% | Europe and North America; expanding to Asia-Pacific | Medium term (2-4 years) |
Growing tourism and hospitality sector | +0.7% | Europe, Asia-Pacific, selected Middle East and Africa markets | Short term (≤ 2 years) |
Sustainability and Ethical Sourcing | +0.4% | Europe and North America | Medium term (2-4 years) |
Strategic Expansion by Pub Chains | +0.8% | Europe and North America; expanding to Asia-Pacific | Short term (≤ 2 years) |
Source: Mordor Intelligence
Increasing Demand for Premium and Craft Gins
The premium segment of the gin market continues to capture a disproportionate share of value as consumers increasingly prioritize products that emphasize superior quality, authentic provenance, and unique limited-batch narratives. Victorian distillers have established themselves as key contributors to this trend, accounting for 60.1% of the region's spirits export value through gin, which highlights the substantial economic influence of craft spirits in global markets [1]Source: Business Victoria, “Spirits soar as Victorian beverage exports boom”, www.business.vic.gov.au. Producers are leveraging strategic initiatives such as direct-to-consumer shipping, distillery tourism, and subscription-based models to enhance profitability and strengthen customer engagement. Furthermore, partnerships with e-commerce platforms are expanding market reach and improving accessibility for consumers. To address potential market disruptions and sustain long-term growth, established conglomerates are actively acquiring innovative craft distillers, ensuring the continued momentum and resilience of the gin market.
Rising Popularity of Gin-Based Cocktails
Gin's versatility in mixology continues to be a significant growth driver, particularly in markets where cocktail culture is expanding rapidly. In 2024, Hong Kong's spirits market recorded turnover levels surpassing pre-pandemic benchmarks, fueled by the rise of premium cocktail bars that prominently feature botanical gins in their curated offerings. Similarly, Spain's robust tourism sector, with an expected influx of up to 95 million visitors in 2024, has become a critical growth engine for on-premise gin sales [2]Source: U.S. Department of Agriculture, “Spain Hospitality Sector Update 2024,” fas.usda.gov. The increasing demand for gin tonics and spritzes caters to consumer preferences for convenience while preserving flavor complexity, making these products especially attractive to younger demographics who prioritize visual appeal. Moreover, the growing trend of sharing cocktail creations on social media platforms enhances product visibility, strengthens consumer engagement through repeat purchases, and drives the expansion of the gin market's consumer base.
Innovation in Flavor and Ingredients
The gin market is witnessing the entry of new products, each strategically differentiating itself through innovative botanicals, distinctive barrel finishes, or a strong emphasis on local terroir. Trevethan Distillery's anticipated 2025 release, widely regarded as a significant innovation, highlights the industry's unwavering commitment to delivering unique sensory experiences. Sustainability has become a critical driver in ingredient sourcing, with Australian distillers increasingly utilizing native plants to minimize transportation costs and environmental impact while simultaneously supporting local agricultural communities. Additionally, the integration of functional botanicals, such as adaptogens, aligns with the growing consumer demand for wellness-oriented products, effectively capturing the attention of health-conscious demographics. Enhanced extraction technologies are playing a pivotal role in scaling these artisanal flavors, ensuring product consistency and quality as craft gin brands expand their presence in international markets.
Growing Tourism and Hospitality Sector
As travel demand rebounds, premium spirits are witnessing a surge in sales across hotels, bars, and airport lounges. Suntory is making headlines with its USD 42 million investment to revamp its Osaka facility, which will feature a visitor center set to open in 2026. This move not only boosts production but also taps into experiential tourism, bolstering Suntory's presence in Japan's burgeoning gin market. Moreover, offerings like distillery tours, cocktail masterclasses, and "gin schools" are not just enhancing consumer engagement but also proving to be profitable ventures, driving brand advocacy through word-of-mouth. With the hospitality sector grappling with labor shortages, suppliers are stepping up with training and support programs, solidifying their role as essential partners in the industry. European airports, according to ACI EUROPE, welcomed over 5 billion passengers in 2024, a significant 7.4% increase from 2023 [3]Source: Airports Council International, "European airport passenger traffic finally exceeds annual pre-COVID levels in 2024", www.aci-europe.org. This surge is largely due to a rebound in international travel, expanded airline capacities, and relaxed travel restrictions. The growth is further fueled by an uptick in low-cost carrier operations and a revival in business travel.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Stringent government regulations | –0.8% | Global; stricter in emerging markets | Long term (≥ 4 years) |
Consumers’ inclination towards healthy beverages | –0.6% | North America and Europe; spreading globally | Medium term (2-4 years) |
Health issues over excessive consumption | –0.4% | Global; regulatory focus in Europe and Asia-Pacific | Long term (≥ 4 years) |
High production costs | –0.3% | Worldwide; acute for micro-distillers | Short term (≤ 2 years) |
Source: Mordor Intelligence
Stringent Government Regulations
Policy volatility elevates compliance costs and distorts competitive landscapes. Turkey’s surprise 21% cumulative tax rise on imported spirits during 2024 narrowed margins for foreign gin labels. In the United States, Alcohol and Tobacco Tax and Trade Bureau (TTB) standards specify juniper prominence and cask definitions, forcing smaller distillers to allocate scarce resources to labeling reviews and formula sign-offs. Exporters also face retaliatory levies tied to broader trade disputes, while state-level distribution laws add further complexity; Alabama’s control model exemplifies how route-to-market fragmentation raises cost-to-serve. These layers reduce agility and can delay product launches, moderating the otherwise robust expansion of the gin market.
