Whiskey Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Whiskey Market Manufacturers, Sales Statistics and is Segmented by Product Type (American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, and Other Product Types), Distribution Channels (On-Trade and Off-Trade), and Geography. Based On Geography, the Market Studied is Segmented Into North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecast Period for the Above Segments.

Whiskey Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Whiskey Market Size

Whiskey Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 5.60 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Whiskey Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Whiskey Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

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Whiskey Market Analysis

The Whiskey Market is expected to register a CAGR of 5.6% during the forecast period.

Consumers nowadays all over the world have more sophisticated palates compared to a few years ago. They are constantly looking to explore unique, high-quality alcoholic beverages such as whiskey, wine, and others. Including natural ingredients in alcoholic beverages improves their functionality, and such products are gathering much attention from consumers. Therefore, the changing lifestyle and preferences of consumers are some factors driving the global whiskey market.

The COVID-19 pandemic affected the whiskey market. For example, Pernod Ricard, one of the top players in the whiskey industry, witnessed a decline in profit margins by 20% as per the company's annual report. This was due to the closure of various hotels, restaurants, and alcohol shops worldwide, which limited whiskey sales. Moreover, due to decreasing international visitor spending by 65% around the globe and a decrease in exports, the whiskey industry experienced a significant decline.

However, post-pandemic, the whiskey market is recovering much faster, and it is anticipated to return to the pre-COVID stage over the next few years. The growing consumption of alcoholic beverages across various countries is contributing to market growth. High disposable income, changing consumer lifestyle, and high standard of living are some of the few trends influencing market growth.

Whiskey Industry Overview

The whiskey market is witnessing high competition due to the diversified product portfolio of key players and growing investment in strategic expansion. These factors are leading to intense competition among the existing players. In addition, key players are focusing on online distribution channels for online marketing and branding of their products to expand their geographical reach and customer base. Key players operating in the whiskey market include Diageo PLC, Bacardi Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, and Suntory Beverage & Food Ltd, among others.

Whiskey Market Leaders

  1. Asahi Group Holdings, Ltd

  2. Diageo PLC

  3. Bacardi Ltd

  4. Pernod Ricard S.A.

  5. Suntory Holdings Limited

  6. *Disclaimer: Major Players sorted in no particular order
Whiskey Market Concentration
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Whiskey Market News

  • October 2022: William Grant & Sons launched their travel retail exclusive range of whiskies under its Glenfiddich whisky brand. The range included four exclusive types of whiskies: Vat 01 is 40% ABV, Vat 02 is 43% ABV, Vat 03 is 50.2% ABV, and Vat 04 is 47.8% ABV.
  • March 2022: Godawan Single Malt, a locally produced artisanal whisky, was introduced by Diageo India. The company has upscaled its portfolio in the nation. Godawan was initially offered in Rajasthan and Delhi, and the company later announced plans to make the product available throughout the country.
  • August 2021: Pernod Ricard S.A. launched its new brand, "The Chuan Whiskey". According to the company, the whiskey launched is deeply embedded in Chinese culture and philosophy.

Whiskey Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 American Whisky
    • 5.1.2 Irish Whisky
    • 5.1.3 Scotch Whisky
    • 5.1.4 Canadian Whisky
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off-trade
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Diageo PLC
    • 6.3.2 William Grant & Sons Ltd
    • 6.3.3 Pernod Ricard SA
    • 6.3.4 Suntory Beverage & Food Ltd
    • 6.3.5 The Brown Forman Corporation
    • 6.3.6 The Edrington Group
    • 6.3.7 Bacardi Limited
    • 6.3.8 Asahi Group Holdings Ltd
    • 6.3.9 Whyte & Mackay
    • 6.3.10 Kirin Holdings Company Limited (Fuji Gotemba)
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

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Whiskey Industry Segmentation

Whiskey is a distilled alcoholic beverage made from fermented barley, corn, rye, wheat mash, or by distilling beer. The whiskey market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into American whisky, Irish whisky, Scotch whisky, Canadian whisky, and other product types. By distribution channel, the market is segmented as on-trade and off-trade channels. Based on Geography, the market is segmented into North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type American Whisky
Irish Whisky
Scotch Whisky
Canadian Whisky
Other Product Types
Distribution Channel On-trade
Off-trade
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Whiskey Market Research FAQs

What is the current Whiskey Market size?

The Whiskey Market is projected to register a CAGR of 5.60% during the forecast period (2025-2030)

Who are the key players in Whiskey Market?

Asahi Group Holdings, Ltd, Diageo PLC, Bacardi Ltd, Pernod Ricard S.A. and Suntory Holdings Limited are the major companies operating in the Whiskey Market.

Which is the fastest growing region in Whiskey Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Whiskey Market?

In 2025, the North America accounts for the largest market share in Whiskey Market.

What years does this Whiskey Market cover?

The report covers the Whiskey Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Whiskey Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Whiskey Industry Report

The global whisky market is on a robust growth trajectory, spurred by a shift towards high-quality, distinctive alcoholic beverages, with scotch whiskey at the forefront, and the increasing popularity of cocktail culture among millennials. This trend is further bolstered by spirit tourism in Western countries and a rising demand for premium and organic whiskey selections. The market is bouncing back, fueled by growing disposable incomes and evolving consumer lifestyles. Scotch whiskey, known for its rich flavor and strictly regulated production, leads the market, with off-trade sales being the predominant distribution channel. Europe holds a substantial market share, while the Asia-Pacific region displays significant growth potential. Statistics for the Whisky Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Whisky analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.