Kefir Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Kefir Market is Segmented by Form (Organic & Conventional); by Category (Flavored & non-flavored kefir); by Type (Milk Kefir and Water kefir); by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialist Stores, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

kefir market
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Europe
CAGR: 6.4 %

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Market Overview

The kefir market is projected to grow at a CAGR of 6.4% during the forecast period (2022-2027).

Due to the outbreak, people have become more health conscious. Thereby, the demand for kefir has been strong due to its many health benefits. Utilizing the space, players are launching innovative products in the landscape. For Instance, in February 2021, Lifeway Foods launched new functional kefir products to support immunity and help consumers improve overall health: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir.

Rising health consciousness and increasing purchasing power have also boosted the purchase of health-benefiting foods, including kefir, in emerging economies like Asia-Pacific and South America.

Also, the benefits of kefir for lactose-intolerant people have increased consumption among individuals suffering from lactose intolerance.

Scope of the Report

Kefir is a fermented drink similar to thin yogurt made from kefir grains. The kefir market is segmented based on form, category, type, distribution channel, and geography. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Form
By Category
Flavored kefir
Non-flavored kefir
By Product Type
Milk Kefir
Dairy based
Non-dairy based
Water Kefir
By Distribution Channel
Convenience Stores
Specialist Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Increasing Demand For Probiotics Drinks

Kefir has gained popularity in health-conscious communities, but many are vegans. The market is responding with Non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the region and the efficacy of probiotics in addressing health concerns are expected to be a major driving factors for the overall probiotics market growth. Increasing disposable income, broadening probiotics portfolio, and accessibility to the products are also expected to benefit the industry demand for yogurt and kefir. Further, according to the data from CLAL, around 2,429.6 thousand tons of soured milk, yogurt, kefir, and mixed milk product were consumed in Germany in 2020.

Kefir Market

Europe Witnessed Fastest Revenue Growth

The popularity of probiotic foods and beverages fuels the market growth of kefir in Europe. Kefir is quite popular in eastern European countries, where it is used to help balance digestive systems. For Instance, according to Statistics Denmark, in 2020, the import value of buttermilk, kefir, and other fermented or acidified milk or cream into Denmark amounted to almost DKK 137 million. Kefir is consumed as breakfast, lunch, or dinner in these regions, depending on consumers' choices. Russia is the largest producer of kefir globally, followed by Poland.

Kefir Market

Competitive Landscape

The kefir market is highly competitive, with a strong presence of global and regional players. Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some companies leading the kefir market. The players focus on innovative products, new product launches, quality processing, acquisition, and retention of the consumer base. Industry players are investing heavily in R&D activities to develop probiotic products that can cater to consumers' distinct needs. Major industry participants are also adopting strategies such as introducing their brands in untapped economies to gain market dominance.

Recent developments

In September 2021, Biotiful announced the launch of a plant-based oat kefir drink in original mango and strawberry flavors; each 250ml bottle contains billions of live cultures and vitamins B12 and B2 to help support immunity. Made in the United Kingdom, they contain no sugar or artificial ingredients.

In July 2021, Lifeway Foods Inc. announced the brand's first expansion into the French market for kefir distribution with a listing at Costco France.

In May 2021, Biotiful Dairy Ltd launched a new kefir coffee product line in the United Kingdom. The kefir cold brew coffee is made with British Milk with no added sugar and is gut-friendly. Biotiful Kefir Coffee on the go is the perfect drink for natural energy uplift with immunity support. The new Kefir coffee range was launched in two varieties: mocha and latte.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Category

      1. 5.2.1 Flavored kefir

      2. 5.2.2 Non-flavored kefir

    3. 5.3 By Product Type

      1. 5.3.1 Milk Kefir

        1. Dairy based

        2. Non-dairy based

      2. 5.3.2 Water Kefir

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialist Stores

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Lifeway Foods, Inc.

      2. 6.4.2 The Hain Celestial Group, Inc.

      3. 6.4.3 Nestlé S.A

      4. 6.4.4 Danone S.A

      5. 6.4.5 Green Valley Creamery

      6. 6.4.6 Maple Hill Creamery, LLC.

      7. 6.4.7 Emmi AG (Redwood Hill Farm & Creamery)

      8. 6.4.8 Biotiful Dairy

      9. 6.4.9 Evolve Kefir

      10. 6.4.10 The Icelandic Milk and Skyr Corporation

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Kefir Market market is studied from 2016 - 2027.

The Kefir Market is growing at a CAGR of 6.4% over the next 5 years.

The Kefir Market is valued at 1627 Million USD in 2016.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Lifeway Foods, Inc., Nestle SA, Danone SA, The Hain Celestial Group, Inc., Green Valley Creamery are the major companies operating in Kefir Market.

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