Consumers’ Inclination Towards Healthy Beverages
As consumers focus more on sugar intake, certain drinking occasions are declining. Action on Sugar revealed that many gin cocktails have sugar levels similar to sodas, prompting reformulation calls. This trend reflects a shift toward healthier beverages due to rising awareness of health risks like obesity and diabetes. The preference for low-calorie and functional drinks challenges the gin market, as traditional gin is associated with higher alcohol and calorie content. Producers are responding with low- and no-alcohol options, such as Gin City Zero, which retains its botanical essence with reduced alcohol by volume (ABV). These innovations meet the demand for flavorful, guilt-free options while addressing health and environmental concerns. Brands positioning gin as an "occasional treat" in a balanced lifestyle can drive growth, attracting health- and sustainability-focused consumers, including millennials and Gen Z.
Segment Analysis
By Product Type: London Dry Dominance Faces Innovation Challenge
London Dry Gin held a 51.66% slice of gin market share in 2024, underlining its benchmark status for juniper-forward character. Old Tom Gin is anticipated to contribute significantly to the gin market, with a projected CAGR of 5.02% through 2030. Its distinctive flavor profile enhances the complexity of drink bases, thereby increasing their market appeal. Craft houses exploit regulatory flexibility to layer native ingredients, creating provenance stories that resonate with premium seekers. Old Tom plays to niche cocktail heritage segments, sustaining steady albeit modest gains.
MGP Ingredients, a large contract distiller, illustrates scalable versatility by tailoring neutral spirit redistillation to bespoke botanical briefs for brand owners. Retailers position flavor-forward gins on discovery end-caps, advancing cross-sell with complementary tonics and bitters. As consumer palates mature, London Dry must refresh through single-estate juniper or vintage concepts to retain relevance in the evolving gin market. Demand for specialty gins snowballs in export corridors where local botanicals offer differentiation. Australian distillers harness native finger lime and lemon myrtle, translating terroir into unique aromatic signatures prized by Asian cocktail bars. EU rules mandate juniper dominance but do not cap additional botanicals, facilitating creative freedom without eroding category identity
Note: Segment shares of all individual segments available upon report purchase
By End User: Male Dominance Yields to Female Growth
Men represented 70.25% of total gin servings in 2024, yet women deliver 5.48% CAGR and are pivotal to incremental volume by 2030. Flavored variants lower entry barriers, and cocktail culture creates inclusive occasions at rooftop bars, festivals, and home mixology nights. Premium glass designs and pastel colorways appeal to this demographic. Social platforms amplify cocktail aesthetics, often featuring garnished gin and tonics as aspirational lifestyle content. Brands pivot marketing from “gentlemen’s club” imagery to gender-neutral storytelling that prioritizes craftsmanship and sustainability.
Education initiatives such as virtual tastings demystify botanicals and empower home experimentation, raising retention rates. Social media communities, mixology tutorials, and influencer-led campaigns are helping normalize gin consumption beyond traditional male-dominated settings. Craft distilleries extend relationships with limited “club” releases targeted at engaged female audiences. Over time, closing the consumption gap will broaden the addressable base of the gin market, cushioning it against cyclical downturns in other consumer segments.
By Distribution Channel: Off-Trade Leadership Meets On-Trade Recovery
In 2024, off-trade outlets, spanning specialty liquor stores, commanded a dominant 58.77% share of revenues, driven by stay-at-home trends and competitive pricing. Meanwhile, the on-trade sector is witnessing a resurgence, with forecasts predicting a 4.96% CAGR, fueled by bars reinvesting in cocktail programs and experiential offerings. Specialty liquor stores, positioned at a strategic crossroads, are curating premium sets that yield higher margins. In Spanish beach resorts, anticipating record visitor nights, bar operators are spotlighting both local and imported gins in their seasonal signature serves.
