Brazil Jewelry Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Brazilian Jewelry Market Trends & Forecast. The Market is Segmented by Type (Necklaces, Rings, Earrings, Charms and Bracelets, and Other Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Category (Real Jewelry and Costume Jewelry). The report offers the market sizes and forecasts in value (USD million) for the above segments.

Brazil Jewelry Market Size

Brazil Jewelry Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 2.01 %
Market Concentration Low

Major Players

Brazil Jewelry Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Jewelry Market Analysis

The Brazilian jewelry market is expected to register a CAGR of 2.01% over the forecast period.

Consumers’ demand for new varieties and designs of jewelry, specifically branded ones, is escalating the market’s growth. The demand for luxury jewelry is driving a major portion of the market, owing to the rising preference for jewelry made of precious stones and minerals. The market studied is highly influenced by changing fashion trends, mainly due to continuous innovation. The growth in the jewelry market is fueled by its large-scale shift to the e-commerce platform due to the increase in online retail sales. However, some price-sensitive consumers demand costume jewelry (jewelry made of non-precious metals or silver), thus boosting the market. Additionally, due to the rise in the popularity of jewelry in Brazil, the manufacturers in the country have been importing jewelry articles and precious metals to cater to the growing demand for such accessories. According to UN Comtrade, Brazil imported jewelry articles and parts thereof of precious metal worth USD 44,488,334 in the year 2021.

With factors such as growing job creation, increased disposable income, and evolving fashion trends, the jewelry market has been growing in Brazil over the review period. Additionally, in Brazil, fashion is associated with vibrant colors. The clothes are commonly designed with a wide variety of printed and floral patterns. Hence, this is also driving the market for jewelry as people look for other fashion accessories, including jewelry, to complement their attire. Key players are investing in developing a strong distribution network across the country. Higher-priced brands are opening traditional stores in airports and new shopping centers, especially in the largest cities in the country. Such factors are likely to drive the market’s growth in the future.

Brazil Jewelry Industry Segmentation

Jewelry consists of various accessories worn for personal beautification. It can be made using precious stones and metals and artificial stones and metals. The Brazilian jewelry market is segmented by type, distribution channel, and category. On the basis of type, the market is segmented into necklaces, rings, earrings, charms and bracelets, and other types. By distribution channel, the market is segmented into offline retail stores and online retail stores, and by category, the market is segmented into real jewelry and costume jewelry. The study also covers the country-level analysis of real jewelry and costume jewelry. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Type
Charms and Bracelets
Other Types
By Distribution Channel
Offline Retail Stores
Online Retail Stores
By Category
Real Jewelry
Costume Jewelry

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Brazil Jewelry Market Trends

This section covers the major market trends shaping the Brazil Jewelry Market according to our research experts:

Consumer Inclination Toward Gemstone Jewelry

Gemstones are used to make various types of jewelry pieces, including fine jewelry. Brazilian jewelry designers are known for combining colored gemstones to create a rainbow of attractive colors in a single piece. This look is immensely popular among consumers in the domestic market and is considered one of the main Brazilian style themes recognized internationally. Brazilian jewels are made manually with very careful design and precious stones, making them more expensive. Globally, Brazil is recognized as the most prolific source of world-class gemstones. Many types of gemstones are found in the country, including aquamarine, amethyst, citrine, diamond, emerald, quartz, ruby, sapphire, and topaz. These gemstones and minerals are used and appreciated by artisans throughout the world.

Brazil Jewelry Market: Gem Diamond Mine Production and Reserves, in USD Million, Brazil, 2020-21

Increase in Online Retail Sales

The growth in the jewelry market is fueled by its large-scale shift to the e-commerce platform. Consumers across the country are becoming extremely comfortable shopping online. With increased purchasing power and high internet penetration among consumers, the popularity of online retail channels is increasing. This factor is likely to lead to a growth in jewelry sales through online channels. Easy accessibility of websites and secure payment methods has given online retail channels an edge. The key jewelry sellers are capitalizing on the opportunity in this market by innovating, from personalization to curation to home trial options, to address the consumers’ concerns. Tiffany & Co. currently operates e-commerce websites in 13 countries worldwide. It is focusing on investments to enhance its online channels. It also intends to expand its e-commerce sites to additional countries in the future.

