Bangladesh Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Bangladesh Shampoo Market is segmented by Product Type (Regular Shampoo and Natural Shampoo) and by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Retailers, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

Bangladesh Shampoo Market Size

Bangladesh Shampoo Market Summary
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Study Period: 2018 - 2028
CAGR: 6.1 %

Major Players

Bangladesh Shampoo Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Bangladesh Shampoo Market Analysis

Bangladesh's shampoo market is projected to record a CAGR of 6.1% over the forecast period.

  • The Bangladesh shampoo market is one of the most dynamic markets in South Asia, owing to the rising demand for hair care products among Bangladeshi consumers. Both domestic and foreign brands dominate it and offer a wide variety of products to meet the needs of consumers. Local brands are known for their affordability, while international brands are renowned for their quality and luxuriousness. With the country's growing use of hair care products, the demand for quality and affordable shampoo is expected to continue to rise in the coming years. 
  • With increasing awareness about the harmful effects of synthetic chemicals on hair and the environment, consumers are now seeking natural and herbal alternatives for their hair care needs. The pollution levels have soared high, and thus, consumers are seeking herbal shampoos formulated using natural ingredients. This growing demand for natural and herbal shampoos has increased the number of brands offering such products.
  •  Factors such as increasing product innovations, other special-purpose shampoos, and increasing customer concern about their appearance are expected to drive the market. Furthermore, the market for shampoos is expected to grow due to the launch of value-added shampoos, specifically 2-in-1 shampoos that offer additional benefits like anti-hair fall and anti-dandruff properties. This indicates that consumers are looking for more than just basic cleansing properties in their shampoo products and are willing to pay for these additional benefits. As a result, manufacturers are responding to this demand by introducing new and innovative products that cater to the needs of consumers, which is expected to drive overall market growth.

Bangladesh Shampoo Industry Segmentation

The shampoo is a hair care product, typically in the form of a viscous liquid, used to cleanse the scalp and hair. 

The Bangladeshi shampoo market is segmented by product type into regular and natural shampoo and distribution channel into supermarkets/hypermarkets, convenience stores, online retailers, and others. 

The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

Product Type
Regular Shampoo
Natural Shampoo
Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Bangladesh Shampoo Market Trends

Increasing Demand for Herbal and Medicated Shampoo

  • Herbal shampoos formulated using natural ingredients have gained massive acceptance among all groups of customers in the country. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos and educating customers about the benefit of herbal products through social media and other sources. 
  • Herbal shampoos are especially beneficial for people with sensitive skin and scalp issues. They contain no harsh chemicals or additives such as parabens, dyes, and silicones that could irritate the scalp or cause further damage. As a result, the players in the market are using natural ingredients such as coconut milk, coconut oil, aloe vera, and onion to formulate herbal shampoos as per changing consumer behavior. 
  • For instance, Marico Bangladesh Limited offers Parachute Naturale shampoo with three exciting variants: nourishing care, damage repair, and anti-hair fall. Conversely, medicated shampoos are formulated to help treat scalp conditions such as dandruff and psoriasis.
  • While demand for herbal shampoo is increasing in rural and urban markets, urban consumers are more extravagant. This is due to the growing awareness of the potential benefits of using herbal and medicated shampoos over conventional shampoos. Additionally, due to the popularity of plant-based ingredients used in herbal personal care & cosmetics products, this category witnessed significant growth. This trend is anticipated to contribute significantly to the market growth over the forecast period.
Bangladesh Shampoo Market - Sales Market Share (%), by Type, Bangladesh, 2021

