| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 1.25 Billion |
| Market Size (2030) | USD 1.68 Billion |
| CAGR (2025 - 2030) | 6.10 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Africa Agricultural Tractor Market Analysis
The Africa Agricultural Tractor Market size is estimated at USD 1.25 billion in 2025, and is expected to reach USD 1.68 billion by 2030, at a CAGR of 6.10% during the forecast period (2025-2030).
- Agriculture plays a crucial role in Africa's economic growth, yet its full potential remains unutilized. Smallholder farmers constitute over 60% of the population in sub-Saharan Africa, and agriculture contributes approximately 23% to the region's GDP. With the population rapidly increasing, there is an increased need to enhance crop yields in the coming years to meet Africa's rising food demand. Therefore, mechanizing agriculture can help bridge the yield gap through intensive agricultural practices and reduce losses during the harvesting and post-harvest stages.
- As per the research survey conducted by the Agri Evolution Alliance, Africa holds great market potential for agricultural tractors. The increasing government support to develop the agricultural sector is anticipated to drive this sector. For instance, since 2007, the Government of Ghana has provided subsidized agricultural machinery to individual farmers and private enterprises operating as Agricultural Mechanization Services Enterprise Centers (AMSECs). These centers offer tractor-hire services to small-scale farmers throughout the country.
- Further, the increasing focus on sustainable agricultural mechanization in the region, the rapid urbanization, the adoption of innovative technology, and the growth of medium-scaled farms across the region would drive growth in the market studied during the forecast period. Low income in most African countries, coupled with high maintenance costs and the reliability of traditional implements owing to small land holdings, fosters the growth of the small tractors and its attachments market. Therefore, considering these factors, the market is anticipated to witness growth in the coming years.
Africa Agricultural Tractor Market Trends
35 to 50 HP Tractors are Mainly Used in African Agriculture
- Tractors in the 35 to 50 HP range perform multiple agricultural functions, including ploughing, rotavator operations, landscaping, gardening, horticultural practices, and animal management. Their compact and medium size allows them to accommodate various attachments used in agricultural cultivation practices.
- Small-scale farmers increasingly prefer compact utility tractors (35-50 HP) due to their smaller size and lower cost compared to standard agricultural tractors. These tractors support multiple operations through compatible equipment like backhoes and front-end loaders, reducing labor expenses. This shift toward mechanization has resulted in decreased agricultural employment as farmers prioritize cost-efficient operations. For instance, agricultural employment in South Africa declined by 2% in 2022 compared to 2021.
- The decreasing average size of household farm ownership has created a stronger demand for 35-50 HP tractors, as they provide efficient operation for small farm holdings while improving productivity. These tractors demonstrate effectiveness in challenging soil conditions and offer versatility across farm and non-farm applications, including infrastructure and construction.
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South Africa Dominates the Market
- South Africa stands out as the largest market among African countries. The agricultural sector in South Africa has transitioned from relying on food aid to focusing on domestic production due to the green revolution initiated by the United Nations' World Food Program. This shift has positioned South Africa with significant growth potential in the agriculture and agricultural machinery market, including tractors.
- Urbanization in South Africa has led to a shortage of farm workers, escalating labor costs. This situation has spurred a rise in farm equipment and machinery sales and contributed to market expansion. Furthermore, growing government subsidies for farm mechanization, accessible financing options, expansion in the agricultural sector, and increased awareness of farm machinery benefits are all driving the tractor market forward. For instance, the government's Strategic Partnership Programme (SSP) encourages large private-sector enterprises to partner with governments by providing 50% cost-sharing support for machinery, equipment, and tool manufacturing.
- The South African tractor market is recovering from a slowdown caused by severe dry weather conditions. Major global tractor manufacturers, such as Deere & Company and Mahindra & Mahindra, are looking to South Africa as a potential hub for both manufacturing and exports, given the promising prospects in the farm equipment and tractor market.
- Additionally, the South African Crop Estimate Committee (SACEC) has reported that farmers plan to increase the acreage for summer grains and oilseeds in the upcoming cropping season, which is expected to further stimulate the tractor market during the forecast period.
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Africa Agricultural Tractor Industry Overview
The African agricultural tractor market is consolidated, with international players accounting for a higher market share. Deere & Company, Kempston Agri, and Kubota SA are the few key players in the market. Companies compete not only on equipment quality and promotion but also on strategic moves to attain larger market shares.
