Social Media Analytics Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Europe Social Media Analytics Market Statistics and it is segmented by Component (Monitoring, Measurement, Analytics, and Insight), Mode of deployment (On-Premises and Cloud), End-user Vertical (BFSI, Retail, Healthcare, Government Service, Media and Entertainment, Transportation, and Logistics, IT, and Telecommunications, and Other End Users), and Country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Europe Social Media Analytics Market Size

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Europe Social Media Analytics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.19 Billion
Market Size (2029) USD 6.91 Billion
CAGR (2024 - 2029) 14.82 %
Market Concentration Medium

Major Players

Europe Social Media Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Social Media Analytics Market Analysis

The Europe Social Media Analytics Market size is estimated at USD 3.19 billion in 2024, and is expected to reach USD 6.91 billion by 2029, growing at a CAGR of 14.82% during the forecast period (2024-2029).

Europe's use of social media Analytics is growing due to increased demand for business intelligence and BI techniques in combination with more sophisticated analytic tools, as well as a huge number of internet users.

  • As a growing number of users gain access to the internet, it is estimated that there will be massive growth in mobile phone penetration over the next few years, and this would boost the market for Social Media Analytics. Germany has a high number of active Internet users, which contributes to the development of Social Media as per World Bank statistics. One of the most common sources for accessing social media content is a mobile phone.
  • The growth of Social Commerce in Europe can be attributed to increased interaction between consumers and brands, combined with shopping features made available on Facebook, Ignite, or TikTok. Social network platforms, retailers, and technology giants have been increasing their investments in Analytics of Social Media as the trend has spread to this part of the world.
  • As companies strive to track the behavior of users and quickly react to social media conversations, there's a growing appetite for real-time analytics. Integrating artificial intelligence and machine learning, which gives customers a deeper understanding of their behavior, will allow for advanced sentiment analysis and predictive analytics.
  • The market growth is expected to be impeded by the need for uniform social media analytic measures over the forecast period. And along with a lack of one common solution for managing increased volumes of uncategorized data.
  • The outbreak of COVID-19 showed that there was a real need for data, as well as how the use of analytics can play an essential role in managing epidemics. At home, people were forced to distance themselves from each other and had more time to consume social media content, which led to an increase in supply. It also opened up new opportunities for clever publishers to create interesting content.

Europe Social Media Analytics Market Trends

Cloud to Show Significant Growth

  • The cloud and plan are increasingly being used or planned by many organizations across the region, which is expected to lead to rapid market growth. It has been seen that larger enterprises are more cautious in the transition to the cloud than start-ups and SMEs when it comes to the adoption of the cloud.
  • Social networks make it easier for the Internet to be used, as they store a lot of multimedia content in Cloud Storage Systems. Videos and photographs, which take up most of the available space on a given site, are the most commonly shared content on Social Media. They can slow down applications and servers with all their resource needs.
  • The market is expected to grow as more and more cloud deployment models are adopted in order to enhance business capabilities. The growth of the market size for Social Media Analytics is also anticipated to be stimulated by improved performance, increasing storage capacity, flexibility, and cost-effectiveness characteristics of cloud deployment.
  • In addition, by reducing the cost of Backup and restoring data in the event of a disaster, cloud computing becomes useful. It's much more risky if you just store the data in one place. It's nearly impracticable to retrieve the data when something happens there. In particular, it is useful for social networks as their users' data are stored there, and they cannot afford to lose any part of this.
Europe Social Media Analytics Market: Anticipated Cloud Initiatives in Europe 2023, in Percentage

Media and Entertainment to Hold the Highest Market Share

  • In Europe, the social media space represents one of the fastest-growing categories of communication and entertainment; it is becoming a useful way to expose brands and content to both active and prospective readers, especially young people.
  • To gather data from the most watched programs and analyze them in order to give customers similar recommendations, networks such as Netflix, Amazon Prime, or CBS use digital media analysis. In Germany, the use of simulation models, which allow broadcasters to make real business decisions on marketing campaigns, sales projections, and pricing, is being carried out in order to test a range of price scenarios, advertising strategies as well and societal scenarios.
  • In the UK, Germany, and Canada, a major pan-European rival to US streaming services such as Netflix and Disney Plus is set to launch, betting on the appeal of Nordic drama. In September 2022, Nordic Entertainment Group, which owned Viaplay in Sweden, announced that it would enter into 16 countries by 2023, with Austria and Switzerland being added to the US, Netherlands, Poland, and Baltics.
  • Analytics play an important role in finding consumer insights and information about the use patterns of social media platforms as they become more widespread. This tool can be used by a number of platforms, like Facebook and Instagram, for gaining competitive information on consumers. Instagram uses Instagram analytics, where metrics such as follower count are utilized to calculate follower growth rate using analytics tools.
  • To ensure a better performance, celebrities and TV channels are using online platforms such as Facebook for the observation of debates and reviews from fans. In addition, celebrities with large followings are selected by popular brands such as Nike, Adidas, and others based on their product lines to collaborate in marketing strategies aimed at widening the reach of these products.
Europe Social Media Analytics Market: Number of Netflix Paying Streaming Subscriber as of 2nd Quarter 2023, by Region, in Millions

Europe Social Media Analytics Industry Overview

The competitive landscape of the Europe social media analytics market is expected to move towards semi-consolidated, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their Social Media analytics solutions. Also, the existing market players are innovating their solutions to compete.

