Augmented Reality Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Analysis of Global Augmented Reality Market is segmented by Type (Hardware and Software), End-user Vertical (Gaming, Education, Healthcare, Retail and Advertising, Automotive, and Military and Defense), and Geography. The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Augmented Reality Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Augmented Reality (AR) Market Size

Augmented Reality Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 60.47 Billion
Market Size (2030) USD 353.60 Billion
CAGR (2025 - 2030) 42.36 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Augmented Reality Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Augmented Reality Market with other markets in Technology, Media and Telecom Industry

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Security & Surveillance

Augmented Reality (AR) Market Analysis

The Augmented Reality Market size is estimated at USD 60.47 billion in 2025, and is expected to reach USD 353.60 billion by 2030, at a CAGR of 42.36% during the forecast period (2025-2030).

Augmented reality will likely present a new way to engage and expand retailers' abilities. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances to provide an enhanced connected experience for the end-users. Tremendous potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

  • While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, drive this segment's growth. Also, the growing adoption and availability of the cloud have been significant drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
  • During the forecast period, around 800 million smartphones are expected to be equipped with AR-supported hardware, processing units, graphics processing units (GPUs), digital signal processors (DSPs), and neural chips to power them. Dedicated AR support within a standard OS with lower costs of developing AR apps is expected to augment the market studied in the near future.
  • The automobile industry is also moving toward the augmented reality business. Many automobile companies are using artificial intelligence technologies and augmented reality (through head-up displays) to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, have already included augmented reality features. Furthermore, new auto manufacturers are investing in this space to explore new applications.
  • The potential of augmented reality technology to transform interior navigation; for instance, the software development company MobiDev has changed interior navigation using AR technology. With the aid of the company's ARcore technology, the best path to the desired location can be suggested and displayed on a mobile device. Regarding outdoor navigation, augmented reality (AR) technology can assist tourists in finding tourist attractions and suitable lodging via AR-based virtual tours. For instance, Hub Hotels by Premier Inn uses augmented reality technology to turn its rooms into city maps that direct visitors to the area's top attractions. As a result, it is anticipated that existing players in the travel and tourism sector will want more AR-based solutions as AR technology in navigation increases.
  • Additionally, amidst the COVID-19 crisis, physical lockdowns across significant regions may positively affect the AR/VR hardware demand. Enterprises worldwide are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. This crisis can act as an accelerator to the existing trends for enterprise AR/VR adoption.

Augmented Reality (AR) Industry Overview

The augmented reality market is gaining competitiveness. Many companies are increasing their market presence by securing new contracts and tapping new markets. Companies like Vuzix, and Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, and SAP, to increase the sales of their AR smart glasses.

  • February 2022 - Altoida Inc., a provider of augmented reality, announced a collaboration with Click Therapeutics to use AR technology to understand better baseline cognition metrics and how they may influence patient outcomes.
  • September 2022 - Meta Immersive Learning and Simplilearn, an ed-tech skilling platform, cooperated to create the training product Spark AR. The program uses augmented reality to provide knowledge of the abilities needed to produce fundamental effects. Students can research using Spark AR Studio's 3D modeling, texturing, and other capabilities to advance their professions.

Augmented Reality (AR) Market Leaders

  1. Google LLC (ALPHABET INC.)

  2. Seiko Epson Corporation

  3. Vuzix Corporation

  4. RealWear Inc.

  5. Toshiba Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Augmented Reality Market  Concentration
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Augmented Reality (AR) Market News

  • January 2022 - Qualcomm and Microsoft announced a partnership to advance and accelerate augmented reality and open up new portals to the metaverse. The businesses will work together to design unique augmented reality chips and integrate software platforms.
  • September 2022 - The premier augmented reality (AR) technology and content platform Blippar integrated its WebAR SDK into Unity, making it possible for Unity developers to create simple AR experiences that can be quickly distributed to any web browser. Unity developers can create and distribute WebAR experiences without switching back and forth between different platforms thanks to the Blippar SDK Beta plug-in.

Augmented Reality (AR) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Market Definition and Scope
  • 1.2 Study Assumptions

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Applications of Augmented Reality
    • 5.1.2 High Demand for Mobile-based Augmented Reality
  • 5.2 Market Challenges
    • 5.2.1 Technical and Regulatory Issues
  • 5.3 IMPACT OF COVID-19 ON THE AR AND ALLIED MARKETS

6. KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7. MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Hardware
    • 7.1.1.1 Standalone
    • 7.1.1.2 Tethered
    • 7.1.1.3 Screenless Viewer
    • 7.1.2 Software
  • 7.2 By End User
    • 7.2.1 Gaming
    • 7.2.2 Education
    • 7.2.3 Healthcare
    • 7.2.4 Retail and Marketing
    • 7.2.5 Automotive
    • 7.2.6 Military and Defense
    • 7.2.7 Other End-user Verticals
  • 7.3 Geography
    • 7.3.1 North America
    • 7.3.1.1 US
    • 7.3.1.2 Canada
    • 7.3.2 Europe
    • 7.3.2.1 Germany
    • 7.3.2.2 UK
    • 7.3.2.3 France
    • 7.3.2.4 Italy
    • 7.3.2.5 Rest of Europe
    • 7.3.3 Asia Pacific
    • 7.3.3.1 India
    • 7.3.3.2 China
    • 7.3.3.3 Japan
    • 7.3.3.4 Rest of Asia-Pacific
    • 7.3.4 Rest of the World

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Google LLC (ALPHABET INC.)
    • 8.1.2 Seiko Epson Corporation
    • 8.1.3 Vuzix Corporation
    • 8.1.4 Realwear Inc.
    • 8.1.5 Dynabook Europe GmbH
    • 8.1.6 Daqri
    • 8.1.7 Optinvent
    • 8.1.8 Kopin Corporation
    • 8.1.9 Lenovo Group Limited
    • 8.1.10 Fujitsu Limited
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. MARKET OPPORTUNITIES AND OUTLOOK

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Augmented Reality (AR) Industry Segmentation

Objects in the actual world are enhanced by computer-generated image characteristics in augmented reality (AR), which can sometimes span many senses like aural, visual, somatosensory, haptic, and olfactory. A system that reliably registers virtual and real items in 3D merges the real and virtual worlds and enables real-time interaction is known as augmented reality (AR).

The augmented reality market is segmented by type (hardware and software), end-user vertical (gaming, education, healthcare, retail and advertising, automotive, and military and defense), and geography.

The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Type Hardware Standalone
Tethered
Screenless Viewer
Software
By End User Gaming
Education
Healthcare
Retail and Marketing
Automotive
Military and Defense
Other End-user Verticals
Geography North America US
Canada
Europe Germany
UK
France
Italy
Rest of Europe
Asia Pacific India
China
Japan
Rest of Asia-Pacific
Rest of the World
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Augmented Reality (AR) Market Research FAQs

How big is the Augmented Reality Market?

The Augmented Reality Market size is expected to reach USD 60.47 billion in 2025 and grow at a CAGR of 42.36% to reach USD 353.60 billion by 2030.

What is the current Augmented Reality Market size?

In 2025, the Augmented Reality Market size is expected to reach USD 60.47 billion.

Who are the key players in Augmented Reality Market?

Google LLC (ALPHABET INC.), Seiko Epson Corporation, Vuzix Corporation, RealWear Inc. and Toshiba Corporation are the major companies operating in the Augmented Reality Market.

Which is the fastest growing region in Augmented Reality Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Augmented Reality Market?

In 2025, the North America accounts for the largest market share in Augmented Reality Market.

What years does this Augmented Reality Market cover, and what was the market size in 2024?

In 2024, the Augmented Reality Market size was estimated at USD 34.85 billion. The report covers the Augmented Reality Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Augmented Reality Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Augmented Reality Industry Report

The Augmented Reality (AR) Market is on a remarkable growth trajectory, fueled by its increasing adoption across diverse sectors such as healthcare, retail, e-commerce, and gaming. This surge in demand is particularly evident in the hardware segment, with head-mounted displays (HMDs) and smart glasses leading the charge towards immersive AR experiences. Meanwhile, the software segment continues to play a pivotal role in the AR market, facilitating the widespread use of AR technology through various applications and platforms.

The Asia Pacific region stands out for its rapid growth, driven by a robust manufacturing sector and hefty investments in AR technology. The integration of AR with mobile devices is revolutionizing user engagement by blending digital content with the real world, thereby significantly expanding the augmented reality market size.

For detailed insights, including statistics on the AR market share, size, and revenue growth rate, Mordor Intelligence™ Industry Reports offer a comprehensive analysis and market forecast outlook. Access a free report PDF download for an in-depth augmented reality analysis and a glimpse into the market's future.

The industry analysis indicates a strong growth rate for AR, with market leaders continuing to innovate. Industry information and industry outlook suggest that the industry size will see substantial increases. Market data and market forecast show positive trends, while market growth is supported by industry research and industry sales.

Market segmentation remains a key focus, with various market segments showing different levels of adoption and integration. The market value is expected to rise, as indicated by both market overview and market review reports. Industry statistics and industry trends highlight the evolving nature of AR technology and its applications.

Research companies are actively contributing to the market predictions, providing valuable industry reports and report examples. The market outlook remains optimistic, driven by continuous advancements and increasing investments. The report PDF offers a detailed market analysis, helping stakeholders understand the market structure and target market dynamics.