Ketchup Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The ketchup market is projected to register a CAGR of 5.2% during the forecast period (2022-2027).

The COVID-19 pandemic has placed unprecedented stress on the demand for ketchup because of the shutdown and stringent government guidelines across the world. However, the situation saw scope in the rising demand from foodservices, which facilitated take-aways, and off-trade channels. This led to a shortage of ketchup in the market post the pandemic. Taking a stand on this, in 2021, Kraft Heinz increased its production line to facilitate the production of foodservice products by 25%, resulting in the creation of 12 billion packets of ketchup in a year.

The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials. Ketchup is a vital food item used across many fast-food types. Thus, these factors are likely to bring tremendous growth opportunities for the ketchup market in the coming years.​

Additionally, consumers' rising preference for organic ketchup is driving the growth of the market. Their growing concerns about the possible health risks of consuming artificial additives and genetically modified organisms (GMOs) have accelerated the consumption of sauces and condiments labeled as natural, organic, and non-GMO. Private-label ketchup brands have been performing better than well-established brands in many countries such as the United Kingdom, France, Germany, and others. The major players are focused on providing new varieties to cater to changing consumer demands.

Scope of the Report

Ketchup is a sweet and tangy sauce usually made with tomatoes, sweeteners, vinegar, salt, various seasonings, spices, and other additives and is a very popular condiment. The ketchup market is segmented by product type, packaging, distribution channel, and geography. Based on product type, the market is segmented into regular ketchup and flavored ketchup. By packaging, the market is segmented into bottled and pouch. By distribution channel, the market is segmented into on-trade and off-trade channels. The on-trade channel comprises foodservice channels, while off-trade is further segregated into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. On the basis of geography, the market segments are North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

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Key Market Trends

Increasing Inclination Toward Organic Food

The growing demand for organic ketchup is one of the significant trends that is gaining market traction. The rise in health-conscious consumers due to their growing preference for organic products for their natural and healthy ingredients further fuels the market growth. The key players in the market have understood the changing needs of consumers and are investing in meeting those needs. Some of the companies providing organic ketchup include The Kraft Heinz Company, Annie's Homegrown Inc., and Orchard Lane. The increasing sales of organic ketchup have led to the rise in product innovation by firms. The market giant Unilever catered to the market demand by acquiring an organic and clean-label ketchup brand, Sir Kensington. These organic ketchup brands are focused on extending their product lines to attract more customers. For instance, in 2021, Sir Kensington launched two varieties of ketchup, i.e., classic and spicy, in the Canadian market. The products of this brand are made from tomatoes and organic sugarcane.

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