Brazil Kitchen Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Brazil Kitchen Appliances Market Report is Segmented by Product Type (food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Kitchen Appliances) and Distribution Channel (offline and Online). The Report Also Covers the Market Sizes and Forecasts for Brazil Kitchen Appliances Market in Value (USD) for all the Above Segments.

Brazil Kitchen Appliances Market Size

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Brazil Kitchen Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 17.91 Billion
Market Size (2029) USD 23.35 Billion
CAGR (2024 - 2029) 5.45 %
Market Concentration Low

Major Players

Brazil Kitchen Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Brazil Kitchen Appliances Market Analysis

The Brazil Kitchen Appliances Market size is estimated at USD 17.91 billion in 2024, and is expected to reach USD 23.35 billion by 2029, growing at a CAGR of 5.45% during the forecast period (2024-2029).

A kitchen appliance is an electrical or mechanical device that makes it possible to cook and prepare food in the kitchen environment. It can be anything from a refrigerator, an oven, a dishwasher, a blender, a toaster, a coffee maker, etc. They help in increasing efficiency, saving energy, and providing convenience. Modern kitchen appliances are designed for specific purposes such as heating, mixing, grilling, etc.

The market growth in Brazil is mainly driven by the growth of the middle class and the increase in consumer disposable incomes. As the financial stability within households increases, people are more willing to invest in high-end, durable, and technically advanced kitchen appliances. Rapid urbanization is increasing the number of residential units in the country, which is driving the demand for high-end kitchen appliances, especially in larger cities. Modern lifestyles require convenient and efficient appliances, and the growing consumer awareness regarding energy efficiency is positively impacting the market growth. Consumers are becoming more conscious of energy and eco-friendliness, so they are choosing energy-efficient and smart appliances. The revenue from the home appliances market in Brazil steadily increased over the years, and major appliances account for a large proportion of home appliances. It is a great externality for kitchen appliance sales. Post Pandemic, the market has recovered.

The penetration rate of E-commerce in Brazil observed a continuous increase over the years, existing at around 40% last year and helping towards a rise in the online revenue share of kitchen appliances in the country. Among the refrigerators sold in Brazil, Electrolux, Brastemp, and Consul are among the players with a major market share in sales. Technology advancement and product innovation are leading to an increasing number of manufacturers in Brazil equipping their products with smart features of wifi, Bluetooth connectivity, and other features to occupy a major share of the existing market. These trends are leading to Brazil emerging as a major market for the sales of kitchen appliances and an increasing participation of global players in the market.

Brazil Kitchen Appliances Market Trends

Rising Sales Through Online Channels

Online revenue share of home appliances and kitchen appliances in Brazil observed a continuous increase over the years. It led to an increasing number of manufacturers offering their products through online channels of e-commerce and direct websites. Over the years, the number of E-commerce users in Brazil and penetration of E-commerce observed a continuous increase, which is further driving the revenue of manufacturers as well as retailers. Consumer electronics, of which kitchen appliances are a part, exist as the second largest category in revenue per user of the Brazilian e-commerce market. It created opportunities for global players to enter the market and expand their home appliance sales.

Brazil Kitchen Appliances Market: Online Revenue Share of Home Appliances in Brazil, In Percentage, 2019-2023

Rise in Disposable Incomes and Growth in Hospitality is Driving the Market

The consumption of kitchen appliances in Brazil is expected to increase significantly. It is due to increased disposable incomes and the number of people living in cities. It significantly impacted the retail sector as consumer buying habits changed. Joint families are becoming less common, and nuclear families are becoming more popular. This has increased the demand for housing, leading to a rise in kitchen appliance consumption. Consumers are looking for appliances that can save time and effort, and they are also looking for cost-effective appliances. Therefore, the market for Kitchen Appliances is expected to see a surge in demand over the coming years.

Kitchen appliances are used for cooking and storing food in homes and businesses, such as hotels, restaurants, and canteens. They are also used in offices and educational institutions. The demand for kitchen appliances is increasing due to changing lifestyle habits and the development of technology. Consumers tend to switch to new appliances more frequently, which leads to an increase in sales volume. With the increasing number of restaurants and food joints, the market of kitchen appliances is also expanding in Brazil. Brazil includes 70 ongoing hotel projects, of which 25 will be in the five-star segment, while the other 45 are targeting the four-star market.

