Marketing Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers the Global Top Marketing Analytics Companies and the Market is Segmented by Deployment (Cloud and On-Premises), Application (Online Marketing, E-Mail Marketing, Content Marketing, and Social Media Marketing), End User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel, and Hospitality), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Marketing Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Marketing Analytics Market Size

Marketing Analytics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 7.12 Billion
Market Size (2030) USD 13.03 Billion
CAGR (2025 - 2030) 12.84 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Marketing Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Marketing Analytics Market with other markets in Technology, Media and Telecom Industry

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Marketing Analytics Market Analysis

The Marketing Analytics Market size is estimated at USD 7.12 billion in 2025, and is expected to reach USD 13.03 billion by 2030, at a CAGR of 12.84% during the forecast period (2025-2030).

  • Marketing analytics solutions allow the stakeholders, including social media marketers and SEO managers, to measure, manage, and analyze the performance of marketing campaigns on platforms such as Google AdWords and Facebook Ads, thereby helping them reach targets and minimize costs.
  • Marketing analytics enables companies to understand their marketing campaigns' performance better and engage in comparative analysis to determine which application offers the highest returns. This is done by gauging critical business metrics, such as marketing attribution, overall marketing effectiveness, and Return on Investment (ROI).
  • The popularity of cloud-based marketing analytics software has increased owing to benefits such as better functionality and cost-effectiveness. This has encouraged service providers like Oracle Corporation and Adobe Inc. to offer cloud analytics solutions to marketers.
  • Real-time intelligence and predictive personalization, which are anticipated to be the most prodigious benefits of using marketing analytics solutions over the forecast period, were made possible by the development of artificial intelligence (AI) and machine learning (ML).
  • Marketing analytics helps both marketers and consumers. The insights allow marketers to target good ROI on marketing investments by analyzing what strategies are conducive to conversions and brand awareness. Through this, consumers can see personalized ads catering to their needs and interests.
  • Extensive data is available using marketing analytics software, which helps marketing teams analyze every customer click, impression, and view. However, a significant problem arises in the quality of the data, which needs to be improved, and the quality of the data is irrelevant if the firm's in-house team does not structure timely and allow them campaign insights. As per earlier research, much time is consumed in formatting the data, leaving less time for consumer insights analysis, hindering marketing analytics software's growth.

Marketing Analytics Industry Overview

The marketing analytics market is highly competitive and consists of several major players. Few big competitors now control most of the market in terms of market share. These players are concentrating on growing their international consumer base. Major players include IBM Corporation, Microsoft, and Oracle Corporation.

September 2023: Oracle expanded its cloud offerings to address customized needs and growing demand for Oracle Cloud Infrastructure (OCI) services. The newest offerings include Oracle Database@Azure and MySQL HeatWave Lakehouse on AWS. These provide the flexibility to use cloud services anywhere and ensure data privacy, low latency requirements, and access to more than 100 services without any constraints on the volume of workload.

September 2023: Salesforce and Google declared an expansion of the strategic partnership to integrate Salesfore’s #1 AI CRM and Google Workspace to enhance productivity with AI. This collaboration included the integration of Google Calendar, Docs, Meet, Gmail, and others to facilitate generative AI experiences across platforms.

Marketing Analytics Market Leaders

  1. IBM Corporation

  2. Microsoft Corporation

  3. Oracle Corporation

  4. Salesforce.Com Inc.

  5. Accenture PLC

  6. *Disclaimer: Major Players sorted in no particular order
Marketing Analytics Market Concentration
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Marketing Analytics Market News

  • April 2024: Cloud Software Group Inc. and Microsoft Corp. announced boosting their collaboration with an eight-year strategic partnership agreement. This alliance will help in go-to-market collaboration for the Citrix® virtual application and desktop platform to design new cloud and AI solutions. The company will make a USD 65 billion commitment to Microsoft cloud and AI capabilities.
  • February 2024: Accenture acquired GemSeek, a customer experience analytics provider that helps businesses with customer insights, AI-powered predictive models, and analytics. This will help clients grow their business and build relevance with customers.
  • February 2023: Adobe declared a collaboration with Qualcomm to strengthen customer relationships with digital strategy. Qualcomm selected Adobe Experience Cloud, including Adobe Experience Platform (AEP), for tailored business-to-business (B2B) marketing. This will enable Qualcomm to deepen its customer relationship by allowing individuals to complete commerce transactions with the company.

