Vegan Market Size and Share
| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 1.15 Trillion |
| Market Size (2030) | USD 1.97 Trillion |
| CAGR (2025 - 2030) | 10.91% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Vegan Market Analysis by Mordor Intelligence
The Vegan Market size is estimated at USD 1.15 trillion in 2025, and is expected to reach USD 1.97 trillion by 2030, at a CAGR of 10.91% during the forecast period (2025-2030).
As more people become aware of the health benefits of plant-based diets—such as lowering cholesterol and reducing the risks of heart disease, diabetes, and obesity—the demand for vegan products has grown rapidly. Plant-based diets also improve gut health, help the body absorb nutrients better, strengthen the immune system, and reduce inflammation, making vegan foods more appealing to consumers. According to the Centers for Disease Control and Prevention (CDC), over 20% of U.S. adults were affected by obesity in 2023. The Midwest (36.0%) and South (34.7%) had the highest obesity rates, followed by the West (29.1%) and Northeast (28.6%), showing a rising interest in vegan foods and beverages in these regions.
In addition, the creation of new alternatives to animal-based ingredients—like plant-based leathers, bio-based fabrics, and cruelty-free personal care and cleaning products—is driving the growth of vegan products in different sectors. In the beauty industry, vegan products focus on natural ingredients like aloe vera and essential oils, often carrying certifications such as "PETA Approved." The apparel and footwear industries are using materials like Piñatex (pineapple leather) and mycelium leather, while cleaning products are adopting biodegradable plant-based ingredients and eco-friendly packaging. The growing focus on sustainability, health, and ethical consumer choices is clear, with circular economy practices and innovations like lab-grown materials becoming more popular.
Furthermore, the environmental impact of animal farming—such as deforestation, greenhouse gas emissions, and high water usage—has encouraged consumers to choose sustainable, plant-based options in food, personal care, and apparel. To meet this demand, leading brands are switching to animal-free materials in their footwear. For example, in September 2024, Vivobarefoot introduced the Gobi Sneaker Premium Canvas, a vegan-certified sneaker made from 98% natural materials. This product, developed with Natural Fiber Welding (NFW), is made entirely from plant-based materials, including responsibly sourced natural rubber, plant-based oils, natural pigments, and minerals. These trends suggest that the vegan market will see significant growth in the coming years.
Global Vegan Market Trends and Insights
Increasing Demand for Vegan foods and Beverages Driving the Market Growth
As more people recognize the health benefits of plant-based products, the demand for vegan foods and beverages is surging. Research shows that plant-based products can help regulate blood pressure and lower risks linked to strokes, prostate cancer, high cholesterol, and even premature death. This rising demand is also driven by a growing global community of vegetarians and vegans. Data from USA Data Hub underscores this trend: in 2023, the U.S. had 14 million vegetarians and 5 million vegans. In response, both international and domestic companies are rolling out more vegan offerings. For instance, in February 2024, Magnum, an ice cream brand under Unilever, expanded its plant-based lineup with the debut of its Chill Blueberry Cookie ice cream sticks in the United Kingdom, Germany, Austria, and Switzerland.
Additionally, heightened awareness about animal cruelty is significantly boosting the vegan market's expansion. As consumers become increasingly cognizant of the ethical dilemmas in animal agriculture, there's a marked shift towards cruelty-free products. Reports indicate that if vegan diets gain widespread traction, the demand for animal products could wane, leading to fewer animals facing inhumane farming and slaughtering. This changing perspective is reflected in the rising availability of vegan products and a heightened consumer demand for transparency in food sourcing. Given these trends, the market for vegan foods and beverages is set for sustained growth in the years ahead.
North America Holds the Largest Market Share
Heightened awareness of animal cruelty, environmental issues, and health concerns tied to traditional products has spurred a notable surge in demand for vegan and cruelty-free offerings in the region. North America stands as a pivotal hub for plant-based foods, with innovators like Beyond Meat and Impossible Foods spearheading the movement. These trailblazers have pioneered realistic meat substitutes, fostering widespread adoption and awareness of vegan products, even among non-vegans. Furthermore, the increasing presence of vegan products in supermarkets and restaurants has bolstered their accessibility, simplifying the choice for consumers and propelling market growth. According to the National Retail Federation (NRF), as of 2023, Walmart, Amazon, and Costco Wholesale are among the top 3 leading retail stores with 5,321, 568, and 587 stores in the United States, underlining the increased availability of vegan products.