Brazil Jewelry Market: Number of Online Shoppers, in Millions, Brazil, 2018-2021

Brazil Jewelry Industry Overview

The Brazilian jewelry industry is one of the fast-growing consumer goods industries, with an increasing number of players bringing innovative products to retail shelves. With the increasing preference for branded products among consumers, the importance of retailers carrying branded gems and jewelry also increased. Owing to their tailor-made approach and customized and specific products, the demand for jewelry has prompted enhanced sales in specialty stores across the country. The top players in the Brazilian jewelry market include Jóias Vivara, H Stern Jewelers Inc., Pandora AS, LVMH Moet Hennessy Louis Vuitton, and Compagnie Financiere Richemont SA. Brazilian consumers are more concerned about the quality of the material (metal and gemstones) used. Thus, key players are applying various strategies to gain consumer trust and interest. For instance, Tiffany & Co. tracks the source of diamonds from where they are mined as raw stones. All the raw stones have to undergo the Kimberly Process Certification. 

Brazil Jewelry Market Leaders

  1. Jóias Vivara

  2. H Stern Jewelers Inc.

  3. Pandora AS

  4. LVMH Moet Hennessy Louis Vuitton

  5. Compagnie Financiere Richemont SA

*Disclaimer: Major Players sorted in no particular order

Brazil Jewelry Market Concentration

Brazil Jewelry Market News

  • July 2022: A new jewelry brand was launched in Brazil. The new Brazilian jewelry line is called BC & Co. The jewelry line launch included 100 pieces of jewelry as an experiment. The BC & Co. brand jewelry was claimed to be 18K gold and anti-allergenic, with stones sourced from Brazil.
  • March 2021: JTV, a jewelry retailer and broadcast network, launched its new Artisan Collection in Brazil, encompassing the features of eclectic jewelry influenced by Brazil. This collection was made available for purchase through its retail stores and e-commerce platform.
  • March 2021: Nirwaana, the premium online jewelry store, launched its new couple-coordinated collection called “I STILL DO.” The brand seeks to provide a pleasant experience for online jewelry shopping, encompassing a blend of art, culture, design, and trends rolled into an exquisite range of pure silver/semi-precious stones costume jewelry.

Brazil Jewelry Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Necklaces

      2. 5.1.2 Rings

      3. 5.1.3 Earrings

      4. 5.1.4 Charms and Bracelets

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 By Category

      1. 5.3.1 Real Jewelry

      2. 5.3.2 Costume Jewelry


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Joias Vivara

      2. 6.3.2 H Stern Jewelers Inc.

      3. 6.3.3 Pandora AS

      4. 6.3.4 Manoel Bernardes SA

      5. 6.3.5 LVMH Moet Hennessy Louis Vuitton SE

      6. 6.3.6 Haramara Jewelry

      7. 6.3.7 Compagnie Financiere Richemont SA

      8. 6.3.8 Elegance Jewelry

      9. 6.3.9 Uso Obrigatorio

      10. 6.3.10 Belatriz Jewelry

    4. *List Not Exhaustive


**Subject to Availability
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Brazil Jewelry Market Research FAQs

The Brazil Jewelry Market is projected to register a CAGR of 2.01% during the forecast period (2023-2028).

Jóias Vivara, H Stern Jewelers Inc., Pandora AS, LVMH Moet Hennessy Louis Vuitton and Compagnie Financiere Richemont SA are the major companies operating in the Brazil Jewelry Market.

Brazil Jewelry Industry Report

Statistics for the 2023 Brazil Jewelry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Jewelry analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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