North America Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Beer market is segmented by Product Type (Lager, Ale, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography.

Market Snapshot

north-america-beer-market_Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 0 %

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Market Overview

North America beer market is forecasted to witness a CAGR of 4.7% during the forecast period (2021 - 2026).

North America is a steady market in terms of consumption and growth of beer consumption. Beer is considered as one of the most cherished alcoholic drinks, especially among the young population in the region.

Craft beer is the new trend across the region in terms of low alcohol beverage category and the United States holds the largest market of craft beer around the world.

Scope of the Report

The scope of the North America beer market includes segmentation of beer by Type, under Lager, Ale,  and, Others. Further segmentation has been done on the categories of beers that includes Standard Beer, Premium Beer, and Super Premium Beer. The distributional segmentation of beer includes On-Trade and Off-Trade channels.

By Type
By Distribution Channel
United States
Rest of North America

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Key Market Trends

Growing Demand For Craft Beer in United States

The United States has observed a significant increase in the demand for craft beer in the region in the past ten years. The surge in popularity of craft beer is due to the increasing number of microbreweries. There are thousands of breweries currently operating in the United States and thousands more in planning. The craft movement is significantly driven by social media and local events/promotions. Craft beer is associated with high-quality products, sustainability, and local products. There is significant growth in bars that specialize in craft beer.

North America Beer Market 1

Mexico Beer Market On The Surge

Mexico beer market is on the move as there has been a significant increase in the demand for alcoholic beverages especially beer. The increase in consumption of beer has led to the in-house manufacturing of beer in the country in the past 8-10 years. Notably, the beer exports by Mexico has doubled in the last 5 years and are likely to grow more in the forecast period. Additionally, Mexico has developed into one of the top five largest beer producers in the world due to a tremendous increase in its domestic production in the past decade or so.

North America Beer Market1

Competitive Landscape

North America beer market is majorly run by companies Anheuser-Busch InBev, Boston Beer Company, Camden Town Brewery, Carlsberg Group, Constellation Brands, Diageo North America, Duvel Moortgat USA, Four Peaks Brewing Company, Gambrinus, Heineken NV, Kirin Holdings Co. Ltd, MillerCoors, and North American Breweries, and others. The key strategies adopted by the market players include acquiring the domestic breweries to increase the production and penetrate deeper into the region. Continuous innovation in the production process for catering new product offerings to the consumers is another strategy.

Recent Developments

  • In May 2019, the Boston Beer Company announced that it entered a definitive merger agreement with Dogfish Head Brewery, in order to create a powerful US-based platform for craft beer.​
  • In March 2020, Partake Brewing launched red ale in the United States. The Partake Brewing’s Red Ale is crafted with amber-hue, caramel, cherry blossom, and roasted almonds, and consists of 25 calories and 3g carbohydrates per can.​
  • In May 2017, Anheuser-Busch InBev acquired Wicked Weed Brewing. ABI and Wicked Weed are brewing companies based in Belgium and the United States, respectively.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Boston Beer Company

      3. 6.4.3 Carlsberg Group

      4. 6.4.4 Constellation Brands

      5. 6.4.5 Heineken N.V.

      6. 6.4.6 Diageo North America

      7. 6.4.7 MillerCoors

      8. 6.4.8 North American Breweries

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Beer Market market is studied from 2016 - 2026.

The North America Beer Market is growing at a CAGR of 0% over the next 5 years.

Anheuser-Busch InBev, Boston Beer Company, Carlsberg Group, Heineken NV, Constellation Brands are the major companies operating in North America Beer Market.

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