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Brazil Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Brazil Beauty and Personal Care Products Market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants); by Cosmetics/ Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products)

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Market Snapshot

Market trends
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.57 %
Fastest Growing Segment: Personal Care Products

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Market Overview

Brazil Beauty and Personal Care Products Market is projected to grow at a CAGR of 6.57% during the forecast period.

  • Customers are increasingly looking for value for money products that are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products like anti-aging, whitening, and moisturizing, etc. at a lower than premium cost. This product class has been dubbed “masstige”. Mid income customers in Brazil are trading down from premium to masstige, and from masstige to mass market depending on purchasing power and the multi-benefits offered in products.
  • Innovation continued to drive sales of beauty and personal care products from the last few years. Key players are focusing on product innovation as several important brands announced updates of their main brands, focusing on new formulas and especially on the new packaging.

 

Scope of the Report

Brazil Beauty And Personal Care Products Market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants);  by Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products) 

By Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Oil
Others
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Bath and Shower Products
Soaps
Bath Salts
Shower Gel
Others
Oral Care
Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Others
Men's Grooming Products
Deodorants and Antiperspirants
By Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retail Stores
Online Retail Channels
Others
By Category
Mass Products
Premium Products

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Key Market Trends

Growing Expenditure on Advertisement and Research & Development by Key Players

Research & development and advertisement are playing key role to drive the overall beauty and personal care products market in Brazil. Key players are investing on R&D and advertisement to influence the consumer purchasing decision. Growing internet users in Brazil has changed the advertisement spending strategy of key players. For instance, key players like L’Oreal is shifting its strategy to focus on creating an emotional content for digital advertisement for its consumers instead of highlighting its products on conventional advertisement platforms such as magazine, news papers etc. 

 

Trend 1

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Improvement in Distribution Network in Brazil to Drive Market Growth

Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. According to the Brazilian retail and consumer society SBVC, (Sociedade Brasileira de Varejo e Consumo), retail and consumer is a USD 600 billion market that accounts for around 20% of the country’s gross domestic product. Moreover, as per the Brazil shopping centre association, ABRASCE (Associação Brasileira de Shopping Centers), the GDP contribution from supermarkets alone reached close to USD 70 billion (BRL 258.7 billion) in 2014. Hence, the improvement in distribution network is playing key role to drive the sales of beauty and personal care products in the country. 

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Competitive Landscape

International key players in beauty and personal care market are focusing on acquisition and expansion in the country which helping them to divesify thier offerings and gives these players access to stable cash flows and further growth opportunities in Brazil. The beauty products market witnesses high competition, with the dominance of major international players. Various players are entering the market, to tap the untapped potential of the beauty and personal care products market. An advanced and diversified distribution network gives an upper edge to the manufacturers to expand their range of products, across the Brazil.

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Personal Care Products

      1. 5.1.1 Hair Care Products

        1. 5.1.1.1 Shampoo

        2. 5.1.1.2 Conditioners

        3. 5.1.1.3 Hair Oil

        4. 5.1.1.4 Others

      2. 5.1.2 Facial Care Products

        1. 5.1.2.1 Body Care Products

        2. 5.1.2.2 Lip Care Products

        3. 5.1.2.3 Bath and Shower

      3. 5.1.3 Bath and Shower Products

        1. 5.1.3.1 Soaps

        2. 5.1.3.2 Bath Salts

        3. 5.1.3.3 Shower Gel

        4. 5.1.3.4 Others

      4. 5.1.4 Oral Care

        1. 5.1.4.1 Toothbrushes and Replacements

        2. 5.1.4.2 Toothpaste

        3. 5.1.4.3 Mouthwashes and Rinses

        4. 5.1.4.4 Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodorants and Antiperspirants

    2. 5.2 By Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Retail Stores

      4. 5.3.4 Online Retail Channels

      5. 5.3.5 Others

    4. 5.4 By Category

      1. 5.4.1 Mass Products

      2. 5.4.2 Premium Products

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 The Procter & Gamble Company

      3. 6.4.3 Unilever plc

      4. 6.4.4 Natura &Co

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 Avon Products, Inc.

      7. 6.4.7 Grupo Boticario

      8. 6.4.8 Coty Inc

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Brazil Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Brazil Beauty and Personal Care Products Market is growing at a CAGR of 6.57% over the next 5 years.

The Brazil Beauty and Personal Care Products Market is valued at Personal Care Products in 2026.

Natura & Co, Unilever plc, L'Oréal S.A., The Procter & Gamble Company, Grupo Boticário are the major companies operating in Brazil Beauty and Personal Care Products Market.

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