Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Beer market is segmented by Product Type (Lager, Ale and Others), Category (Standard Beer, Premium Beer and Super Premium Beer), Distribution Channel (On-Trade and Off-Trade), and Geography.

Beer Market Snapshot

Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


6.2 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The global beer market is projected to grow at a CAGR of 5.5% during the forecast period.

  • Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market. 
  • The introduction of new ingredients and innovative flavors, combining salty, fruity and tart flavors, by craft beers have found increasing appeal among the millennial crowd globally. 
  • Due to the increasing popularity of craft beer, the global beer market has seen heightened preference for flavored beers by consumers, especially millennials.

Scope of the Report

The consumption of beer has augmented in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally,  cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale,  and Others. Further segmentation has been done on the categories of beers that includes: Standard Beer, Premium Beer and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.

By Product Type
By Category
Regular Beer
Premium Beer
By Distribution Channel
On-Trade Channels
Off-Trade Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden where brewers are seeking to bring changes to the craft beer market.

To understand key trends, Download Sample Report

North America Leading the Market

The rapid expansion of breweries in the United States has contributed to an increase in growth of beer in the market across the region. According Brewers Association, in the United States, there were around 7,450 breweries in 2018 and the number of breweries witnessed growth rate of 12.9% from the time period 2014-2018. Most of the breweries in the United States have introduced their own and unique beers. This has given customers an increased opportunity to try new beer flavors. Flavors set a beer apart from one another and act as a point of differentiation for the consumers. The millennial, one of the largest demographics in the US population, is a targeted segment of breweries. The increasing preference of millennials for flavored beers has resulted in breweries adopting and incorporating newer flavors in their beer offerings. For instance, Constellation Brands introduced passionfruit lime, guava lime, and coconut lime under the brand Corona Refresca especially to target millennial in the United States

To understand geography trends, Download Sample Report.

Competitive Landscape

The global beer market is increasing rapidly as the breweries outperform the broader, stagnant category with their more flavorful offerings and rapid expansions (the off-trade value of the craft beer market has been taken into consideration while evaluating the market share of key players). Offering a wide range of product portfolio, many prominent players in the global market, like Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller and Carlsberg Group accounted for a considerable market share globally. Over the past few years, expanding companies' presence in the emerging economies has been one among their key strategies responsible for their growth.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Table Of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Category

      1. 5.2.1 Regular Beer

      2. 5.2.2 Premium Beer

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-Trade Channels

      2. 5.3.2 Off-Trade Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Asahi Group Holdings Ltd

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Boston Beer Company

      4. 6.4.4 Breckenridge Brewery

      5. 6.4.5 Constellation Brands

      6. 6.4.6 Diageo PLC

      7. 6.4.7 Heineken NV

      8. 6.4.8 Interbrew Company

      9. 6.4.9 SABMiller PLC

      10. 6.4.10 United Breweries Group (UB Group)

  7. *List Not Exhaustive

** Subject to Availability

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Related Reports