Colombia Cosmetics Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Colombia's Cosmetics Product Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The report offers the market size and forecasts for the cosmetics market in value (USD million) for all the above segments.

Colombia Cosmetics Products Market Size

Colombia Cosmetics Products Market Summary
Study Period: 2018 - 2028
CAGR: 4.8 %

Major Players

Colombia Cosmetics Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Colombia Cosmetics Products Market Analysis

Colombia's cosmetics products market is expected to register a CAGR of 4.8% during the forecast period.

  • Colombia is one of the fastest-growing countries in the cosmetics industry in Latin America due to rising consumer interest in color cosmetics products. According to the National Business Association of Colombia (Spanish: Asociación Nacional de Empresarios de Colombia (ANDI)) data, Colombia ranks fourth in sales of makeup and cosmetics products in Latin America. The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.
  • In recent years, the changing lifestyles and the increased purchasing power of consumers have fuelled the development of the cosmetics market in the country. Moreover, an intense desire among consumers to retain youthful appearances has fueled the demand for cosmetics in the country. Colombian consumers are becoming cautious of potential toxicity in chemical-based cosmetics products.
  • Thus, manufacturers using natural and organic ingredients​ and essential oils will likely report substantial growth. Major players operating in the market are investing heavily in research and development to introduce more products/product lines manufactured from natural ingredients extracted from organic plants, herbs, and flowers under eco-friendly conditions.

Colombia Cosmetics Products Industry Segmentation

Cosmetics encompass different categories of makeup products designed for the skin, from eye makeup to face makeup and hair colorants. 

The Colombian cosmetics market is segmented by product type and distribution channel. Based on product type, the market is segmented into color cosmetics, hairstyling, and coloring products. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. 

The report offers the market size and forecasts for the cosmetics market in value (USD million) for all the above segments.

Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
Distribution Channel
Convenience Stores
Specialist Stores
Online Stores
Other Distribution Channels

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Colombia Cosmetics Products Market Trends

Escalating Demand for Natural and Sustainable Cosmetic products

  • Colombian consumers continue to pay more attention to the ingredients they use on their skin. With growing interest in pursuing more natural lifestyles, consumers in the market are more control over the ingredients used in their beauty products as they begin to be aware of the short and long-term effects of synthetic chemicals on their skin. Hence, the Colombian cosmetic industry is positioning and marketing cosmetics made using natural raw materials such as avocado oil and coconut seed butter (a flagship agricultural product in Colombia).
  • For instance, Colombian brands, including CaryO and Green Andina Colombia, are developing innovative raw materials from resources such as the Cacay tree and aromatic plants and fruits. Thus, the manufacturer's initiatives to produce natural cosmetics products coupled with consumers' interest in vegan products are anticipated to drive market growth over the forecast period.
  • On the other hand, the cosmetic sector in Colombia is transitioning towards sustainable alternatives, which contribute to the reduction of environmental impact. This shift is driven by the increasing environmental consciousness among consumers, who seek products that align with their values.
  • For instance, Genomma Lab or Natura operating in Colombia are dedicated to sustainability through strategies such as the use of recycled material in packaging and the transformation of soap formulas to vegetable-based formulas in cosmetic products. Hence, the sustainable strategy followed by the cosmetic industry is expected to bolster the demand for cosmetics products among eco-conscious consumers in the country.
Colombia Cosmetics Products Market: Cosmetics Market: Most Reputable Beauty and Personal Care Companies (Based on Index Score), Colombia, 2022

Significant Growth of Online Retail Stores

  • The sales of cosmetics through online channels have increased drastically in recent years due to rising consumer inclination for online purchases owing to the ease and convenience of online shopping. Additionally, e-commerce sites provide a wide comparison between different brands according to the various filters, such as skin type, color, price range, and products. Hence, consumers have more freedom to research and choose the products that best meet their needs and preferences.
  • To cater to the rising demand for Colombia's cosmetics products, key vendors such as Loreal S.A. and Estee Lauder Companies Inc, among others, adopt online sales and marketing channels, enabling them to reach mass markets and maintain closer relationships with consumers. Thus, online or e-commerce stores have been increasing their market shares in the country in terms of revenue, popularity, and wide product offerings of both domestic and international brands.
Colombia Cosmetics Products Market: Colombia Cosmetics Market: Value of E-Commerce Sales in Colombia, (in trillion COP), Colombia, 2018-2021

Colombia Cosmetics Products Industry Overview

Colombia's cosmetics market is strongly dominated by key players such as L'Oreal Group, Avon Products Inc., Estée Lauder Companies Inc., Shiseido Co. Ltd, and Oriflame holding AG, among others. The key strategy adopted by the companies is product innovation. These new and innovative products help companies strengthen their consumer base and gain a competitive edge. The leading companies predominantly focus on brand promotions via online marketing campaigns to increase brand revenue in the region.

Colombia Cosmetics Products Market Leaders

  1. L'Oréal S.A.

  2. The Estée Lauder Companies Inc.

  3. Shiseido Company, Limited

  4. Avon Products, Inc.

  5. Oriflame Cosmetics Global SA.

*Disclaimer: Major Players sorted in no particular order

Colombia Cosmetics Products Market Concentration

Colombia Cosmetics Products Market News

  • July 2022: Barcelona-based Puig Group acquired Loto del Sur, Columbia's leading natural cosmetics brand, which offers a range of natural products made from Latin American flora. With this acquisition, the brand will enter the Spanish market with the launch of a new store in Madrid.
  • September 2021: Belcorp integrated Perfect Corp.’s artificial intelligence (AI) and augmented reality (AR) powered virtual try-on technology to provide every customer with a personalized online shopping experience. Perfect Corp. combines powerful AI with its industry-leading AR to provide stunningly lifelike virtual try-on experiences. The experience allows customers to select from the thousands of products available through the ésika, L’Bel, and Cyzone brands, virtually try on products, and find their perfect shade.
  • September 2020: Colombian company Khirona launched a major new skincare range based on CBD oil, called Kuida, at the Belleza Y Salud event in Bogota, Colombia.

Colombia Cosmetics Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Oriflame Cosmetics Global SA.

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Christian Dior SE

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 The Estee Lauder Companies Inc.

      6. 6.3.6 Avon Products Inc.

      7. 6.3.7 Natura cosmetico

      8. 6.3.8 Belcorp

      9. 6.3.9 Grupo familia

    4. *List Not Exhaustive


**Subject to Availability
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Colombia Cosmetics Products Market Research FAQs

The Colombia Cosmetics Products Market is studied from 2018 - 2028.

The Colombia Cosmetics Products Market is growing at a CAGR of 4.8% over the next 5 years.

L'Oréal S.A., The Estée Lauder Companies Inc., Shiseido Company, Limited , Avon Products, Inc., Oriflame Cosmetics Global SA. are the major companies operating in Colombia Cosmetics Products Market.

Colombia Cosmetics Products Industry Report

Statistics for the 2023 Colombia Cosmetics Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Colombia Cosmetics Products analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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