Bangladesh Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Bangladesh shampoo market is segmented by Composition as Regular and Natural; By Distribution Channel as Supermarket/Hypermarket, Convenience Stores, Online Retailers, Others.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.1 %
CAGR% (2019 - 2024): 6.1%

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Market Overview

Bangladesh shampoo market is projected to reach USD 79.89 million by 2025 growing at a CAGR of 6.1% during the forecast period.

  • Factors, such as increasing product innovations, growing men’s grooming and other special purpose shampoos, the growing demand for organic and natural shampoos, and increasing concern among the customers about their appearance are expected to drive the market.
  • Bangladesh, where the majority of the population is rural, strong distribution network, which leads to the easy availability of the product, enables the brands to gain competitive advantage and higher revenues.

Scope of the Report

The Bangladesh shampoo market is segmented by composition as regular and natural; by distribution channel the market is segmented as supermarket/hypermarket, convenience stores, online retailers, and others.

By Composition
Regular Shampoo
Natural Shampoo
By Distribution Channel
Conveniece Stores
Online Retailing

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Key Market Trends

Unisex Shampoo Accounts for Highest Share by Category

The majority of the shampoos are unisex, accounting for 42% of the market studied as it suit the requirements of both men and women. Neither have men been as specific about their looks as women, nor do they take as much care of their hair, as women do. Therefore, the unisex segment accounts for a major share of the market studied. Brand consciousness among the consumers results in the continued use of the same shampoo, whether it be unisex, until that particular brand launches an end-user specific product.


Convenience Stores Account for the Largest Share Among the Distribution Channels

Convenience stores account for the largest share among all the distribution channels and it is the most preferred sales channel among consumers in most developing countries. The marketing strategy of major companies includes the introduction of shampoo sachets in the market. These sachet have a stronghold in convenience stores. The lower-income group prefers sachets, as they are economical, thus leading to the growth of this segment. The number of convenience stores is high in Bangladesh, as the set-up cost and maintenance investment for these stores are low. Unimart and Chaldal are a few convenience stores in Dhaka.


Competitive Landscape

Major Key Players are Square Toiletries Limited, Kohinoor Chemical Company, Unilever, And Proctor & Gamble. Natural shampoos are witnessing increased demand from the customers, thus leading to companies shifting their focus toward the composition of shampoos.The introduction of shampoo sachets was a very smart strategy adopted by the manufacturers. About 65% of Bangladesh is rural, which has been the target for the companies when sachets were introduced, which led to high sales, owing to the economic leverage it provided to the lower income customers of the country.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Composition

      1. 5.1.1 Regular Shampoo

      2. 5.1.2 Natural Shampoo

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Conveniece Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Players

    3. 6.3 Company Profiles

      1. 6.3.1 Uniliever

      2. 6.3.2 Square Toileteries

      3. 6.3.3 Jhonson and Jhonson

      4. 6.3.4 Procter and Gamble

      5. 6.3.5 Keya Group

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Bangladesh Shampoo Market market is studied from 2016 - 2026.

The Bangladesh Shampoo Market is growing at a CAGR of 6.1% over the next 5 years.

The Bangladesh Shampoo Market is valued at 6.1% in 2026.

Unilever, Square Toiletries Ltd, Johnson & Johnson, Procter & Gamble Company, Keya Group are the major companies operating in Bangladesh Shampoo Market.

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