|Study Period:||2016 - 2026|
|Fastest Growing Market:||Asia Pacific|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The non-alcoholic beverage market is projected to register a CAGR of 4.7% during the forecast period (2021-2026).
The global non-alcoholic beverage market is witnessing the serious impact of COVID-19, and it is incorporating various safety standards, measurements, and quality checks, with an aim to boost consumers’ trust. Such efforts have increased the sales of products that provide functional benefits, such as immune health, which are likely to impact the market positively; demand for high sugar carbonated drinks has plummeted in both off-trade and on-trade channels.
This pandemic reshaped the packaging size landscape in 2020, as consumers chose larger pack sizes and multipacks, as they are cost-effective and reduced the necessity for more frequent trips to the store.
The booming demand for functional beverages to supplement health without altering the taste propels the non-alcoholic beverage market.
An increase in accessibility and regulations of non-alcoholic drinks globally is one of the key factors increasing the product preference leading to increased consumption. Whereas, the increasing health awareness and demand for nutrition-oriented products have affected the carbonated drinks market majorly.
Scope of the Report
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol or with the alcohol removed or reduced to almost zero. The non-alcoholic beverage market offers a wide range of products among carbonated and non-carbonated beverages. The non-carbonated beverages are further segmented into fruit and vegetable juice, functional drinks, RTD tea and coffee, bottled water, and others. The market is majorly operated by supermarket/ hypermarket, convenience store, online sales channels, and others. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).
|By Distribution Channel|
|Other Distribution Channels|
Key Market Trends
Online Sales Supplementing the Market Growth
With the rising number of consumers with hectic schedules and lifestyles, online shopping is becoming a convenient medium of shopping or buying non-alcoholic beverages and other food items. The trend of online shopping is gaining momentum, as it is convenient for consumers to buy non-alcoholic beverages online and save travel time, avoiding the rush at the stores. The online store platform has established itself as a convenient marketplace, offering a wide range of non-alcoholic beverages. The robust growth of e-commerce has offered unique opportunities to these manufacturers. Few popular online sales channels, such as Amazon, have allegedly witnessed a surge in the sales of functional beverages due to attractive offers and discounts offered by these sales channels coupled with the efficient delivery systems in place.
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Increasing Consumption of Non-Alcoholic Beverages in Asia-Pacific
The Asia-Pacific food and beverage industry is growing with the highest possible rates, surpassing that of developed regions like Western Europe and North America. The region has a large and continuously growing middle-class consumer society, indicating potential growth, specifically in the iced/RTD coffee drinks segment. Although the market is growing in all countries of Asia-Pacific, the high growth rate for this area is driven by the rapid development of the Chinese and Indian markets. Carbonated drinks are poised to increase due to the largest segment in the non-alcoholic drinks segment. However, the consumption of these carbonated beverages and soft drinks is expected to decline over sugar content, and preference for healthier alternatives, such as 100% natural juice in the region studied.
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The market is highly competitive due to a large number of companies involved in the manufacturing of functional beverages. Some of the major players in the market are PepsiCo Inc., the Coca-Cola Company, Danone S.A., and Nestlé S.A., offering a range of carbonated and functional beverages. Expansions and new agreement/ partnership strategies are some of the most preferred strategies for the non-alcoholic drinks industry globally. The key players also form new agreements and partnerships with local players to increase their footprint in the local market and release new products according to the consumers’ changing preferences.
In 2020, PepsiCo announced the launch of a beverage joint venture in Thailand with Suntory. This new venture is called Suntory PepsiCo Beverage (Thailand) Company Limited. This joint venture has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks.
In 2019, Monster Energy formed a strategic partnership with Coca-Cola India to debut its brands in the country. With this strategic partnership, Monster Energy launched all over the country; this can be considered as companies response to capture a rapidly growing market in India.
In 2018, Suntory Beverages and Foods had launched Suntory Okudaisen Blueberry Yogurina & Tennensui as the newest member of its Yogurina brand. The product is very popular with consumers as a unique drink that is clear in appearance but features the delicious flavor of yogurt.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Carbonated Beverage
5.1.2 Non-carbonated Beverage
18.104.22.168 Fruit and Vegetable Juice
22.214.171.124 Functional Drinks
126.96.36.199 RTD Tea and Coffee
188.8.131.52 Bottled Water
184.108.40.206 Other Types
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Speciality Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle-East and Africa
220.127.116.11 Saudi Arabia
18.104.22.168 South Africa
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 PepsiCo Inc.
6.4.2 The Coca-Cola Company
6.4.3 Danone SA
6.4.4 Nestle SA
6.4.5 Red Bull Gmbh
6.4.6 Keurig Dr Pepper Inc.
6.4.7 Parle Agro
6.4.8 Monster Beverage Corporation
6.4.9 AriZona Beverages USA
6.4.10 IBS Partners Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Non-alcoholic Beverages Market market is studied from 2016 - 2026.
What is the growth rate of Non-alcoholic Beverages Market?
The Non-alcoholic Beverages Market is growing at a CAGR of 4.7% over the next 5 years.
Which region has highest growth rate in Non-alcoholic Beverages Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Non-alcoholic Beverages Market?
Europe holds highest share in 2020.
Who are the key players in Non-alcoholic Beverages Market?
PepsiCo, Inc., The Coca-Cola Company, Danone S.A., Nestlé S.A., AriZona Beverages USA are the major companies operating in Non-alcoholic Beverages Market.