Craft Beer Market Size
|Study Period:||2018 - 2028|
|Fastest Growing Market:||Asia-Pacific|
|Largest Market:||North America|
*Disclaimer: Major Players sorted in no particular order
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Craft Beer Market Analysis
The craft beer market is projected to register a CAGR of 14.1% in the upcoming five years.
Post Covid-19 as the worldwide restrictions imposed on functional cafes and pubs were lifted, the mass consumption segment of craft beers, i.e., on-trade channels, came back to normal and witnessed a steady recovery rate. The off-trade distribution segment witnessed remarkable growth as the store and online alcohol sales soared across the world. Hence, the overall sales of craft beers steamed up again after the pandemic.
In the past, low-ABV beers have been mostly considered tasteless, but they are now getting a reboot by craft brewers. The scenario is much more prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands.
The demand for low-alcoholic beverages has been rising with the growing interest of health-conscious consumers. Wider choices of the new product range by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less are driving the market. However, the threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.
Craft Beer Industry Segmentation
Craft beers are mostly rich in taste and are of good quality. These beers have a distinct taste from regular watery beer, which is usually mass-produced. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been based on values in USD million.
|Pilsners and Pale Lagers|
Craft Beer Market Trends
This section covers the major market trends shaping the Craft Beer Market according to our research experts:
Rising Number of Microbreweries
Craft beer has been increasingly gaining a strong foothold in the market, with a rising number of independent microbreweries coming up to provide numerous products. The growing popularity of craft beer among consumers, especially the younger generation, is considered the major growth factor. Factors affecting the shift toward craft beer consumption are the demand for variety, higher disposable income, taste for flavor, and beer quality. There is a growing trend for low-alcohol by-volume beverages. Sales of no-alcohol and low-alcohol beers have also increased due to increased interest from health-conscious customers and a better selection of new varieties with superior taste. The growth of the craft beer market is inherently associated with the growth in consumer desire for variety.
Furthermore, shifting consumer demand toward variety and taste for flavor has led to the inclusion of microbreweries into the craft beer industry. By large, the active participation of macro-brewers is promoting the craft beer market. These new brewers have been driving the exports that first led to the stabilization and incremental growth in the craft beer industry. With more and more microbreweries participating, the market has been witnessing intense competition among these brewers in terms of product innovation and differentiation using flavors, packaging, price, and producing techniques. Thus, the rising number of microbreweries and small independent breweries has been a crucial factor driving the craft beer market growth globally.
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North America Dominates the Market
North America caters to a large share of the craft beer market. The rising number of microbreweries has surged the popularity of craft beer in the North American market. The increase in the number of breweries in the United States has increased the demand for craft beers exponentially. According to the Brewers Association, the number of craft breweries in the United States increased from 8391 in 2019 to 9118 in 2021. Social media and local events and promotions significantly drive the craft movement. Millennials in the region are more interested in craft beer than regular ones because of its rich and vibrant taste. Due to the rising demand for craft beers among the young population and the surging demand for low-alcohol craft beers in the region, the market players have come up with numerous product innovations. For instance, in 2021, Stella Artois, a brand under Anheuser-Busch, launched a non-alcoholic brew, Liberte, in the United States.
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Craft Beer Industry Overview
AB In Bev, Heineken NV, Constellation Brands, the Boston Beer Company, Molson Coors Beverage Company, and Sierra Nevada Brewing Co. are some of the key players in the market. The market is highly competitive, considering the presence of many global and regional players. The regional brewers cater to a large portion of the craft beer market. Both global and regional players have catered to the rising consumer demand for the product with their extensive product innovations in terms of flavors, packaging, and alcohol content.
Craft Beer Market Leaders
The Boston Beer Company Inc.
Molson Coors Beverage Company
*Disclaimer: Major Players sorted in no particular order
Craft Beer Market News
- In October 2022, as part of Anheuser-Busch InBev's strategy to accelerate economic growth in China and better meet consumer needs, Budweiser APAC opened a new brewery in Putian, China. A Budweiser craft brewery in the Fujian province is Budweiser's largest craft brewery in the Asia-Pacific.
- In April 2022, Bell's Brewery Inc. announced the launch of its new specialty beer, Sparkle and SMaSH, a Belgian Tripel brewed blend of single malt and hops, to celebrate women in the craft beer community.
- In March 2022, the Modelo Company announced the launch of new products, including an expansion on their successful flavor-forward Cheladas and new test offerings, such as a premium light beer, Modelo Oro. Modelo Chelada Naranja Picosa, Modelo Chelada Limón y Sal, Modelo Oro, Modelo Cantarito-Style Cerveza, and Modelo Ranch Water are among the new offerings.
Craft Beer Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threats of New Entrants
4.3.4 Threat of Substitute Product and Services
4.3.5 Competitive Rivarly In the Industry
5. MARKET SEGMENTATION
5.1.2 Pilsners and Pale Lagers
5.1.3 Specialty Beers
5.1.4 Other Types
5.2 Distribution Channel
5.3.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 Rest of Asia-Pacific
5.3.4 South America
22.214.171.124 Rest of South America
5.3.5 Middle East and Africa
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
184.108.40.206 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Key Strategies Adopted
6.3 Company Profiles
6.3.1 Anheuser-Busch InBev
6.3.2 Molson Coors Beverage Company
6.3.3 Heineken NV
6.3.4 The Boston Beer Company Inc.
6.3.5 Constellation Brands
6.3.6 D.G. Yuengling & Son Inc.
6.3.7 New Belgium Brewing Company Inc.
6.3.8 Bell's Brewery Inc.
6.3.9 Stone and Wood Brewing Co.
6.3.10 Sierra Nevada Brewing Co.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Craft Beer Market Research FAQs
What is the study period of this market?
The Craft Beer Market is studied from 2018 - 2028.
What is the growth rate of Craft Beer Market?
The Craft Beer Market is growing at a CAGR of 14.1% over the next 5 years.
Which region has highest growth rate in Craft Beer Market?
Asia-Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Craft Beer Market?
North America holds highest share in 2021.
Who are the key players in Craft Beer Market?
Anheuser-Busch InBev, Heineken NV, The Boston Beer Company Inc., Molson Coors Beverage Company, Constellation Brands are the major companies operating in Craft Beer Market.
Craft Beer Industry Report
Statistics for the 2023 Craft Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Craft Beer analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.