North America Beer Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers North America Beer Companies and the market is segmented by Product Type (Lager, Ale, and Others); Distribution Channel (On-Trade and Off-Trade); and Country (United States, Canada, Mexico, and the Rest of North America). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

North America Beer Market Size

North America Beer Market Summary
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Study Period 2016 -2027
Base Year For Estimation 2022
Market Size (2023) USD 165.37 Billion
Market Size (2028) USD 205 Billion
CAGR (2023 - 2028) 4.39 %
Market Concentration Low

Major Players

North America Beer Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Beer Market Analysis

The North America Beer Market size is expected to grow from USD 165.37 billion in 2023 to USD 205 billion by 2028, at a CAGR of 4.39% during the forecast period (2023-2028).

The wider availability of brands and products in the market and the continued strength of well-positioned brands have been the main drivers of growth in the beer market in North America. Also, the demand for premium quality light beer is expected to increase the market potential during the forecast period around North America. On the other hand, unstable government regulations in North America, especially the United States, significantly hampered the overall market studied. For instance, The US government imposed a 5% tariff on beer exported from Mexico, including Corona, Pacifico, and Modelo. It catered to higher beer prices in the nation depending upon the alcohol content, place of production, or container size, adversely hindering the market. Additionally, according to the government of Canada, the country now has more than 1,100 breweries.

The popularity of Canadian beer has increased alongside the growth of the craft brewing sector in Canada. Canada is known for producing some of the best barley in the world, as well as for its fresh water supply, clean air, hospitable economic climate, and stable political system. Additionally, the penetration of beer has been increasing across different regions of North America. Accrording to the USDA, the Dutch beer drinkers are interested in trying new and intriguing craft beers. Owing to these factors the craft brewers have been planning to expand in the Netherlands which is a significant market for American craft beer which is in turn driving the beer market across the region during the current year.

North America Beer Industry Segmentation

Beer is a fermented beverage made up of grains such as malt, water, hops, and yeast. It is one of the oldest and most commonly consumed alcoholic drinks around the globe. The North American beer market is segmented by type, distribution channel, and country. By type, The North America Beer market is segmented into Lager, Ale, and Others. By distribution channel, the market is segmented into On-Trade and Off-Trade channels. By country, the market is studied in the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Distribution Channel
United States
Rest of North America

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North America Beer Market Trends

This section covers the major market trends shaping the North America Beer Market according to our research experts:

Growing Demand for Beer Across the United States

Beer has gained popularity among a larger section of consumers in North America, especially among the younger generation. Furthermore, shifting consumer demand towards variety and taste for flavor has led to the inclusion of microbreweries into the craft beer industry as well. Macro-brewers choose product characteristics that appeal to as many consumers as possible, resulting in a more homogeneous and milder lager beer. According to the "Brewers Association", in 2021, sales of beer in the United States as a whole increased by 1% whereas, sales of beer by craft brewers increased by 8%, increasing their volume share of the market for beer to 13.1%. Craft beer accounts for approximately 27% of the USD 100 billion in the United States beer market (up from USD 94 billion in the previous year), with retail dollar sales up 21% to USD 26.8 billion. The sales of beer volume from packaged sales to bars and restaurants were the main sources of revenue during the current year. Moreover, the larger presence of higher income groups in the region not only stimulates an increase in demand for more expensive products but also encourages the demand for more variety, thus paving the way for the craft beer market expansion in the region.​

North America Beer Market: Craft Beer Retail Sales, in USD Million, United States, 2017-2021

Mexico Beer Market on the Surge

Mexico’s beer market is moving ahead as there has been a significant increase in the demand for alcoholic beverages, especially beer. The beer consumption increase has led to the in-house manufacturing of beer in the country in the past few years. Notably, beer exports by Mexico have grown significantly in the last five years and are likely to grow more in the forecast period. Additionally, consumers in the country have become accustomed to partying and socializing culture. Younger generations are attracted to modern bars and nightclubs, resulting in a year-on-year increase in on-trade consumption of beer. In addition, the growing tourism sector in the country encourages sales of on-trade consumption.​

North America Beer Market: Import Value of Beer, in USD Million, Mexico, 2017-2021

North America Beer Industry Overview

The North American beer market is highly competitive. The key players in the North American beer market are Boston Beer Company, Heineken NV, Anheuser-Busch InBev, Constellation Brands, Inc., and Carlsberg Group. The key strategies the market players include acquiring domestic breweries to increase production and penetrate deeper into the region. Moreover, the further rise of craft beer is expected to be the main trend in the category over the forecast period and is forecasted to increase the market activity. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the regions of North America.

North America Beer Market Leaders

  1. Constellation Brands

  2. Anheuser-Busch InBev

  3. Boston Beer Company

  4. Heineken NV

  5. Carlsberg Group

*Disclaimer: Major Players sorted in no particular order

North America Beer Market Concentration

North America Beer Market News

  • In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries.
  • In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint.
  • In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.

North America Beer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Anheuser-Busch InBev

      2. 6.3.2 Boston Beer Company

      3. 6.3.3 Carlsberg Group

      4. 6.3.4 Constellation Brands Inc.

      5. 6.3.5 Heineken Holding N.V.

      6. 6.3.6 Diageo Plc

      7. 6.3.7 Molson Coors Beverage Company

      8. 6.3.8 FIFCO USA

      9. 6.3.9 Suntory Beverage & Food Limited​

      10. 6.3.10 D.G. Yuengling & Son, Inc. ​

    4. *List Not Exhaustive

**Subject to Availability
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North America Beer Market Research FAQs

The North America Beer Market size is expected to reach USD 165.37 billion in 2023 and grow at a CAGR of 4.39% to reach USD 205 billion by 2028.

In 2023, the North America Beer Market size is expected to reach USD 165.37 billion.

Constellation Brands, Anheuser-Busch InBev, Boston Beer Company, Heineken NV and Carlsberg Group are the major companies operating in the North America Beer Market.

North America Beer Industry Report

Statistics for the 2023 North America Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Beer analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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