United States Bacon Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

United States Bacon Market is segmented by Product Type (Standard Bacon and Ready-to-eat Bacon) & by Distribution Channel (Food Service Channel and Retail Channel);

US Bacon Industry Overview

United States Bacon Market Summary
Study Period: 2018 - 2028
CAGR: 3.61 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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US Bacon Market Analysis

The United States bacon market is projected to register a CAGR of 3.61% during the forecast period, 2020-2025.

  • The bacon market in the country is majorly driven by the incresaed consumer inclination towards out of home consumption, who are actively seeking for meat-based breakfast options, including bacon, over other breakfast options, such as pancakes, due to the changing palates and willingness to try new products. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to improve consumer satisfaction, thereby, boosting market sales in the country. 
  • Patrick Cudahy brand of The Kraft Heinz Company introduced all-natural uncured black forest thick-cut bacon, which is a new, premium addition to its line of smoked meats with a focus on the new generation of food enthusiasts. These products are natural and gluten-free with no added nitrates and no artificial ingredients.
  • Companies are also investing in R&D facilities to develop products according to various preferences of consumers, such as non-GMO, gluten free, no sugar, etc., to achieve a competitive advantage in the market.
  • Thus, sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players in the country.

US Bacon Industry Segments

The United States bacon market is segmented by type into standard bacon and ready-to-eat bacon. Based on the distribution channel, the market studied segmented into foodservice channels and retail. . Retail channels are further classified into supermarkets/hypermarkets, specialty stores, online stores, and other retail channels. The report contains top-line revenue and detailed qualitative analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.

By Product Type
Standard Bacon
Ready-to-eat Bacon
By Distribution Channel
Food Service Channel
Retail Channel
Specialty Stores
Online Stores
Other Distribution Channels

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US Bacon Market Trends

This section covers the major market trends shaping the US Bacon Market according to our research experts:

Increasing Preference for Bacon in Breakfast Options

A significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. The consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. This factor paves the way for the outlets to include more bacon-based breakfast options. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers’ demand. Thus, the increasing demand for breakfast food involving bacon in countries, like the United States, as well as the emergence of foodservice channels offering a wide range of meat-based breakfast options, including bacon and ham, are the factors that are expected to enable the market studied to witness a rapid growth during the forecast period.

United States Bacon Market1

Rapid Growth of the Foodservice Industry

The foodservice market is primarily driven by the increasing frequency of dining out (amidst time-pressed schedules) and the growing influence of cross-cultural dietary patterns (due to the strong presence of international companies). Quick-service restaurants are considered as fast-food outlets and they are popular in the United States. It was estimated that there were 194,723 quick-service restaurant franchise establishments in 2018. The ease of food consumption in these restaurants has lead people in the United States to spend in these restaurants. This factor is driving the country's foodservice market. Thus the growth of the foodservice industry and consumer's strong prefernce for bacon is yet another factor driving the market studied in the country.

United Bacon Market2

US Bacon Market Competitor Analysis

The United States bacon market is highly fragmented and comprises of regional and international competitors. The market is dominated by players, like Hormel Foods Corporation, Tyson Foods Inc., The Kraft Heinz Company, WH Group Limited, etc. The country also has a presence of regional players, such as Fresh Mark Inc., Sugar Creek Packing Co., John F. Martin & Sons, LLC., etc. Major players are focusing extensively on providing consumers with innovative and exotic flavors while including additional benefits in each of the products. 

US Bacon Market Top Players

  1. Hormel Foods Corporation

  2. Tyson Foods Inc

  3. The Kraft Heinz Company

  4. Seaboard Corporation

  5. WH Group Limited

*Disclaimer: Major Players sorted in no particular order

United States Bacon Market2.png

US Bacon Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Standard Bacon

      2. 5.1.2 Ready-to-eat Bacon

    2. 5.2 By Distribution Channel

      1. 5.2.1 Food Service Channel

      2. 5.2.2 Retail Channel

        1. Supermarket/Hypermarket

        2. Specialty Stores

        3. Online Stores

        4. Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Hormel Foods Corporation

      2. 6.4.2 WH Group Limited

      3. 6.4.3 Maple Leaf Foods INC

      4. 6.4.4 Tyson Foods Inc.

      5. 6.4.5 The Kraft Heinz Company

      6. 6.4.6 Seaboard Corporation

      7. 6.4.7 Hills Meat Company

      8. 6.4.8 Fresh Mark Inc.

    5. *List Not Exhaustive


**Subject to Availability
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US Bacon Market Research FAQs

The United States Bacon Market is studied from 2018 - 2028.

The United States Bacon Market is growing at a CAGR of 3.61% over the next 5 years.

Hormel Foods Corporation, Tyson Foods Inc, The Kraft Heinz Company , Seaboard Corporation , WH Group Limited are the major companies operating in United States Bacon Market.

United States Bacon Industry Reports

In-depth industry statistics and market share insights of the United States Bacon Market sector for 2020, 2021, and 2022. The United States Bacon Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the United States Bacon Market report PDF.

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