United States Wine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

United States Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, and Others); By Color (Red Wine, Rose Wine, White Wine, and Other Colors), and by Distribution Channel (On-trade and Off-trade).

Market Snapshot

United States Wine Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 1.47 %

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Market Overview

United States wine market is anticipated to witness a CAGR of 1.47% during the forecast period (2020 - 2025).

  • The United States wine market is the largest of its kind in the world due to the high population, backed up by a high disposable income.
  • Moreover, wines are popular in the country for centuries and the local market has been progressing with the migration of people from vivid cultural backgrounds, introducing new flavors to the market.
  • The premiumization of wine products coupled with innovation in flavor has further regulated the wine market in the region.
  • However, as the consumers of the United States are readily opting for nutrition-packed beverages, the wine market in the country is likely to progress slowly in the near future due to its mature nature.

Scope of the Report

United States wine market is segmented by product type into still wine, sparkling wine, and others. By color, the market is segmented into red wine, rose wine, white wine, and other colors. Based on the distribution channel, the market is classified as on-trade and off-trade channels where, the off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. 

By Product Type
Still Wine
Sparkling Wine
By Color
Red Wine
Rose Wine
White Wine
By Distribution Channel
Specialty Stores
Online Retail Channels
Other Distribution Channels

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Key Market Trends

Extensive Vineyard Area is Anticipated to Strengthen the Market

The United States has been manufacturing wines from ages and wine products have become a significant meal accompaniment in the country. The new innovation in terms of flavor, color, and packaging customizations have led to increased sales of wines across the country. Nevertheless, to satiate the high demand, a considerable land area has been converted into vineyards to cater to the need for grapes that would be highly-priced if sourced from outside the United States. The manufacturers, thus, procure grapes in bulks from these vineyards to produce wines at lower prices and fulfill the demand for locally produced wines.

United States Wine Market1

The Demand for World-class Wines is Likely to Drive the Market

The European countries, especially Italy, France, and Spain have been major producers of wines for over centuries due to the abundant availability of grapes for wine production, backed up by the increasing demand for their wines, globally. The United States has been extensively importing premium wines from countries across the globe to fulfill its demand, despite itself being a major ground for innumerable wine manufacturers. Thus, the continuous import of high-quality wines into the country is expected to hold back a strong consumer base and drive the country’s wine market in the near future.

United States Wine Market2

Competitive Landscape

The United States wine market is fragmented with the presence of several global as well as domestic players. The major opportunity for the players to grab the market is by launching innovative solutions to cater to the market, amidst the complex market situation due to the transforming consumption pattern of the local people. The taste, type, and cost also play a major role in laying a heavy brand foundation. The renowned players have a strong hand due to their brand image and are, therefore, they are indulging in geographical expansions, while others are considering mergers, acquisitions, and partnerships to capture the regional market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Still Wine

      2. 5.1.2 Sparkling Wine

      3. 5.1.3 Others

    2. 5.2 By Color

      1. 5.2.1 Red Wine

      2. 5.2.2 Rose Wine

      3. 5.2.3 White Wine

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-Trade

      2. 5.3.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Specialty Stores

        3. Online Retail Channels

        4. Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 E & J Gallo

      2. 6.4.2 Constellation Brands

      3. 6.4.3 The Wine Group

      4. 6.4.4 Bacardi-Martini Limited

      5. 6.4.5 Treasury Wine Estates

      6. 6.4.6 The Brown Forman Corporation

      7. 6.4.7 Andrew Peller Limited

      8. 6.4.8 Truett Hurst, Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United States Wine Market market is studied from 2016 - 2026.

The United States Wine Market is growing at a CAGR of 1.47% over the next 5 years.

E & J Gallo, Constellation Brands, The Wine Group, Diageo Wine Brands, Bacardi-Martini Limited are the major companies operating in United States Wine Market.

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