Africa Agricultural Tractor Market Leaders
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Deere & Company
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AGCO Corporation
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CNH Industrial N.V.
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KUBOTA Corporation
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Kempston Group
- *Disclaimer: Major Players sorted in no particular order
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Africa Agricultural Tractor Market News
- May 2024: Kempston Agri and CLAAS launched the AXION 900 TERRA TRAC to South Africa's agricultural market. Boasting the distinction of being the first half-track tractor equipped with full suspension, it is engineered to tackle challenges. It features robust engines that produce up to 444hp, ensuring a smooth ride, and offers impressive tractive power.
- February 2024: Mahindra Tractors has partnered with Simba Colt Aspire Ltd to introduce its tractors to the Kenyan market. Simba Colt Aspire Ltd became the official distributor as it is a trusted name in Kenya’s agricultural sector. This development marks a significant milestone in the company’s efforts to enhance Kenyan farmers' farming experience.
- August 2023: Mahindra and Mahindra, in collaboration with Mitsubishi Mahindra Agriculture Machinery from Japan, unveiled a new tractor line on the OJA platform in Cape Town, South Africa. This alliance introduced a range of tractors, from sub-compact to small utility, boasting power outputs between 20 hp and 40 hp.
Africa Agricultural Tractor Industry Segmentation
Agricultural tractors are types of machinery used in farming or other agriculture operations such as plowing, tilling, planting, and harvesting. They are equipped with a variety of attachments and implements, allowing them to perform a wide range of functions on farms. The report defines the market in terms of end users that only procure tractors for agricultural operations. The end users include farmers and institutional buyers operating in agriculture and allied production. The corporations in the tractor industry operate in the B2B and B2C formats. However, bulk buyers procuring tractors for retail sales are not considered in this market to eliminate any 'double-count' error in market estimations.
The African agricultural tractor market is segmented by engine power (less than 35 HP, 35 to 50 HP, 51 to 75 HP, 76 to 100 HP, and above 100 HP), and Geography (South Africa, Kenya, and the Rest of Africa). The report offers the market size and forecasts in terms of volume (Units) and value (USD) for all the above segments.
| Engine Power | Less than 35 HP |
| 35 to 50 HP | |
| 51 to 75 HP | |
| 76 to 100 HP | |
| Above 100 HP | |
| Geography | South Africa |
| Kenya | |
| Egypt | |
| Rest of Africa |
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Africa Agricultural Tractor Market Research FAQs
How big is the Africa Agricultural Tractor Market?
The Africa Agricultural Tractor Market size is expected to reach USD 1.25 billion in 2025 and grow at a CAGR of 6.10% to reach USD 1.68 billion by 2030.
What is the current Africa Agricultural Tractor Market size?
In 2025, the Africa Agricultural Tractor Market size is expected to reach USD 1.25 billion.
Who are the key players in Africa Agricultural Tractor Market?
Deere & Company, AGCO Corporation, CNH Industrial N.V., KUBOTA Corporation and Kempston Group are the major companies operating in the Africa Agricultural Tractor Market.
What years does this Africa Agricultural Tractor Market cover, and what was the market size in 2024?
In 2024, the Africa Agricultural Tractor Market size was estimated at USD 1.17 billion. The report covers the Africa Agricultural Tractor Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Agricultural Tractor Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Africa Agricultural Tractor Industry Report
The Africa Agricultural Tractor Market is set for substantial growth, driven by the need for mechanization to enhance crop productivity and support regional economic development. This growth is crucial to meet the demands of a rapidly increasing population and to mitigate harvest losses. The pivotal role of tractors in this mechanization process, supported by robust government initiatives aimed at modernizing the agricultural sector, fosters strong market dynamics. This trend is particularly evident in South Africa, a dominant player in the market due to its shift from food reliance on imports to robust domestic production facilitated by significant investments in agricultural machinery, including prominent tractor brands in South Africa. The market is segmented by engine power and geographic regions, with detailed analyses provided for South Africa, Kenya, and the rest of Africa. Strategies to expand market footprint and enhance the availability of advanced farming machinery, along with efforts towards sustainable agricultural practices, continue to propel the market forward, aligning with goals to eradicate hunger and improve economic stability. For an in-depth market forecast and analysis, access a sample industry report PDF from Mordor Intelligence™ Industry Reports on the Africa Agricultural Tractor market.
