Ketchup Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Offers Ketchup Market Share by Brand & Consumption Statistics and it is segmented by Product Type (Regular Ketchup and Flavored Ketchup); by Packaging (Bottled and Pouch); by Distribution Channel (On-trade and Off-trade); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Ketchup Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Ketchup Market Size

Ketchup Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 17.88 Billion
Market Size (2030) USD 21.90 Billion
CAGR (2025 - 2030) 4.14 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Ketchup Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Ketchup Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Ketchup Market Analysis

The Ketchup Market size is estimated at USD 17.88 billion in 2025, and is expected to reach USD 21.90 billion by 2030, at a CAGR of 4.14% during the forecast period (2025-2030).

  • The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials. Ketchup is a vital food item used across many fast-food types. Thus, these factors are likely to bring tremendous growth opportunities for the ketchup market in the coming years.
  • Additionally, consumers' increasing preference for organic food, including ketchup, is driving the growth of the market. For instance, according to the Organic Trade Association, the sales of organic food amounted to approximately USD 57.5 billion in 2021 in the United States. Their growing concerns about the possible health risks of consuming artificial additives and genetically modified organisms (GMOs) have accelerated the consumption of sauces and condiments labeled as natural, organic, and non-GMO.
  • Private-label ketchup brands have been performing better than well-established brands in many countries, such as the United Kingdom, France, Germany, and others. The major players are focused on providing new varieties to cater to changing consumer demands.

Ketchup Industry Overview

The ketchup market faces high competition and is a fragmented market. The leading players in the market include Del Monte Foods Inc., Kraft Heinz Company, Conagra Brands Inc., Nestlé SA, and Unilever PLC. The key players have intensely embarked on industry consolidation by leveraging their distribution networks, entering partnerships with local distributors, especially in emerging economies, and developing new products with customization for different end-user industries. Moreover, these players focus on online distribution channels for their products, marketing, and branding to expand their geographic reach and customer base.

Ketchup Market Leaders

  1. Conagra Brands, Inc.

  2. The Kraft Heinz Company

  3. Unilever PLC

  4. Nestlé S.A.

  5. Del Monte Foods Holdings Limited

  6. *Disclaimer: Major Players sorted in no particular order
Conagra Brands, Inc., Del Monte Food, Inc, The Kraft Heinz Company, Nestlé S.A, Unilever PLC
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Ketchup Market News

  • June 2022: Heinz launched a range of new cold ketchup in Canada. It's the same iconic, slow-pouring ketchup, now cold, with a label that turns icy blue when it's perfectly chilled. The new product by Heinz was available at participating Wendy's locations in Canada for a limited duration and at selected grocery stores in specially-marked display fridges.
  • May 2022: HEINZ, the maker of the world's favorite ketchup and beloved condiments, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex's sustainable paper bottle packaging for its range of world-famous condiments.
  • November 2021: The Kraft Heinz company launched a new ketchup, the Marz Edition ketchup, made with tomatoes grown under the Martian soil condition. The company claimed that the tomatoes used for the Marz Edition ketchup were grown in extreme temperatures and soil conditions similar to that of the Red Planet.

Ketchup Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Regular Ketchup
    • 5.1.2 Flavored Ketchup
  • 5.2 Packaging
    • 5.2.1 Bottled
    • 5.2.2 Pouch
  • 5.3 Distribution Channel
    • 5.3.1 On-trade (Foodservice)
    • 5.3.2 Off-trade
    • 5.3.2.1 Supermarkets/Hypermarkets
    • 5.3.2.2 Convenience Stores
    • 5.3.2.3 Online Retail Stores
    • 5.3.2.4 Other Off-trade Channels
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Conagra Brands, Inc.
    • 6.3.2 Del Monte Foods Holdings Limited
    • 6.3.3 Unilever PLC
    • 6.3.4 The Kraft Heinz Company
    • 6.3.5 Nestlé S.A.
    • 6.3.6 McCormick & Company, Incorporated
    • 6.3.7 Windmill Organics Ltd
    • 6.3.8 Wingreens Farms Private Limited
    • 6.3.9 General Mills, Inc.
    • 6.3.10 The Foraging Fox Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Ketchup Industry Segmentation

Ketchup is a sweet and tangy sauce usually made with tomatoes, sweeteners, vinegar, salt, various seasonings, spices, and other additives and is a very popular condiment.

The ketchup market is segmented by product type, packaging, distribution channel, and geography. Based on product type, the market is segmented into regular ketchup and flavored ketchup. Based on packaging, the market is segmented into bottled and pouch. Based on the distribution channel, the market is segmented into on-trade and off-trade channels. The on-trade channel comprises food service channels, while off-trade is further segregated into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market segments are North America, Europe, Asia-Pacific, South America, and Middle-East & Africa.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Regular Ketchup
Flavored Ketchup
Packaging Bottled
Pouch
Distribution Channel On-trade (Foodservice)
Off-trade Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Off-trade Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Ketchup Market Research FAQs

How big is the Ketchup Market?

The Ketchup Market size is expected to reach USD 17.88 billion in 2025 and grow at a CAGR of 4.14% to reach USD 21.90 billion by 2030.

What is the current Ketchup Market size?

In 2025, the Ketchup Market size is expected to reach USD 17.88 billion.

Who are the key players in Ketchup Market?

Conagra Brands, Inc., The Kraft Heinz Company, Unilever PLC, Nestlé S.A. and Del Monte Foods Holdings Limited are the major companies operating in the Ketchup Market.

Which is the fastest growing region in Ketchup Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Ketchup Market?

In 2025, the North America accounts for the largest market share in Ketchup Market.

What years does this Ketchup Market cover, and what was the market size in 2024?

In 2024, the Ketchup Market size was estimated at USD 17.14 billion. The report covers the Ketchup Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Ketchup Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Ketchup Industry Report

Statistics for the 2025 Ketchup market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Ketchup analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.