Ketchup Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Ketchup Market is segmented by Product Type (Regular Ketchup and Flavored Ketchup), Packaging (Bottled and Pouch), Distribution Channel (On-trade, and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and forecasts (in USD million) for the above segments.

Market Snapshot

Ketchup Market Forecast
Study Period: 2016-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.2 %
Ketchup Market Key Players

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Market Overview

The ketchup market is projected to register a CAGR of 5.2% during the forecast period (2022-2027).

The COVID-19 pandemic has placed unprecedented stress on the demand for ketchup because of the shutdown and stringent government guidelines across the world. However, the situation saw scope in the rising demand from foodservices, which facilitated take-aways, and off-trade channels. This led to a shortage of ketchup in the market post the pandemic. Taking a stand on this, in 2021, Kraft Heinz increased its production line to facilitate the production of foodservice products by 25%, resulting in the creation of 12 billion packets of ketchup in a year.

The rising urbanization levels and the increasing disposable income have led many individuals to opt for on-the-go food. These food types are rapidly gaining popularity, especially among Generation Z and the millennials. Ketchup is a vital food item used across many fast-food types. Thus, these factors are likely to bring tremendous growth opportunities for the ketchup market in the coming years.​

Additionally, consumers' rising preference for organic ketchup is driving the growth of the market. Their growing concerns about the possible health risks of consuming artificial additives and genetically modified organisms (GMOs) have accelerated the consumption of sauces and condiments labeled as natural, organic, and non-GMO. Private-label ketchup brands have been performing better than well-established brands in many countries such as the United Kingdom, France, Germany, and others. The major players are focused on providing new varieties to cater to changing consumer demands.

Scope of the Report

Ketchup is a sweet and tangy sauce usually made with tomatoes, sweeteners, vinegar, salt, various seasonings, spices, and other additives and is a very popular condiment. The ketchup market is segmented by product type, packaging, distribution channel, and geography. Based on product type, the market is segmented into regular ketchup and flavored ketchup. By packaging, the market is segmented into bottled and pouch. By distribution channel, the market is segmented into on-trade and off-trade channels. The on-trade channel comprises foodservice channels, while off-trade is further segregated into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. On the basis of geography, the market segments are North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Regular Ketchup
Flavored Ketchup
Distribution Channel
On-trade (Foodservice)
Convenience Stores
Online Stores
Other Off-trade Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Increasing Inclination Toward Organic Food

The growing demand for organic ketchup is one of the significant trends that is gaining market traction. The rise in health-conscious consumers due to their growing preference for organic products for their natural and healthy ingredients further fuels the market growth. The key players in the market have understood the changing needs of consumers and are investing in meeting those needs. Some of the companies providing organic ketchup include The Kraft Heinz Company, Annie's Homegrown Inc., and Orchard Lane. The increasing sales of organic ketchup have led to the rise in product innovation by firms. The market giant Unilever catered to the market demand by acquiring an organic and clean-label ketchup brand, Sir Kensington. These organic ketchup brands are focused on extending their product lines to attract more customers. For instance, in 2021, Sir Kensington launched two varieties of ketchup, i.e., classic and spicy, in the Canadian market. The products of this brand are made from tomatoes and organic sugarcane.

Ketchup Market Share

North America Holds the Largest Market Share

North America holds a large share of the ketchup market. The evolving lifestyles and changing dietary habits of people, especially in developed countries, drive the growth of the market. Companies in the region generally do not use flavors other than tomato because tomato is native to North America, and the availability of tomatoes as raw material for ketchup is high in the region. Also, consumers in the region prefer to use ketchup among all the other sauces and condiments. According to different surveys, around 97% of households in the United States consume ketchup. The consumption of ketchup is gaining popularity day by day due to the increasing change in the food habits and consumption of fast-food products like Chinese, continental, and other convenient snacking items. This shift toward spending less time on food preparation or opting for more convenient options will likely affect the growth of the ketchup market globally. Consumers have increased their consumption of ketchup as it has become a convenient replacement for other sauces and condiments, with innovative and easy packaging.

Ketchup Market Growth

Competitive Landscape

The ketchup market faces high competition and is a fragmented market. The leading players in the market include Del Monte Foods Inc., The Kraft Heinz Company, Conagra Brands Inc., Nestlé SA, and Unilever PLC. The key players have intensely embarked on industry consolidation by leveraging their distribution networks, entering partnerships with local distributors, especially in the emerging economies, and developing new products with customization for different end-user industries. Moreover, these players are focusing on online distribution channels for the online marketing and branding of their products to expand their geographic reach and customer base.

Recent Developments

In 2022, Queen Elizabeth entered the condiments market by launching a new tomato ketchup brand. The ketchup is prepared using the ingredients grown in the Sandringham Estate of the family.

In 2021, The Kraft Heinz Company launched a new ketchup, the Marz Edition ketchup, made with tomatoes grown under the Martian soil condition.

In 2021, Sir Kensington, a brand acquired by Unilever, which is known for its premium dressings and condiments, changed its packaging made of polyethylene terephthalate (PET) plastic bottles. This packaging change was in lieu of achieving the company's goal of 100% recycled and recyclable content by 2022.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Regular Ketchup

      2. 5.1.2 Flavored Ketchup

    2. 5.2 Packaging

      1. 5.2.1 Bottled

      2. 5.2.2 Pouch

    3. 5.3 Distribution Channel

      1. 5.3.1 On-trade (Foodservice)

      2. 5.3.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Convenience Stores

        3. Online Stores

        4. Other Off-trade Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Conagra Brands Inc.

      2. 6.4.2 Del Monte Foods Inc.

      3. 6.4.3 Unilever PLC

      4. 6.4.4 The Kraft Heinz Company

      5. 6.4.5 Nestle SA

      6. 6.4.6 McCormick & Company Inc.

      7. 6.4.7 Premier Foods PLC

      8. 6.4.8 Wingreens Farms Private Limited

      9. 6.4.9 General Mills Inc.

      10. 6.4.10 The Foraging Fox Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Ketchup Market market is studied from 2016 - 2027.

The Ketchup Market is growing at a CAGR of 5.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Conagra Brands, Inc., Del Monte Food, Inc, The Kraft Heinz Company, Nestlé S.A, Unilever PLC are the major companies operating in Ketchup Market.

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