Demand for variety in scotch whiskey from fast-growing emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are the driver moving the market forward. Moreover, with the increasing focus on healthy living across the world, people are preferring this variety of whiskeys. The value of organic alcoholic beverages exported from Denmark increased to 129.60% from the year 2013 to 2017, This has driven the increase in preference for organic whiskeys of Denmark and other countries from the rest of the world. Companies, such as Bainbridge Organic Distillers, have developed artisan-distilled spirits that are made from USDA Certified Organic wheat, barley, triticale, and corn, grown especially for their distillery, and the quality of each of their products is a direct reflection of the superiority of their grains. 

Europe is the market leader in whiskey production with the largest market share. Germany, Italy, Spain, and France are the major countries for whiskey production and consumption in this region. Europe is also the largest producer and consumer of whiskey. North America is the other major region in the whiskey market. South America accounted for one-tenth of the global market share and is a slow-growing market for whiskey. Asia-Pacific is the fastest growing market for whiskey production & consumption. The regional whiskey market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. China, Japan, and India are the big markets in this region. India is the largest whiskey consumer in the Asia-Pacific region.