China Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers China Cosmetics Products Market Share & Analysis and It is Segmented by Product Type (Color Cosmetics (Facial Make-Up, Eye Make-Up, and Lip and Nail Make-Up) and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecasts in Value (USD Million) for the Above Segments.

China Cosmetics Products Market Size

Single User License


Team License


Corporate License


Book before:
View Global Report
China Cosmetic Products Market Summary
share button
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 9.88 Billion
Market Size (2029) USD 15.72 Billion
CAGR (2024 - 2029) 9.71 %
Market Concentration Low

Major Players

China Cosmetic Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

China Cosmetics Products Market Analysis

The China Cosmetic Products Market size is estimated at USD 9.88 billion in 2024, and is expected to reach USD 15.72 billion by 2029, growing at a CAGR of 9.71% during the forecast period (2024-2029).

Consumers in China are becoming conscious of their external beauty and are making greater use of cosmetics products. They are increasingly incorporating cosmetics products in their daily routine, attributed to the rising concern for beauty and changing lifestyles, fuelling the market demand for cosmetics products.

  • Also, the increase in the number of working women has led to an increased demand for premium products owing to growing disposable incomes. Furthermore, consumers in the market are seeking plant-based and natural botanical ingredients-based products that offer multi-functional properties due to growing consumer skepticism about the adverse effects of chemicals and synthetic ingredients on the skin.
  • Consumers are also demanding functional cosmetics products that fulfill not only basic moisturizing needs but also offer professional-level skincare. As a result, the players in the market are focussing on expanding their presence in the country to capture the market's potential.
  • For instance, in May 2021, Qingdao Baheal Medical Inc. launched China's first commercialization platform for functional cosmetics to facilitate such brands to enter the market through medical standards, consumer experience improvement, and precision marketing programs.

China Cosmetics Products Market Trends

Rising Demand for Natural and Clean-Label Cosmetic Products

  • Asian consumers are increasingly demanding natural cosmetics products, and China is no exception. Consumers are demanding natural and clean-label products due to their high quality and the presence of fewer or no harmful ingredients. They are also demanding herbal beauty ingredients attributed to overall health and skin benefits. Many local brands are incorporating them into their product formulations, thereby supporting demand for natural cosmetics products.
  • Furthermore, consumers are demanding vegan, clean-label, organic, 100% plant-derived, non-genetically modified organisms (GMO), and very minimally processed beauty products. Also, sustainability is the new topic of discussion these days wherein companies are introducing novel sustainable products that are less harmful to the environment and consumers and are welcomed wholeheartedly by consumers.
  • Furthermore, companies are investing their resources to launch sustainable packaging in natural cosmetics products, further supporting the demand for natural and clean-label cosmetics products in the Chinese market.
Cosmetic Products Market - Distribution of Color Cosmetics by Product (In Percentage), China, 2021

Online Retail Stores are the Fastest Growing Distribution Channel

  • The lack of brand diversity and limited access to retail stores is increasing the popularity of online retail stores in China. Also, the sales in cross-border channels, such as shipping directly rather than traditional brick-and-mortar storefronts, are leading to a surge in sales via online distribution channels. 
  • Consumers in China spend a significant amount of time reviewing products online and often make purchasing decisions based on recommendations from family and friends. These factors have been supporting the growth via online sales channels.
  • Furthermore, e-commerce platforms in China increasingly influence consumer purchases by providing a platform for the beauty community to share shopping and product experiences. Among online channels, live streaming has rapidly grown into a major sales platform for cosmetics, often marketed to smartphone-savvy consumers who shop via this method. 
  • Livestreaming has almost doubled its market share from 2019 to 2020. As per the International Trade Administration (ITA), it now makes up roughly 10% of Chinese e-commerce, which will be an integral part of any successful multi-channel sales strategy.
Cosmetic Products Market - Market Share (%), By Distribution Channel, China, 2022

China Cosmetics Products Industry Overview

The Chinese cosmetics products market is highly competitive, with the presence of established foreign brands along with regional players. Manufacturers are focusing on product branding and advertising strategies to garner a larger consumer base and enhance revenue nationwide. Furthermore, launching innovative product offerings with natural and organic ingredients and appealing and sustainable packaging plays an important role in attracting consumers. Some of the prominent market players in the China cosmetics products market include L'Oreal Group, Avon Products Inc., the Estée Lauder Companies Inc., Shiseido Co. Ltd, Dior, Yves Rocher International, and Oriflame Holding AG, among others.

