中东和非洲口腔护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲口腔护理市场按产品类型(口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替换用品以及牙膏)、分销渠道(超市/大卖场、便利店、药房和药店、在线零售店和其他分销渠道)和地理位置。

市场快照

Snap
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 9.78 %
Largest Segment: Toothpaste

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市场概况

到 2025 年,中东和非洲口腔护理市场的价值估计为 21 亿美元,在预测期间(2020 - 2025 年)的复合年增长率为 9.78%。

  • 由于地区信仰,消费者对牙膏的偏好增加,例如 Meswak(由阿拉克树的提取物制成),推动了牙膏市场的发展。消费者在 Hujj 和斋月期间可以使用 Meswak。与此同时,消费者购买力、便利性和健康意识不断提高,继续推动漱口水的销售。
  • 南非儿童蛀牙问题的增加使口腔卫生成为父母的主要关注点。在南非,大约 80% 的 6 岁以下儿童由于不良的饮食习惯而面临蛀牙问题。

报告范围

该报告涵盖了市场上的一系列产品,包括口气清新剂、牙线、假牙护理、漱口水和漱口水、牙刷和替代品以及牙膏。此外,它涵盖了各种渠道,如超市/大卖场、便利店、药店和药店、网上零售店以及其他分销渠道,通过这些渠道分销产品。该研究还涵盖了中东和非洲主要国家的市场分析,例如沙特阿拉伯和南非。

Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpastes
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

对有机产品的需求上升

快速的城市化进程、购买力的提高以及天然来源产品的促销力度不断加大,这些都提高了沙特阿拉伯、阿拉伯联合酋长国和南非等国家对有机个人护理产品(包括口腔护理产品)相关益处的认识。因此,这些国家的消费者越来越喜欢化学成分改变和添加天然成分的产品,从而导致有机口腔护理产品的消费量增加。

T1

沙特阿拉伯主导市场

沙特阿拉伯缺乏口腔保健意识是该国消费者尤其是儿童的主要问题。在沙特阿拉伯,根据《世界口腔健康报告》的规定,观察到儿童龋齿的发生率从中度到高度不等。由于人均收入的增加和牙科护理支出的整体增加,预计沙特阿拉伯的口腔护理市场将出现巨大增长。消费者对好看和洁白牙齿的偏好正在推动沙特阿拉伯的口腔护理市场。

T2

竞争格局

随着宝洁公司、高露洁棕榄公司和联合利华等全球参与者的出现,市场得到了巩固。由于当地制造商在该地区的普及率较低,外国公司在海湾合作委员会和非洲地区占主导地位。此外,高露洁(Max Fresh 除外)、舒适达、Arm & Hammer 和 Aquafresh 等领先品牌生产清真牙膏,以满足穆斯林人口的需求。 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpastes

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Middle East & Africa

        1. 5.3.1.1 South Africa

        2. 5.3.1.2 Saudi Arabia

        3. 5.3.1.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Colgate-Palmolive Company

      4. 6.4.4 LG Corporation

      5. 6.4.5 GlaxoSmithKline PLC

      6. 6.4.6 Sunstar Suisse SA

      7. 6.4.7 Lion Corporation

      8. 6.4.8 Henkel AG & Co. KGaA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Oral Care Market market is studied from 2016 - 2026.

The Middle East & Africa Oral Care Market is growing at a CAGR of 9.78% over the next 5 years.

The Middle East & Africa Oral Care Market is valued at Toothpaste in 2026.

Procter & Gamble, Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline PLC, Henkel AG & Co. KGaA are the major companies operating in Middle East & Africa Oral Care Market.

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