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The Brazilian Kitchen Appliances Market is Segmented by Product Type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Kitchen Appliances), and Distribution Channel (Offline and Online).
Brazil is the largest kitchen appliances market in the South American region, where a few large manufacturers account for a large share of the market. With the economic slowdown in recent years, demand in the area is recovering, and there is the considerable growth potential for the appliances in the longer term, especially in the low-penetrated categories. The increasing middle class is expected to drive demand for basic cookers, refrigerators, and washing machines. The growing interest in energy and water efficiency may also drive demand.
A complete background analysis of the Brazilian kitchen appliances market, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview.
|By Product Type|
|Other Product Types|
|By Distribution Channel|
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Brazil’s e-commerce market continues to be one of the leading countries with online retailers in Latin America. With an estimated online retail growth of 16% in 2019 and a total of BRL 61.2 billion in sales, Brazil continues to provide outstanding opportunities for online retailers in Latin America and the world. Kitchen appliances are gaining online presence, as big store-based retailers are investing in internet and mobile retailing. Traditional Brazilian stores such as Magazine Luiza, B2W and Via Varejo, for instance, have propelled this trend by enhancing and advertising their own marketplaces to third-party merchants, which has shown results.
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In a country where obesity and overweight indexes have grown to represent 70% of the population, according to the Food and Agriculture Organization of the United Nations, leading a healthier lifestyle is gaining momentum and importance. Concerns over sugar and fat consumption have prompted significant brands to release healthier versions of their traditional products, which have led many consumers to change the way they consume their meals. Being one of the top 20 global coffee consumers, and the main coffee producer, coffee plays an integral part of everyday life in Brazil. Coffee, though, resisted the ongoing crisis in the country. On the other hand, the manufacturers have noticed an increase in consumption by offering multiple ways of consuming it – beans, fresh ground, and pods, from premium to economy. For those who also always wanted a traditional Nespresso machine but were put off by the prices of the pods, the launch of more Nespresso-compatible pods allow the consumers to afford them. The pods' range from Três Corações offers more than the traditional espresso, with cappuccino and tea pods also available at an attractive price, which is another incentive to purchase pod coffee machines.
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The market is fragmented with the presence of both domestic as well as international companies. Owing to the current economic scenario and the consumption trends, there are signs of recovery with considerable opportunities in the longer period of time. Major appliances categories tend to be dominated by international manufacturers, most notably Electrolux does Brasil and Whirlpool. Many companies operating in the business especially those with larger market shares are high increasingly focus on cost control and efficiency. They capitalize on the stabilization of the purchasing power of the households and the rebound in consumer demand with growing economic growth sentiment. Offering a wide array of products, Britânia Eletrodomésticos holds a decent lead over various other players in small cooking appliances in volume terms in 2018. Britânia’s strategy in small cooking appliances is similar to its strategy in other appliance categories: multiple product launches that focus on innovation and design, effective product distribution and dynamic pricing.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Current Market Scenario
4.2 Market Dynamics
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.4 Value Chain/Supply Chain Analysis
4.5 Industry Policies and Regulations
4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs Traditional Kitchen Appliances
4.7 Technological Integration in the Usage of Kitchen Appliances
4.8 Advertising Strategies Implemented by the Market Players
4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Food Processing
5.1.2 Small Kitchen
5.1.3 Large Kitchen
5.1.4 Other Product Types
5.2 By Distribution Channel
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 LG Electronics
6.2.2 Panasonic Corporation
6.2.4 Samsung Electronics
6.2.8 Britania Eletrodomesticos
6.2.10 Cadence Industria & Comercio
7. INVESTMENT ANALYSIS
7.1 Recent Mergers and Acquisitions
8. FUTURE OF THE MARKET
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