Bangladesh Hair Oil Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Bangladeshi Hair Oil Market is segmented by Product Type (Almond Oil, Coconut Oil, Olive Oil, and Others) and Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Retailing, and Others). The report offers market size and forecasts for the Bangladeshi Hair Oil Market in value (USD million) for all the above segments.

Bangladesh Hair Oil Market Size

Bangladesh Hair Oil Market Size
Study Period: 2018 - 2028
CAGR: 5.5 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Bangladesh Hair Oil Market Analysis

The Bangladeshi hair oil market is projected to record a CAGR of 5.5% during the forecast period (2022-2027).

Fast pace recovery of developing economies leading to increased disposable income will support the hair oil market demand between 2021 and 2027. Intense competition, pricing issues, and shifting consumer preferences will continue to pressure vendors' profit margins. Marico's Parachute, their flagship product, remained on a firm footing as lockdown restrictions eased in May and June. However, volumes declined by 11 percent on a year-on-year basis on a high base and due to heavily skewed sales in the first quarter of 2020. Nihar Shanti Amla Badam led the recovery in May and June, while among the newer introductions, Parachute Advansed Aloe Vera Enriched Coconut Hair Oil witnessed encouraging trends in June of 2020.

Product innovation and the growing popularity of value-added hair oils are driving the hair oil market. Since the major share of the Bangladesh population is rural, the introduction of sachets by the manufacturers has led to market growth. Sachets in different volumes have garnered a major share among the population, especially the lower-income and rural groups.

Hair care in the community is growing. Including natural ingredients and herbal extracts in hair, oil is a good strategy to achieve growth in the market. The light hair oil segment is still growing in Bangladesh, so using conditioners, serum, and gel constrains the hair oil market. Coconut oil accounts for the highest share in the market, followed by other oils and almond oil. The other oils include argan oil, jojoba oil, and castor oil.

Bangladesh Hair Oil Industry Segmentation

The Bangladeshi hair oil market report offers key insights into the latest developments in the market. Hair care in the community is growing. Including natural ingredients and herbal extracts in hair, oil is a good strategy to achieve growth in the market. It analyzes the recent trends, drivers, and challenges affecting the market. The report also provides a detailed analysis of the market and its various aspects, such as consumption patterns, supply chain analysis, and market entry modes. The report analyzes the Bangladesh hair oil market by product type, including almond oil, coconut oil, olive oil, and others, and distribution channel, including hypermarkets/supermarkets, convenience stores, online retailing, and others. The report offers market size and forecasts for the Bangladeshi Hair Oil Market in value (USD million) for all the above segments.

Product Type
Almond Oil
Coconut Oil
Olive Oil
Distribution Channel
Convenience Store
Online Retailing

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Bangladesh Hair Oil Market Trends

This section covers the major market trends shaping the Bangladesh Hair Oil Market according to our research experts:

Coconut Oil Held the Maximum Share of the Bangladeshi Hair Oil Market

The coconut oil segment holds the maximum market share in the Bangladeshi market and is expected to have a stable market during the forecast period. Various benefits customers in Bangladesh perceive in using coconut oil for hair that drives the market are: multi-purpose utilization as a hair conditioner promotes hair growth, provides better sleep on a daily usage, and has bacterial properties. Less price than other oils, easy availability of the product, and high adoption among customers as it suits all hair types are some primary factors to stabilize the market. Value-added oils in the coconut hair oil segment, such as jasmine scented coconut oil, is expected to drive the market in Bangladesh during the forecast period.

Bangladesh Hair Oil Market

Online Retailing is Becoming the Fastest-growing Distribution Channel

The e-commerce sector in Bangladesh has been gaining popularity for the past five years, with high internet penetration, ease of accessing, pricing, and home delivery. Bangladesh is still one of those emerging economies with a high scope in terms of reach and usage for purchasing consumer goods. Factors such as increasing urbanization, growing awareness of customers in utilizing the technology, and growing popularity of online shopping will likely lead to high market penetration in the next ten years. To increase online shopping, investors are coming up with online portals. Some common e-commerce websites in Bangladesh for consumer goods are,,,, and

Bangladesh Hair Oil Market

Bangladesh Hair Oil Industry Overview

The Bangladesh hair oil market is consolidated with the presence of significant players. Brands such as Marico, Dabur, Kumarika, Bajaj Corp Ltd, and Emami dominate the market, leaving less room for domestic players. A wide product range, well-established presence in the Bangladesh hair oil market, and high distribution network enable key players to hold a significant market share. The major market strategies adopted by the companies are agreements/partnerships, expansion, acquisitions, and new product launches. The introduction of hair oil in different sizes was one of the strategies by the manufacturers. 65% of Bangladesh is composed of the rural population, which has been the target audience for the companies. The availability of different sizes led to high sales, owing to the economic leverage provided to Bangladesh's lower-income customers.

Bangladesh Hair Oil Market Leaders

  1. Dabur

  2. Kumarika

  3. Emami Limited

  4. Marico

  5. Bajaj Consumer Care

*Disclaimer: Major Players sorted in no particular order


Bangladesh Hair Oil Market News

· In March 2022, Marico Bangladesh Limited launched its new Arabian perfumed hair oil, Nihar Lovely. Infused with an Arabian Perfume that keeps hair fragrant all day long, Nihar Lovely Hair Oil is non-sticky and is enriched with the nourishment of coconut oil and castor oil that controls hair fall and makes hair strong.

· In September 2021, Dabur launched a new hair oil brand named Dabur Gold Beliphool Coconut Hair Oil. Dabur Gold Beliphool Coconut Hair Oil is the first hair oil in Bangladesh that contains Coconut, Almond, and Beliphool, which makes the hair strong, and its vitamin E controls hair damage.

· In July 2021, Marico Bangladesh launched a new hair oil brand in the Bangladeshi market. Red King Men’s Cooling Oil comes in a unique bottle with a power tube and cooling crystals. It is enriched with the goodness of 18 ingredients, including natural herb extracts.

Bangladesh Hair Oil Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Almond Oil

      2. 5.1.2 Coconut Oil

      3. 5.1.3 Olive Oil

      4. 5.1.4 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Online Retailing

      4. 5.2.4 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Players

    3. 6.3 Company Profiles

      1. 6.3.1 Marico

      2. 6.3.2 Dabur

      3. 6.3.3 Kumarika

      4. 6.3.4 Emami Limited

      5. 6.3.5 Bajaj Corp Ltd.

      6. 6.3.6 Unilever

      7. 6.3.7 Nuha London

      8. 6.3.8 Mousumi Industries

      9. 6.3.9 Lalbagh Chemical Company

      10. 6.3.10 Kohinoor Chemical Company

    4. *List Not Exhaustive


**Subject to Availability
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Bangladesh Hair Oil Market Research FAQs

The Bangladesh Hair Oil Market is studied from 2018 - 2028.

The Bangladesh Hair Oil Market is growing at a CAGR of 5.5% over the next 5 years.

Dabur, Kumarika, Emami Limited, Marico, Bajaj Consumer Care are the major companies operating in Bangladesh Hair Oil Market.

Bangladesh Hair Oil Industry Report

Statistics for the 2023 Bangladesh Hair Oil market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Hair Oil analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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