Multichannel Analytics Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 16.17 Billion |
| Market Size (2030) | USD 25.81 Billion |
| CAGR (2025 - 2030) | 9.81% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Multichannel Analytics Market Analysis
The Multichannel Analytics Market size is estimated at USD 16.17 billion in 2025, and is expected to reach USD 25.81 billion by 2030, at a CAGR of 9.81% during the forecast period (2025-2030).
Multichannel analytics empowers businesses to gather and analyze data from various customer touchpoints, offering insights into consumer behavior. This approach is vital for brands seeking to understand customer interactions across platforms like websites, social media, email, and mobile apps.
- According to WinSavvy, a significant 65% of marketers are set to boost their investments in multi-channel marketing in 2024, underscoring its rising importance in broadening customer reach and engagement.
- With 73% of consumers navigating multiple channels during their shopping journeys, there's a pronounced shift towards crafting seamless omnichannel experiences. This trend underscores the need for consistent messaging and fluid transitions between touchpoints, greatly enhancing customer satisfaction and retention (source: Emplibot).
- By adopting multi-channel strategies, businesses can amass vast data on customer preferences. Those harnessing advanced analytics witness a 15-20% uptick in marketing ROI, highlighting the significance of real-time insights from varied customer interactions.
- Research shows that customers engaging with marketing messages across multiple channels are three times more likely to convert than those interacting with just one. This underscores the potency of integrated marketing strategies.
- However, one of the primary restraints is the high cost associated with implementing multichannel analytics solutions. The complexity and expertise required to operate these systems can lead to significant expenses, which may deter smaller enterprises from adopting these technologies.
Multichannel Analytics Market Trends
E-commerce to Hold Significant Market Demand
- Modern e-commerce relies heavily on multi-channel analytics, enabling businesses to monitor and assess customer interactions across diverse platforms. This holistic view of the customer journey empowers brands to refine their marketing strategies and boost overall performance.
- As B2C e-commerce sales surge, the market is poised for growth. Industry experts highlight the meteoric rise of social media as a sales platform, forecasting an impressive annual growth rate of 30.8% through 2025. Retailers are increasingly turning to platforms like Instagram and TikTok for direct marketing and sales. Moreover, AI technologies are playing a pivotal role in forecasting shopping behaviors and tailoring customer experiences. By leveraging predictive analytics, businesses can customize their offerings based on past data, thereby amplifying customer engagement.
- Moreover, multi-channel analytics empowers companies to pinpoint the most effective channels for driving traffic and conversions. This insight facilitates targeted marketing efforts, allowing for optimized spending on platforms such as Google Ads and Meta.
- Case study such as MyClothing, the UK’s largest school uniform provider, sought to enhance its online presence during peak sales seasons through a comprehensive multi-channel digital marketing strategy. The approach included Digital Marketing Audit which analyzes performance across Google Analytics, Google Ads, Meta, and Klaviyo to identify strengths and weaknesses. Overall, there was 48% increase in impression share, 64% increase in traffic from Google Ads, and 22% revenue uplift attributed to this channel.
- In conclusion, multi-channel analytics is indispensable for e-commerce businesses striving to excel in a competitive arena. By harnessing in-depth data analysis across multiple channels, companies can bolster customer engagement, fine-tune marketing strategies, and ultimately, amplify revenue. As the market continues its trajectory of growth and transformation, staying attuned to these trends will be paramount for enduring success in e-commerce.
North America is Expected to Hold a Major Share of the Market
- North America's multichannel analytics market is set to expand significantly, spurred by a rising demand for thorough monitoring across digital channels. The boom in online shopping and heightened consumer engagement on digital platforms primarily fuels this market growth. Notably, the retail and consumer goods sectors are poised for especially robust growth, thanks to the straightforward data acquisition from online sources.
- Major Canadian retailer Loblaw sought to harmonize its transactional messaging across channels like SMS, Email, and Push Notifications. By collaborating with MoEngage, Loblaw rolled out a centralized platform, refining their messaging strategies across various business lines. This initiative not only cut costs but also boosted customer engagement, ensuring messages resonated with individual customer preferences and consent.
- Cloud-based applications are gaining traction in the region, enabling seamless integration of multichannel analytics across platforms for real-time data analysis and decision-making. Furthermore, companies are increasingly embracing multichannel marketing strategies, harnessing data-driven insights to personalize customer experiences and elevate conversion rates.
