Kefir Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Kefir Market is Segmented by Form (Organic & Conventional); by Category (Flavored & non-flavored kefir); by Type (Milk and Water kefir); by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialist Stores, and Others); and by Geography

Market Snapshot

Kefir Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Europe
CAGR: 5.8 %
Kefir Market Key Players

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Market Overview

The global kefir market is growing at a CAGR of 5.8% during the forecast period (2019-2024).

  • Rising health consciousness and increasing purchasing power have boosted the purchase of health-benefitting foods including kefir in emerging economies like Asia-Pacific and Latin America. 
  • Also, the benefits of kefir for lactose-intolerant people have further led to its increased consumption among individuals suffering from lactose intolerance. 

Scope of the Report

Global Kefir market is segmented based on the form, category, type, distribution channel and geography. By form, the market is segmented into organic and conventional; by category into flavored and non-flavored kefir; and by type into milk and water kefirs. The milk kefir can be further bifurcated into dairy based milk and non-diry based milk kefir. Milk kefir is the most popular  and most produced type of kefir. By the distribution channels, it is segmented into hyper/supermarket, convenience stores, online store and others. By geography, the market is analyzed in the major regions like North America, Europe, The Asia-Pacific, South America and Middle East and Africa. The consumption rates, the rising trends and the major players in the market are discussed.

By Form
By Category
Flavored kefir
Non-flavored kefir
By Product Type
Milk Kefir
Dairy based
Non-dairy based
Water Kefir
By Distribution Channel
Convenience Stores
Specialist Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increasing Popularity of Probiotics Drinks in the United States

The United States is the largest market in North America, wherein there is a significant shift in consumer preferences, especially among high-income consumers. Rising health concerns across the region coupled with the efficacy of probiotics in addressing health concerns are expected to be a major driving factor for the overall probiotics market growth. Increasing disposable income, broadening of probiotics portfolio, and increasing accessibility to the products is also expected to benefit the industry demand for yogurt and kefir.

Kefir Market Key Trends

Europe Witnessed Fastest Revenue Growth

Europe is the major contributor to the global kefir market in terms of revenue. Kefir is quite popular in eastern European countries, where it is used to help balance digestive systems and irritable bowel symptoms. The increasing popularity for kefir products and their nutritional and health benefits among consumers in the region. For example, in Germany, people are increasingly consuming kefir for its additional health benefits. Moreover, the increased awareness of the products in the region is further driving the market growth.

Kefir Market Growth by Region

Competitive Landscape

Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some of the companies leading the kefir market. The players are focusing on innovative products, new products launches, quality processing, acquisition, and retention of the consumer base. Industry players are investing heavily in R&D activities to come up with probiotic products which can cater to the distinct needs of consumers. Major industry participants are also adopting strategies such as the introduction of their brands in untapped economies to gain market dominance. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Category

      1. 5.2.1 Flavored kefir

      2. 5.2.2 Non-flavored kefir

    3. 5.3 By Product Type

      1. 5.3.1 Milk Kefir

        1. Dairy based

        2. Non-dairy based

      2. 5.3.2 Water Kefir

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarket/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialist Stores

      4. 5.4.4 Others

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Lifeway Foods, Inc.

      2. 6.4.2 The Hain Celestial Group, Inc.

      3. 6.4.3 Nestlé S.A

      4. 6.4.4 Danone S.A

      5. 6.4.5 Fresh Made Dairy

      6. 6.4.6 Green Valley Creamery

      7. 6.4.7 Maple Hill Creamery, LLC.

      8. 6.4.8 Emmi AG (Redwood Hill Farm & Creamery)

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Kefir Market market is studied from 2016 - 2026.

The Kefir Market is growing at a CAGR of 5.8% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Lifeway Foods, Inc., The Hain Celestial Group, Inc., Nestle SA, Danone SA, Fresh Made Dairy are the major companies operating in Kefir Market.

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