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Whiskey Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global whiskey market segmented by product type such as american whiskey, scotch whiskey, canadian whiskey, irish whiskey, others; by distribution channels such as on-trade and off-Trade; and Geography.

Home Industry Reports Food & Beverage Whiskey Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Snapshot

whisky market
Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR:

5.51 %

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Market Overview

The global whiskey market is projected to grow at a CAGR of 5.51% during the forecast period.

  • The changing lifestyles, consumption habits of whiskey, high disposable income, growing affordability of whiskey, and increasing demand for premium whiskey increased the whiskey market growth.
  • Europe holds the largest share in the whiskey market with almost 34% market share. Germany, Italy, Spain, and France are the major countries for whiskey production and consumption in this region. Europe is also the largest producer and consumer of whiskey.

 

Scope of the Report

The global whiskey market segmented by product type such as american whiskey, scotch whiskey, canadian whiskey, irish whiskey, others; by distribution channels such as on-trade and off-trade;  and geography.

By Product Type
American Whisky
Irish Whisky
Scotch Whisky
Canadian Whisky
Others
By Distribution Channel
On-Trade
Off-Trade
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia Pacific
India
China
Australia
Japan
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
UAE
Saudi Arabia
Rest of MEA

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Key Market Trends

Growing Preference for Organic Whiskey

Demand for variety in scotch whiskey from fast-growing emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are the driver moving the market forward. Moreover, with the increasing focus on healthy living across the world, people are preferring this variety of whiskeys. The value of organic alcoholic beverages exported from Denmark increased to 129.60% from the year 2013 to 2017, This has driven the increase in preference for organic whiskeys of Denmark and other countries from the rest of the world. Companies, such as Bainbridge Organic Distillers, have developed artisan-distilled spirits that are made from USDA Certified Organic wheat, barley, triticale, and corn, grown especially for their distillery, and the quality of each of their products is a direct reflection of the superiority of their grains. 

Whiskey Market 1

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Europe Holds the Major Share in Whiskey Market

Europe is the market leader in whiskey production with the largest market share. Germany, Italy, Spain, and France are the major countries for whiskey production and consumption in this region. Europe is also the largest producer and consumer of whiskey. North America is the other major region in the whiskey market. South America accounted for one-tenth of the global market share and is a slow-growing market for whiskey. Asia-Pacific is the fastest growing market for whiskey production & consumption. The regional whiskey market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. China, Japan, and India are the big markets in this region. India is the largest whiskey consumer in the Asia-Pacific region.

Whiskey Market 2

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Competitive Landscape

The global whiskey market is witnessing high competition owing to the diversified product portfolio of key players and growing investment in strategic expansion which leading to intense competition among the existing players. 

In addition, key players are focusing on online distribution channels for online marketing and branding of their products to expand their geographical reach, as well as customer base. Key players operating in the global whiskey market include Diageo PLC, William Grant & Sons Ltd, Pernod Ricard SA, Suntory Beverage & Food Ltd, etc.

whisky market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 American Whisky

      2. 5.1.2 Irish Whisky

      3. 5.1.3 Scotch Whisky

      4. 5.1.4 Canadian Whisky

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Australia

        4. 5.3.3.4 Japan

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 UAE

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of MEA

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Mergers & Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 Diageo plc

      2. 6.3.2 Bacardi Limited

      3. 6.3.3 Suntory Beverage & Food Limited

      4. 6.3.4 The Brown–Forman Corporation

      5. 6.3.5 Pernod Ricard

      6. 6.3.6 Allied Blenders and Distillers Pvt Ltd

      7. 6.3.7 Asahi Group Holdings Ltd

      8. 6.3.8 William Grant & Sons Holdings Ltd

      9. 6.3.9 The Edrington Group

      4. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Whiskey Market market is studied from 2016 - 2026.

The Whiskey Market is growing at a CAGR of 5.51% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

  • Accolade Wines
  • Alko
  • Allagash Brewing Company
  • Asahi Breweries
  • Bacardi Ltd

Are the major companies operating in Whiskey Market.

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