- A prominent case study highlights a Fortune 500 company that collaborated with Sunrise Systems for a multi-channel data aggregation initiative. The goal was to gather and unify campaign data from media channels like TV, radio, and print, assessing advertising effectiveness to refine future marketing strategies. This example underscores how major corporations harness multi-channel analytics for informed decision-making and judicious resource allocation.
- North America's multichannel analytics market is on the rise, propelled by digital transformation and a quest for in-depth customer insights across platforms. With businesses increasingly leveraging these solutions to fine-tune marketing strategies and bolster customer engagement, the market's growth trajectory appears promising.
Multichannel Analytics Industry Overview
The Multichannel Analytics Market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Adobe Systems Incorporated, Google LLC, International Business Machines Corporation (IBM), Oracle Corporation, and others.
Multichannel analytics plays a vital role in modern marketing strategies by providing a comprehensive view of the customer journey. This holistic understanding helps businesses allocate resources effectively, enhance customer experiences, and ultimately drive revenue growth. By analyzing how customers move between different channels from initial awareness through to conversion, companies can identify which channels are most effective and where improvements are needed.
Multichannel Analytics Market Leaders
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Adobe Systems Incorporated
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Google LLC
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International Business Machines Corporation (IBM)
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Oracle Corporation
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SAS Institute Inc.
- *Disclaimer: Major Players sorted in no particular order
Multichannel Analytics Market News
- November 2024: MikMak, the global leader in commerce enablement and analytics, announced the launch of the MikMak Insights API. The new API, available in beta and fully available in early Q1 of 2025, integrates MikMak commerce intelligence data, like Purchase Intent and Attributable Sales into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Data Studio.
- March 2024: 7-Eleven, Inc., the world's largest convenience retailer, announced the launch of a new, multi-channel campaign in support of the brand's Speedway stores, which operate in 36 states across the U.S., predominately in the Midwest and East Coast. These new spots, available to view on Speedway's YouTube channel, highlight the craveable, high quality product assortment found at Speedway stores.
Multichannel Analytics Industry Segmentation
Multi-channel analytics is a process of collecting and analyzing data from various sources, such as web analytics, email marketing, social media, paid ads, and offline channels. It helps to identify the most effective channels for reaching target audience, as well as the ones that need improvement.
The multichannel analytics market is segmented by component (solution, services), by deployment (public, private, hybrid), by enterprise size (SMEs, large enterprises), by end-user (BFSI, IT and telecom, retail, healthcare, government, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Component | Solution | Query & Reporting |
| Visualization | ||
| Data Mining & Predictive Analytics | ||
| Other Solutions | ||
| Services | ||
| By Deployment | Cloud | |
| On-Premises | ||
| By Enterprise Size | SMEs | |
| Large Enterprises | ||
| By End-user | BFSI | |
| IT and Telecom | ||
| Retail | ||
| Healthcare | ||
| Government | ||
| Other End-users | ||
| By Geography*** | North America | |
| Europe | ||
| Asia | ||
| Australia and New Zealand | ||
| Latin America | ||
| Middle East and Africa |
Multichannel Analytics Market Research FAQs
How big is the Multichannel Analytics Market?
The Multichannel Analytics Market size is expected to reach USD 16.17 billion in 2025 and grow at a CAGR of 9.81% to reach USD 25.81 billion by 2030.
What is the current Multichannel Analytics Market size?
In 2025, the Multichannel Analytics Market size is expected to reach USD 16.17 billion.
Who are the key players in Multichannel Analytics Market?
Adobe Systems Incorporated, Google LLC, International Business Machines Corporation (IBM), Oracle Corporation and SAS Institute Inc. are the major companies operating in the Multichannel Analytics Market.
Which is the fastest growing region in Multichannel Analytics Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Multichannel Analytics Market?
In 2025, the North America accounts for the largest market share in Multichannel Analytics Market.
What years does this Multichannel Analytics Market cover, and what was the market size in 2024?
In 2024, the Multichannel Analytics Market size was estimated at USD 14.58 billion. The report covers the Multichannel Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Multichannel Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Multichannel Analytics Industry Report
Statistics for the 2025 Multichannel Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Multichannel Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
