Cosmetic Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The China Cosmetic Products Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

China Cosmetic Products Market Snapshot

China Cosmetic Products Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 13.76 %

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Market Overview

The Chinese cosmetic products market is projected to register a CAGR of 13.76% during the forecast period (2021 - 2026).

The beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. First-quarter sales have been weak, and there have been widespread store closures. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free beauty services for frontline response workers.

Cosmetic products have become an essential part of Chinese consumers’ everyday life. These cosmetic products are labeled and manufactured keeping in mind the regulations specified by government bodies, to guarantee product safety.

Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Packaging manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design.

For instance, Procter & Gamble recently announced a major shift to plant-derived packaging for some of its leading global cosmetic brands and is using sugarcane-derived plastic from Brazil’s Braskem. In addition, L’Oréal recently helped reduce the environmental impact of its packaging by introducing two new assessment tools, namely Sustainable Packaging Scorecard (SPS) and Packaging Impact Quick Evaluation Tool (PIQET), to its package design process.

Scope of the report

The market studied) offers key insights into the latest market developments. It analyzes the recent trends, opportunities, drivers, and challenges affecting the cosmetics products market across China. The market studied is segmented by product type, category, and distribution channel. Based on product type, the market studied is segmented into color cosmetics and hairstyling and coloring products. Based on the category, the market studied is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into hypermarkets/supermarkets, specialty stores, convenience stores, pharmacy and drug stores, online retail stores, and other distribution channels. The report contains top-line revenues and detailed qualitative analysis of the key players present in China, highlighting the most adopted strategies of the companies in the market studied. The report offers market size and forecasts in value (USD million) for the above segments.

By Product Type
Color Cosmetics
Facial Make-up Products
Eye Make-up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Category
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Hair Styling and Coloring Products​ Hold a Significant Share in the Market

In China, more women are joining the workforce, thus driving the instinct of looking good at the workplace. Interestingly, the cosmetics industry has also witnessed a surge in demand among men, owing to factors, such as awareness, the importance of grooming, and the presence of a greater number of women at the workplace. Within the cosmetics category, hair is considered as the foremost element that establishes the individual style and spells a fashion statement. Thus, the industry has witnessed the demand for styling products and hair colors increasingly. Products with natural ingredients, especially fruit- and plant-based products, are in high demand. For example, L’Oréal launched Garnier Olia Coloration Permanente with 60% natural flower oils in a non-drip cream.

China Cosmetics Market1

Supermarkets and Hypermarkets Remain the Largest Distribution Channel

The supermarkets/hypermarkets segment of the market studied holds the largest share, indicating consumer preference toward this segment. Owing to high consumer demand, major supermarkets are expanding the range of cosmetics, representing a diversity in the products. The growth observed in the supermarkets segment was led by the appeal it creates among boomers seeking for safe exploration of various cosmetic products formulated with innovative technology and packaging. The trend of bulk shopping is increasing due to the increased income and busy lifestyles of consumers. Selling the products through supermarkets signifies the transaction building strategy of the seller as it leads to increased impulse purchases of consumers.

China Cosmetic Products Market2

Competitive Landscape

The Chinese cosmetic products market is strongly dominated by foreign players. The major key players are L’Oreal Group, Avon Products Inc., the Estée Lauder Companies Inc., Shiseido Co. Ltd, Dior, Yves Rocher International, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the plyers in the country. The advanced and diversified distribution networks of the global players give them an upper edge to expand their range of products across the country.

Recent Developments

August 2021, Shiseido Company, Limited announced a framework agreement between its China subsidiary, Shiseido China Co., Ltd., and Boyu Capital to launch the Shiseido Beauty Innovations Fund. The operation of the Fund will be conducted by Boyu and Shiseido and is scheduled to start this year after completion of relevant regulatory filings in China. The Fund will explore investment opportunities among China’s emerging brands in cosmetics and wellness, as well as in related technology companies such as e-commerce services and consumer experience technology.

July 2021, Shiseido completed the transfer of its personal care business to CVC Capital Partners. A joint venture is now operational. According to Shiseido, Japan's largest beauty company, the deal with CVC enables it to focus on its global prestige beauty business. Shiseido's personal care business operates primarily in Asia. The personal care business had sales of 160 billion yen or more than $1.4 billion.

June 2020, L’Oréal China officially announced the launch of “BIG BANG Beauty Tech Startup Challenge”. The challenge has established three tracks: Phygital Consumer Beauty Tech, Operation 4.0 Beauty Tech and Future Science, which focus on the three priorities of beauty tech innovation: consumer experience, supply chain operation, and future product with new form, new function and new experience. The objective is to put out commercial applications within one year at the earliest in order to quickly reach the Chinese consumer market and looking forward to promote these innovations to other markets around the world.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-up Products

        2. Eye Make-up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Pharmacy and Drug Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Shiseido Co. Ltd

      3. 6.4.3 Estee Lauder Companies Inc.

      4. 6.4.4 Amorepacific Group

      5. 6.4.5 Christian Dior SE

      6. 6.4.6 Oriflame Holding AG

      7. 6.4.7 Yves Rocher International

      8. 6.4.8 Avon Products Inc.

      9. 6.4.9 Henkel AG & Co. KGaA

      10. 6.4.10 Yatsen Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The China Cosmetic Products Market market is studied from 2016 - 2026.

The China Cosmetic Products Market is growing at a CAGR of 13.76% over the next 5 years.

L'Oréal S.A. , Shiseido Co. Ltd, Estée Lauder Companies Inc, Amorepacific Group, Christian Dior SE are the major companies operating in China Cosmetic Products Market.

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