Organic Soap Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Organic Soap Market is segmented By Type ( Liquid and Bar); By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Other Channels; and Geography ( North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Market Snapshot

 organic soap market
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 7.2 %
handmade soap market size in india

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Market Overview

The global organic soap market is projected to register a CAGR of 7.2% over the forecast period (2022-2027).

The COVID-19 crisis had significantly affected the market. There was a change in consumers' buying behavior. Consumers were preferring organic products rather than any chemically consumed products, such as consumption of organic soaps was increased this is because of the growing concerns regarding the impact of synthetic ingredients such as parabens and sulfates in synthetic soaps which can lead to severe skin reaction and damage the skin as well. For instance, Unilever which is one of the biggest players in this segment has estimated an acceleration in sales of organic soap by 2.5% during the third quarter of fiscal 2021.

The awareness towards a sustainable environment, by reducing the impact of chemicals coupled with the government initiatives to support organic products are also fuelling the market growth.

The rising concerns of consumers towards the health issue caused by using of chemically composed skincare products is one of the major reason that is driving the market.

Scope of the Report

Organic soaps are often composed of natural oils, like coconut, jojoba, and hemp seed, all of which have the potential to penetrate your pores and cleanse your skin from the inside out. The Global Organic Soap Market is segmented by form, distribution channel, and geography. On the basis of form, the market is segmented into liquid and bar. On the basis of distribution channels, the market is segmented into hypermarket/supermarket, specialty stores, pharmacies, online retailing, and others. The study also provides an analysis of the organic soap market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type
By Distribution Channel
Specialty Stores
Online Stores
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increase of Natural Ingredients in Organic Soap

There is an increasing demand for natural and organic products, due to the rise in consumer awareness about the harmful effects of certain compounds such as parabens and aluminum compounds present in normal soap. For example, consumers are purchasing organic soaps because of the fact that these products contain natural ingredients that can promote skin health, also, these organic soaps are inherent as cleansers, and they can also help to aid skin conditions like eczema, acne, and even sunburn. The preferences of consumers are made based on efficacy, longer-lasting protection, and clinical properties of these organic products. Due to the medicinal qualities in the natural ingredients, the demand for natural ingredients is rising among the consumers, thereby, many consumers are preferring organic products in daily life, which is resulting in the elevation of the organic soap market.

organic soap market in india

Europe is the Largest Market

The European region is the largest market for the organic soap segment. The key driver in the market is the desire for a presentable personal image among consumers in Europe, which has also led to their awareness of personal hygiene habits. Consumers’ growing concern about their health and hygiene has enhanced the demand for natural or organic soap in the region. Such factors have compelled the demand for innovation in natural and organic products to match the dynamically changing consumer requirements. The demand for natural ingredients has been quite evident in the market, and this has led to a majority of companies launching products with nature-inspired ingredients. Furthermore, the increasing trend of organic concept stores for organic cosmetic products, among consumers is also anticipated to enhance the growth of natural and organic beauty and personal care products in the region. Thus, the demand for organic products is rising in the region, which is also promoting the growth of the organic soap market in this region. 

organic soap market

Competitive Landscape

The market studied is highly competitive in nature, this is due to the presence of domestic and international players in this sector. The major players of the industry are Unilevel plc., Neal's Yard (Natural Remedies) Limited., The Procter & Gamble Company, Truly's Natural Product, and Johnson & Johnson Pharmaceutical industry company. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry, this will enable the companies to maintain dominance over other players, and also the companies can remain a strong competition for other players in the market.

Recent Development

  • In 2021, Neal's Yard Remedies has launched a "Beauty Box" for winters, the beauty box is a whole package of organic and natural products which can act as skin health promoters for the consumers, the strategy behind the new launch is to offer consumers a range of organic product and develop the company's brand as a pure natural and organic product manufacturer, which will target a large group of consumers and will help in expansion of the business. 
  • In 2020, Johnson & Johnson Pharmaceutical industry company has launched " CottonTouch" head-to-toe bath baby care products, according to the company, these products are completely natural and organic in nature. The strategy behind the new innovation of the baby product is to develop a brand image of the company as a baby-care products company that will target the sentiments of the consumers. Moreover, being a complete organic products company for babies, the company can even target larger consumers of this sector which will result in the growth of the company.
  • In 2019, The Procter & Gamble Company has lauched plant-based product line that includes hand soap, dish soap, multipurpose cleaner, laundry detergent and fabric softener, according to the company, these products contain 75% of plant ingredients and are also free from gluten, parabens, phthalates, phosphates and dyes. The strategy behind the launch of new plant-based products is to offer the consumers a series of organic products that will enable the company to meet the consumer's preference for natural and organic products. The strategy will also ensure the company's growth and expand the company's product portfolio. 

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Liquid

      2. 5.1.2 Bar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacies

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Indonesia

        6. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever plc.

      2. 6.3.2 The Procter & Gamble Company

      3. 6.3.3 Johnson & Johnson Pharmaceutical industry company

      4. 6.3.4 Neal's Yard (Natural Remedies) Limited

      5. 6.3.5 Truly Natural Products

      6. 6.3.6 EO Products

      7. 6.3.7 Bio Veda Action Research Co. (Biotique)

      8. 6.3.8 Laverana GmbH & Co. KG

      9. 6.3.9 Beach Organics

      10. 6.3.10 Sebamed Soap Company

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Organic Soap Market market is studied from 2016 - 2027.

The Organic Soap Market is growing at a CAGR of 7.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Unilever plc., The Procter & Gamble Company, Johnson & Johnson Pharmaceutical industry company, Neal's Yard Remedies, Truly's Natural Product are the major companies operating in Organic Soap Market.

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