Augmented Reality Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Analysis of Global Augmented Reality Market is segmented by Type (Hardware and Software), End-user Vertical (Gaming, Education, Healthcare, Retail and Advertising, Automotive, and Military and Defense), and Geography. The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Augmented Reality (AR) Market Size

Augmented Reality Market Summary
share button
Study Period 2019 - 2029
Market Size (2024) USD 42.48 Billion
Market Size (2029) USD 248.38 Billion
CAGR (2024 - 2029) 42.36 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Augmented Reality Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Augmented Reality (AR) Market Analysis

The Augmented Reality Market size is estimated at USD 42.48 billion in 2024, and is expected to reach USD 248.38 billion by 2029, growing at a CAGR of 42.36% during the forecast period (2024-2029).

Augmented reality will likely present a new way to engage and expand retailers' abilities. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances to provide an enhanced connected experience for the end-users. Tremendous potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

  • While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, drive this segment's growth. Also, the growing adoption and availability of the cloud have been significant drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
  • During the forecast period, around 800 million smartphones are expected to be equipped with AR-supported hardware, processing units, graphics processing units (GPUs), digital signal processors (DSPs), and neural chips to power them. Dedicated AR support within a standard OS with lower costs of developing AR apps is expected to augment the market studied in the near future.
  • The automobile industry is also moving toward the augmented reality business. Many automobile companies are using artificial intelligence technologies and augmented reality (through head-up displays) to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, have already included augmented reality features. Furthermore, new auto manufacturers are investing in this space to explore new applications.
  • The potential of augmented reality technology to transform interior navigation; for instance, the software development company MobiDev has changed interior navigation using AR technology. With the aid of the company's ARcore technology, the best path to the desired location can be suggested and displayed on a mobile device. Regarding outdoor navigation, augmented reality (AR) technology can assist tourists in finding tourist attractions and suitable lodging via AR-based virtual tours. For instance, Hub Hotels by Premier Inn uses augmented reality technology to turn its rooms into city maps that direct visitors to the area's top attractions. As a result, it is anticipated that existing players in the travel and tourism sector will want more AR-based solutions as AR technology in navigation increases.
  • Additionally, amidst the COVID-19 crisis, physical lockdowns across significant regions may positively affect the AR/VR hardware demand. Enterprises worldwide are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. This crisis can act as an accelerator to the existing trends for enterprise AR/VR adoption.

Augmented Reality (AR) Market Trends

This section covers the major market trends shaping the Augmented Reality Market according to our research experts:

Hardware to Exhibit Higher Growth

  • One of the outstanding features of AR technology is the type of hardware used, as AR can be achieved without any external devices. From the hardware perspective, heads-up displays with early forms of artificial intelligence (AI) have compelled organizations to experiment with tools that tap into augmented reality (AR) possibilities. By overlaying digital information and objects "on top" of physical environments, AR can take consumer interactions to the next level.
  • Most companies, like Daqri, Meta, ODG, Vuzix, Options, etc., made AR headsets focusing on enterprise applications for their devices. For instance, in September 2022, the second edition of Magic Leap's augmented reality platform for businesses, known as Magic Leap 2, has now gone on sale. The Magic Leap 2 is currently accessible to all consumers worldwide. The smallest and lightest augmented reality tool created for businesses is the Magic Leap 2. The market will likely grow during the forecast period due to the increased availability of hardware devices.
  • Further, as companies in the competitive consumer electronics sector keep improving the quality of cell phones, laptops, digital recorders, and other devices, the consumption of chips will rise. During the focal period, a growing gaming community, the adoption of mobile devices and gaming consoles, and technological advancements will fuel this expansion.
  • With a strong dependency on hardware, the demand for accurate measurement is expected to drive hardware changes, particularly clock synchronization of all the sensors involved. The camera with high resolution, combined with a range of IR sensors and IMUs, is expected to be developed in line with estimating precisely in the 3D space. Similar trends are anticipated among the semiconductor companies incorporating these technologies into their latest chips to support accurate AR frameworks.
  • Additionally, businesses rely on MR devices to vastly increase people's knowledge of the world by overlaying information in the real world. It can also improve collaboration by enabling remote teams to see the work in real-time to provide better feedback precisely. For the entertainment sector, successful mixed reality content requires an emotional connection between the viewer and their experience.
Augmented Reality Market :  Share of supply chain leaders who are planning to invest in AR andor VR worldwide from 2017 to 2019

