The growing demand for organic tomato ketchup will be one of the significant trends that will gain the market traction in the coming years. Rise in health-conscious consumers owing to their growing preference towards organic products due to their natural and healthy ingredients would further fuel the market growth. Moroever, the high functional property of regular ketchup are boosting its market growth. There is an increase in the adoption of regular ketchup across the globe, owing to its high sustainability. Some of the companies providing organic ketchup includes The Kraft Heinz Company, Annie's Homegrown, Inc. and Orchard Lane. Morever, the global sales of organic food have increased between 2000 and 2017. In 2017, sales of organic food amounted to USD 97 billion, up from nearly USD 18 billion in 2000. This factor too is expected to spur the demand of organic ketchup in the global ketchup market.

Inclination towards Western lifestyle and changing dietary habits of people, especially in developing countries, drive the growth of the ketchup market. Also, the consumers, especially in North America prefer to use ketchup, among all the other sauces and condiments. About 97% of households in the United States consume ketchup. The consumption of ketchup is gaining popularity day by day owing to the growing change in the food habits and increased consumption of Western-style fast food products, Chinese, continental and other convenient snack foods. The shift has been towards spending less time on food preparation or opting for more convenient options will likely to affect the growth of ketchup market globally. Consumers have expanded their usage of ketchup as it  becomes a convenient replacement for other sauces and condiments.