North America Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Beer market is segmented by Product Type (Lager, Ale, and Others), Distribution Channel (On-Trade and Off-Trade), and Country (United States, Canada, Mexico, and the Rest of North America). The report offers the market size and forecast of the market in value (USD million) and volume in metric tons for all the above segments.

Market Snapshot

North America Beer Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.7 %

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Market Overview

The North American beer market is estimated to register a CAGR of 4.7% during the forecast period (2022 - 2027).

The COVID-19 pandemic's impact on the North American beer market was overwhelming. The beer market has witnessed significant disruptions, from on-premise shutdowns to supply chain challenges. The impact of government measures to stem the spread of COVID-19 has extensively resulted in shuttering bars, restaurants, and clubs, a major channel for beer sales. According to the Distilled Spirit Council of the United States, 78 State stores in Alaska closed as of March 2020, and 99 stores remained open with reduced hours or occupancy restrictions. These factors have significantly impacted market sales.

The wider availability of brands and products in the market and the continued strength of well-positioned brands have been the main drivers of growth in the beer market in North America. Also, the demand for premium quality light beer is expected to increase the market potential during the forecast period around North America.​For instance, in 2018, the United States-based brewing company, Anheuser-Busch Companies LLC, launched a new light lager under the brand name 'Wild Peak.' This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can.

On the other hand, unstable government regulations in North America, especially the United States, significantly hampered the overall market studied. For instance, ​The US government imposed a 5% tariff on beer exported from Mexico, including Corona, Pacifico, and Modelo. It catered to higher beer prices in the nation depending upon the alcohol content, place of production, or container size, adversely hindering the market.

Scope of the Report

Beer is a fermented beverage made up of grains such as malt, water, hops, and yeast. It is one of the oldest and most commonly consumed alcoholic drinks around the globe. The North American beer market is segmented by type, distribution channel, and country. By type, The North America Beer market is segmented into Lager, Ale, and Others. By distribution channel, the market is segmented into On-Trade and Off-Trade channels. By country, the market is studied in the United States, Canada, Mexico, and the rest of North America. The report offers the market size and forecast of the market in value (USD million) and volume in metric tons for all the above segments.

By Type
Lager
Ale
Others
By Distribution Channel
On-Trade
Off-Trade
Country
United States
Canada
Mexico
Rest of North America

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Key Market Trends

Growing Demand For Craft Beer in United States

Craft beer has gained popularity among a larger section of the consumers in North America, especially among the younger generation. Furthermore, shifting consumer demand towards variety and taste for flavor has led to the inclusion of micro-breweries into the craft beer industry. Macro-brewers choose product characteristics that appeal to as many consumers as possible, resulting in a more homogeneous and milder lager beer. Moreover, the larger presence of higher income groups in the region not only stimulates an increase in demand for more expensive products but also encourages the demand for more variety, thus paving the way for the craft beer market expansion in the region.​

North America Beer Market Growth

Mexico Beer Market on the Surge

Mexico’s beer market is moving ahead as there has been a significant increase in the demand for alcoholic beverages, especially beer. The beer consumption increase has led to the in-house manufacturing of beer in the country in the past few years. Notably, the beer exports by Mexico have grown significantly in the last five years and are likely to grow more in the forecast period. Additionally, consumers in the country have become accustomed to partying and socializing culture. Younger generations are attracted to modern bars and nightclubs, resulting in a year-on-year increase in on-trade consumption of beer. In addition, the growing tourism sector in the country encourages sales of on-trade consumption.​

North America Beer Market Share

Competitive Landscape

The North American beer market is highly competitive. The key players in the North American beer market are Boston Beer Company, Heineken NV, Anheuser-Busch InBev, Constellation Brands, Inc., and Carlsberg Group. The key strategies the market players include acquiring domestic breweries to increase production and penetrate deeper into the region. Moreover, the further rise of craft beer is expected to be the main trend in the category over the forecast period and is forecasted to increase the market activity. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the regions of North America.

Recent Developments

· In 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer with the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.

· In March 2020, Partake Brewing launched red ale in the United States. The Partake Brewing's Red Ale is crafted with an amber hue, caramel, cherry blossom, and roasted almonds and consists of 25 calories and 3g of carbohydrates per can.

· In May 2019, the Boston Beer Company announced that it had entered into a definitive merger agreement with Dogfish Head Brewery to create a powerful US-based platform for craft beer.​

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Boston Beer Company

      3. 6.4.3 Carlsberg Group

      4. 6.4.4 Constellation Brands Inc.

      5. 6.4.5 Heineken Holding N.V.

      6. 6.4.6 Diageo Plc

      7. 6.4.7 Molson Coors Beverage Company

      8. 6.4.8 FIFCO USA

      9. 6.4.9 Suntory Beverage & Food Limited​

      10. 6.4.10 D.G. Yuengling & Son, Inc. ​

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The North America Beer Market market is studied from 2016 - 2027.

The North America Beer Market is growing at a CAGR of 4.7% over the next 5 years.

Constellation Brands, Anheuser-Busch InBev, Boston Beer Company, Heineken NV, Carlsberg Group are the major companies operating in North America Beer Market.

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