 Brazil Kitchen Appliances Market: Household Disposable Income in Brazil, in USD Trillions, 2020-2023

Brazil Kitchen Appliances Industry Overview

The market is fragmented, with the presence of both domestic as well as international companies. The report covers major international players and local players operating in the Brazil kitchen appliances market. Some of the player are Britânia Eletrodomésticos, Mondial Eletrodomésticos, Cadence Indústria & Comércio, Mabe, and Tetakawi, among others. The top players slightly consolidate their shares over the review period.

Brazil Kitchen Appliances Market Leaders

  1. Britânia Eletrodomésticos

  2. Mondial Eletrodomésticos

  3. Cadence Indústria & Comércio

  4. Mabe

  5. Tetakawi

*Disclaimer: Major Players sorted in no particular order

Brazil Kitchen Appliances Market Concentration
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Brazil Kitchen Appliances Market News

  • December 2023: Samsung introduced the Evolution POWERvolt refrigerators (RT38, RT43, RT44, RT46, and RT48) with a wide variety of models, designs, and features.
  • November 2023: Midea unveiled its largest capacity refrigerator, the MRF29D6AST Standard Depth French Door refrigerator. It boasts a spacious design tailored to minimize trips to the grocery store.

Brazil Kitchen Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Expanding Construction and Real Estate Sector

    3. 4.3 Market Restraints

      1. 4.3.1 Rising competition among the players

    4. 4.4 Market Oppurtunities

      1. 4.4.1 Technological advancement in the products by the Companies

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitutes

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights into Latest Technologies Used in the Industry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 E-commerce

      3. 5.2.3 Supermarkets and Hypermarkets

      4. 5.2.4 Department Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Panasonic Corporation

      3. 6.2.3 Electrolux

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Whirlpool

      6. 6.2.6 GE Appliances

      7. 6.2.7 Philips

      8. 6.2.8 Midea

      9. 6.2.9 Mabe

      10. 6.2.10 Tetakawi

      11. 6.2.11 Britania Eletrodomesticos

      12. 6.2.12 Mondial

      13. 6.2.13 Cadence Industria & Comercio*

    3. *List Not Exhaustive


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Brazil Kitchen Appliances Industry Segmentation

Kitchen appliances refer to the appliances which are usually used in a kitchen space. Refrigerators, dishwashers, blenders, choppers, grinders, and others are among some of the kitchen appliances used for performing day-to-day kitchen activities.

The study gives a brief description of Brazil kitchen appliances market. It includes details on market sales of different types of kitchen appliances, investments by kitchen appliance manufacturers, and technological product innovation in the market.

Brazil kitchen appliances market is segmented by product type and by distribution channel. By product type, the market is sub-segmented into food preparation appliances, small cooking appliances, large kitchen appliances, and other kitchen appliances. By distribution channel, market is sub-segmented into offline and online.

The report covers market sizes and forecasts for Brazil kitchen appliances market in value (USD) for all the above segments.

By Product Type
Food Processing
Small Kitchen
Large Kitchen
Other Product Types
Distribution Channel
Specialist Retailers
Supermarkets and Hypermarkets
Department Stores
Other Distribution Channels
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Brazil Kitchen Appliances Market Research FAQs

The Brazil Kitchen Appliances Market size is expected to reach USD 17.91 billion in 2024 and grow at a CAGR of 5.45% to reach USD 23.35 billion by 2029.

In 2024, the Brazil Kitchen Appliances Market size is expected to reach USD 17.91 billion.

Britânia Eletrodomésticos, Mondial Eletrodomésticos, Cadence Indústria & Comércio, Mabe and Tetakawi are the major companies operating in the Brazil Kitchen Appliances Market.

In 2023, the Brazil Kitchen Appliances Market size was estimated at USD 16.93 billion. The report covers the Brazil Kitchen Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Kitchen Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazil Kitchen Appliances Industry Report

Statistics for the 2024 Brazil Kitchen Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Kitchen Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazil Kitchen Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)