Relaxed e-commerce regulations in several U.S. states have paved the way for direct-to-consumer shipments. This not only enhances convenience but also allows producers to weave their narratives, bolstering customer loyalty. Given that shopper journeys frequently traverse online research, off-trade purchases, and on-trade trials, adopting an omnichannel strategy becomes paramount—this approach significantly broadens the gin market's reach.

By Category: Premium Acceleration Challenges Mass Market
Mass-market labels still deliver 54.46% of 2024 turnover, but premium SKUs will expand at 5.76% CAGR, amplifying category value even if aggregate liters grow modestly. This shift reflects evolving consumer preferences toward craftsmanship, authenticity, and experiential drinking. In the gin market, premiumization translates to higher botanical loads, micro-batch distillation, and compelling origin stories..
Craft players benefit most, but multinationals also premiumize via small-batch sub-lines and stave-less barrel finishes that justify higher tickets. Price-tier blurring occurs as premium cues trickle into mainstream ranges, diluting the mass market’s price advantage. Supply chain stress on botanicals such as orris root pushes input costs up, yet premium positioning supports pass-through to consumers. Over the next five years, the gin market trajectory depends less on absolute liter growth and more on the value uplift triggered by sustained premium demand.
Geography Analysis
Europe controls 43.58% of global market, cemented by centuries-old distilling heritage and robust cocktail cultures. The UK, Germany, and the Netherlands remain category anchors; German consumers increasingly gravitate towards regional craft brands, an area where botanical experimentation matches local culinary trends. Ongoing reduction of Indian tariffs under the UK–India pact enhances export headroom, promising incremental value for the European gin market over the coming decade.
Asia-Pacific delivers the strongest 5.92% CAGR through 2030 as urban affluence and mixology enthusiasm flourish. Hong Kong spirits sales surpassed pre-COVID benchmarks, reflecting pent-up demand for premium cocktails. Southeast Asian metropolises such as Bangkok and Manila are adding specialty gin bars that feature Australian, Japanese, and local craft labels, further diversifying the regional gin market.
North America boasts a mature base, yet remains a hotbed for innovation. The region's well-established market infrastructure, coupled with high consumer spending power, supports the consistent introduction of new products and trends. Additionally, the growing demand for craft spirits and premium offerings continues to drive innovation in the market. Meanwhile, South America showcases emerging trends: Brazil is experiencing a cocktail renaissance, and Argentina is pushing for premiumization, both leading to a modest uptick in imports of London Dry. The Middle East remains constrained by alcohol controls, yet duty-free boutiques in the UAE sell high-ticket gins to expatriates and tourists. African momentum is nascent but visible in South Africa and Nigeria, where urban millennials explore imported and local craft labels, indicating future feeders into the global gin market.

Competitive Landscape
The gin market exhibits a moderately consolidated competitive structure. Every company adheres to its business strategy to capture the largest possible market share. The major players operating in the market include Bacardi Limited, Davide Campari-Milano N.V., Diageo plc, Suntory Holdings Ltd., and Pernod Ricard S.A. The significant players continuously focus on product innovation with the launch of premium gins to capture consumer interest. These companies are increasing their investments in research and development, social media marketing, and expanding their geographical presence to maintain their position in the market.
Global giants Diageo, Pernod Ricard, and William Grant and Sons dominate the spirits landscape, harnessing distilling assets and hefty marketing budgets across multiple countries. Pernod Ricard's Beefeater gin continues to thrive, highlighting the resilience of its flagship brands. Meanwhile, William Grant's Hendrick's gin bolsters its premium status with exclusive "Cabinet of Curiosities" editions, emphasizing its rarity.
Acquisitions play a pivotal role: Brown-Forman's acquisition of the ultra-premium Gin Mare infuses Mediterranean botanical expertise into its portfolio, catering to the rising demand for terroir-driven narratives. Additionally, major multinationals nurture smaller craft ranges in-house, aiming to capture a semblance of independent authenticity. Craft competitors leverage advantages like local botanicals, sustainability, and immersive distillery experiences. Embracing technology sets apart cost structures and consumer interactions. For instance, large players are adopting energy-efficient stills and predictive maintenance, optimizing utility management across their global operations. On the consumer front, QR-code labels not only tell batch origin stories but also offer cocktail tutorials, enhancing shopper engagement. Despite a wave of consolidation, the gin market remains vibrant, with low entry barriers allowing new micro-producers to surface, fueling competition and innovation.
