市场快照
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| CAGR: | 7.4 % |
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市场概况
在 2020-2025 年的预测期内，南美冷冻甜点市场预计将以 7.4% 的复合年增长率增长。
- 在南美，冷冻甜点市场正受到可支配收入增加、新口味推出、冲动购买增加以及消费者对冷冻甜点产品的巨大需求的推动。
- 此外，在大都市国家，对具有“天然”和“功能性”声称的冰淇淋的需求不断增长。制造商正在这些新兴市场通过数字平台、移动应用程序和社交媒体平台（如推特）使用有效的营销策略，并推出新口味来推动消费并创造新的客户获取。
报告范围
南美冷冻甜点市场按产品类型、分销渠道和地理位置进行细分。根据产品类型，市场已细分为冷冻酸奶、冰淇淋、冷冻蛋糕等。此外，冰淇淋细分市场已分为手工冰淇淋、乳制品冰淇淋、水基冰淇淋。根据分销渠道，市场已细分为超市/大卖场、便利店、专卖店、在线零售商等。该报告根据地理位置提供了详细的区域分析，包括巴西、阿根廷和南美洲其他地区。
| By Product Type | |||||
| Frozen Yogurt | |||||
| |||||
| Frozen Cakes | |||||
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Speciality Stores | |
| Online Retailer | |
| Others |
| By Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
主要市场趋势
巴西中小企业积极参与
为了获得竞争优势并满足对经济价格冰淇淋不断增长的需求，国家级参与者正在根据口味、成分、尺寸、包装设计和营销计划来区分他们的产品。例如，2018年巴西冰淇淋行业从业者约8000家，其中小微企业约7200家。小企业在巴西的冰淇淋市场占有重要地位，尤其是在冰棒市场，因为他们提供的产品可以满足当地客户的需求。由于市场竞争如此激烈，小企业正在采取各种战略举措以扩大其影响力。例如，Sorvetes Jundia Indústria e Comércio Ltda 和 Sorveteria Creme Mel SA 正在慢慢增加其渗透率。
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阿根廷是增长最快的国家
阿根廷冷冻甜点市场成熟，产品选择广泛。由于该国对冰淇淋的需求是由消费者的愿望驱动的，冰淇淋公司正在通过提供帮助人们实现这些愿望的产品来利用这一趋势。为了获得市场份额，现有公司正在通过推出新产品来改变他们的产品组合。例如，未来几年将继续流行的一个新趋势是混合产品的趋势，即冰淇淋与蛋糕、饼干、棉花糖等的结合。在阿根廷经营的一些领先的自有品牌是 Coto、家乐福、Great Value 和 Jumbo 等。
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竞争格局
公司正在增加对研发 (R&D) 和营销的投资，并扩大其分销渠道，以保持其在市场中的地位，并提供创新和健康的冷冻甜点。此外，一些主要参与者，如联合利华、雀巢、Grupo Nutresa、Arcor 和 Creme Mel Sorvetes 是最活跃的公司，拥有众多品牌，在该地区提供广泛的冷冻甜点。这些公司在提高质量、风味和包装方面的产品创新方面投入了大量资金。
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Frozen Yogurt
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5.1.2 Ice Cream
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5.1.2.1 Artisanal Ice Cream
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5.1.2.2 Dairy-based Ice Cream
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5.1.2.3 Water-based Ice Cream
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5.1.3 Frozen Cakes
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5.1.4 Others
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Speciality Stores
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5.2.4 Online Retailer
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5.2.5 Others
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5.3 By Geography
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5.3.1 Brazil
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5.3.2 Argentina
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5.3.3 Rest of South America
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Creme Mel Sorvetes
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6.4.2 Nestle S.A
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6.4.3 General Mills Inc
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6.4.4 Unilever
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6.4.5 Dunkin' Brands Group, Inc
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6.4.6 Grupo Nutresa
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6.4.7 Chiquinho Ice Cream
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6.4.8 Colombina SA
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6.4.9 Arcor
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The South America Frozen Desserts Market market is studied from 2016 - 2026.
What is the growth rate of South America Frozen Desserts Market ?
The South America Frozen Desserts Market is growing at a CAGR of 7.4% over the next 5 years.
Who are the key players in South America Frozen Desserts Market ?
Nestle S.A, Unilever, Dunkin' Brands Group, Inc, Grupo Nutresa, Arcor are the major companies operating in South America Frozen Desserts Market .
