ketchup-market
Published

DEC 2017

Global Ketchup Market - Segmented by Product Ingredients Type (Tomato Ketchup, Mushroom Ketchup, Mustard Ketchup, Fruit & Nut Ketchup), By Application (Food Services, Direct Family Consumption, Other Cooking Applications), By Distribution Channel (Speciality Stores, Online Stores, Super Markets/ Hyper Markets, Convenience Stores, Departmental Stores), By Geography - Growth, Trends And Forecasts (2018 - 2023)

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Ketchup Market Insights

The global ketchup market was valued around USD 4.15 billion in 2015 and is expected to reach USD 5.9 billion by 2023, at a CAGR of 3.8%. Currently, the ketchup market is highly influenced by the quick services restaurants (QSRs) popularity. The American lifestyle and culture have been adopted quite rapidly in the developing regions, such as Asia-Pacific, and the Middle East and Africa. Such cultural adoption has paved the way for global acceptance and consumption of different types of ketchup, thus boosting the growth of the ketchup market. Fast food manufacturing giants are making the most of this trend by expanding their business, thus boosting the demand for ketchup in developing markets. Nowadays, ketchup is a regular accompaniment to fast foods, side dishes, and snacks, which is further driving the ketchup market, globally.

Ketchup Market Dynamics

The ketchup market is driven by a few major drivers such as changing dietary habits, inclination towards western lifestyle & culture, and increased consumption of exotic flavors of ketchup. Even though, the ketchup market is growing at a good pace, a few factors are restricting the market, such as the presence of numerous ketchup alternatives in the market and low consumption of foods containing sugar. However, ketchup has good opportunities in the food market, such as rising popularity of quick-service restaurants and introduction of innovative ketchup made with organic products.

Ketchup Market Segmentation

The ketchup market can be broadly segmented into four major segments, such as product ingredient type, application, distribution channel, and geography. Regarding product ingredient type, ketchup market can be classified into tomato ketchup, mushroom ketchup, mustard ketchup, fruit & nut ketchup, and others. Regarding application, the ketchup market is divided into food services market, direct family consumption and home cooking. By distribution channel, it can be segmented into hyper markets, super markets, convenience stores, departmental Stores, specialty stores, and online purchase. Geographically, the ketchup market has been segmented into North America, South America, Europe, Asia-Pacific, and Africa.

Ketchup Market - Regional Analysis

The global ketchup market is dominated by North America, with a 37% share of the total market value. It is followed by Europe, Asia-Pacific, South America and Africa. North America is the largest consumer of ketchup, especially tomato ketchup, and the USA is the largest consumer of ketchup, globally. Some parts of Europe, like the UK, France, Germany, and Italy, are significant markets for the consumption of ketchup.  In the Asia-Pacific region, China, Japan, and India are the largest consumers of ketchup. Consumption of ketchup is increasing steadily in the developing countries of Africa, South America, and Asia-Pacific.

Ketchup Market Competitive Environment

Competition in the ketchup market is reported to be huge, mostly in the developed countries. The global ketchup market is a concentrated market, with around 90% of the share controlled by seven major players. “Heinz” is the largest player in the industry, with a market share of 80% and 60% in Europe and the USA, respectively. Such broad presence and market control make Heinz the global leader, currently. Tomato ketchup is the most popular type; hence all big players are highly active in this market segment. Product launches, innovative ketchup flavors, and mergers and acquisitions with smaller level players have been the strong business strategies for ketchup market growth

The major players of global ketchup market includes ConAgra Foods, Del Monte Foods, HUL and Kraft Heinz amongst others.

Reasons to Purchase Ketchup Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  •  3 months analyst support along with the Market Estimate sheet in excel.

Customization of Ketchup Market Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

 

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