AIR FRYERS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2025 - 2030)

Global Air Fryers Market Trends and Insights

Rising Home Cooking and “Better-for-You” Snacking

From 2020 to 2024, U.S. air fryer ownership increased by 27 percentage points, according to Conagra Brands, driving higher demand for frozen foods with air-fry-specific instructions ^{[1]Conagra Brands, “Frozen Food Sales Accelerated by Air Fryer Adoption,” conagrabrands.com} . Major packaged-food companies have reformulated their product offerings, such as appetizers and entrées, to optimize compatibility with air-fryer cooking requirements, thereby encouraging greater appliance adoption. Retailers have introduced bundled solutions, including recipe cards and seasoning kits, to enhance the consumer experience and expand the appliance's utility. This strategic shift reflects a transition from viewing air fryers as single-purpose devices to positioning them as integral to a broader meal-preparation framework. The evolving ecosystem highlights opportunities for stakeholders to capitalize on the growing intersection of convenience, innovation, and consumer preferences.

Energy-Efficient Alternative to Ovens

The European Commission's ecodesign regulations mandate that newly manufactured cooking appliances comply with rigorous energy efficiency standards, potentially reducing household energy costs by up to EUR 230 over 15 years while mitigating 2.7 million tons of CO₂ emissions annually ^{[2]European Commission, “Ecodesign and Energy Labelling of Cooking Appliances,” ec.europa.eu} . In the United States, the Inflation Reduction Act has allocated USD 8.8 billion toward home-energy rebate programs, strategically incentivizing the adoption of certified low-wattage appliances to enhance energy efficiency. Comparative laboratory analyses indicate that air fryers utilize 50–75% less electricity than mid-range convection ovens for equivalent food portions, presenting a strong value proposition amid escalating utility costs. These developments underscore a growing emphasis on energy-efficient technologies within the cooking appliances market, driven by regulatory frameworks and financial incentives. The convergence of consumer cost savings, environmental benefits, and supportive policies is expected to accelerate the adoption of energy-efficient cooking solutions globally.

Rapid Replacement Cycle in Gen-Z Households

Gen-Z consumers increasingly perceive countertop appliances as lifestyle products, driven by their alignment with social media-driven aesthetics. This demographic values appliance that not only serve functional purposes but also enhance visual appeal, reflecting their style. According to India's Financial Express, the premium small appliances market is projected to witness significant growth by 2025. This growth is attributed to strategic initiatives such as the introduction of refreshed color palettes and limited-edition collaborations, which cater to evolving consumer preferences. These trends underscore the importance of innovation and design in capturing the attention of younger, style-conscious buyers.

Premium Smart Fryers with IoT and Voice Assistants

Jabil anticipates that the global smart-home market will attain substantial valuation by 2030, driven by the growing adoption of voice-controlled devices among connected households. Appliance manufacturers are incorporating advanced technologies such as Wi-Fi modules, Matter-compatible chips, and recipe-recommendation engines to enhance functionality and deliver firmware updates alongside subscription-based cooking content. These innovations are driving higher average selling prices and reducing product return rates, reflecting the growing consumer preference for integrated smart ecosystems. The adoption of these technologies underscores the increasing value proposition for both manufacturers and consumers in the smart-home market. This trend highlights the strategic importance of innovation in sustaining competitive advantage within the market.

Countertop-Space Constraints in Micro-Apartments

In Hong Kong and Tokyo, the average size of new-build apartments is less than 40 m², driving demand for multi-functional household devices. Manufacturers are addressing this trend by developing innovative solutions such as vertical, flip-top, and fold-away fryers. However, technical constraints, particularly airflow requirements, limit further product miniaturization. The increasing population density in urban centers is expected to exacerbate space limitations, reinforcing this challenge. Consequently, limited living space will remain a critical factor influencing consumer purchasing decisions in these markets.

Perception of Plastic Components and PFAS-Coated Baskets

In January 2025, Minnesota will enforce a ban on intentionally added PFAS in cookware, marking a significant regulatory milestone in the United States. New York has announced plans to phase out PTFE by 2026, signaling a growing trend toward stricter chemical regulations. Concurrently, the European Union is developing a comprehensive framework to address PFAS usage across industries. To mitigate compliance risks and align with evolving consumer preferences, manufacturers are increasingly adopting ceramic-inlay and anodized-aluminum baskets. This strategic shift reflects the industry's proactive approach to regulatory adherence and health-conscious market demands.

Segment Analysis

By Product Type: Oven-Style Innovation Drives Premium Shift

Drawer or basket designs retained 51.56% air fryer market share in 2024, reflecting their role in defining the category. In contrast, oven-style units recorded the quickest 7.01% CAGR, a trend expected to lift their contribution to the overall air fryer market size by 2030. Shoppers appreciate larger racks, rotisserie accessories, and dual-zone heating that facilitate complete meals. The air fryer industry also observes niche growth in paddle models for continuous stirring applications within cafés and commissaries. Portfolio extensions such as Sharp’s Celerity High-Speed Oven embed air-fry capability into full-size convection platforms, promoting premium bundle sales ^{[3]Sharp Home Electronics Company of America, “Celerity High-Speed Oven Debut,” sharphomeusa.com} .