The reach of veganism transcends food and beverages, influencing sectors like fashion, beauty, and supplements, thereby crafting a more expansive vegan economy. Market leaders are consistently unveiling innovative offerings. This comprehensive lifestyle transition fuels the demand for plant-based products across diverse industries. For example, in October 2024, The Honest Company, a beauty formulator and manufacturer from the USA, launched a new vegan, fragrance-free collagen cream and serum claimed to quickly improve skin firmness and reduce the appearance of wrinkles. The brand claims that its products are made with natural, non-toxic ingredients and are often certified organic or cruelty-free. Given these dynamics, North America's vegan market is poised for continued growth in the years ahead.
Competitive Landscape
The global vegan market is highly fragmented with many international and domestic players competing for the market share. Some of the key players in the market include Beyond Meat, Inc., Impossible Foods Inc., LVMH Moët Hennessy Louis Vuitton SE, e.l.f. Beauty, Inc. and Lush Retail Ltd (Lush Cosmetics). Also, key players are embarking on mergers and acquisitions, and entering into partnerships /agreements as one of their key strategies to achieve consolidation and optimize their offerings. Furthermore, these companies are ramping up investments in R&D and marketing, broadening their distribution networks, and diversifying product lines.
Vegan Industry Leaders
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Beyond Meat, Inc
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Impossible Foods Inc.
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LVMH Moët Hennessy Louis Vuitton SE
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e.l.f. Beauty, Inc
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Lush Retail Ltd (Lush Cosmetics)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- September 2024: UGG, the Californian brand widely known for its sheepskin boots, has introduced the first-ever vegan versions of the shoes in partnership with New York fashion label Collina Strada. As per the brand's claim, the new range is made from eco-friendly materials such as sugarcane, TENCEL, and recycled polyester microfiber.
- April 2024: AFFOREST Green Beauty, a skincare brand has launched its new Jackfruit-based skincare range in India. The skin care includes cleansers, serums, moisturizers, masks, and more. As per the brand's claim, all its new products are 100% Vegan, Cruelty-free, Paraben & Toxin Free.
- January 2024: VFC Foods, a prominent meat-free manufacturer, has introduced four new Chick'n products. The new one-bag range includes two frozen ready-meal products, Chick'n fried rice and Chick*n curry, while VFC has also launched its chilled Chick*n mince and Chick*n sausages. As per the brand's claim, all the products are gluten-free, high in protein and plant-based.
Global Vegan Market Report Scope
The term 'Vegan' refers to a lifestyle that excludes the use of animal-derived products in all aspects of life, including food, clothing, cosmetics, personal care, and other industries. It is based on the principle of reducing harm to animals, minimizing environmental impact, and promoting sustainability.
The Vegan Market is Segmented by Type, distribution channel and geography. By type, the market is segmented into food and beverages, personal care and beauty, apparel, footwear, accessories, household and cleaning Products, and other types. By distribution channels, the market is segmented into Off-line and Online. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
The market sizing has been done in USD value terms for all the abovementioned segments.
| Food and Beverages |
| Personal Care and Beauty |
| Apparel |
| Footwear |
| Accessories |
| Household and Cleaning Products |
| Other Types |
| Off-line |
| Online |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle-East and Africa | Saudi Arabia |
| South Africa | |
| Rest of Middle East & Africa |
| By Type | Food and Beverages | |
| Personal Care and Beauty | ||
| Apparel | ||
| Footwear | ||
| Accessories | ||
| Household and Cleaning Products | ||
| Other Types | ||
| By Distribution Channel | Off-line | |
| Online | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle-East and Africa | Saudi Arabia | |
| South Africa | ||
| Rest of Middle East & Africa | ||
Key Questions Answered in the Report
How big is the Vegan Market?
The Vegan Market size is expected to reach USD 1.15 trillion in 2025 and grow at a CAGR of 10.91% to reach USD 1.97 trillion by 2030.
What is the current Vegan Market size?
In 2025, the Vegan Market size is expected to reach USD 1.15 trillion.
Who are the key players in Vegan Market?
Beyond Meat, Inc, Impossible Foods Inc., LVMH Moët Hennessy Louis Vuitton SE, e.l.f. Beauty, Inc and Lush Retail Ltd (Lush Cosmetics) are the major companies operating in the Vegan Market.
Which is the fastest growing region in Vegan Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Vegan Market?
In 2025, the North America accounts for the largest market share in Vegan Market.
What years does this Vegan Market cover, and what was the market size in 2024?
In 2024, the Vegan Market size was estimated at USD 1.02 trillion. The report covers the Vegan Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vegan Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Vegan Market Report
Statistics for the 2025 Vegan market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vegan analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
