Kefir Market Size, Share - Segmented By Composition (Milk Kefir, Coconut Kefir, Water Kefir), Type (Greek Style Kefir, Frozen Kefir, Organic Kefir, Low Fat Kefir) - Global Trends, Competitive Scenario and Forecast (2019-2024)

Kefir Market Insights

Originally a Russian fermented milk probiotic drink, kefir is gaining popularity as it offers functional benefits. The global kefir market is expected to grow at a CAGR of 5.8% during the period 2018-2023 to reach USD 1850 million.

Danone Canada’s Activia line launched its first drinkable yogurt in an attempt to reach on-the-go women looking to incorporate healthy products into their daily routine.

The Hain Celestial Group Inc., Melville, N.Y., announced that its The Greek Gods brand added a drinkable low-fat kefir to its line. The kefir contains 12 grams of protein and probiotic cultures in each 1 cup serving. It’s also gluten-free and 99% lactose-free.

Lifeway has launched new lines of Single-serve farmer Kefir cups and Do-it-yourself Kefir Starter which has assisted in its continuation of leadership at the forefront of the probiotics market.

Kefir Market Dynamics

The worldwide obsession with health-based protein products has led to the immense popularity of kefir products. The greater marketing drive and awareness about the medicinal properties of these products drive the market demand. Kefir is a very good source of bacteria as compared to yogurt and surpasses milk in terms of available probiotic content.

While product and packaging innovations are identified as the opportunity areas, the high production cost in terms of raw material, plant space, and machinery may create obstacles for the growth of this niche market.

Kefir Market Segmentation

The global kefir market is segmented on the basis of product composition and type. Kefir can be made of milk or water. Comprising the majority of the market share, milk kefir can be made with cow milk, goat milk, coconut milk, and other non-dairy-based milk. Water kefir, on the other hand, is made of sugar water, fruit juice, coconut water, etc. By type, the market is segmented into Greek style, frozen, organic, and low-fat kefir, among others. The global kefir market is also segmented on the basis of distribution channels into supermarkets/hypermarkets, convenience stores, grocery stores, online, and others.

Kefir Market Regional Analysis

The EU is the major contributor in terms of revenue, followed by North America. The fermented, yogurt-like drink is popular in Eastern European countries, where it is used to help balance digestive systems and irritable bowel symptoms. In North America, the United States comprises the majority of the market share, followed by Canada. In the Asia-Pacific region, China dominates the market, followed by India. This is due to the rise in the demand for flavored kefir in these countries.   

Competitive Environment

The global kefir market is highly concentrated among a few players; Lifeway Foods has been the market leader both globally and in North America. The companies are adopting product innovations and mergers & acquisitions for catering to the worldwide market. Companies like Danone are focusing on global strategies to popularize kefir.  

Some of the major players in the market include-

• Fresh Made Inc.
• Groupe Danone
• Helios Ingredients
• Lifeway Foods Inc.

Capital activities

Lifeway Culture Shoppe entered into a partnership with Freshii. Their partnership has led to the expansion of soft-serve kefir audience and also the consumer base of Lifeway.

Lifeway Foods, Inc. has expanded its consumer base by an introduction of its top-selling line of kefir cultured milk smoothies to Ireland in four of the most popular flavors. Another strategy adopted is that the kefir is made with local, GMO-free ingredients.

Reasons to Purchase Kefir Market Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
•  3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Kefir Market Report

• Value chain analysis
• Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.