China Cosmetics Products Market Leaders

  1. L'Oréal S.A.

  2. Shiseido Co. Ltd

  3. Estée Lauder Companies Inc

  4. Amorepacific Group

  5. Christian Dior SE

*Disclaimer: Major Players sorted in no particular order

China Cosmetic Products Market Concentration
bookmark Need More Details on Market Players and Competitors?
Download PDF

China Cosmetics Products Market News

  • May 2022: Chinese beauty brand, onTop Cosmetics, launched sustainable packaging made with Eastman material. The packaging is made from Eastman Cristal Renew trademarked copolyester. The sustainable material contains 50% certified recycled content and is achieved by allocating the recycled waste plastic to Cristal Renew using a mass balance process.
  • September 2021: Valentino Beauty, the luxury cosmetics brand licensed by L'Oreal Group, launched its first offline store in the Chinese mainland in Shanghai's Xintiandi. The flagship store showcases cosmetic products, including Valentino V lipsticks, foundation, eye makeup, perfume, and other beauty accessories.

China Cosmetics Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-up

        2. Eye Make-up

        3. Lip and Nail Make-up

      2. 5.1.2 Hair Styling and Coloring Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience/Grocery Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Pharmacies and Drug Stores

      5. 5.3.5 Online Retail Stores

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Shiseido Co. Ltd

      3. 6.3.3 Estee Lauder Companies Inc.

      4. 6.3.4 Amorepacific Group

      5. 6.3.5 Christian Dior SE

      6. 6.3.6 Oriflame Holding AG

      7. 6.3.7 Yves Rocher International

      8. 6.3.8 Avon Products Inc.

      9. 6.3.9 Henkel AG & Co. KGaA

      10. 6.3.10 Yatsen Group

    4. *List Not Exhaustive

  8. 8. ABOUT US

**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

China Cosmetics Products Industry Segmentation

Cosmetic products are mixtures of chemical compounds that are either produced naturally or are created synthetically. These products are designed for personal care and skin care. 

The China cosmetics products market is segmented by product type, category, and distribution channel. Based on product type, the market is segmented into color cosmetics, hairstyling, and coloring products. The color cosmetics segment is further segmented into facial make-up, eye make-up, lip, and nail make-up. Based on category, the market studied is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, pharmacies and drug stores, online retail stores, and other distribution channels. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Color Cosmetics
Facial Make-up
Eye Make-up
Lip and Nail Make-up
Hair Styling and Coloring Products
By Category
By Distribution Channel
Convenience/Grocery Stores
Specialty Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
customize-icon Need A Different Region Or Segment?
Customize Now

China Cosmetics Products Market Research FAQs

The China Cosmetic Products Market size is expected to reach USD 9.88 billion in 2024 and grow at a CAGR of 9.71% to reach USD 15.72 billion by 2029.

In 2024, the China Cosmetic Products Market size is expected to reach USD 9.88 billion.

L'Oréal S.A., Shiseido Co. Ltd, Estée Lauder Companies Inc, Amorepacific Group and Christian Dior SE are the major companies operating in the China Cosmetic Products Market.

In 2023, the China Cosmetic Products Market size was estimated at USD 8.92 billion. The report covers the China Cosmetic Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the China Cosmetic Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in China Cosmetics Market are a) Personalized beauty b) Growing demand for natural & organic products

China Cosmetics Industry Report

The China skincare and cosmetics market is undergoing remarkable growth, fueled by increased beauty awareness among millennials and urban dwellers, coupled with a surge in working women and elevated living standards. This expansion is supported by heightened demand for organic, natural, and vegan-certified skincare solutions amidst rising dermatological concerns due to pollution and busy lifestyles. Innovations blending traditional practices with modern formulations, alongside the introduction of men's grooming products, are broadening the consumer base. Additionally, the proliferation of e-commerce platforms and the influence of social media and celebrity endorsements are driving sales, underlining a market that's diversifying rapidly with offerings that cater to all genders and preferences across both offline and online channels. Statistics for the China Cosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Cosmetics analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

China Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)