市场快照
| Study Period: | 2016 -2027 |
| Fastest Growing Market: | Asia Pacific |
| Largest Market: | North America |
| CAGR: | 8.9 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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市场概况
在预测期间（2022-2027 年），全球谷物棒市场预计将以 8.9% 的复合年增长率增长。
COVID-19 大流行导致全球对谷物棒和零食棒等零食的需求增加。世界各地的封锁在某种程度上迫使消费者囤积在家吃和持久的谷物产品，包括格兰诺拉麦片棒和其他谷物棒。像家乐氏和通用磨坊这样的主要生产商已经增加了产量，以确保他们能够满足不断增长的消费者需求。
谷物棒被用作早餐棒的替代品。谷物棒生产公司正在提供几种量身定制的产品，这些产品不仅营养丰富，有益健康，而且开胃。所研究的市场在发展中地区尚未达到其潜在增长，那里的人们并不完全了解谷物棒，仍然消费传统的休闲食品，如饼干、薯片等。
在全球范围内，由于其口味、营养价值和功能性，由格兰诺拉麦片和麦片制成的谷物棒多年来一直在强劲增长。据观察，在预测期内，注入了有机成分（如干果等）的谷物棒的需求量正在增加。
报告范围
谷物棒是通过将谷物与坚果、浆果和其他成分一起压制而成的。它们被用作膳食的替代品，因为它们提供铁、淀粉、纤维、蛋白质、抗氧化剂、磷和钾等必需营养素，也可作为零食选择。谷物棒市场按产品类型细分为格兰诺拉麦片/麦片棒等。按分销渠道，市场分为便利店、超市/大卖场、专卖店、网上商店和其他分销渠道。按地域划分，市场分为北美、欧洲、亚太地区、南美、中东和非洲。对于每个细分市场，市场规模和预测都是基于百万美元的价值提供的。
| By Product Type | |
| Granola/Muesli Bars | |
| Other Bars |
| By Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
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主要市场趋势
对移动和小份零食的需求不断增长
谷物棒等营养棒变得非常受欢迎，尤其是在工薪阶层、十几岁的孩子、住在旅馆的人和单身汉等中。这些营养棒提供了一种便携、方便且通常更健康的选择，在旅途中用餐或立即消费选择以避免饥饿。多种类型和口味的供应是推动市场增长的另一个因素。对富含纤维的零食的需求不断增长以及对谷物棒益处的认识不断提高是促进谷物棒市场增长的主要因素。生活方式的改变、西化、对低脂谷物棒等增值产品的需求不断增加，
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竞争格局
谷物棒市场目前拥有凯洛格公司、通用磨坊和 Clif Bar & Company 等主要参与者。所研究的市场见证了来自大量区域中小型企业的激烈竞争。市场上的主要参与者一直专注于改进他们的产品组合，以包括带有清洁标签的产品，例如“素食”、“天然”、“有机”或“不含”，以满足日益增长的健康和健康需求。该地区越来越注重健康的消费者中的天然产品。
主要玩家
Freedom Nutritional Products Limited
PepsiCo, Inc.
General Mills
Clif Bar & Company
The Kellogg Company
*Disclaimer: Major Players sorted in no particular order
Recent developments
In 2022, Mooski launched its "fresh granola bar" – a refrigerated bar made with soaked oats, nut butter and dried fruit, all dipped in a dairy-free dark chocolate; in 5 flavors namely Peanut Butter Banana, Chocolate Peanut Crunch, Wild Berry, Oatmeal Raisin Cookie, and Apple Cinnamon
In 2021, General Mills brand Nature Valley launched a plastic film wrapper confirmed as Store Drop-Off recyclable by How2Recycle for its Crunchy granola bar.
In 2020, Kellogg Co. had introduced Kellogg’s Cereal Bars. They are made with cereal pieces equal to a half serving of cereal by weight, the bars come in Kellogg’s Frosted Flakes and Kellogg’s Froot Loops varieties. Each grab-and-go bar contains 90 to 100 calories and 8 grams of sugar.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Bars
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo, Inc.
6.4.2 The Kellogg Company
6.4.3 General Mills Inc.
6.4.4 Clif Bar & Company
6.4.5 Freedom Nutritional Products Limited
6.4.6 Sproutlife Foods Private Limited (Yoga Bar)
6.4.7 Kind LLC
6.4.8 NuGo Nutrition
6.4.9 Post Holdings
6.4.10 Simply Good Foods Co (Atkins Nutritionals Inc.)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Frequently Asked Questions
这个市场的研究期是多久？
研究了 2016 年至 2027 年的谷物棒市场。
谷物棒市场的增长率是多少？
未来 5 年，谷物棒市场的复合年增长率为 8.9%。
哪个地区的谷物棒市场增长率最高？
亚太地区在 2021 年至 2026 年期间的复合年增长率最高。
哪个地区在谷物棒市场中占有最大份额？
北美在 2021 年的份额最高。
谁是谷物棒市场的主要参与者？
Freedom Nutritional Products Limited、PepsiCo, Inc.、General Mills、Clif Bar & Company、The Kellogg Company 是谷物棒市场的主要公司。
