Bangladesh Hair Oil Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Bangladeshi Hair Oil Market is segmented by Product Type (Almond Oil, Coconut Oil, Olive Oil, and Other Product Types), and Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Retail Stores, and Other Distribution Channels). The report offers the market size in value terms in USD for all the abovementioned segments.

Bangladesh Hair Oil Market Size

Bangladesh Hair Oil Market Summary
View Global Report

Bangladesh Hair Oil Market Analysis

The Bangladesh Hair Oil Market is expected to register a CAGR of 5.69% during the forecast period.

  • Factors that are projected to push market expansion throughout the forecast period include the improved quality of life, the impact of beauty and personal care on self-esteem and social connection, and the steady consumer shift towards sustainable hair oil brands. Using hair oil to promote growth and strength is one of the country's latest trends in hair care. Women in Bangladesh are focused on using oils to improve hair strength, nourishment, and scalp and to help hair to aid in growth.
  • While many women in the country use oils around their kitchen, like olive oil and/or coconut oil, some other oils are believed to offer even more benefits to hair and scalp. For instance, almond oil makes the hair feel smoother to the touch. It often makes the hair softer, making it easier to comb through and style. Some women in the country even put a small amount of oil into other hair products like shampoo, conditioner, or leave-in products to help give an extra boost of moisture which is expected to boost sales further.
  • Furthermore, with the fast-paced recovery of developing economies leading to increased disposable income and decreased inflation, consumer prices are expected to support the hair oil market demand during the forecast period.
  • For instance, based on data from the World Bank, in 2021, the annual inflation rate for consumer prices was recorded at 5.5%, showing a slight decrease compared to the previous year when it stood at 5.7%. However, vendors are expected to face ongoing challenges due to intense competition, pricing concerns, and evolving consumer preferences, all of which will continue to exert pressure on their profit margins.

Bangladesh Hair Oil Industry Overview

The Bangladesh hair oil market is consolidated with the presence of significant players. Brands such as Marico (Parachute), Dabur, Kumarika, Bajaj Corp Ltd, and Emami dominate the market, leaving less room for domestic players. A wide product range, a well-established presence in the Bangladesh hair oil market, and a high distribution network enable key players to hold a significant market share. The major market strategies adopted by the companies are agreements/partnerships, expansion, acquisitions, and new product launches. The introduction of hair oil in different sizes was one of the strategies by the manufacturers. This led to high sales, owing to the economic leverage provided to Bangladesh's lower-income customers.

Bangladesh Hair Oil Market Leaders

  1. Dabur

  2. Kumarika

  3. Emami Limited

  4. Marico

  5. Bajaj Consumer Care

  6. *Disclaimer: Major Players sorted in no particular order
Bangladesh Hair Oil Market Concentration

Bangladesh Hair Oil Market News

  • March 2022: Marico Bangladesh Limited launched its new Arabian perfumed hair oil, Nihar Lovely. The oil is infused with an Arabian perfume that keeps hair fragrant all day long. Nihar Lovely Hair Oil is non-sticky and is enriched with the nourishment of coconut oil and castor oil that controls hair fall and makes hair strong.
  • September 2021: Dabur launched a new hair oil brand named Dabur Gold beliphool coconut hair oil. Dabur Gold beliphool coconut hair oil is the first hair oil in Bangladesh that contains coconut, almond, and beliphool, which strengthens the hair, and its vitamin E controls hair damage.
  • July 2021: Marico Bangladesh launched a new hair oil brand, Red King men's cooling oil, in the Bangladeshi market. Red King Men's cooling oil comes in a unique bottle with a power tube and cooling crystals. It is enriched with the goodness of 18 ingredients, including natural herb extracts.

Bangladesh Hair Oil Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Almond Oil
    • 5.1.2 Coconut Oil
    • 5.1.3 Olive Oil
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarket/Supermarket
    • 5.2.2 Convenience Store
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted by Players
  • 6.3 Company Profiles
    • 6.3.1 Marico Limited
    • 6.3.2 Dabur India Ltd
    • 6.3.3 Kumarika
    • 6.3.4 Emami Limited
    • 6.3.5 Bajaj Consumer Care Limited
    • 6.3.6 Unilever PLC
    • 6.3.7 Hemas Holdings PLC
    • 6.3.8 Mousumi Industries
    • 6.3.9 Lalbagh Chemical Company
    • 6.3.10 Kohinoor Chemical Company
    • 6.3.11 Square Toiletries Ltd
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

Bangladesh Hair Oil Industry Segmentation

Hair oil is an oil-based personal care product intended to improve the condition of hair.

The Bangladeshi hair oil market is segmented based on the product type and distribution channel. Based on the product type, the market is segmented as almond oil, coconut oil, olive oil, and other product types. Based on the distribution channel, the market is segmented as hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type Almond Oil
Coconut Oil
Olive Oil
Other Product Types
Distribution Channel Hypermarket/Supermarket
Convenience Store
Online Retail Stores
Other Distribution Channels

Bangladesh Hair Oil Market Research FAQs

What is the current Bangladesh Hair Oil Market size?

The Bangladesh Hair Oil Market is projected to register a CAGR of 5.69% during the forecast period (2025-2030)

Who are the key players in Bangladesh Hair Oil Market?

Dabur, Kumarika, Emami Limited, Marico and Bajaj Consumer Care are the major companies operating in the Bangladesh Hair Oil Market.

What years does this Bangladesh Hair Oil Market cover?

The report covers the Bangladesh Hair Oil Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Bangladesh Hair Oil Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Hair Oil in Bangladesh Industry Report

The Bangladesh Hair Oil industry is undergoing a remarkable transformation, fueled by a surge in consumer demand for natural and organic hair care solutions. With an increasing awareness of the harmful effects of chemical products, there's a significant shift towards herbal and organic oils, known for their superior nourishment and benefits for hair and scalp health. This shift is bolstered by concerns over air pollution's impact on hair quality, driving the demand for products that promote healthy hair. The industry is innovating rapidly, with brands launching new formulations aimed at addressing specific hair issues like hair fall, dandruff, and dryness. The rise of online retailing is crucial in facilitating the industry's growth, offering consumers easy access to a diverse product range. Despite challenges like fierce competition and changing consumer preferences, the Bangladesh Hair Oil market is on a path of sustained growth, due to factors such as improved living standards, the importance of beauty and personal care in boosting self-esteem, and a gradual move towards sustainable brands. This growth is a mix of traditional practices and modern innovations, presenting numerous opportunities for both existing companies and newcomers. For detailed insights, Mordor Intelligence™ Industry Reports provide an in-depth analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.

Bangladesh Hair Oil Market Report Snapshots