Craft Beer Market - Growth, Trends, and Forecast (2020 - 2025)

Global Craft Beer Market is segmented by Type (Ales, Lagers, and Other Types); by Distribution Channel (On-trade, and Off-trade); and by Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

14.1 %

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Market Overview

The global craft beer market is projected to grow with a CAGR of 14.1% during the forecast period (2020 - 2025).

  • The demand for low-alcoholic beverages has been rising with the growing interest of health-conscious consumers. Wider choice of the new product range offered by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less is driving the market.
  • Increasing penetration of craft beer among Asian consumers is expected to drive the market. However, the threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.

Scope of the Report

The global craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes Ales (pale, strong, Indian, brown, and Scottish styles), Lagers (Pilseners and Pale Lagers), and other types, which include wild/sour beer, wheat beers, stouts, bocks, hybrid, and other specialty beers. By distribution channels, the market is further segmented into on-trade and off-trade distribution. the off-trade distribution channel includes bars, restaurants, clubs and pubs, and similar channels. The off-trade distribution channel retailers are supermarkets/hypermarkets, specialty stores, wholesalers, and online channels.

By Type
Ales
Lagers
Others
By Distribution Channel
On-trade Channels
Off-trade Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Rest of Europe
Asia - Pacific
India
China
Japan
Australia
Rest Of Asia - Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Preferences for Low Alcohol by Volume (ABV)

There is a growing preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. There is a trend toward low-alcohol beers and ciders, which is attributed to a growing awareness of alcohol unit consumption and the customers' willingness to try new beverages. This shift in trend is witnessed in the demand for low alcohol drinks by volume in the United Kingdom, where the sales of off-licenses and supermarkets have soared to a record high. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol beers, such as craft beer.

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Asia-Pacific to be the Fastest Growing Region

Countries of the Asia-Pacific region such as China and India have witnessed to have the fastest growth in the market due to its increasing demand for beer, disposable income of the people, urbanized population, expansion of key companies in many countries and increasing craft breweries across the region. In China, a series of studies have been conducted to assess and enhance the efficacy, effectiveness, and feasibility of the enzymes used in brewing which results in developed and formulated products, thus boosting the craft beer market.

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Competitive Landscape

AB In Bev, Heineken NV, Constellation Brands, The Boston Beer Company, Sieera Nevada are some of the key players leading in the market with their product innovation, in terms of flavors and packaging. In the past, low ABV beers have been mostly considered as tasteless, but are now getting a reboot by craft brewers. The scenario is much prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Ales

      2. 5.1.2 Lagers

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade Channels

      2. 5.2.2 Off-trade Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 France

        3. 5.3.2.3 United Kingdom

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia - Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest Of Asia - Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies Adopted

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch In Bev

      2. 6.4.2 Constellation Brands

      3. 6.4.3 Heineken NV

      4. 6.4.4 The Boston Beer Company Inc.

      5. 6.4.5 Oskar Blues Brewery LLC

      6. 6.4.6 D.G. Yuengling & Son Inc.

      7. 6.4.7 New Belgium Brewing Company Inc.

      8. 6.4.8 The Gambrinus Company

      9. 6.4.9 Stone and Wood Brewing Co.

      10. 6.4.10 Sierra Nevada

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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