Colombia Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Colombia Cosmetics Product Market is segmented by By Product Type (Color Cosmetics, and Hair Styling and Coloring Products); by Distribution Channel (Hypermarkets/supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels)

Market Snapshot

Colombia Cosmetics Products-Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.1 %

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Market Overview

Colombia cosmetics products market is projected to grow at a CAGR of 4.1% during the forecast period (2020 - 2025).

  • The changing lifestyles and the high purchasing power of the consumers due to high disposable incomes have fuelled the growth of cosmetics market in the country in recent years.
  • Consumers today, have become more conscious about the use of cosmetics in their daily life. Moreover, strong desire among the consumers to retain youthful appearances has fuelled the demand for cosmetics in the country.
  • Further, the leading companies are predominantly focusing on brand promotions via online marketing campaigns in order to increase the brand revenue in the region.

Scope of the report

The Colombia cosmetics market is segmented by product type and distribution channel. Based on product type, the market studied is segmented into color cosmetics, and hairstyling and coloring products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The report contains top-line revenues and detailed qualitative analysis of the key players present in Colombia, highlighting the most adopted strategies of the companies in the market studied.

By Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Distribution channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

High Demand for Facial Care Products

Rising awareness about the significance of facial products so as to preserve healthy skin and decrease skin disorders is motivating the market for these products. Like other beauty and personal care categories, facial care cosmetics has relied on premiumization and product innovation. Consumers are prioritizing natural cosmetics over synthetic chemicals based products. Facial care is a fragmented category, with many international and local players offering a wide selection of products in different price brackets. The category is dominated by international brands that have products in the mass segment.

Colombia Cosmetics Market trend1

Significant Growth of Online Retail Stores

E-commerce has revolutionized retail. It has evolved to meet the changing needs of consumers, as well as make online shopping easier for the modern-day customer. The sales of cosmetics through online channels has increased drastically in recent years, due to rising consumer inclination for online purchase of cosmetics, owing to the ease and convenience of online shopping. Online sales and marketing channels are adopted by several key vendors like Loreal S.A., Estee Lauder Companies Inc, among others, enabling them to reach mass markets and maintain closer relationships with the consumers.

Colombia Cosmetics Market trend1

Competitive Landscape

Colombia cosmetics market is strongly dominated by the key players in the market such as L’Oreal Group, Avon Products Inc., the Estée Lauder Companies Inc., Shiseido Co. Ltd, and Oriflame holding AG, among others. The key strategy adopted by the companies is product innovation, these new and innovative products help the companies to strengthen their consumer base and gain a competitive edge among the competitors.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Oriflame Cosmetics Global SA.

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 Christian Dior SE

      4. 6.3.4 Shiseido Company, Limited

      5. 6.3.5 The Estee Lauder Companies Inc.

      6. 6.3.6 Avon Products Inc.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Colombia Cosmetics Products Market market is studied from 2016 - 2026.

The Colombia Cosmetics Products Market is growing at a CAGR of 4.1% over the next 5 years.

L'Oréal S.A., The Estée Lauder Companies Inc., Shiseido Company, Limited , Avon Products, Inc., Oriflame Cosmetics Global SA. are the major companies operating in Colombia Cosmetics Products Market.

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