Irish Whiskey Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Irish Whiskey Market Manufacturers and it is segmented by Product Type (Blended, Single-Malt, Single Pot Still, and single grain). Distribution Channels (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size and forecast are Provided in value terms in USD million for all the above segments.

Irish Whiskey Market Size

Irish Whiskey Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.30 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Medium

Major Players

Irish Whiskey Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Irish Whiskey Market Analysis

The Global Irish Whiskey Market is projected to register a CAGR of 6.3% during the forecast period(2022-2027).

Irish whiskey is one of the famous whiskey types constantly in demand across the European, and North American regions and a few parts of Asia. Consumers prefer Irish whiskey in the market for its smoothness and versatile nature to blend into different cocktails, which is extensively used in preparing cocktails and other alcohol mixes. This demand is propelled by the consumer's preference for fine-aged whiskey, and their preference for the quality of the product. In addition, the taste of Irish whiskey is what makes the consumers attracted to the product, it has a distinct flavor profile which can be described as light and fruity with evident cereal grain notes. However, the taste can be varied with aging, hence consumers in the market tend to spend more on aged whiskey for its taste and smoothness.

Single pot still is one of the commonly preferred Irish whiskey types, as it is distilled in a single distillery resulting in a peculiar flavor that the consumers preferred in the market. These products are made from single origin and are made from natural raw materials, nonpeated malted barley, water, and yeast. The usage of 30% malted barley and 30% of unmalted barley in the manufacturing process imparts a distinct flavors in the whiskey which attracts the consumers in the market. Hence, manufacturers in the market tend to introduce more products in this segment of the market, For instance, in September 2021,Walsh Whiskey launched its new single pot still Irish whiskey in Europe. Writers Tears product are originally matured in bourbon barrels, triple distilled, single pot still whiskey. These products are retailed in Ireland, United Kingdom, France, Germany and Holland.

Irish Whiskey Market Trends

This section covers the major market trends shaping the Irish Whiskey Market according to our research experts:

Growing demand for premium beverages

Growing demand for premium beverages among youngsters is driving the market. Innovation of new products such as organic whiskey is boosting market growth. In addition, the surge in the number of different distribution channels such as outlets in airports and online retailing, in recent times, is expected to fuel demand for Irish whiskey. The use of natural ingredients in alcoholic beverages improves their functionality, which is preferred and liked by a majority of consumers. With the increasing purchasing power of consumers in the market, consumers tend to spend more on premium alcoholic beverages for their uniqueness and taste. The rising number of bars, pubs, and clubs is also boosting the Demand for Irish whiskey. Furthermore, Major global manufacturers of alcoholic beverages are going for mergers and acquisitions to diversify their product portfolio and strengthen their market presence. For instance, in June 2022, Sazerac company acquired Lough Gill Distillery to expand its Irish whiskey production in Ireland. The company aims to build a 100-acre whiskey production facility to expand its production capacity.

Irish Whiskey Market : Sales of Jameson Irish Whiskey, in 1000 9 litre cases, United States 2017-2020

North America is the fastest growing market

North American region is the fastest growing in the studied market, this is mainly due to the increasing tourist visits from the North American region to European countries where Irish whiskey is extremely popular. For instance, it is estimated that about 6.63 million tourists visited a different parts of European countries from the United States alone in 2020, revealed the European Travel Commission. Consumers in the market tend to explore new and unique flavors of alcoholic beverages and bring back the culture to their hometowns. This interest in consumer behavior encourages the manufacturers in the market to launch their products across these regions resulting in an increase in consumption of this Irish whiskey. In addition, Irish whiskey is well known for its taste and unique flavor, which became popular among consumers and increased consumption. Owing to the demand, manufacturers in the market are introducing their products in the region to gain a competitive edge. For instance, in November 2021, Lost Irish Whiskey launched its Irish whiskey made using from casks sourced from six continents, it is a blend of three styles of Irish whiskey grain, malt, and pot still. The company claims that the product has a sweeter taste and floral aroma.