Marketing Analytics Software Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5. MARKET DYNAMICS?

  • 5.1 Market Drivers
    • 5.1.1 Increase in Social Media Channels
    • 5.1.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    • 5.1.3 Adoption of Cloud Technology and Big Data
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Implementation and System Integration Issues for Marketing Analytics Software
    • 5.2.2 Availability of Many Free Open Source Software
  • 5.3 Technology Snapshot

6. MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Application
    • 6.2.1 Online Marketing
    • 6.2.2 E-mail Marketing
    • 6.2.3 Content Marketing
    • 6.2.4 Social Media Marketing
    • 6.2.5 Other Applications
  • 6.3 By End User
    • 6.3.1 Retail
    • 6.3.2 BFSI
    • 6.3.3 Education
    • 6.3.4 Healthcare
    • 6.3.5 Manufactuing
    • 6.3.6 Travel and Hospitality
    • 6.3.7 Other End Users
  • 6.4 By Geography***
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Salesforce.Com Inc.
    • 7.1.5 Accenture PLC
    • 7.1.6 Adobe Systems Incorporated
    • 7.1.7 SAS Institute Inc.
    • 7.1.8 Teradata Corporation
    • 7.1.9 Neustar Inc.
    • 7.1.10 Pegasystems Inc.
    • 7.1.11 Tableau Software
    • 7.1.12 Google LLC

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Marketing Analytics Industry Segmentation

Marketing analytics software aids a company in tracking the data pertaining to traffic, leads, and sales. Implementing marketing analytics enables the person of interest to compare different operating mediums, including social media, blogging, e-mail marketing, and others.

The marketing analytics market is segmented by deployment (cloud and on-premises), by application (online marketing, e-mail marketing, content marketing, and social media marketing), by end user (retail, BFSI, education, healthcare, manufacturing, travel, and hospitality), and by geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Deployment Cloud
On-premise
By Application Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Other Applications
By End User Retail
BFSI
Education
Healthcare
Manufactuing
Travel and Hospitality
Other End Users
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Marketing Analytics Software Market Research FAQs

How big is the Marketing Analytics Market?

The Marketing Analytics Market size is expected to reach USD 7.12 billion in 2025 and grow at a CAGR of 12.84% to reach USD 13.03 billion by 2030.

What is the current Marketing Analytics Market size?

In 2025, the Marketing Analytics Market size is expected to reach USD 7.12 billion.

Who are the key players in Marketing Analytics Market?

IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc. and Accenture PLC are the major companies operating in the Marketing Analytics Market.

Which is the fastest growing region in Marketing Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Marketing Analytics Market?

In 2025, the North America accounts for the largest market share in Marketing Analytics Market.

What years does this Marketing Analytics Market cover, and what was the market size in 2024?

In 2024, the Marketing Analytics Market size was estimated at USD 6.21 billion. The report covers the Marketing Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Marketing Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

ing Analytics Tools Industry Report

The business analytics market, specifically focusing on marketing data analytics, is predicted to experience substantial growth due to the escalating need for companies to quantify, manage, and scrutinize their marketing campaigns' performance. Digital marketing analytics solutions, such as Google AdWords and Facebook Ads, assist stakeholders in achieving their goals while reducing expenses. These tools also enable businesses to comprehend their marketing campaigns' performance and engage in comparative data analytics to identify which application yields the highest returns. The popularity of cloud-based marketing performance analytics software has risen due to its superior functionality and cost-effectiveness. However, the high cost of implementation and system integration issues are significant constraints that impede the growth of marketing strategy analytics software. Despite these challenges, the evolution of artificial intelligence (AI) and machine learning (ML) has made real-time intelligence and predictive personalization possible, which are expected to be the most significant benefits of using online marketing analytics solutions. For a more comprehensive analysis, a free PDF download of the full report is available, which includes web marketing analytics and social media marketing analytics.