Beer Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Global Beer Market Sales Statistics by Brand is Segmented by Product Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer), Distribution Channel (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market sizes and values in USD million during the forecast period for the abovementioned segments.

Beer Market Size

Beer Market Summary
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Study Period 2017-2027
Market Size (2023) USD 691.63 Million
Market Size (2028) USD 872.67 Million
CAGR (2023 - 2028) 4.76 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Beer Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Beer Market Analysis

The Beer Market size is estimated at USD 691.63 million in 2023, and is expected to reach USD 872.67 million by 2028, growing at a CAGR of 4.76% during the forecast period (2023-2028).

  • Beer holds a prominent share in the global alcoholic beverage market compared to other alcoholic beverages. It is also gaining significant popularity among millennials and Gen Z due to its diverse formulations, flavors, and flavor offerings, which have helped propel the market's growth. Initially, flavored beer was predominantly consumed in North America and Europe.
  • However, over the past few years, the demand for these products across the globe has increased rapidly, eliciting a corresponding increase in the overall market for flavored beer. Furthermore, the emergence of new brewing technologies in developing economies has also contributed to increased consumption patterns in subsequent generations. Due to this, there has been an increase in overall sales growth in the market.
  • The market grew exponentially post the COVID-19 pandemic due to the opening of new bars, pubs, and restaurants and increased in-home consumption. Similarly, cans and pint beer sales have witnessed an overwhelming demand due to their convenience. Over the medium term, changing lifestyles, the increasing consumption rate of alcoholic drinks, rapid urbanization, and high disposable incomes are expected to drive the global beer market. Introducing new ingredients and innovative combinations combining salty, fruity, and tart flavors in craft beers have increased its appeal among the millennial crowd.

Beer Market Trends

This section covers the major market trends shaping the Beer Market according to our research experts:

Growing Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers

  • The growing number of breweries across the world and the rising demand for beer worldwide are some of the major factors driving the global beer market. There has been a consistent growth in the preference for low-alcohol-by-volume beverages. Also, the sales of no-alcohol and low-alcohol beers have been rising due to the growing interest from health-conscious consumers.
  • The other factors supporting the market growth are the launches of new and innovative products. Furthermore, low-alcohol beers are now cheaper than their high-alcohol equivalents, especially those with 2.8% alcohol by volume (ABV) and lower. The scenario is more prevalent in European countries, like Sweden, where brewers are seeking to bring changes to the low alcohol-by-volume beer market.
  • Thus, the demand for beer, in general, is projected to increase over the forecast period, thereby boosting the growth of the beer market over the forecast period.
Beer Market - Production volume of non-alcoholic or low-alcoholic beer (in 1,000 hectoliters),  Germany, 2016-202

United States to Dominate the Market

  • The rapid expansion of breweries in the United States has contributed to the beer market growth across the region. According to the Brewers Association, in the United States, there were 9,118 breweries in 2021. Also, the number of breweries witnessed a growth rate of 9.8% during 2016-2021. Most breweries in the United States have introduced their own unique beers. This has allowed customers to try out new flavours. The flavour sets one beer apart from another and acts as a point of differentiation for the consumers.
  • Millennials, one of the largest demographics in the United States population, are a targeted segment for breweries. The increasing preference of millennials for flavoured beers has resulted in breweries adopting and incorporating newer flavours in their beer offerings.
  • For instance, in October 2022, Fever-Tree launched Fever-Tree Blood Orange Ginger Beer, a new product under the Fever-Tree brand. Blood Orange Ginger Beer from Fever-Tree uses carefully sourced natural ingredients. It combines the sweetness of Italian blood oranges with the fiery, full-bodied flavor of its signature ginger beer, along with a proprietary blend of three distinct gingers.
Beer Market - Market Size (%), By Geography, Global, 2021

Beer Industry Overview

The beer market is growing rapidly as the market players engage in expansions and provide flavorful offerings. The prominent players operating in the global market are Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller, and Carlsberg Group. Over the last few years, these companies have been growing by expanding their presence in emerging economies. To gain market share, they adopt business strategies such as product innovations, partnerships, bolstering their marketing campaigns, and mergers and acquisitions to expand their visibility and portfolio of offerings, contributing to the market's growth.

Beer Market Leaders

  1. Carlsberg Group

  2. Anheuser-Busch InBev

  3. Heineken N.V.

  4. The Boston Beer Company

  5. Constellation Brands

*Disclaimer: Major Players sorted in no particular order

Beer Market Concentration

Beer Market News

  • October 2022: VictoriaTM introduced Vicky Chamoy, a chamoy-flavored beer that has notes of sweet, salty, spicy, and sour flavors, to the United States. This Mexican-flavored beer imported from Mexico is available in a single-serve 24-ounce can.
  • September 2022: Heineken Group, United Breweries, announced the launch of Heineken Silver, which is part of the Amsterdam-based Heineken group of brands. Natural ingredients such as A-yeast and pure malt are used in the brewing of Heineken Silver by seasoned master brewers.
  • May 2022: Anheuser-Busch InBev introduced a new beer called Seven Rivers in the Indian market. This brand is the same as Budweiser, Corona Extra, and Hoegaarden. Initially, the brand-new product is available only in parts of Karnataka and Maharashtra but is expected to find its way to states like Delhi, Goa, Haryana, and Uttar Pradesh in the near future.

Beer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Other Product Types

    2. 5.2 By Category

      1. 5.2.1 Standard Beer

      2. 5.2.2 Premium Beer

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-trade Channels

      2. 5.3.2 Off-trade Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Asahi Group Holdings Ltd

      2. 6.3.2 Anheuser-Busch InBev

      3. 6.3.3 Boston Beer Company

      4. 6.3.4 Breckenridge Brewery

      5. 6.3.5 Constellation Brands

      6. 6.3.6 Diageo PLC

      7. 6.3.7 Heineken NV

      8. 6.3.8 Interbrew Company

      9. 6.3.9 SABMiller PLC

      10. 6.3.10 United Breweries Group (UB Group)

    4. *List Not Exhaustive

**Subject to Availability

Beer Industry Segmentation

Beer is an alcoholic drink made from yeast-fermented malt and flavored with hops.

The beer market is segmented by type, category, distribution channel, and geography. The global beer market is segmented based on type into lager, ale, and other product types. Further segmentation has been done based on beer categories, i.e., standard beer and premium beer. The distributional segmentation of beer includes on-trade and off-trade channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East, and Africa.

For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

By Product Type
Other Product Types
By Category
Standard Beer
Premium Beer
By Distribution Channel
On-trade Channels
Off-trade Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa

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Beer Market Research FAQs

The Beer Market size is expected to reach USD 691.63 million in 2023 and grow at a CAGR of 4.76% to reach USD 872.67 million by 2028.

In 2023, the Beer Market size is expected to reach USD 691.63 million.

Carlsberg Group, Anheuser-Busch InBev, Heineken N.V., The Boston Beer Company and Constellation Brands are the major companies operating in the Beer Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2027).

In 2023, the North America accounts for the largest market share in the Beer Market.

Beer Industry Report

Statistics for the 2023 Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Beer analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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