Irish Whiskey Market : Market Size, By %, By Geography, 2021

Irish Whiskey Industry Overview

The Irish Whiskey Market is Highly Competitive and major players account for significant shares in the market. In addition, key players are focusing on product innovation, product differentiation policies in terms of added ingredients, and packaging and branding of the products via social media to attract the target consumers. For instance, on 8th February 2020, Kilbeggan Distilling Company, a subsidiary of Beam Suntory, which is one of the world's leading producers of distilled beverages, launched the limited edition of Kilbeggan Single Pot Still. This new product is a combination of malted barley and oats, a recipe inspired by traditional Irish whiskeys. Some of the Major Players in the Market are Diageo, William Grant & Sons, Castle Brand, Jameson Irish whiskey, and The Old Bushmills Distillery Co.

Irish Whiskey Market Leaders

  1. William Grant & Sons

  2. Castle Brand

  3. Jameson Irish whiskey

  4. Diageo Plc.

  5. The Old Bushmills Distillery Co Ltd

*Disclaimer: Major Players sorted in no particular order

Irish Whiskey Market Concentration
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Irish Whiskey Market News

  • In August 2022, Slainte Irish Whiskey collaborated with BlueCheck Ukraine to launch its two new whiskeys in the United States, which include a blended Irish whiskey aged in Bourbon and Sherry Casks and a limited edition 18-year-old single malt aged in Bourbon Casks and finished in Muscat Hogsheads.
  • In September 2022, Proclamation Blended Irish Whiskey launched its operations in the United States. The products include triple distilled and aged in American oak barrels, Matured in bourbon casks, the blend includes a touch of sherry-finished malt.
  • In October 2021, Clonakilty Distillery launch their brand-new Single Malt whiskey which is the latest addition to their award-winning range of spirits.

Irish Whiskey Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Blended

      2. 5.1.2 Single-Malt

      3. 5.1.3 Single Pot Still

      4. 5.1.4 Single Grain

    2. 5.2 By Distribution Channel

      1. 5.2.1 On Trade Channels

      2. 5.2.2 Off-Trade Channels

        1. Online Retail Stores

        2. Offline Retail Stores

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of the Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of south America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Diageo Plc.

      2. 6.3.2 Brown-Forman

      3. 6.3.3 Pernod Ricard

      4. 6.3.4 Castle Brand

      5. 6.3.5 Jameson Irish whiskey

      6. 6.3.6 The Old Bushmills Distillery Co.

      7. 6.3.7 Beam Suntory Inc.

      8. 6.3.8 The Old Bushmills Distillery Co

      9. 6.3.9 william Grant & Sons

      10. 6.3.10 Castle Brands

    4. *List Not Exhaustive



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Irish Whiskey Industry Segmentation

Irish Whiskey is often triple-distilled from unmalted barley that is typically blended with grain whiskey, though there are single malts as well. Made entirely in Ireland. The Irish Whiskey Market is segmented by product type, distribution channel, and geography. Based on product type, the market studied is segmented into Blended, Single-Malt, Single Pot Still, and single grain. By distribution channel, the market is segmented into on-trade and off-trade channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, Middle-East, and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Single Pot Still
Single Grain
By Distribution Channel
On Trade Channels
Off-Trade Channels
Online Retail Stores
Offline Retail Stores
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of the Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of south America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Irish Whiskey Market Research FAQs

The Irish Whiskey Market is projected to register a CAGR of 6.30% during the forecast period (2024-2029)

William Grant & Sons, Castle Brand, Jameson Irish whiskey, Diageo Plc. and The Old Bushmills Distillery Co Ltd are the major companies operating in the Irish Whiskey Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Irish Whiskey Market.

The report covers the Irish Whiskey Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Irish Whiskey Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Irish Whiskey Industry Report

Statistics for the 2024 Irish Whiskey market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Irish Whiskey analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Irish Whiskey Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)