Beer Market - Growth, Trends, and Forecast (2019 - 2024)

Global Beer market is segmented by Product Type (Lager, Ale and Others), Category (Standard Beer, Premium Beer and Super Premium Beer), Distribution Channel (On-Trade and Off-Trade), and Geography.

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Africa

Largest Market:

Asia Pacific

CAGR% (2019-2024):

6.2%

Key Players:

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Market Overview

The beer  market is forecasted to reach USD 805 billion by 2024, registering a CAGR of 5.5% during the forecast period (2019 - 2024).

  • Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market. 
  • The introduction of new ingredients and innovative flavors, combining salty, fruity and tart flavors, by craft beers have found increasing appeal among the millennial crowd globally. 
  • Due to the increasing popularity of craft beer, the global beer market has seen heightened preference for flavored beers by consumers, especially millennials.

Scope of the Report

The consumption of beer has augmented in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally,  cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale,  and Others. Further segmentation has been done on the categories of beers that includes: Standard Beer, Premium Beer and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.

By Product Type
Lager
Ale
Others
By Category
Standard Beer
Premium Beer
Super Premium Beer
By Distribution Channel
On-Trade
Off-Trade
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden where brewers are seeking to bring changes to the craft beer market.

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Surging Demand of Beer in Developing Regions

Asia-Pacific is the largest and one of the fastest-growing market for beer consumption, which accounts for about one-third of the global market share. The regional beer market growth can be attributed to the growing young population, and increasing number of middle class and their rising disposable income. Europe is the second-largest consumer of beer, which accounts for a steady growth rate. However, North America has been recording a drop in the overall beer consumption rate, annually. South America and Africa are the other developing regions witnessing significant growth rates of beer consumption.

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Competitive Landscape

The global beer market is increasing rapidly as the breweries outperform the broader, stagnant category with their more flavorful offerings and rapid expansions (the off-trade value of the craft beer market has been taken into consideration while evaluating the market share of key players). Offering a wide range of product portfolio, many prominent players in the global market, like Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller and Carlsberg Group accounted for a considerable market share globally. Over the past few years, expanding companies' presence in the emerging economies has been one among their key strategies responsible for their growth.

Major Players

  1. Anheuser-Busch InBev
  2. Boston Beer Company
  3. Carlsberg Group
  4. Heineken NV
  5. Diageo PLC

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Category

      1. 5.2.1 Standard Beer

      2. 5.2.2 Premium Beer

      3. 5.2.3 Super Premium Beer

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-Trade

      2. 5.3.2 Off-Trade

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Spain

        6. 5.4.2.6 Italy

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East and Africa

        1. 5.4.5.1 United Arab Emirates

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Asahi Group Holdings Ltd

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Boston Beer Company

      4. 6.4.4 Breckenridge Brewery

      5. 6.4.5 Constellation Brands

      6. 6.4.6 Diageo PLC

      7. 6.4.7 Heineken NV

      8. 6.4.8 Interbrew Company

      9. 6.4.9 SABMiller PLC

      10. 6.4.10 United Breweries Group (UB Group)

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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