North America to Register Significant Growth

  • The North American AR market is expected to grow significantly over the forecast period, owing to a large number of vendors also making considerable investments in market innovation, coupled with the dominance of the United States in the global software market.
  • The region serves as a center for cutting-edge technology. Industrialization and increasing awareness of industrial safety is blamed for the market's expansion. Additionally, the expanding applications of augmented reality in the retail and automotive industries support the market size.
  • The United States is expected to be one of the most highly innovative AR markets. Most companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a solid regional AR market. Microsoft's AR product, Hololens, was first released in the United States and Canada, and it received a positive response from consumers in the country.
  • Further, the region has the highest adoption rate of smart devices, especially smartwatches and smart glasses. As smart devices, especially smartphones, play a significant role in developing the AR market, the region offers a vast opportunity for the market studied over the forecast period.
  • Smart glass is another segment witnessing a massive penetration of AR technologies in the region, and it is estimated to grow significantly in the forecast period. For instance, in early 2022, Snapchat revealed new augmented reality shopping experiences, the Dress Up tool, and more. With the help of Snapchat's latest technology, brand shops may develop AR Lenses that let customers try on shoes or apparel from their brands in augmented reality.
Augmented Reality Market  : Forecast share of consumers who will have used AR when buying products online worldwide by 2025, by country

Augmented Reality (AR) Industry Overview

The augmented reality market is gaining competitiveness. Many companies are increasing their market presence by securing new contracts and tapping new markets. Companies like Vuzix, and Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, and SAP, to increase the sales of their AR smart glasses.

  • February 2022 - Altoida Inc., a provider of augmented reality, announced a collaboration with Click Therapeutics to use AR technology to understand better baseline cognition metrics and how they may influence patient outcomes.
  • September 2022 - Meta Immersive Learning and Simplilearn, an ed-tech skilling platform, cooperated to create the training product Spark AR. The program uses augmented reality to provide knowledge of the abilities needed to produce fundamental effects. Students can research using Spark AR Studio's 3D modeling, texturing, and other capabilities to advance their professions.

Augmented Reality (AR) Market Leaders

  1. Google LLC (ALPHABET INC.)

  2. Seiko Epson Corporation

  3. Vuzix Corporation

  4. RealWear Inc.

  5. Toshiba Corporation

*Disclaimer: Major Players sorted in no particular order

Augmented Reality Market  Concentration
bookmark Need More Details on Market Players and Competitors?
Download PDF

Augmented Reality (AR) Market News

  • January 2022 - Qualcomm and Microsoft announced a partnership to advance and accelerate augmented reality and open up new portals to the metaverse. The businesses will work together to design unique augmented reality chips and integrate software platforms.
  • September 2022 - The premier augmented reality (AR) technology and content platform Blippar integrated its WebAR SDK into Unity, making it possible for Unity developers to create simple AR experiences that can be quickly distributed to any web browser. Unity developers can create and distribute WebAR experiences without switching back and forth between different platforms thanks to the Blippar SDK Beta plug-in.