In June 2023, Adobe Systems Incorporated announced the global expansion of Firefly Adobe’s new generative AI models to support text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages, with versions in French, German, Japanese, Spanish, and Brazilian Portuguese available now.

In February 2023, Salesforce announced the New Analytics, AI, and Automation Solutions for Communications Providers and Analytics, which automate common processes, drive improved customer experience, and reduce operating costs embedded in innovations developed for the communications industry. This will facilitate and enrich the interaction of customers through a new integration with WhatsApp.

Europe Social Media Analytics Market Leaders

  1. IBM Corporation

  2. SAS Institute Inc.

  3. Clarabridge Inc.

  4. Adobe Systems Incorporated

  5. Oracle Corporation

*Disclaimer: Major Players sorted in no particular order

Europe Social Media Analytics Market Concentration
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Europe Social Media Analytics Market News

  • April 2023: Adobe Systems Incorporated announced industry-first innovations across its video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released.
  • April 20203: Sprout Social has launched the Arboretum, a community forum for professionals in social media and Marketing where all marketers are invited at no charge to interact with their peers, learn new skills, or exchange useful advice.

Europe Social Media Analytics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness-Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Assesment of COVID-19 impact on Social Media Analytics Market


    1. 5.1 Market Drivers

      1. 5.1.1 Exponential of number of social media users

      2. 5.1.2 Inreased Emphasis On Targeted MARKEting and Competitive Intelligence

    2. 5.2 Market Restraints

      1. 5.2.1 Growing volume of unstructured data

      2. 5.2.2 Complex social Media workflow analytics and Lack of Awareness


    1. 6.1 Component

      1. 6.1.1 Monitoring

      2. 6.1.2 Measurement

      3. 6.1.3 Analytics and Insight

    2. 6.2 Mode of Deployement

      1. 6.2.1 On-Premise

      2. 6.2.2 Cloud

    3. 6.3 End-user Vertical

      1. 6.3.1 BFSI

      2. 6.3.2 IT and Telecommunication

      3. 6.3.3 Retail

      4. 6.3.4 Healthcare

      5. 6.3.5 Government Service

      6. 6.3.6 Media and Entertainment

      7. 6.3.7 Utilities

      8. 6.3.8 Transportation and Logistics

      9. 6.3.9 Other End-users

    4. 6.4 Country

      1. 6.4.1 United Kingdom

      2. 6.4.2 Germany

      3. 6.4.3 France

      4. 6.4.4 Italy

      5. 6.4.5 Spain

      6. 6.4.6 Rest of Europe


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation

      2. 7.1.2 SAS Institute Inc.

      3. 7.1.3 Clarabridge Inc.

      4. 7.1.4 Adobe Systems Incorporated

      5. 7.1.5 Oracle Corporation

      6. 7.1.6

    2. *List Not Exhaustive


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Europe Social Media Analytics Industry Segmentation

Social media analytics is widely considered a major business and marketing tool in the present-day business scenario. It is being used by businesses across the globe to gain actionable insights into consumer perceptions for improving their services and products. The process combines monitoring, measurement, and analysis tools to uncover user sentiments and identify key trends in the study market.

Europe's social media analytics market can be segmented by component (monitoring, measurement, analytics, and insight), mode of deployment (on-premise and cloud), end-user vertical (BFSI, retail, healthcare, government service, media and entertainment, transportation, and logistics, IT and telecommunications, and other end users) and country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Analytics and Insight
Mode of Deployement
End-user Vertical
IT and Telecommunication
Government Service
Media and Entertainment
Transportation and Logistics
Other End-users
United Kingdom
Rest of Europe
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Europe Social Media Analytics Market Research FAQs

The Europe Social Media Analytics Market size is expected to reach USD 3.19 billion in 2024 and grow at a CAGR of 14.82% to reach USD 6.91 billion by 2029.

In 2024, the Europe Social Media Analytics Market size is expected to reach USD 3.19 billion.

IBM Corporation, SAS Institute Inc., Clarabridge Inc., Adobe Systems Incorporated and Oracle Corporation are the major companies operating in the Europe Social Media Analytics Market.

In 2023, the Europe Social Media Analytics Market size was estimated at USD 2.78 billion. The report covers the Europe Social Media Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Social Media Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Social Media Analytics in Europe Industry Report

Statistics for the 2023 Social Media Analytics in Europe market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Social Media Analytics in Europe analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Social Media Analytics Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)