SharkNinja's Ninja CRISPi demonstrates how portable product innovations are expanding application areas beyond traditional kitchen use, catering to scenarios like tailgate cooking and dorm room snacking. These versatile designs address evolving consumer needs for convenience and mobility. By offering differentiated form factors, such products stand out in a competitive market landscape. This approach also provides new entrants with opportunities to penetrate the market without engaging in direct specification-based competition. Such strategic positioning highlights the importance of innovation in capturing untapped market segments.

Note: Segment shares of all individual segments available upon report purchase

By Capacity: Large-Format Growth Reflects Household Trends

Units of 2–5 quarts controlled 58.70% of the air fryer market size in 2024 due to their fit within standard cabinetry. However, >5-quart models, often twin-basket or upright ovens, are forecast to clock an 8.61% CAGR as family meal batching becomes popular in North America and Latin America. Spacious baskets reduce cycle counts, saving energy per portion and appealing to larger households. 

Manufacturers of fryers with capacities under 2 quarts are focusing on single professionals and students as their primary consumer base. These products face challenges such as higher per-meal costs and overlapping functionalities with multi-cookers, which could limit their market appeal. To address these issues, companies are incorporating additional features like breakfast attachments and coffee warmer plates. This approach enhances product functionality while maximizing countertop utility for consumers. By offering dual-purpose solutions, manufacturers aim to strengthen their competitive positioning in this segment.

By Sales Channel: Digital Transformation Accelerates

Brick-and-mortar stores still delivered 64.67% of global value in 2024, supported by live demonstrations and instant inventory pickup. Warehouse clubs encourage impulse upgrades through seasonal promotions and in-store recipe sampling. Yet online marketplaces, growing 10.15% annually, remove geographic barriers and harness user-generated reviews that influence purchase decisions.

Companies are increasingly adopting augmented-reality tools to help customers evaluate appliance dimensions within their kitchen spaces. This approach enhances the online shopping experience while reducing the likelihood of product returns. The adoption of hybrid click-and-collect models is also gaining momentum, driven by consumer preferences for researching product specifications online. However, many customers still opt for physical collection to mitigate risks associated with shipping delays. These strategies reflect a shift toward integrating digital convenience with traditional retail practices to meet evolving consumer expectations.

By End User: Commercial Segment Emergence

In 2024, households contributed 79.87% to the overall demand, driving significant volumes for leading vendors. Consumers increasingly associate air fryers with health benefits rather than luxury, influencing purchasing behaviour. The replacement cycle for air fryers averages 3–4 years, primarily due to the wear and tear of non-stick baskets. This trend highlights the growing consumer focus on maintaining healthier cooking habits. Vendors are leveraging this demand to strengthen their market presence and product innovation strategies.

Commercial adoption of air fryers is expanding at a compound annual growth rate (CAGR) of 6.31%, addressing operational challenges and aligning with health-conscious dining trends. Ghost kitchens, mall kiosks, and food trucks prefer ventless air fryer designs to avoid the high costs of hood installations. This preference is particularly advantageous in urban areas with elevated rental expenses. The operational benefits, including consistent cooking quality, faster preparation times, and reduced oil disposal costs, enhance the value proposition for businesses. These factors collectively support a strong return on investment for commercial operators.

Geography Analysis

North America captured 39.34% of global revenue in 2024, underpinned by high penetration of kitchen electrics and receptive consumers who equate air frying with healthier eating. Retailers bundle extended warranties and recipe apps, supporting a stable replacement cycle. Energy-efficiency rebates introduced under the Inflation Reduction Act may provide secondary uplift, although most residential models already draw modest wattage.

The Asia-Pacific region delivers the fastest 9.49% CAGR through 2030 as rising urban incomes intersect with small-space living. China’s customs agency reported a 20.80% jump in household-appliance exports to 4.48 billion units during 2024, with air fryers featuring prominently ^{[4]General Administration of Customs PRC, “2024 Household Appliance Export Statistics,” customs.gov.cn} . Government consumption vouchers and social-commerce influencers accelerate first-time purchases, especially during Singles’ Day and Ramadan campaigns. India follows with strong aspirational demand despite uneven consumer sentiment, aided by easy-finance schemes and locally assembled mid-tier models.

Europe maintains a mature yet steady profile. Ecodesign regulations encourage upgrades to efficient units, while sustained high electricity prices make low-wattage cooking attractive. However, PFAS restrictions add supply-chain complexity and could raise average selling prices. South America and the Middle East & Africa offer 9.40% and 9.00% CAGRs, respectively, tempered by currency volatility and patchy e-commerce infrastructure.