Kefir Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Global Kefir Products Market Companies and it is Segmented by Form (Organic & Conventional); by Category (Flavored & Non-Flavored Kefir); by Type (Milk Kefir and Water Kefir); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The market size and forecasts are provided in terms of (USD million) for all the above segments.

Kefir Market Size

Kefir Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 6.40 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Kefir Market Analysis

The growth rate of the kefir market is expected to be 6.4% per year over the next five years.

The growing health consciousness of consumers is expected to drive up demand for probiotics, including kefir. In contrast to other fermented foods, kefir is made from kefir grains, which contain a distinct and complex combination of lactic acid- and acetic acid-producing bacteria and lactose-fermenting yeast. Kefir demand is projected to increase over time as more people come to understand how important gut health is for preserving weight, energy levels, and general physical health.

Manufacturers have started making and selling foods with specific health claims because people are becoming more aware of the link between nutrition and health and are becoming more interested in eating healthier. In western markets, where consumers adopt a holistic approach to healthy living, probiotic use is on the rise. Thereby, the demand for kefir has been strong due to its many health benefits. Utilizing the space, players are launching innovative products in the marketplace. For instance, in February 2021, Lifeway Foods launched new functional kefir products to support immunity and help consumers improve their overall health. 3.5-oz Functional Shot Multipacks and Organic Grass Fed Kefir

The ProCon Organization says that by 2022, 59% of the people who live in Canada will have trouble digesting lactose. Since this condition can't be cured but can be managed, more people are looking for foods that don't contain lactose. So, the benefits of kefir for people who can't handle lactose have made it more popular among lactose-intolerant people.

Kefir Market Trends

Increasing Demand For Probiotics Drinks

Kefir has gained popularity in health-conscious communities. Healthier food and beverage choices are on consumers’ minds owing to their huge interest in holistic well-being, and they are searching for products that contain other health-enhancing ingredients. A survey by the International Food Information Council in 2021 revealed that 51% of Americans consume probiotics to support gut health, 33% take them to support immune health, 38% take them for general health and wellness, and 13% revealed that they consume probiotics to support emotional health. This trend is further boosted by the prevalence of the COVID-19 pandemic.

In the past few years, a major market growth factor has been the shift from treating illnesses to preventing them. One of the main things driving the growth of the market is the rising number of people with gastrointestinal problems. Another is the growing health awareness of the general public. People are moving away from carbonated drinks and toward ready-to-drink (RTD) functional beverages and probiotic drinks because they are healthier and have less calories. According to the United States Centers for Medicare & Medicaid Services, per-capita health spending in the United States increased by 9.7% in the year 2020. Escalating the prevalence of gastrointestinal ailments such as diarrhea, inflammatory bowel disease, irritable bowel syndrome, etc. is driving market demand and growth as probiotics are beneficial to treat various ailments including neurological disorders, tooth decay, cancer, etc. Therefore, the rising awareness about the potential health benefits of probiotic drinks and shots is fueling the market.

Kefir Market

Europe Witnessed Fastest Revenue Growth

In Europe, kefir sales are going up because probiotic foods and drinks are so popular.Kefir is quite popular in eastern European countries, where it is used to help balance digestive systems. For instance, according to Statistics Denmark, in 2020, the import value of buttermilk, kefir, and other fermented or acidified milk or cream into Denmark will amount to almost DKK 137 million. Kefir is consumed as breakfast, lunch, or dinner in these regions, depending on consumers' choices.

Additionally. The importance of gut health and its connection with mental health, weight loss, and healthy skin fosters the growth of probiotic products in the United Kingdom. Consumers are opting for digestive supplements with strong bacterial strains and high CFUs (colonies-forming units) since they claim to increase the chances for good bacteria to colonize the gut. Healthcare professionals across the region are recommending probiotics that improve cases of heartburn or indigestion among consumers in the country. As per the data provided by the health insurance company of the United Kingdom in 2021, Bupa estimates that around four out of every ten people in the United Kingdom get indigestion every year. Therefore, this increased the point-of-sale for probiotics, including kefir.

Furthermore, lacto-fermented drinks like Kefir are popular in Germany due to their related immunity and digestive benefits. Currently, many people, including those who have recently begun a family, nuclear families, and the wealthy, include probiotics in their regular diets.

Kefir Market

Kefir Industry Overview

There are a lot of global and local players in the kefir market, so it is very competitive. Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some companies leading the kefir market. The players focus on making new products, putting out new products, processing them well, getting new customers, and keeping the ones they already have. Industry players are spending a lot of money on research and development to create probiotic products that meet the different needs of consumers. Major players in the industry are also using strategies like putting their brands in markets that haven't been touched yet to take over the market.

Kefir Market Leaders

  1. Lifeway Foods, Inc.

  2. Nestle SA

  3. Danone SA

  4. The Hain Celestial Group, Inc.

  5. Green Valley Creamery

*Disclaimer: Major Players sorted in no particular order

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Kefir Market News

March 2023: Lifeway Foods, Inc, one of the leading United States suppliers of kefir and fermented probiotic products launched new flavors for its Kefir line, including Guava Lowfat Kefir, Organic Strawberry Banana Whole Milk Kefir, Organic Black Cherry, and others. According to the company, its Kefir products are up to 99% lactose-free, gluten-free, and made with all-natural, non-GMO ingredients

August 2022: Yeo Valley Organic launched its kefir ‘Love Your Gut’ yogurt range in the United Kingdom. According to the company, the kefir drinks will be available in three flavors: natural, mango, passionfruit, and cherry, and features a combination of 14 different culture strains, to achieve maximum gut flora diversity,

September 2021: Biotiful launched a plant-based oat kefir drink in original mango and strawberry flavors; each 250ml bottle contains billions of live cultures and vitamins B12 and B2 to help support immunity. 

Kefir Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 Category

      1. 5.2.1 Flavored kefir

      2. 5.2.2 Non-flavored kefir

    3. 5.3 Product Type

      1. 5.3.1 Milk Kefir

        1. Dairy based

        2. Non-dairy based

      2. 5.3.2 Water Kefir

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Online Retail Stores

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Lifeway Foods, Inc.

      2. 6.3.2 The Hain Celestial Group, Inc.

      3. 6.3.3 Nestlé S.A

      4. 6.3.4 Danone S.A

      5. 6.3.5 Green Valley Creamery

      6. 6.3.6 Maple Hill Creamery, LLC.

      7. 6.3.7 Emmi AG (Redwood Hill Farm & Creamery)

      8. 6.3.8 Biotiful Dairy

      9. 6.3.9 Evolve Kefir

      10. 6.3.10 The Icelandic Milk and Skyr Corporation


Kefir Industry Segmentation

Kefir is a fermented drink similar to thin yogurt made from kefir grains.

The kefir market is segmented based on form, category, type, distribution channel, and geography. By form, the market is segmented into organic and conventional. By category, the market is segmented into flavored and unflavored kefir. By product type, the market is segmented into milk and water-based kefir. By distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).

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Kefir Market Research FAQs

The Kefir Market is projected to register a CAGR of 6.4% during the forecast period (2023-2028).

Lifeway Foods, Inc., Nestle SA, Danone SA, The Hain Celestial Group, Inc. and Green Valley Creamery are the major companies operating in the Kefir Market.

North America is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in the Kefir Market.

Kefir Industry Report

Statistics for the 2023 Kefir market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Kefir analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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