North America Beer Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 172.63 Billion |
| Market Size (2029) | USD 214.00 Billion |
| CAGR (2024 - 2029) | 4.39 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Beer Market Analysis
The North America Beer Market size is estimated at USD 172.63 billion in 2024, and is expected to reach USD 214 billion by 2029, growing at a CAGR of 4.39% during the forecast period (2024-2029).
The wider availability of brands and products in the market and the continued strength of well-positioned brands have been the main drivers of growth in the beer market in North America. Also, the demand for premium quality light beer is expected to increase the market potential during the forecast period around North America. On the other hand, unstable government regulations in North America, especially the United States, significantly hampered the overall market studied. For instance, The US government imposed a 5% tariff on beer exported from Mexico, including Corona, Pacifico, and Modelo. It catered to higher beer prices in the nation depending upon the alcohol content, place of production, or container size, adversely hindering the market. Additionally, according to the government of Canada, the country now has more than 1,100 breweries.
The popularity of Canadian beer has increased alongside the growth of the craft brewing sector in Canada. Canada is known for producing some of the best barley in the world, as well as for its fresh water supply, clean air, hospitable economic climate, and stable political system. Additionally, the penetration of beer has been increasing across different regions of North America. Accrording to the USDA, the Dutch beer drinkers are interested in trying new and intriguing craft beers. Owing to these factors the craft brewers have been planning to expand in the Netherlands which is a significant market for American craft beer which is in turn driving the beer market across the region during the current year.
North America Beer Market Trends
This section covers the major market trends shaping the North America Beer Market according to our research experts:
Growing Demand for Beer Across the United States
Beer has gained popularity among a larger section of consumers in North America, especially among the younger generation. Furthermore, shifting consumer demand towards variety and taste for flavor has led to the inclusion of microbreweries into the craft beer industry as well. Macro-brewers choose product characteristics that appeal to as many consumers as possible, resulting in a more homogeneous and milder lager beer. According to the "Brewers Association", in 2021, sales of beer in the United States as a whole increased by 1% whereas, sales of beer by craft brewers increased by 8%, increasing their volume share of the market for beer to 13.1%. Craft beer accounts for approximately 27% of the USD 100 billion in the United States beer market (up from USD 94 billion in the previous year), with retail dollar sales up 21% to USD 26.8 billion. The sales of beer volume from packaged sales to bars and restaurants were the main sources of revenue during the current year. Moreover, the larger presence of higher income groups in the region not only stimulates an increase in demand for more expensive products but also encourages the demand for more variety, thus paving the way for the craft beer market expansion in the region.
Mexico Beer Market on the Surge
Mexico's beer market is moving ahead as there has been a significant increase in the demand for alcoholic beverages, especially beer. The beer consumption increase has led to the in-house manufacturing of beer in the country in the past few years. Notably, beer exports by Mexico have grown significantly in the last five years and are likely to grow more in the forecast period. Additionally, consumers in the country have become accustomed to partying and socializing culture. Younger generations are attracted to modern bars and nightclubs, resulting in a year-on-year increase in on-trade consumption of beer. In addition, the growing tourism sector in the country encourages sales of on-trade consumption.
North America Beer Industry Overview
The North American beer market is highly competitive. The key players in the North American beer market are Boston Beer Company, Heineken NV, Anheuser-Busch InBev, Constellation Brands, Inc., and Carlsberg Group. The key strategies the market players include acquiring domestic breweries to increase production and penetrate deeper into the region. Moreover, the further rise of craft beer is expected to be the main trend in the category over the forecast period and is forecasted to increase the market activity. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products across the regions of North America.
North America Beer Market Leaders
Constellation Brands
Anheuser-Busch InBev
Boston Beer Company
Heineken NV
Carlsberg Group
*Disclaimer: Major Players sorted in no particular order
North America Beer Market News
- In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries.
- In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint.
- In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.
North America Beer Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Lager
5.1.2 Ale
5.1.3 Others
5.2 Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.3 Country
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Anheuser-Busch InBev
6.3.2 Boston Beer Company
6.3.3 Carlsberg Group
6.3.4 Constellation Brands Inc.
6.3.5 Heineken Holding N.V.
6.3.6 Diageo Plc
6.3.7 Molson Coors Beverage Company
6.3.8 FIFCO USA
6.3.9 Suntory Beverage & Food Limited
6.3.10 D.G. Yuengling & Son, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Beer Industry Segmentation
Beer is a fermented beverage made up of grains such as malt, water, hops, and yeast. It is one of the oldest and most commonly consumed alcoholic drinks around the globe. The North American beer market is segmented by type, distribution channel, and country. By type, The North America Beer market is segmented into Lager, Ale, and Others. By distribution channel, the market is segmented into On-Trade and Off-Trade channels. By country, the market is studied in the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD Million).
| Type | |
| Lager | |
| Ale | |
| Others |
| Distribution Channel | |
| On-Trade | |
| Off-Trade |
| Country | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Beer Market Research FAQs
How big is the North America Beer Market?
The North America Beer Market size is expected to reach USD 172.63 billion in 2024 and grow at a CAGR of 4.39% to reach USD 214.00 billion by 2029.
What is the current North America Beer Market size?
In 2024, the North America Beer Market size is expected to reach USD 172.63 billion.
Who are the key players in North America Beer Market?
Constellation Brands, Anheuser-Busch InBev, Boston Beer Company, Heineken NV and Carlsberg Group are the major companies operating in the North America Beer Market.
What years does this North America Beer Market cover, and what was the market size in 2023?
In 2023, the North America Beer Market size was estimated at USD 165.37 billion. The report covers the North America Beer Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Beer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging technologies impacting the North American Beer Industry?
The emerging technologies impacting the North American Beer Industry are a) Smart packaging with freshness indicators b) AR experiences c) AI-powered beer pairing suggestions
North America Beer Industry Report
The North America Beer Market is on a trajectory of significant growth, fueled by the rising demand for premium light beers and the flourishing craft brewing sector, with Canada's high-quality barley production playing a pivotal role. The surge in consumer interest for diverse and flavorful beer varieties, especially in the United States, alongside an increasing penchant for craft beers, is driving market expansion. Mexico contributes to this trend with a growing alcoholic beverage consumption linked to socializing culture, enhancing on-trade beer consumption. Strategic moves by major players like Boston Beer Company and Heineken NV, through acquisitions and craft beer innovation, are shaping a competitive market landscape. These developments, detailed in Mordor Intelligence™ Industry Reports, underscore a period of vibrant growth and diversification in the North America Beer Market, forecasting continued expansion. Get a sample of this industry analysis as a free report PDF download.
