Vietnam Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Vietnam Coffee Market is segmented by product type (Whole Bean, Ground Coffee and Instant Coffe) and by Distribution Channels, On-trade (Cafes and Foodservice) and Off-trade (Supermarket/Hypermarket, Speciality stores, Online retailing and Other off-trades).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8.07 %

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Market Overview

Vietnam Coffee Market is witnessing a CAGR 8.07% during the forecast period (2020-2025). 

  • Vietnam is the world’s second largest producer and exporter of coffee. The country’s coffee industry is expected to grow strongly over the forecast period, as the population continues to expand at a rate of about one million people a year. 
  • High annual growth in sales of Vietnamese instant coffee paints a favorable picture for the future of the coffee industry as a whole. 74.8% of domestic coffee consumption is roast and ground coffee products, and 10.2% are instant coffee products.
  • Increased demand for consumer products and foodservice industry from local and international players is another factor that is expected to fuel the market’s growth.

Scope of the Report

The scope of the Vietnam coffee market is segmented by product type (Whole Bean, Ground Coffee and Instant Coffee) and by Distribution Channels,  On-trade and Off-trade (Supermarket/Hypermarket, Speciality stores, Online retailing and Others).

By Product Type
Whole Bean
Ground Coffee
Instant Coffee
By Distribution Channel
Speciality stores
Online retailing

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Key Market Trends

Instant Coffee likely to gain traction

Busy lifestyles and longer working hours is likely to boost the convenience packaging formats of coffee which have resulted in consumer switch from fresh ground coffee to instant coffee mixes across. According to International Coffee Orgnisation, Veitnam showed a steady  per capita soluble coffee consumption  among millinneal when compared to other Asian Countries over the last decade. Premimuization trends is expected to boost the growth of the market in the country. 


Major Players Leading the Market

The coffee market in veitnam is showing a postive trend over a decade with coffee brands expanding their presence in the country. The market is dominated by Trung Nguyen, Vinacafe Bien Hoa and Nestle with its diversified coffee product offering. Trung Nguyen, Vinacafe Bien Hoa being the domestic players is favoured by the Vietnamese. Trung Nguyen  leads the position with diversity of  many coffee products, from instant to roasted coffee to civet coffee. Vinacafe developed four product lines, namely Vinacafe 100 percent coffee, Vinacafe 2 in 1, Vincafe 3 in 1 and Vinacafe 4 in 1.  Vincafe holds 40% of the market share which is equal to the combined market share of Trung Nguyen and Nescafe. The strategies adopted by these companies like brand imaging and expansion is further going to help these players to dominate the market during the forecast period.


Competitive Landscape

July 2018 - Nestle inaugurated a new Nescafe Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process 2,500 tons of coffee per year. About 90%of the output from this facility will be exported to other markets in Asia including Thailand, the Philippines, Malaysia, Singapore, Hong Kong, Taiwan and Indonesia.

January 2018 - Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. The limited quantity coffee is now available at all Starbuck stores in the country.

              The Vietnam Coffee market includes the company profiles of Nestle, Bien Hoa Vinacafé Joint Stock Company, Len's Coffee LLC, Starbucks Coffee Company, Phuc Long Trading Production Company Limited, Anni Coffee

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarket/Hypermarket

        2. Speciality stores

        3. Online retailing

        4. Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle

      2. 6.4.2 Bien Hoa Vinacafe Joint Stock Company

      3. 6.4.3 Len's Coffee LLC

      4. 6.4.4 Starbucks Coffee Company

      5. 6.4.5 Phuc Long Trading Production Company Limited

      6. 6.4.6 Anni Coffee

      7. 6.4.7 Highlands Coffee

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Vietnam Coffee Market market is studied from 2016 - 2026.

The Vietnam Coffee Market is growing at a CAGR of 8.07% over the next 5 years.

Nestle, Bien Hoa Vinacafé Joint Stock Company, Starbucks Coffee Company, Len's Coffee LLC, Phuc Long Trading Production Company Limited are the major companies operating in Vietnam Coffee Market.

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