Online Brokerage Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Online Brokerage Industry Trends & Overview and it is Segmented by Client (Retailers, Institutional), by Services Provided (Full Time Brokers, Discounted Brokers), by Ownership (Privately Held, Publicly Held), and by Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The report offers market size and forecast values for the E-Brokerages Market in USD million for the above segments.

Online Brokerage Market Size

E-Brokerages Market Summary
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Study Period 2019 - 2028
Base Year For Estimation 2022
CAGR 6.50 %
Fastest Growing Market Asia Pacific
Largest Market South America
Market Concentration Low

Major Players

E-Brokerages Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Online Brokerage Market Analysis

E-Brokerages Market has generated a revenue of USD 10.1 billion in the current year and is poised to achieve a CAGR of 6.5% for the forecast period. E-brokerage or an online broker is one who deals with clients through the Internet rather than at a physical location. Those active in Internet trading will frequently contact these specialists or organizations to help them buy and sell shares.

The COVID-19 outbreak has resulted in major financial market falls and raised financial market dangers all around the world. Central banks and governments have thrown their policy tools into the market and launched never-before-seen assistance programs. As the COVID-19 epidemic progresses, investors boost their trading operations, both at extensive and intensive margins. The number of investors who open their first account with the broker grows, while veteran investors increase their average trading activity. As the number of COVID-19 instances doubles, investors' weekly trading increases considerably. Investors establish additional stock and index positions, but do not shift to safe-haven (gold) or particularly "risky" assets (CFDs on stocks, cryptocurrencies).

Brokerages are fairly diversified today. Along with fulfilling orders, the players offer other investment strategies and other financial advisory services. A big chunk of their topline comes from filling buy and sell orders from clients. Commission and fee-based revenue come from the principal transactions. Along with it, interest income earned from investments and dividends, investment banking revenue through underwriting, and advisory services. The companies in this industry have varying levels of debt. Large brokers doing significant investment banking business often carry heavy debt burdens. While conservative companies are those who tend to depend on commissions and hold lighter debt balances.

Online Brokerage Industry Segmentation

A complete background analysis of the market, which includes emerging trends by segments, significant changes in market dynamics, and a market overview, is covered in the report. The report also features a qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the market's value chain. The E-brokerage Market is segmented by Client (Retailers, Institutional), by Services Provided (Full Time Brokers, Discounted Brokers), by Ownership (Privately Held, Publicly Held), and by Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The report offers market size and forecast values for the E-Brokerages Market in USD million for the above segments.

Services Provided
Full Time Brokers
Discounted Brokers
Privately Held
Publicly Held
North America
Asia Pacific
South America
Middle East and Africa

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Online Brokerage Market Trends

Zero commission in United States equity markets change market dynamics

The United States Securities Acts Amendments of 1975 ended fixed trade commissions. Since then the equity commissions have been on a downward trend for both institutional and retail clients. This culminated in zero-commission trading for retail investors in the United States. For a few years, the mobile app-based brokerage Robinhood Markets Inc. has offered free trades and a USD 0 minimum balance to draw in millennial investors. And big financial services companies have been cranking out other kinds of free offers. Fidelity Investments Inc. initiated index funds with zero fees, and JPMorgan Chase & Co. rolled out a service that offered clients 100 commission-free stock and ETF trades in their first year.

Brokerages also make money by catering to investment advisers, loaning customers cash to buy stocks on margin, and lending out securities to short sellers hoping to profit on a decline in prices. One of the greatest sources of revenue for brokers is to invest or loan out the money clients don’t have in play in the market which is put into banking subsidiaries of brokerage houses. The revenue loss from implementing zero-commission can be covered by the surge in customer base. The revenue breakup of a few major brokerage houses indicates the hidden potential of such other sources of revenue for brokers.

E-Brokerages Market - Revenue of Leading Brokerage Houses, In USD Billion, 2021

Customer Satisfaction of Online Brokerage Services

The majority of internet brokers are more tool providers than advise providers. They give charts, analysis, and execution tools but do not provide particular investment recommendations. This is distinct from a firm that serves as an investment advisor. Investing became more of a do-it-yourself affair once the brokerage sector went online. One-on-one counsel that gives particular investment suggestions is still available, although usually through higher-commission accounts. Some stock brokerages use a hybrid strategy in which they propose asset allocations based on the goals of their clients. Brokers with in-house analysts, such as MerrillEdge, also make their corporate research studies available to customers.

There is no doubt to say that agents remained as the main distribution channel in the region, but some market sources indicate the distribution share might converge at 50% bancassurance, 30% agents and 20% other channels in the future. Despite the digital wave, hybrid strategies may likely defend this distribution model and help the insurers provide an omni-channel experience to the customers.

E-Brokerages Market - Customer Satisfaction with E-Brokerage Services in United States. 2011-2021

Online Brokerage Industry Overview

This industry's competitive environment is fairly fragmented, with the participation of well-known brands as well as some regional and local businesses. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Online Brokerage Market Leaders

  1. Fidelity Investments

  2. Charles Schwab Corporation

  3. E-Trade

  4. Interactive Brokers

  5. Etoro

*Disclaimer: Major Players sorted in no particular order

E-Brokerages Market Concentration

Online Brokerage Market News

  • On May 2022, Interactive Brokers partnered with TradingView. The new partnership was like a win-win for all parties, particularly for Interactive broker clients as they were now trading directly from their TradingView workspaces and charts.
  • On May 2022, Fidelity International partnered with Canadian FinTech company, Conquest, as the exclusive distributor of its financial planning software, ‘Conquest Planning’ to the UK independent advice market.
  • On August 2022, eToro, a multi-asset social investment network, has struck a formal agreement to buy Gatsby, a fintech firm that also hoped to compete with Robinhood, for USD 50 million in cash and common shares.

Online Brokerage Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Insights into Technological Advancements in the Industry

    5. 4.5 Insights on Various Regulatory Trends Shaping the E-Brokerages Market

    6. 4.6 Value Chain / Supply Chain Analysis

    7. 4.7 Porters 5 Force Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitutes

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID-19 On The Market


    1. 5.1 Client

      1. 5.1.1 Retailers

      2. 5.1.2 Institutional

    2. 5.2 Services Provided

      1. 5.2.1 Full Time Brokers

      2. 5.2.2 Discounted Brokers

    3. 5.3 Ownership

      1. 5.3.1 Privately Held

      2. 5.3.2 Publicly Held

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia Pacific

      4. 5.4.4 South America

      5. 5.4.5 Middle East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Interactive Brokers

      2. 6.2.2 Charles Schwab

      3. 6.2.3 Fidelity Investments

      4. 6.2.4 TD Ameritrade

      5. 6.2.5 E-Trade

      6. 6.2.6 TastyWorks

      7. 6.2.7 Etoro

      8. 6.2.8 X-Trade Brokers

      9. 6.2.9 IC Markets

      10. 6.2.10 Eoption

      11. 6.2.11 First Prudential Markets*

    3. *List Not Exhaustive


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Online Brokerage Market Research FAQs

The E-Brokerages Market is projected to register a CAGR of 6.5% during the forecast period (2023-2028).

Fidelity Investments, Charles Schwab Corporation, E-Trade, Interactive Brokers and Etoro are the major companies operating in the E-Brokerages Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the South America accounts for the largest market share in the E-Brokerages Market.

Online Brokerage Industry Report

Statistics for the 2023 Online Brokerage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Brokerage analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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