Brazil Beauty and Personal Care Products Market Size

Brazil Beauty and Personal Care Products Market Analysis

The Brazil Beauty and Personal Care Products Market size is estimated at USD 33.14 billion in 2024, and is expected to reach USD 44.03 billion by 2029, growing at a CAGR of 5.85% during the forecast period (2024-2029).

The rising incidence of hair- and skin-related problems such as alopecia areata, telogen effluvium, and other issues among consumers, coupled with increasing hygienic practices, has led to the demand for such effective products across the country. The rising consumer awareness regarding products and services through digital media and other sources is boosting the demand for various beauty and personal care products. Additionally, rising pollution levels in a few major cities in Brazil are also a significant reason for people to use protective personal care cosmetics to protect their skin from damage. According to IQAir, Brasilia, Rio Claro, Osasco, and Sao Jose do Rio Preto are a few major cities in Brazil with high pollution levels.

Moreover, customers are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products like anti-aging, whitening, moisturizing, etc. at a lower-than-premium cost. This product class has been dubbed "masstige." Mid-income customers in Brazil are trading down from premium to masstige, and from masstige to mass market, depending on their purchasing power and the multi-benefits offered in products. Innovation continued to drive sales of beauty and personal care products in the last few years. As several important brands announced updates to their main brands, focusing on new formulas and especially on new packaging, key players are focusing on product innovation.

Rising consumer awareness about using cosmetics that are vegan, organic, natural, and, at the same time, good for the planet, has encouraged manufacturers to launch new offerings and expand their footprint. For instance, in October 2022, L'Oreal's Brazilian subsidiary declared that it was broadening its line-up of sun protection products to better fulfill the demands of Brazil's vast skin diversity. In addition to announcing the introduction of 11 new hues, the group also unveiled a new color nomenclature that uses a numerical scale. Such developments in the country are expected to drive the growth of the market studied in the country during the forecast period.