Premium Alcoholic Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global premium alcoholic beverages market is segmented by Type (Beer, Wine and Spirits), Distribution Channel (On-Trade and Off-Trade), and Geography.

Market Snapshot

Premium Alcoholic Beverages Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 8.43 %

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Market Overview

Global premium alcoholic beverages market is expected to register a CAGR of 8.43% during the forecast period, 2021- 2026.

There is a growing trend that prefers low-alcohol beers, which is attributed to the growing awareness of alcohol unit consumption and the customer’s willingness to try new beverages. This shift in trend is witnessed in the demand for low alcohol drinks in the United Kingdom, where the sales of off-licenses and supermarkets have soared to a record high.

In most mature and some emerging markets, consumers are starting to drink ‘less-but-better’ alcohol, generally with higher barley and malt contents. The major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, in order to spread their footprints across the world, and tap the premium alcoholic beverage market.

Scope of the Report

Global premium alcoholic beverages market is segmented by type which is classified as beer, wine and spirits.By distribution channel the market is segmented into on-trade and off-trade. Moreover, the study provides an analysis of the premium alcoholic beverages market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

By Type
By Distribution Channel
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of MEA

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Key Market Trends

Increasing Consumption of Alcoholic Beverages

The demand for alcoholic drinks is growing at a faster rate in emerging countries, like India, China, Indonesia, and Singapore. This is driving the demand for alcoholic beverages. The growing demand for premium alcoholic beverages is considered to be one of the primary drivers for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the alcoholic beverages market. New product launches and innovations in alcoholic drinks are favoring the growth of the industry. 

Premium Alcoholic Beverage Market

Asia-Pacific to Witness Fastest Growth in Premium Alcoholic Beverages Market

Asia-Pacific is witnessing significant growth market share in premium alcoholic beverages market across the globe. Moreover, Asia-Pacific has large millennial consumer base and this encouraging key players to expand their geographical presence and increase their consumer base in the region which is supporting the premium alcoholic beverages market growth in the region. Furthermore, Europe offers opportunities for exporters of premium wine especially in Poland, Switzerland, UK and Germany as growing consumption of premium wine in these countries. In Europe, UK has accounted for a major share of the world'spremium wine imports for centuries, and wine accounts for more than one-third of UK alcohol consumption.

Premium Alcoholic Beverages Market2

Competitive Landscape

The market studied is a highly competitive market and comprises of regional and international competitors. The market is dominated by players, like Constellation Brands, Diageo plc Brands Inc., Bacardi Limited.

Recent Developments

  • In January 2020, Constellation Brands Inc. through its The Prisoner Wine Company brand, launched Unshackled, a new luxury wine brand available across United States. The portfolio included Red Blend, Cabernet Sauvignon, and Rosé, each sourced from California’s Central Coast and North Coast wine-growing regions.
  • In July 2018, Barcardi Limited's Bosford Rose Premium Gin & Strawberry Liqueur, a part of Bacardi Limited, launched the pink-hued and strawberry and raspberry flavored distilled spirit in the United States.
  • In April 2018, Bacardi Limited acquired Patrón Spirits International AG and its PATRÓN brand, the world’s top-selling super-premium tequila. This acquisition makes Bacardi the number one spirits company in the super-premium segment in the United States and the second largest in market share by value in the United States.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Beer

      2. 5.1.2 Wine

      3. 5.1.3 Spirits

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of MEA


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pernod Ricard SA

      2. 6.4.2 Diageo plc

      3. 6.4.3 Bacardi Limited

      4. 6.4.4 The Brown-Forman Corporation

      5. 6.4.5 Gruppo Campari

      6. 6.4.6 Constellation Brands

      7. 6.4.7 Carlsberg Group

      8. 6.4.8 Anheuser-Busch InBev

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Premium Alcoholic Beverages Market market is studied from 2016 - 2026.

The Premium Alcoholic Beverages Market is growing at a CAGR of 8.43% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Pernod Ricard SA, Diageo plc, Bacardi Limited, The Brown-Forman Corporation, Gruppo Campari are the major companies operating in Premium Alcoholic Beverages Market.

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