|Study Period:||2016 - 2026|
|Fastest Growing Market:||Asia Pacific|
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Global premium alcoholic beverages market is expected to register a CAGR of 8.43% during the forecast period, 2021- 2026.
There is a growing trend that prefers low-alcohol beers, which is attributed to the growing awareness of alcohol unit consumption and the customer’s willingness to try new beverages. This shift in trend is witnessed in the demand for low alcohol drinks in the United Kingdom, where the sales of off-licenses and supermarkets have soared to a record high.
In most mature and some emerging markets, consumers are starting to drink ‘less-but-better’ alcohol, generally with higher barley and malt contents. The major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, in order to spread their footprints across the world, and tap the premium alcoholic beverage market.
Scope of the Report
Global premium alcoholic beverages market is segmented by type which is classified as beer, wine and spirits.By distribution channel the market is segmented into on-trade and off-trade. Moreover, the study provides an analysis of the premium alcoholic beverages market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.
|By Distribution Channel|
Key Market Trends
Increasing Consumption of Alcoholic Beverages
The demand for alcoholic drinks is growing at a faster rate in emerging countries, like India, China, Indonesia, and Singapore. This is driving the demand for alcoholic beverages. The growing demand for premium alcoholic beverages is considered to be one of the primary drivers for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the alcoholic beverages market. New product launches and innovations in alcoholic drinks are favoring the growth of the industry.
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Asia-Pacific to Witness Fastest Growth in Premium Alcoholic Beverages Market
Asia-Pacific is witnessing significant growth market share in premium alcoholic beverages market across the globe. Moreover, Asia-Pacific has large millennial consumer base and this encouraging key players to expand their geographical presence and increase their consumer base in the region which is supporting the premium alcoholic beverages market growth in the region. Furthermore, Europe offers opportunities for exporters of premium wine especially in Poland, Switzerland, UK and Germany as growing consumption of premium wine in these countries. In Europe, UK has accounted for a major share of the world'spremium wine imports for centuries, and wine accounts for more than one-third of UK alcohol consumption.
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The market studied is a highly competitive market and comprises of regional and international competitors. The market is dominated by players, like Constellation Brands, Diageo plc Brands Inc., Bacardi Limited.
- In January 2020, Constellation Brands Inc. through its The Prisoner Wine Company brand, launched Unshackled, a new luxury wine brand available across United States. The portfolio included Red Blend, Cabernet Sauvignon, and Rosé, each sourced from California’s Central Coast and North Coast wine-growing regions.
- In July 2018, Barcardi Limited's Bosford Rose Premium Gin & Strawberry Liqueur, a part of Bacardi Limited, launched the pink-hued and strawberry and raspberry flavored distilled spirit in the United States.
- In April 2018, Bacardi Limited acquired Patrón Spirits International AG and its PATRÓN brand, the world’s top-selling super-premium tequila. This acquisition makes Bacardi the number one spirits company in the super-premium segment in the United States and the second largest in market share by value in the United States.
Table of Contents
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.2 By Distribution Channel
5.3 By Geography
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
5.3.3 Asia Pacific
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle East & Africa
220.127.116.11 South Africa
18.104.22.168 United Arab Emirates
22.214.171.124 Rest of MEA
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Pernod Ricard SA
6.4.2 Diageo plc
6.4.3 Bacardi Limited
6.4.4 The Brown-Forman Corporation
6.4.5 Gruppo Campari
6.4.6 Constellation Brands
6.4.7 Carlsberg Group
6.4.8 Anheuser-Busch InBev
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Premium Alcoholic Beverages Market market is studied from 2016 - 2026.
What is the growth rate of Premium Alcoholic Beverages Market?
The Premium Alcoholic Beverages Market is growing at a CAGR of 8.43% over the next 5 years.
Which region has highest growth rate in Premium Alcoholic Beverages Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Premium Alcoholic Beverages Market?
Europe holds highest share in 2020.
Who are the key players in Premium Alcoholic Beverages Market?
Pernod Ricard SA, Diageo plc, Bacardi Limited, The Brown-Forman Corporation, Gruppo Campari are the major companies operating in Premium Alcoholic Beverages Market.