Organic Meat Market - Growth, Trends, and Forecast (2020 - 2025)

Consumers in the Asia-Pacific region are increasingly opting for organic meat over conventional meat due to the mounting awareness about health, perceived nutritional benefits, and socio-environmental responsibility. According to statistics revealed by Agriculture and Agri-Food Canada, the total retail sales of organic meat in Japan increased severalfold from 0.2 thousand metric tons in 2015 to 1.8 thousand metric tons in 2016. Japan's Ministry of Agriculture, Forestry, and Fisheries reported that the per capita consumption of meat has been rising steadily to reach the per capita consumption of 89.7 gram per person per day in 2017 with the organic segment constituting a major portion of the total demand. Moreover, food safety concerns still loom over the Chinese meat market as consumers are highly aware of the instances of contamination being detected in China. For instance, in 2016, bleach soaked meat, valued at USD 12.3 million, was seized in the southern province of Guangdong. The Government of India proposed a ban on antibiotic 'colistin' which is widely used in the meat and poultry industry in India. According to the Bureau of Investigative Journalism, almost a thousand tons of colistin was reportedly shipped to India, Vietnam, South Korea, and Russia in 2016. Thus, the growing concerns about food safety and subsequent demand for high-quality meat are expected to boost the organic meat market in the region during the forecast period. 

North America accounted for the largest share in the global organic meat market in 2019. Among all the regions, the United States contributed the largest portion to the total revenue generated in the region. According to the Organic Trade Association (OTA), the retail sales of organic meat, poultry, and fish crossed the 1-billion mark with an increase of 17.2% and revenue totaling USD 1.2 billion in 2017. The rising concerns over high-quality meat without the use of growth-enhancing hormones and antibiotics are fuelling the market for organic meat in the country. Moreover, the GDP per capita has risen steadily in the United States from USD 10,247.9 in 2016 to USD 11,298.3 in 2018. Though the premium price for organic beef is roughly 67% over its conventional counterpart, the rising per capita income has, in turn, boosted the inclination of the consumers towards organically-produced meat. According to the Canada Organic Trade Association, organic meat and poultry remained the second-most purchased category by Canadian consumers in 2017. The organic regulations in the country including the Canada Organic Logo has played a significant role in the transition of the consumption pattern towards organic meat.