Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Beer Market is Segmented by Product Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer), Distribution Channel (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and forecast of in value (USD million) for all the above segments.

Beer Market Snapshot

beer market overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.2 %

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Market Overview

The beer market is projected to register a CAGR of 5.2% during the forecast period, 2021-2026.

The impact of the COVID-19 pandemic on the beer market can be witnessed with a spike in prices for products that are either domestically manufactured or are being imported. The rise in prices is associated with a disrupted supply chain, which has increased both the raw material costs and end product transportation due to the limited availability of raw materials due to production halts and labor shortages across developing countries. However, the market has grown in recent months as consumers have largely preferred in-home consumption amid the closure of bars, pubs, and restaurants. Similarly, the sales of cans and pint beer have witnessed an overwhelming demand considering factors such as convenience.

Over the medium term, the changing lifestyles, increasing consumption rate of alcoholic drinks, rapid urbanization, high disposable incomes, and popularity of beer among the young population are a few factors driving the global beer market. The introduction of new ingredients and innovative flavors, combining salty, fruity, and tart flavors, in craft beers has increased their appeal among the millennial crowd globally. Due to the increasing popularity of craft beer, the beer market has seen a heightened preference for flavored beers by consumers, especially millennials.

Scope of the Report

Beer is an alcoholic drink made from yeast-fermented malt flavored with hops. By type, the beer market has been segmented into lager, ale, and other product types. Further segmentation has been done on the categories of beer, which include standard beer and premium beer. The distributional segmentation of beer includes on-trade and off-trade channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Other Product Types
By Category
Regular Beer
Premium Beer
By Distribution Channel
On-trade Channels
Off-trade Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Growing Preference For Low Alcohol by Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages, and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction may drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market.

beer market trends

North America is Leading the Beer Market

The rapid expansion of breweries in the United States has contributed to the growth of the beer market across the region. According to the Brewers Association, in the United States, there were around 7,450 breweries in 2018, and the number of breweries witnessed a growth rate of 12.9% during 2014-2018. Most breweries in the United States have introduced their own and unique beers. This has given customers an increased opportunity to try new beer flavors. Flavors set a beer apart from one another and act as a point of differentiation for the consumers. Millennials, one of the largest demographics in the US population, are a targeted segment for breweries. The increasing preference of millennials for flavored beers has resulted in breweries adopting and incorporating newer flavors in their beer offerings. For instance, Constellation Brands introduced passionfruit lime, guava lime, and coconut lime under the brand Corona Refresca, especially to target millennials in the United States.

beer market share

Competitive Landscape

The beer market is growing rapidly as the breweries outperform the broader, stagnant category with their more flavorful offerings and rapid expansions, thereby offering a wide range of products. The prominent players operating in the global market are Anheuser-Busch InBev, Molson Coors, Heineken, Boston Beer Company, Constellation Brands, SABMiller, and Carlsberg Group, which account for a considerable market share globally. Over the past few years, expanding presence in the emerging economies has been one of their key strategies responsible for growth.

Recent Developments

  • In 2019, Heineken released a new beer Txilar in Mozambique. The beer is specially made by Mozambiquans for Mozambiquan consumers. It is made using local maize and joins the Heineken portfolio of international brands, such as Heineken, Amstel, Sagres, and Strongbow, in the country.
  • In 2018, Australian Beer Company launched a mid-strength 3.5% ABV, named Yenda Session, to complement the existing range. The product was launched across Australia in 330 ml bottles and on Tap.
  • In 2017, Carlsberg revealed a new millennial-focused limited edition look for its flagship lager brand. The new bottles carry a design that is an "abstract interpretation" of the 3.8% ABV lager ingredients.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Other Product Types

    2. 5.2 By Category

      1. 5.2.1 Regular Beer

      2. 5.2.2 Premium Beer

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-trade Channels

      2. 5.3.2 Off-trade Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Asahi Group Holdings Ltd

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Boston Beer Company

      4. 6.4.4 Breckenridge Brewery

      5. 6.4.5 Constellation Brands

      6. 6.4.6 Diageo PLC

      7. 6.4.7 Heineken NV

      8. 6.4.8 Interbrew Company

      9. 6.4.9 SABMiller PLC

      10. 6.4.10 United Breweries Group (UB Group)

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Beer Market market is studied from 2016 - 2026.

The Global Beer Market is growing at a CAGR of 5.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Carlsberg Group, Anheuser-Busch InBev, Heineken N.V., The Boston Beer Company, Constellation Brands are the major companies operating in Global Beer Market.

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