Brazil Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Brazilian Kitchen Appliances Market is Segmented by Product Type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Kitchen Appliances), and Distribution Channel (Offline and Online).

Brazil Kitchen Appliances Industry Overview

Market Snapshot
Study Period: 2019 - 2028
CAGR: > 5 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Brazil Kitchen Appliances Market Analysis

Brazil is the largest kitchen appliances market in the South American region, where a few large manufacturers account for a large share of the market. With the economic slowdown in recent years, demand in the area is recovering, and there is the considerable growth potential for the appliances in the longer term, especially in the low-penetrated categories. The increasing middle class is expected to drive demand for basic cookers, refrigerators, and washing machines. The growing interest in energy and water efficiency may also drive demand.

Brazil Kitchen Appliances Industry Segments

A complete background analysis of the Brazilian kitchen appliances market, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview.

By Product Type
Food Processing
Small Kitchen
Large Kitchen
Other Product Types
By Distribution Channel

Report scope can be customized per your requirements. Click here.

Brazil Kitchen Appliances Market Trends

This section covers the major market trends shaping the Brazil Kitchen Appliances Market according to our research experts:

Digital Retailing Drives Growth in Brazil

Brazil’s e-commerce market continues to be one of the leading countries with online retailers in Latin America. With an estimated online retail growth of 16% in 2019 and a total of BRL 61.2 billion in sales, Brazil continues to provide outstanding opportunities for online retailers in Latin America and the world. Kitchen appliances are gaining online presence, as big store-based retailers are investing in internet and mobile retailing. Traditional Brazilian stores such as Magazine Luiza, B2W and Via Varejo, for instance, have propelled this trend by enhancing and advertising their own marketplaces to third-party merchants, which has shown results.

Trend 1 edited

Healthy Lifestyle Trend Has a Positive Influence on Sales

In a country where obesity and overweight indexes have grown to represent 70% of the population, according to the Food and Agriculture Organization of the United Nations, leading a healthier lifestyle is gaining momentum and importance. Concerns over sugar and fat consumption have prompted significant brands to release healthier versions of their traditional products, which have led many consumers to change the way they consume their meals. Being one of the top 20 global coffee consumers, and the main coffee producer, coffee plays an integral part of everyday life in Brazil. Coffee, though, resisted the ongoing crisis in the country. On the other hand, the manufacturers have noticed an increase in consumption by offering multiple ways of consuming it – beans, fresh ground, and pods, from premium to economy. For those who also always wanted a traditional Nespresso machine but were put off by the prices of the pods, the launch of more Nespresso-compatible pods allow the consumers to afford them. The pods' range from Três Corações offers more than the traditional espresso, with cappuccino and tea pods also available at an attractive price, which is another incentive to purchase pod coffee machines.

Trend 2 edited

Brazil Kitchen Appliances Market Competitor Analysis

The market is fragmented with the presence of both domestic as well as international companies. Owing to the current economic scenario and the consumption trends, there are signs of recovery with considerable opportunities in the longer period of time. Major appliances categories tend to be dominated by international manufacturers, most notably Electrolux does Brasil and Whirlpool. Many companies operating in the business especially those with larger market shares are high increasingly focus on cost control and efficiency. They capitalize on the stabilization of the purchasing power of the households and the rebound in consumer demand with growing economic growth sentiment. Offering a wide array of products, Britânia Eletrodomésticos holds a decent lead over various other players in small cooking appliances in volume terms in 2018. Britânia’s strategy in small cooking appliances is similar to its strategy in other appliance categories: multiple product launches that focus on innovation and design, effective product distribution and dynamic pricing.

Brazil Kitchen Appliances Market Top Players

  1. Britânia Eletrodomésticos

  2. Mondial Eletrodomésticos

  3. Cadence Indústria & Comércio

  4. Mabe

  5. Tetakawi

*Disclaimer: Major Players sorted in no particular order

Market Concentration

Brazil Kitchen Appliances Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study


    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases



    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances


    1. 5.1 By Product Type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline

      2. 5.2.2 Online


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Panasonic Corporation

      3. 6.2.3 Electrolux

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Whirlpool

      6. 6.2.6 Mabe

      7. 6.2.7 Tetakawi

      8. 6.2.8 Britania Eletrodomesticos

      9. 6.2.9 Mondial

      10. 6.2.10 Cadence Industria & Comercio

    3. *List Not Exhaustive

    1. 7.1 Recent Mergers and Acquisitions



**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Brazil Kitchen Appliances Market Research FAQs

The Brazil Kitchen Appliances Market is studied from 2019 - 2028.

The Brazil Kitchen Appliances Market is growing at a CAGR of >5% over the next 5 years.

Britânia Eletrodomésticos, Mondial Eletrodomésticos, Cadence Indústria & Comércio, Mabe, Tetakawi are the major companies operating in Brazil Kitchen Appliances Market.

Brazil Kitchen Appliances Industry Reports

In-depth industry statistics and market share insights of the Brazil Kitchen Appliances sector for 2020, 2021, and 2022. The Brazil Kitchen Appliances research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Brazil Kitchen Appliances report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!