DEC 2017

North America Beer Market- Growth, Trends and Forecasts (2018 - 2023)

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Market Insights

North America is a steady market regarding the consumption and growth of beer consumption. It is the fourth largest beer market in the world, accounting for 14% of the global share. In North America, beer is considered as one of the most cherished alcoholic drinks, especially among the youth. The market size is expected to be around USD 71.91 billion in 2018 and is expected to reach USD 98.08 billion by 2023, growing at a CAGR of 4.7% during the forecast period of 2018-2023.

Market Dynamics

The North America beer market is mostly driven by the changing lifestyles, consumption habits of alcoholic drinks, and popularity of beer among the younger generation. However, some factors such as heavy taxation and legal regulations, and availability of substitute products are restricting the overall beer market in North America.  The growth opportunity for the market lies in the increasing demand for innovative products such as flavored and crafted beer.

Market Segmentation

The North America beer market is classified by product type, category, packaging and geography. Regarding product type, beer can be segmented into light and strong beer. By category, it is segmented into premium beer, super premium and standard beer. Regarding packaging, the market is divided into canned, bottled and drought beer.

Regional Analysis

The North America beer market is expected to grow at a steady rate during the forecast period. The regional market includes three major countries – the USA, Canada and Mexico.  The USA is the largest consumer of beer in the region, followed by Mexico and Canada.

Competitive Environment

The competition in North America beer market is very high due to the presence of a large number of global and regional brewers in the region. The companies offer all types of beer, including standard and premium beer. Pricing, packaging, marketing and innovation are the key strategies adapted to acquire and retain a larger number of customers in the market. Multiple product launches, flavored and crafted beers, promotional activities, and mergers and acquisitions with smaller level players have been the major business strategies for market sustainability.

Top players of the North America beer market are -

  • Anheuser-Busch InBev
  • Constellation Brands
  • Diageo Plc
  • Heineken USA
  • MillerCoors
  • Pabst Brewing Company

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  •  3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


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