Market Trends of Coffee Roaster Industry
This section covers the major market trends shaping the Coffee Roaster Market according to our research experts:
Increased Consumption of Fresh Coffee
Growing demand for fresh, flavorful, and aromatic coffee from end-users is expected to drive the coffee roasting machines market during the forecast period. This is primarily because fresh-roasted coffee has many benefits. It contains antioxidants and nutrients, which boost the immune system and help prevent cancer and other life-threatening diseases. Furthermore, to expand the presence of their brands, the leading companies are engaging in coffee innovations with value-added coffee-based RTD products, flavor-added coffee, and many more to attract more consumers toward roaster coffee.
The rising demand for coffee in hotels, restaurants, and office cafeterias is one of the primary factors driving the growth of the whole-bean coffee segment, which is driving the market studied. According to a survey conducted by the Institute for Scientific Information on Coffee (ISIC), as of 2021, 68% of the respondents stated that they often consumed coffee while working. This trend is leading to massive demand in European countries, like Germany, as consumers are becoming increasingly conscious about the quality of their coffee.
Europe Holds a Major Share in the Market
The growing number of coffee outlets with newly formulated blends of flavor in the European region is enhancing market sales. In addition, international events and shows held in the region have further fueled the market growth. For instance, the World of Coffee, one of Europe's largest specialty trade shows, was organized in Berlin. Over 250 exhibitors from 50 countries participated, displaying the latest products and innovations in the coffee market, including coffee roasters, baristas, producers, and other professionals. Starbucks Coffee Company offers whole bean coffee under different categories providing all types of roasts across Europe. It uses only 100% arabica beans. These arabica trees thrive at higher altitudes, typically between 3,000 and 6,000 feet. These beans contain approximately 1% caffeine by weight.
Additionally, the Europe & Middle East Coffee Symposium offered a cutting-edge networking opportunity for top executives from across the coffee shops, food-to-go, and food service landscape. Furthermore, health consciousness is also driving the ground coffee market, as consumers prefer green ground coffee because it has chlorogenic acid content, which slows down the absorption of carbohydrates and helps in the breakdown of fat.
