Organic Meat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The organic meat market is estimated to witness a positive trajectory at a CAGR of 8.6% during the forecast period (2022-2027). The unprecedented COVID-19 pandemic had an enormous impact on the organic sector in 2020. The coronavirus pandemic has led to surging demand for organic and sustainable foods. As shoppers search for healthy, clean food to feed their at-home families, organic food, including meat, has proven to be the food of choice for the home.

Rising health consciousness, increasing concerns about meat quality, and instances of meat contamination are some of the major factors driving the global organic meat market. Organic meat, poultry, and fish remained the smallest organic food category in 2019 with USD 1.4 billion in sales, but the segment also saw almost 10% growth, the highest growth of any organic food category as pet Organic Trade Association. Organic poultry remained the organic protein of choice, and the USD 865 million poultry market made up more than half of the sales for the organic meat, poultry, and seafood category.

North America accounted for the largest share of the market for organic meat in 2020 globally. The domestic demand is primarily driven by the increasing preference for chemical-free high-quality meat from health-conscious consumers across the region. Asia-Pacific was the fastest-growing region with the expanding per capita income growth and consumer concerns over the defamed meat industry, thus, allowing numerous players to penetrate the market with diversified product portfolios.

Scope of the Report

Organic meat must be derived from livestock that is organically raised on certified organic land and fed organic feed without any antibiotics or added growth hormones. The scope of the report includes a segmentation analysis based on various types of meat, viz., poultry, beef, pork, and other types of meat.

The organic meat market is segmented by type (poultry, beef, pork, and other organic meat), distribution channel (hypermarkets and supermarkets, specialty stores, online retailing, and retail and departmental stores), and geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value(USD million) for all the above segments.

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Key Market Trends

Rising Health Awareness Resulted in Increased Meat Consumption

Consumers in the Asia-Pacific region are increasingly opting for organic meat over conventional meat due to the mounting awareness about health, perceived nutritional benefits, and socio-environmental responsibility. According to statistics revealed by Agriculture and Agri-Food Canada, the total retail sales of organic meat in Japan increased severalfold in 2017. Japan's Ministry of Agriculture, Forestry, and Fisheries reported that the per capita consumption of meat has been rising steadily to reach the per capita consumption of 89.7 grams per person per day in 2017, with the organic segment constituting a major portion of the total demand. Moreover, due to increasing food safety concerns, regulatory bodies are imposing bans on potentially harmful antibiotics. For instance, the Government of India proposed a ban on the antibiotic 'colistin' in 2019, which is widely used in the meat and poultry industry in India. The regulatory measure was taken to ensure the cautious use of anti-microbial agents in humans and animals to tackle the issue of anti-microbial resistance. Thus, the growing concerns about food safety and subsequent demand for high-quality meat are expected to boost the organic meat market in the region during the forecast period.

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