Israel Cosmetics Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Israel Cosmetics Product Market is segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products); and By Distribution Channel (Hypermarkets/supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores and Other Distribution Channels). The report offers market size and forecasts for cosmetic products in value (USD million) for all the above segments.

Market Snapshot

Israel Cosmetics Products Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.67 %

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Market Overview

The Israel cosmetics products market is projected to witness a CAGR of 4.67% during the forecast period 2022 - 2027.

The COVID-19 pandemic is still transforming the growth of numerous industries; the market has experienced a negative trend due to consumers staying at home having less motivation to wear cosmetics with many consumers working from home and going out much less, and there was less demand for cosmetics, nevertheless, post-2021, the market has seen an upsurge due to the opening of industries.

High disposable income in Middle Eastern countries is responsible for the high penetration of luxury brands (like Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido, etc.). These brands are now paving their way into developing markets, like Israel and other middle eastern countries, at a fast pace, due to rising disposable income and an inclination to spend more on appearance.

The growing demand for anti-aging products and innovative and eco-friendly packaging designs are attributing to the market growth in the country. The online retail channels are also influencing sales of cosmetics in the country.

Scope of the report

Any product used to clean, improve, or change the complexion, skin, or hair is referred to as cosmetic. Israel Cosmetics Product Market is segmented by product type, category, and distribution channel. On the basis of product type, the market is segmented into Color Cosmetics and Hair Styling and Coloring Products. On the basis of the distribution channels, the market is segmented into Hypermarkets/supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels. The report offers market size and forecasts for cosmetic products in value (USD million) for all the above segments.

By Product Type
Color Cosmetics
Facial Make-Up Products
Eye Make-Up Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Inclination Toward Vegan and Cruelty-free Cosmetics Products

The cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter), and vegan (no animal ingredients at all) beauty market has exploded in recent years globally and has been finding its space in the Indian market too. Moreover, with the advancement of vegan products in the country, Israeli consumers are paying extra attention to not only a particular shade of lipstick that suits them but also to how the lipstick is made. Animal-free alternatives may lead companies to produce lab-grown human skin samples for testing cosmetic products. The ability to create samples on demand not only reduces costs but also increases the accuracy of results. Advancements in techniques mean that samples can be used to replicate different skin ages and colors. The increasing demand for vegan cosmetics among millennials and technological advancements are driving the growth of the market studied.


Supermarket and Hypermarkets holds a Significant Share

Owing to high consumer demand, major supermarkets are expanding the range of cosmetics representing a diversity of products. The growth observed in the supermarket segment was led by the appeal it causes to boomers seeking for safe exploration of various cosmetic products formulated with innovative technology and packaging. The trend of bulk shopping is increasing due to the increased income and busy lifestyles of consumers. Selling the products through supermarkets signifies the transaction-building strategy of the seller as it leads to increased impulse purchases of the consumer. On the other hand, COVID-19 accelerated the shift to E-commerce sales, with many beauty retailers closed during lockdown; this has offset the negative impact of the pandemic. Major brands like L'Oréal, and Maybelline are available through local e-commerce beauty retailers which offer quick delivery, and many brands are operating through their own online stores.


Competitive Landscape

Major emerging market players targeting leading brands are making strategic acquisitions of the market leaders in more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities. Key players in the market are Pharma Cosmetics Laboratories Ltd, Olea Essence, LOreal S.A., and Estee Lauder Companies Inc, among others.

Major Players

  1. FARAN

  2. LOreal S.A.

  3. Estee Lauder Companies Inc

  4. Olea Essence

  5. Revlon

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Recent Developments

In 2022, Cosmetics brand GA-DE launched Wavelash Curling & Definition Mascara; This newly launched Mascara has a double-sided hybrid brush that thickens, circles, and lengthens lashes.

In 2021, The Israeli makeup and grooming brand "Ada Lazurgan" has launched a premium line that includes durable lipstick pens, makeup sticks, and glow stick shimmer; the new products are different from the rest of the collection in their design - silver packaging with clean black lettering.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Make-Up Products

        2. Eye Make-Up Products

        3. Lip and Nail Make-up Products

      2. 5.1.2 Hair Styling and Coloring Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacy and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Moraz Medical Herbs

      2. 6.4.2 Pharma Cosmetics Laboratories Ltd

      3. 6.4.3 FARAN

      4. 6.4.4 Olea Essence

      5. 6.4.5 LOreal S.A.

      6. 6.4.6 Estee Lauder Companies Inc

      7. 6.4.7 Revlon

      8. 6.4.8 Danya Cosmetics Ltd

      9. 6.4.9 Cosmopharm Ltd

      10. 6.4.10 Lilit Cosmetics Ltd

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Israel Cosmetics Products Market market is studied from 2016 - 2027.

The Israel Cosmetics Products Market is growing at a CAGR of 4.67% over the next 5 years.

FARAN, LOreal S.A., Estee Lauder Companies Inc, Olea Essence, Revlon are the major companies operating in Israel Cosmetics Products Market .

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