Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Beer Market is Segmented by Product Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer), Distribution Channel (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in value (USD million) for all the above segments.

Beer Market Snapshot

beer market size
Study Period: 2016-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 2.7 %

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Market Overview

The global beer market is projected to register a CAGR of 2.7% during the forecast period (2022-2027).

The COVID-19 pandemic created a spike in the prices of domestically manufactured and imported products. The rise in prices was due to the disrupted supply chain, which increased the raw material costs and end-product transportation costs. There was also limited availability of raw materials due to production halts and labor shortages across developing countries. However, the market has grown recently, as consumers have largely preferred in-home consumption amid the closure of bars, pubs, and restaurants. Similarly, the sales of cans and pint beer have witnessed an overwhelming demand due to the convenience they offer.

Over the medium term, the changing lifestyles, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable incomes, and popularity of beer among the youth may drive the global beer market.

The introduction of new ingredients and innovative combinations combining salty, fruity, and tart flavors in craft beers has increased their appeal among the millennial crowd.

Scope of the Report

Beer is an alcoholic drink made from yeast-fermented malt and flavored with hops. The global beer market is segmented by type into lager, ale, and other product types. Further segmentation has been done on the categories of beer, i.e., standard beer and premium beer. The distributional segmentation of beer includes on-trade and off-trade channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Other Product Types
By Category
Regular Beer
Premium Beer
By Distribution Channel
On-trade Channels
Off-trade Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Growing Preference for Low Alcohol by Volume (ABV)

The growing number of breweries across the world and the rising demand for beer worldwide are some of the major factors driving the global beer market. There has been a consistent growth in the preference for low alcohol by volume beverages. Also, the sales of no-alcohol and low-alcohol beers have been rising due to the growing interest from health-conscious consumers. The other factors supporting the market growth are the launches of new and innovative products. Furthermore, low-alcohol beers are now cheaper than their high-alcohol equivalents, especially those with 2.8% ABV and lower. The scenario is more prevalent in European countries, like Sweden, where brewers are seeking to bring changes to the low alcohol by volume beer market.

beer market growth

North America to Dominate the Market

The rapid expansion of breweries in the United States has contributed to the growth of the beer market across the region. According to the Brewers Association, in the United States, there were 8,884 breweries in 2020. Also, the number of breweries witnessed a growth rate of 12.9% during 2016-2020. Most breweries in the United States have introduced their own unique beers. This has allowed customers to try out new flavors. The flavor sets one beer apart from another and acts as a point of differentiation for the consumers. Millennials, one of the largest demographics in the US population, are a targeted segment for breweries. The increasing preference of millennials for flavored beers has resulted in breweries adopting and incorporating newer flavors in their beer offerings. For instance, Constellation Brands introduced passionfruit lime, guava lime, and coconut lime flavors under the brand Corona Refresca, targeted at millennials in the United States.

beer market analysis

Competitive Landscape

The beer market is growing rapidly as the market players engage in expansion and provide flavorful offerings. The prominent players operating in the global market are Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller, and Carlsberg Group. Over the last few years, these companies have been growing by expanding their presence in emerging economies.

Recent Developments

  • In February 2022, Anheuser Busch InBev launched Stella Artois Unfiltered. The standard Stella Artois has a 4.6% ABV and is available in 6- and 12-packs of 33 cl and 66 cl individual cans.
  • In March 2021, Heineken updated the style of Heineken Original and launched new slim cans. The slim cans are available in 12 oz. 6-packs, 12-packs, 18-packs, and 24-packs at a 5.0% ABV per 12 oz. serving.
  • In February 2021, Carlsberg launched a new beer bottle that reduced the carbon impact of glass bottles by 90%.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Other Product Types

    2. 5.2 By Category

      1. 5.2.1 Regular Beer

      2. 5.2.2 Premium Beer

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-trade Channels

      2. 5.3.2 Off-trade Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Asahi Group Holdings Ltd

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Boston Beer Company

      4. 6.4.4 Breckenridge Brewery

      5. 6.4.5 Constellation Brands

      6. 6.4.6 Diageo PLC

      7. 6.4.7 Heineken NV

      8. 6.4.8 Interbrew Company

      9. 6.4.9 SABMiller PLC

      10. 6.4.10 United Breweries Group (UB Group)

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Beer Market market is studied from 2016 - 2027.

The Beer Market is growing at a CAGR of 2.7% over the next 5 years.

The Beer Market is valued at 640 Billion USD in 2016.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Carlsberg Group, Anheuser-Busch InBev, Heineken N.V., The Boston Beer Company, Constellation Brands are the major companies operating in Beer Market.

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