中东和非洲除臭剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲除臭剂市场按产品类型(喷雾、滚珠、棒等)、分销渠道(便利店、百货商店、在线零售、药店、专业零售商、超市和大卖场、杂货店、仓库俱乐部等),并按地理。

市场快照

Middle East & Africa Deodorants Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.1 %

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市场概况

预计在 2020 年至 2025 年的预测期内,中东和非洲除臭剂市场将以 3.1% 的复合年增长率增长。

  • 该市场的主要驱动力是该国人民对健康和卫生意识的提高,以及市场上新形式和香水的创新。此外,对特定性别产品的需求不断增长,预计将增强市场前景。此外,通过媒体进行的营销和促销活动进一步加速了品牌增长,提高了消费者对产品内容的认识,特别是天然和有机除臭剂,因为由于人工成分对健康的不利影响越来越大,消费者现在正在寻求含有天然成分的除臭剂。除臭剂。
  • 然而,人们越来越意识到在这种被认为对皮肤有害的除臭剂中使用化学物质,预计将阻碍除臭剂市场的增长。

Scope of the report

The Middle East & Africa deodorants market is segmented by product type and distribution channel. By product type, the market is segmented into sprays, roll-on, sticks, and others; and by distribution channel as supermarket/hypermarkets, convenience stores, specialty stores, drug stores/pharmacies, online retail stores, and others. Also, the study provides an analysis of the deodorants market in the emerging and established markets across the Middle East & Africa region, including South Africa, Saudi Arabia, and the Rest of the Middle East & Africa.

By Product Type
Sprays
Roll-On
Stick
Others
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Specialist Retail Stores
Drug Stores/Pharmacies
Online Retail Stores
Others
By Geography
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

该地区对除臭棒的需求不断增长

除臭棒被认为是增长最大的除臭剂销售额之一。该国对除臭棒的大量需求是由于其固体形式不会留下潮湿的感觉。棒状形式提供更好的使用控制,从而减少产品浪费。此外,棒状/乳霜更适合皮肤敏感的消费者,因为它们提供不会导致干燥的奶油质地。制造商一直专注于以棒状/乳霜的形式引入有机除臭剂,以挖掘消费者对不含化学物质的卫生产品的偏好。

Middle East & Africa Deodorants Market1

南非推动区域市场

南非在中东和非洲的除臭剂市场占有相当大的份额,在 2012-2017 年间创下了增长最快的记录。年轻人口日益西化是加速市场增长的主要因素。除臭剂是一种替代香水的低价产品,在南非人尤其是低收入群体中广受欢迎。想要看起来更好以克服非洲炎热气候影响的职业年轻男性的崛起推动了市场。南非消费者对天然和有机除臭剂的需求不断增长,显着影响了市场增长。

Middle East & Africa Deodorants Market2

竞争格局

由于许多区域和国内参与者的存在,中东和非洲除臭剂市场在本质上竞争激烈且分散。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。

 例如,2018 年 8 月,Epic 在阿拉伯联合酋长国推出了一系列新的男性和女性身体除臭剂,在该国和全球的所有主要商店都有售。主导市场的主要参与者包括联合利华、拜尔斯道夫、The Body Shop South International Plc、Bath & Body Works Direct, Inc.、SA Designer Parfums Ltd 和 Church & Dwight Co., Inc. 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Sprays

      2. 5.1.2 Roll-On

      3. 5.1.3 Stick

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retail Stores

      4. 5.2.4 Drug Stores/Pharmacies

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Others

    3. 5.3 By Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 The Body Shop South International Plc

      4. 6.3.4 Bath & Body Works Direct, Inc.

      5. 6.3.5 SA Designer Parfums Ltd

      6. 6.3.6 Church & Dwight Co., Inc.

      7. 6.3.7 Maramii

      8. 6.3.8 New Avon Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Deodorants Market market is studied from 2016 - 2026.

The Middle East & Africa Deodorants Market is growing at a CAGR of 3.1% over the next 5 years.

Unilever, The Body Shop South International Plc, Bath & Body Works Direct, Inc., SA Designer Parfums Ltd, Church & Dwight Co., Inc., Beiersdorf AG are the major companies operating in Middle East & Africa Deodorants Market.

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