中东和非洲能源棒市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲能量棒市场按分销渠道(超市/大卖场、便利店、药店和药店、在线零售和其他分销渠道)和地理区域进行细分。

市场快照

Middle East and Africa Energy Bar Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.9 %

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市场概况

在预测期间(2020-2025 年),中东和非洲能量棒市场预计将以 6.9% 的复合年增长率增长。

  • 中东和北非地区的消费者渴望过上更好的生活,从而弥合了营养和放纵之间的差距。最初,能量棒被归类为一个小众类别,专为体育和运动员人员设计。在预测期内,对营养零食的需求不断增长以及对能量棒作为移动代餐的偏好不断变化,预计将推动中东和非洲地区的能量棒市场。
  • 对你有好处”的主张在过去四年中主导了新产品的发布。这些营养棒提供各种选择,从高蛋白到添加纤维和无过敏原,继续为消费者提供一种方便的方式来补充他们的个人健身、营养和健康。
  • 电子商务网站和连锁店也采用了这些健康和保健版块,以从普通消费者和日常锻炼者那里获得更高的销售额。

Scope of the report

The market study of the Middle East and Africa energy bar market is segmented by distribution channel, as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail and other distribution channels. It also provides an analysis of the market studied in the emerging and established countries in the region which includes Saudi Arabia, UAE, South Africa, Egypt and Rest of Middle East & Africa

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies & Drug Stores
Online Retail Stores
Other Distribution Channels
By Country
Saudi Arabia
UAE
South Africa
Egypt
Rest of Middle East & Africa

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主要市场趋势

不断发展的健身趋势和对休闲能量棒的需求增加

该地区对更健康零食的需求正在增长,更偏爱高蛋白和营养完整的零食。创新的口味、包装和便利性吸引了消费者并推动冲动购买。随着消费者要求更健康的产品,零食消费模式的变化预计将继续并推动市场的增长。该地区不断上升的肥胖和糖尿病人口是引发对健康零食需求的另一个因素。2016 年中东和非洲地区零食棒(包括能量棒)的年销量突破 1280 万公斤,并继续以较快的速度增长。在该地区扩大超市/大卖场正在通过提供折扣和多种品种来推动消费者的冲动购买行为。

Middle East and Africa Energy Bar Market

大卖场/超级市场成为主导分销渠道

对成分易于识别的清洁标签能量棒的需求也在包括大卖场/超市在内的各种零售形式中吸引了消费者的注意力。由于满足各种喜好的巨大零售空间,超市/大卖场是中东和北非国家能量棒销售的主要渠道。功能性零食的定位推动了其在大宗商品渠道的销售增长,因为零食棒和其他相关产品通常放置在入口、过道展示、岛箱、收银台和/或指定的零食中总是吸引消费者注意力的过道。

Middle East and Africa Energy Bar Market

竞争格局

中东能量棒市场竞争激烈,许多外国厂商占据主要份额。主要参与者包括 - General Mills, Inc.、Quest Nutrition LLC、Post Holdings、KIND LLC 等。新产品开发是采用最多的策略,符合消费趋势,即目标细分市场有助于公司更好地定位。运动员和健身狂消费者期待能量棒和蛋白质棒的内容,而不是各种类别的不同口味。在能量棒市场拥有产品的公司正在受益并制定战略,通过在该类别中引入新的变体来继续保持其地位。消费者更喜欢创新,其中一个例子是添加香料和加入促进健康的成分。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Pharmacies & Drug Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Country

      1. 5.2.1 Saudi Arabia

      2. 5.2.2 UAE

      3. 5.2.3 South Africa

      4. 5.2.4 Egypt

      5. 5.2.5 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Post Holdings

      2. 6.4.2 General Mills, Inc.

      3. 6.4.3 MAX SPORT, S.R.O.

      4. 6.4.4 Optimum Nutrition Inc.

      5. 6.4.5 Kind LLC

      6. 6.4.6 Post Holdings

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER

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Frequently Asked Questions

The Middle East & Africa Energy Bar Market market is studied from 2016 - 2026.

The Middle East & Africa Energy Bar Market is growing at a CAGR of 6.9% over the next 5 years.

General Mills, Inc. (Nature Valley), Post Holdings, Kind LLC, Optimum Nutrition Inc. are the major companies operating in Middle East & Africa Energy Bar Market.

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