North America Beer Market- Growth, Trends, and Forecast (2019 - 2024)

North America Beer market is segmented by Product Type (Lager, Ale, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography.

Market Snapshot

snapshot
Study Period:

2016-2024

Base Year:

2018

CAGR% (2019-2024):

4.7%

Largest Market:

United States

Fastest Growing Market:

Mexico

Key Players:

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Market Overview

North America beer market is forecasted to reach USD 102.69 billion by 2024, witnessing a CAGR of 4.7% during the forecast period (2019 - 2024).

  • North America is a steady market in terms of consumption and growth of beer consumption. Beer is considered as one of the most cherished alcoholic drinks, especially among the young population in the region.
  • Craft beer is the new trend across the region in terms of low alcohol beverage category and the United States holds the largest market of craft beer around the world.

Scope of the Report

The scope of the North America beer market includes segmentation of beer by Type, under Lager, Ale,  and, Others. Further segmentation has been done on the categories of beers that includes Standard Beer, Premium Beer, and Super Premium Beer. The distributional segmentation of beer includes On-Trade and Off-Trade channels.

By Type
Lager
Ale
Others
By Distribution Channel
On-Trade
Off-Trade
Geography
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Growing Demand For Craft Beer in United States

The United States has observed a significant increase in the demand for craft beer in the region in the past ten years. The surge in popularity of craft beer is due to the increasing number of microbreweries. There are thousands of breweries currently operating in the United States and thousands more in planning. The craft movement is significantly driven by social media and local events/promotions. Craft beer is associated with high-quality products, sustainability, and local products. There is significant growth in bars that specialize in craft beer.

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Mexico Beer Market On The Surge

Mexico beer market is on the move as there has been a significant increase in the demand for alcoholic beverages especially beer. The increase in consumption of beer has led to the in-house manufacturing of beer in the country in the past 8-10 years. Notably, the beer exports by Mexico has doubled in the last 5 years and are likely to grow more in the forecast period. Additionally, Mexico has developed into one of the top five largest beer producers in the world due to a tremendous increase in its domestic production in the past decade or so.

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Competitive Landscape

North America beer market is majorly run by companies Anheuser-Busch InBev, Boston Beer Company, Camden Town Brewery, Carlsberg Group, Constellation Brands, Diageo North America, Duvel Moortgat USA, Four Peaks Brewing Company, Gambrinus, Heineken NV, Kirin Holdings Co. Ltd, MillerCoors, and North American Breweries, and others. The key strategies adopted by the market players include acquiring the domestic breweries to increase the production and penetrate deeper into the region. Continuous innovation in the production process for catering new product offerings to the consumers is another strategy.

Major Players

  1. Anheuser-Busch InBev
  2. Boston Beer Company
  3. Carlsberg Group
  4. Heineken NV
  5. Constellation Brands

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Boston Beer Company

      3. 6.4.3 Carlsberg Group

      4. 6.4.4 Constellation Brands

      5. 6.4.5 Heineken N.V.

      6. 6.4.6 Diageo North America

      7. 6.4.7 MillerCoors

      8. 6.4.8 North American Breweries

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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