Organic Meat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Global Organic Meat market is estimated to witness a positive trajectory at a CAGR of 8.6%, during the forecast period (2020-2025). Rising health consciousness, increasing concerns about meat quality, and instances of meat contamination are some of the major factors driving the global organic meat market.

North America accounted for the largest share in the market for organic meat in 2019, globally. The domestic demand is being primarily driven by the increasing preference for chemical-free high-quality meat from health-conscious consumers across the region. Asia-Pacific was the fastest-growing region with the expanding per capita income growth and consumer concerns over the defamed meat industry, thus, allowing numerous players to penetrate the market with diversified product portfolios. 

Scope of the Report

Organic meat must be derived from livestock which is organically raised on certified organic land and fed organic feed without any antibiotics or added growth hormones. The scope of the Global Organic Meat market report includes a segmentation analysis based on various types of meat, viz., poultry, beef, pork and other types of meat. The scope also extends to the types of distribution channels prevalent in the market studied, viz., supermarkets and hypermarkets, specialty stores, online retailing, and retail and departmental stores. Besides, the report constitutes a geographical segmentation covering over 16 countries across the world. The review period considered for the study is 2016-2024 and the forecast period is 2020-2025. 

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Key Market Trends

Asia-Pacific - The Fastest Growing Region in Organic Meat

Consumers in the Asia-Pacific region are increasingly opting for organic meat over conventional meat due to the mounting awareness about health, perceived nutritional benefits, and socio-environmental responsibility. According to statistics revealed by Agriculture and Agri-Food Canada, the total retail sales of organic meat in Japan increased severalfold from 0.2 thousand metric tons in 2015 to 1.8 thousand metric tons in 2016. Japan's Ministry of Agriculture, Forestry, and Fisheries reported that the per capita consumption of meat has been rising steadily to reach the per capita consumption of 89.7 gram per person per day in 2017 with the organic segment constituting a major portion of the total demand. Moreover, food safety concerns still loom over the Chinese meat market as consumers are highly aware of the instances of contamination being detected in China. For instance, in 2016, bleach soaked meat, valued at USD 12.3 million, was seized in the southern province of Guangdong. The Government of India proposed a ban on antibiotic 'colistin' which is widely used in the meat and poultry industry in India. According to the Bureau of Investigative Journalism, almost a thousand tons of colistin was reportedly shipped to India, Vietnam, South Korea, and Russia in 2016. Thus, the growing concerns about food safety and subsequent demand for high-quality meat are expected to boost the organic meat market in the region during the forecast period. 

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