Augmented Reality (AR) Market Report - Table of Contents


    1. 1.1 Market Definition and Scope

    2. 1.2 Study Assumptions




    1. 4.1 Market Overview

    2. 4.2 Industry Stakeholder Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Applications of Augmented Reality

      2. 5.1.2 High Demand for Mobile-based Augmented Reality

    2. 5.2 Market Challenges

      1. 5.2.1 Technical and Regulatory Issues



    1. 6.1 Cloud Technology

    2. 6.2 Artificial Intelligence

    3. 6.3 Cyber Security

    4. 6.4 Digital Services


    1. 7.1 By Type

      1. 7.1.1 Hardware

        1. Standalone

        2. Tethered

        3. Screenless Viewer

      2. 7.1.2 Software

    2. 7.2 By End User

      1. 7.2.1 Gaming

      2. 7.2.2 Education

      3. 7.2.3 Healthcare

      4. 7.2.4 Retail and Marketing

      5. 7.2.5 Automotive

      6. 7.2.6 Military and Defense

      7. 7.2.7 Other End-user Verticals

    3. 7.3 Geography

      1. 7.3.1 North America

        1. US

        2. Canada

      2. 7.3.2 Europe

        1. Germany

        2. UK

        3. France

        4. Italy

        5. Rest of Europe

      3. 7.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Rest of Asia-Pacific

      4. 7.3.4 Rest of the World


    1. 8.1 Company Profiles

      1. 8.1.1 Google LLC (ALPHABET INC.)

      2. 8.1.2 Seiko Epson Corporation

      3. 8.1.3 Vuzix Corporation

      4. 8.1.4 Realwear Inc.

      5. 8.1.5 Dynabook Europe GmbH

      6. 8.1.6 Daqri

      7. 8.1.7 Optinvent

      8. 8.1.8 Kopin Corporation

      9. 8.1.9 Lenovo Group Limited

      10. 8.1.10 Fujitsu Limited

    2. *List Not Exhaustive


**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Augmented Reality (AR) Industry Segmentation

Objects in the actual world are enhanced by computer-generated image characteristics in augmented reality (AR), which can sometimes span many senses like aural, visual, somatosensory, haptic, and olfactory. A system that reliably registers virtual and real items in 3D merges the real and virtual worlds and enables real-time interaction is known as augmented reality (AR).

The augmented reality market is segmented by type (hardware and software), end-user vertical (gaming, education, healthcare, retail and advertising, automotive, and military and defense), and geography.

The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Type
Screenless Viewer
By End User
Retail and Marketing
Military and Defense
Other End-user Verticals
North America
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
Rest of the World
customize-icon Need A Different Region Or Segment?
Customize Now

Augmented Reality (AR) Market Research FAQs

The Augmented Reality Market size is expected to reach USD 42.48 billion in 2024 and grow at a CAGR of 42.36% to reach USD 248.38 billion by 2029.

In 2024, the Augmented Reality Market size is expected to reach USD 42.48 billion.

Google LLC (ALPHABET INC.), Seiko Epson Corporation, Vuzix Corporation, RealWear Inc. and Toshiba Corporation are the major companies operating in the Augmented Reality Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Augmented Reality Market.

In 2023, the Augmented Reality Market size was estimated at USD 29.84 billion. The report covers the Augmented Reality Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Augmented Reality Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Augmented Reality (AR) in education enhances learning experiences through interactive and immersive content, making complex subjects easier to understand and engaging for students of all ages.

The major challenges faced by the Augmented Reality (AR) Industry are: a) Privacy concerns b) High development costs c) Need for substantial investments in R&D d) Limited content availability

Augmented Reality Industry Report

The Augmented Reality (AR) Market is on a remarkable growth trajectory, fueled by its increasing adoption across diverse sectors such as healthcare, retail, e-commerce, and gaming. This surge in demand is particularly evident in the hardware segment, with head-mounted displays (HMDs) and smart glasses leading the charge towards immersive AR experiences. Meanwhile, the software segment continues to play a pivotal role in the AR market, facilitating the widespread use of AR technology through various applications and platforms. The Asia Pacific region stands out for its rapid growth, driven by a robust manufacturing sector and hefty investments in AR technology. The integration of AR with mobile devices is revolutionizing user engagement by blending digital content with the real world, thereby significantly expanding the augmented reality market size. For detailed insights, including statistics on the AR market share, size, and revenue growth rate, Mordor Intelligence™ Industry Reports offer a comprehensive analysis and market forecast outlook. Access a free report PDF download for an in-depth augmented reality analysis and a glimpse into the market's future.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Augmented Reality Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)