Israel’s beauty market was worth USD X.X billion in 2016 and is projected to grow to USD X.X billion by 2021 at a CAGR of X.XX%. The market is characterized by rising disposable incomes, preference for natural and skin-beneficial products in makeup, and trading down from products (premium to masstige, masstige to mass market products) in response to changing economic conditions. The market is driven by an increased preference for vegan, organic, and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products. Along with typical skin, lip, and eye makeup, the newest trend is the blending of multiple benefits under one beautifying product. The result of this trend is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen, and a multitude of other medical and natural ingredients imparted benefits.

Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands because of competitive discounts unavailable through other channels. Customers are increasingly looking for value for money products that are natural and beneficial for the skin and provide benefits of high priced premium products at a lower than premium cost. This product class has been dubbed “masstige”.

Israel Cosmetics Products Market-Market Dynamics

The cosmetics industry remains more or less impervious to market ups and downs. Overall sales are indeed affected in the event of an economic downturn but one can count on sales of cosmetics to maintain a certain volume overall. This is because of the continuing and growing use of products by women, and increasingly by men across the world.

Drivers

Some of the factors driving the market are:

• Growing middle class
• Urbanization
• Increasing disposable income
• A large section of the population growing old and looking to spend on cosmetics to look younger
• A large population of children and teens growing older younger
• A union of skin-benefiting and beautifying aspects in new makeup products through research into use of natural products

Restraints

There are, however, some factors restraining the market as well. These include:

• Economic difficulties
• High cost of products
• Lack of clarity about the segmentation of the market based on spending patterns and demand
• Insufficient research into the prevalent trend of organic products

Some of the key players mentioned in the report are:

• Avon Products, Inc.
• Beiersdorf AG
• L'Oreal Group
• Procter & Gamble
• The Estée Lauder Companies Inc.
• Unilever

What the Report Offers

• Market definition for Israel’s cosmetics products market along with the identification of key drivers and restraints for the market
• Market analysis for Israel’s cosmetics market with region-specific assessments and competition analysis on a regional scale
• Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a regional scale
• Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
• Identification and analysis of the macro and micro factors that affect Israel’s cosmetics market
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information