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Vietnam Coffee Market is segmented by product type (Whole Bean, Ground Coffee and Instant Coffe) and by Distribution Channels, On-trade (Cafes and Foodservice) and Off-trade (Supermarket/Hypermarket, Speciality stores, Online retailing and Other off-trades).
Vietnam Coffee Market is witnessing a CAGR 8.07% during the forecast period (2020-2025).
The scope of the Vietnam coffee market is segmented by product type (Whole Bean, Ground Coffee and Instant Coffee) and by Distribution Channels, On-trade and Off-trade (Supermarket/Hypermarket, Speciality stores, Online retailing and Others).
|By Product Type|
|By Distribution Channel|
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Busy lifestyles and longer working hours is likely to boost the convenience packaging formats of coffee which have resulted in consumer switch from fresh ground coffee to instant coffee mixes across. According to International Coffee Orgnisation, Veitnam showed a steady per capita soluble coffee consumption among millinneal when compared to other Asian Countries over the last decade. Premimuization trends is expected to boost the growth of the market in the country.
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The coffee market in veitnam is showing a postive trend over a decade with coffee brands expanding their presence in the country. The market is dominated by Trung Nguyen, Vinacafe Bien Hoa and Nestle with its diversified coffee product offering. Trung Nguyen, Vinacafe Bien Hoa being the domestic players is favoured by the Vietnamese. Trung Nguyen leads the position with diversity of many coffee products, from instant to roasted coffee to civet coffee. Vinacafe developed four product lines, namely Vinacafe 100 percent coffee, Vinacafe 2 in 1, Vincafe 3 in 1 and Vinacafe 4 in 1. Vincafe holds 40% of the market share which is equal to the combined market share of Trung Nguyen and Nescafe. The strategies adopted by these companies like brand imaging and expansion is further going to help these players to dominate the market during the forecast period.
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July 2018 - Nestle inaugurated a new Nescafe Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process 2,500 tons of coffee per year. About 90%of the output from this facility will be exported to other markets in Asia including Thailand, the Philippines, Malaysia, Singapore, Hong Kong, Taiwan and Indonesia.
January 2018 - Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. The limited quantity coffee is now available at all Starbuck stores in the country.
The Vietnam Coffee market includes the company profiles of Nestle, Bien Hoa Vinacafé Joint Stock Company, Len's Coffee LLC, Starbucks Coffee Company, Phuc Long Trading Production Company Limited, Anni Coffee
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whole Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.2 By Distribution Channel
22.214.171.124 Speciality stores
126.96.36.199 Online retailing
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.2 Bien Hoa Vinacafe Joint Stock Company
6.4.3 Len's Coffee LLC
6.4.4 Starbucks Coffee Company
6.4.5 Phuc Long Trading Production Company Limited
6.4.6 Anni Coffee
6.4.7 Highlands Coffee
7. MARKET OPPORTUNITIES AND FUTURE TRENDS