Gin Industry Leaders
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Bacardi Limited
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Davide Campari-Milano N.V.
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Diageo Plc
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Suntory Holdings Ltd.
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Pernod Ricard S.A.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- January 2025: Miami Breeze Car Care Inc. completed the acquisition of 100% ownership of Gin City Group, Inc., expanding into the gin market through Gin City's brand portfolio including Gin City Original London Dry Gin, Gin City Zero alcohol-free variant, and Gin City Gin-Tonic ready-to-drink products, with expansion plans for venues in Miami, Ibiza, Dubai, and London
- January 2025: Allied Blenders and Distillers Limited has unveiled two distinctive additions to its premium Zoya Gin lineup: Watermelon Gin and Espresso Coffee Gin. Watermelon Gin embodies the spirit of a sunny day, evoking the pleasure of enjoying a cool drink in the sun's embrace. Conversely, Espresso Coffee Gin encapsulates the bold, deep-roasted character of a classic espresso, offering a luxurious and fragrant experience.
- June 2024: Radico Khaitan has unveiled the 'Gold Edition' of its Jaisalmer Indian Craft Gin. Crafted with precision, the 'Gold Edition' of Jaisalmer Indian Craft Gin aspires to set a benchmark in India's premium spirits segment. Infused with saffron, the globe's priciest spice, it promises a touch of luxury and an exotic flavor profile.
- January 2024: Associated Alcohols and Breweries Limited (AABL), the flagship company of the Associated Kedia Group, has unveiled its premium handcrafted gin, ‘Nicobar.’ Infused with elderflower and hibiscus, ‘Nicobar’ boasts a distinct flavor profile highlighted by grains of paradise.
Global Gin Market Report Scope
Gin is an alcoholic beverage with a floral, juniper, and fresh and dried fruit botanical flavor profile. It is a distilled spirit produced from pure spirits obtained from grain mash, and it ranges in color from translucent to pale yellow. The global gin market is segmented by type, distribution channel, and geography. By type, the market is segmented into London dry gin, old tom gin, Plymouth gin, and others. By distribution channel, the market is segmented into on-trade and off-trade. By geography, the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
By Product Type | London Dry Gin | ||
Plymouth Gin | |||
Old Tom Gin | |||
Other Product Types | |||
By End User | Men | ||
Women | |||
By Category | Mass | ||
Premium | |||
By Distribution Channel | On-Trade | ||
Off-Trade | Specialty/Liquor Stores | ||
Others Off-Trade Channels | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Germany | ||
United Kingdom | |||
Italy | |||
France | |||
Spain | |||
Netherlands | |||
Poland | |||
Belgium | |||
Sweden | |||
Rest of Europe | |||
Asia-Pacific | China | ||
India | |||
Japan | |||
Australia | |||
Indonesia | |||
South Korea | |||
Thailand | |||
Singapore | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Colombia | |||
Chile | |||
Peru | |||
Rest of South America | |||
Middle East and Africa | United Arab Emirates | ||
South Africa | |||
Egypt | |||
Morocco | |||
Nigeria | |||
Rest of Middle East and Africa |
London Dry Gin |
Plymouth Gin |
Old Tom Gin |
Other Product Types |
Men |
Women |
Mass |
Premium |
On-Trade | |
Off-Trade | Specialty/Liquor Stores |
Others Off-Trade Channels |
North America | United States |
Canada | |
Mexico | |
Rest of North America | |
Europe | Germany |
United Kingdom | |
Italy | |
France | |
Spain | |
Netherlands | |
Poland | |
Belgium | |
Sweden | |
Rest of Europe | |
Asia-Pacific | China |
India | |
Japan | |
Australia | |
Indonesia | |
South Korea | |
Thailand | |
Singapore | |
Rest of Asia-Pacific | |
South America | Brazil |
Argentina | |
Colombia | |
Chile | |
Peru | |
Rest of South America | |
Middle East and Africa | United Arab Emirates |
South Africa | |
Egypt | |
Morocco | |
Nigeria | |
Rest of Middle East and Africa |
Key Questions Answered in the Report
What is the current global gin market size?
It stands at USD 23.43 billion in 2025 and is forecast at USD 29.48 billion by 2030.
Which region is growing the fastest in the gin market?
Asia-Pacific leads with a projected 5.92% CAGR through 2030, driven by rising urban cocktail culture.
How important is premiumization to the gin market outlook?
Premium SKUs outpace standard labels at 5.76% CAGR, indicating value-led expansion is the primary growth engine.
What share do London Dry gins hold?
London Dry accounts for 51.66% of global gin market share, preserving category benchmark status.
Page last updated on: July 1, 2025