Increased Penetration of E-Commerce Platform

  • Bangladesh’s total population was 167.1 million in January 2022. According to the Bangladesh Telecommunication Regulatory Commission (BTRC), the total number of Internet subscribers was 117.3 million in May 2021. With increased access to e-commerce in Bangladesh, the sales of shampoo through online stores are expected to rise, thereby benefitting the market. In addition, the availability of a broader range of products and the convenience of shopping online is also strengthening e-commerce sales. 
  • E-commerce players are launching international brands to cater to the rising demand for shampoos and attract potential customers, especially millennials. With the growth of e-commerce, consumers are increasingly looking for convenience and a wider variety of products. By offering international brands, e-commerce players can provide consumers access to products that may not be available locally.
  • Moreover, brands are launching their own e-commerce website to offer a seamless experience in language, easy-to-operate applications, interactive sessions, and multiple product offerings that can appeal to the wider consumer base.
  • Furthermore, according to the Bangladesh Telecommunication Regulatory Commission (BTRC), in 2021, there were over 2,000 e-commerce sites and more than 50,000 e-commerce pages on Facebook. Facebook remains a popular method for advertising and selling personal care products, including shampoos. Hence, the increasing availability of Internet services has significantly improved the availability of web-based and online stores for the sales of shampoos and other products through e-commerce platforms. This has led to the emergence of many new entrants in the market over the years, as it has become easier for businesses to set up an online presence and reach a wider customer base.
Bangladesh Shampoo Market: Average Revenue Per Paying User with Carrier Billing, in USD, August 2020-May 2021

Bangladesh Shampoo Industry Overview

Square Toiletries Limited, Kohinoor Chemical Company, Unilever, and Proctor & Gamble are major key players in the toiletries industry in Bangladesh. The introduction of shampoo sachets was a smart strategy adopted by these manufacturers to target the rural population of Bangladesh, which makes up around 62% of the country's population.

Shampoo sachets are a cost-effective alternative to traditional shampoo bottles, making them more affordable for lower-income customers. This economic leverage provided by sachets played a crucial role in the high sales of toiletries in the country.

Bangladesh Shampoo Market Leaders

  1. Johnson & Johnson

  2. Procter & Gamble Company

  3. Keya Group

  4. Unilever plc

  5. Square Group (Square Toiletries)

*Disclaimer: Major Players sorted in no particular order

Bangladesh Shampoo Market Concentration

Bangladesh Shampoo Market News

  • June 2022: Sunsilk, a hair care brand of Unilever Bangladesh Limited, introduced a new range of shampoos with an active blend of natural ingredients. The new Sunsilk shampoo line provides three hair care solutions shiny black hair, thick and long hair, and hair fall prevention.
  • December 2021: Kayos expanded its product line with the addition of three-step curly hair products. Among the products included in the kit are curly hair grapeseed shampoo, avocado conditioner, flaxseed hair gel, and a free curly hair brush.
  • February 2021: Marico Bangladesh launched a Parachute Naturale shampoo range, Hajab Fresh Anti Hairfall Shampoo. The presence of natural ingredients such as coconut milk protein and green tea in the product helps reduce hair fall.

Bangladesh Shampoo Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Regular Shampoo

      2. 5.1.2 Natural Shampoo

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 Square Toiletries Ltd

      3. 6.3.3 Johnson and Johnson

      4. 6.3.4 The Procter and Gamble Company

      5. 6.3.5 Keya Group

      6. 6.3.6 Kohinoor Chemical Company

      7. 6.3.7 The Lóreal group

      8. 6.3.8 Marico Bangladesh

      9. 6.3.9 Herbal Essences

      10. 6.3.10 The Body Shop

      11. 6.3.11 Hamdard Laboratories(WAQF) Bangladesh

    4. *List Not Exhaustive


**Subject to Availability
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Bangladesh Shampoo Market Research FAQs

The Bangladesh Shampoo Market is studied from 2018 - 2028.

The Bangladesh Shampoo Market is growing at a CAGR of 6.1% over the next 5 years.

Johnson & Johnson, Procter & Gamble Company, Keya Group, Unilever plc, Square Group (Square Toiletries) are the major companies operating in Bangladesh Shampoo Market.

Bangladesh Shampoo Industry Report

Statistics for the 2023 Bangladesh Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Shampoo analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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