Brazil Kitchen Appliances Market - Growth, Trends, And Forecast (2020-2025)

Brazil Kitchen Appliances Market is segmented by product type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and other kitchen appliances), By Distribution Channel (Offline and Online) - Growth, Trends, and Forecast (2020-2025)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

Greater Than 5 %

Major Players:

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Market Overview

Brazil is the largest kitchen appliances market in the region where a few large manufacturers account for a large share of the market. With the economic slowdown of recent years, demand in the region is recovering and there is considerable growth potential for the appliances in the longer term, especially in the low-penetrated categories. The increasing middle class is expected to drive demand for basic cookers, refrigerators and washing machines. The growing interest in energy and water efficiency may also drive demand. In a country in which the obesity and overweight indexes have grown to represent 70% of all Brazilians, according to the Food and Agriculture Organization of the United Nations, leading a healthier lifestyle is gaining momentum and importance in Brazil. Concern over sugar and fat consumption has prompted major brands to release healthier versions of their traditional products and has led many consumers to change the way they cook and consume their meals.

Scope of the Report

A complete background analysis of the Brazil Kitchen Appliances Market, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

BY Product Type
Food Processing
Small Kitchen
Large Kitchen
Others
By Disttribution Channel
Offline
Online

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Key Market Trends

Digital Retailing Drives Growth in Brazil

Brazil’s eCommerce market continues to be one of the leading countries with online retailers in Latin America. With an estimated online retail growth of 16% in 2019 and a total of BRL 61.2 billion in sales, Brazil continues to provide outstanding opportunities for online retailers in Latin America and the world. Kitchen appliances are gaining online presence, as big store-based retailers are investing in internet and mobile retailing. Traditional Brazilian stores such as Magazine Luiza, B2W and Via Varejo, for instance, have propelled this trend by enhancing and advertising their own marketplaces to third-party merchants, which has shown results.

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Healthy Lifestyle Trend Has a Positive Influence on Sales

In a country in which the obesity and overweight indexes have grown to represent 70% of all Brazilians, according to the Food and Agriculture Organization of the United Nations, leading a healthier lifestyle is gaining momentum and importance in Brazil. Concern over sugar and fat consumption has prompted major brands to release healthier versions of their traditional products and has led many consumers to change the way they cook and consume their meals. One of the top 20 global coffee consumers and the main coffee producer, coffee is part of everyday life in Brazil. Coffee though resisted the ongoing crisis in the country, while on the other hand, the manufacturers have noticed an increase in the consumption by offering multiple ways of consuming it – beans, fresh ground, and pods, from premium to economy. For those who also always wanted a traditional Nespresso machine but were put off by the prices of the pods, the launch of more Nespresso-compatible pods now allows them to purchase a pod coffee machine since most consumers did not purchase machines because the pods were too costly. Today, the pods range from Três Corações offers more than the traditional espresso, with cappuccino and tea pods also available at an attractive price, which is another incentive to purchase pod coffee machines.

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Competitive Landscape

The market is fragmented with the presence of both domestic as well as international companies. Owing to the current economic scenario and the consumption trends, there are signs of recovery with considerable opportunities in the longer period of time. Major appliances categories tend to be dominated by international manufacturers, most notably Electrolux does Brasil and Whirlpool. Many companies operating in the business especially those with larger market shares are high increasingly focus on cost control and efficiency. They capitalize on the stabilization of the purchasing power of the households and the rebound in consumer demand with growing economic growth sentiment. Offering a wide array of products, Britânia Eletrodomésticos holds a decent lead over various other players in small cooking appliances in volume terms in 2018. Britânia’s strategy in small cooking appliances is similar to its strategy in other appliance categories: multiple product launches that focus on innovation and design, effective product distribution and dynamic pricing.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances

  5. 5. MARKET SEGMENTATION

    1. 5.1 BY Product Type

      1. 5.1.1 Food Processing

      2. 5.1.2 Small Kitchen

      3. 5.1.3 Large Kitchen

      4. 5.1.4 Others

    2. 5.2 By Disttribution Channel

      1. 5.2.1 Offline

      2. 5.2.2 Online

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Electronics

      2. 6.2.2 Panasonic Corporation

      3. 6.2.3 Electrolux

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Whirlpool

      6. 6.2.6 Mabe

      7. 6.2.7 Tetakawi

      8. 6.2.8 Britania Eletrodomesticos

      9. 6.2.9 Mondial

      10. 6.2.10 Cadence Industria & Comercio

    3. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

    1. 7.1 Recent Mergers and Acquisitions

  8. 8. FUTURE OF MEXICAN KITCHEN APPLIANCES PRODUCTS MARKET

  9. 9. DISCLAIMER

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