Market Trends of united states foodservice Industry
The growing popularity of Indian cuisine, the rise in cloud kitchens, and online food delivery driving average order values in the United States
- The number of quick service restaurant outlets in the United States increased at a CAGR of 0.26% from 2017 to 2022. The market is driven by an influx of new ideas, product offerings, digital ordering, and accessibility. Some new concepts are inspired by international cuisines, such as Korean barbecue and other street foods. Others attempt to reintroduce some old favorites, such as hot dogs and grilled cheese sandwiches, by giving them a gourmet makeover. McDonald's, Chipotle, and Starbucks are the leading operators in the United States. For example, McDonald's future strategy is to build a strong digital platform to simplify access and provide customers with more purchasing options. Similarly, Chipotle's robust and customizable menu helps it to compete. Therefore, digital orders grew by 23% across the restaurant industry during 2019-2022.
- Full service outlets held the second major share in the market at 32.9% in 2022. Full service restaurants provide more customer satisfaction by luring customers with their menu options. The value of the on-premise eating experience was enhanced by the provision of a broad range of dishes by full service chains like Applebee's, Ruby Tuesday, Chili's, and TGI Fridays. Cloud kitchen outlets are the fastest-growing outlets in the restaurant industry, and the segment is expected to register a CAGR of 9.33% during the forecast period. Cloud kitchens rely entirely on technology to serve their customers. Cloud kitchens have been quite successful in implementing customer feedback technology. The ordering and consumption of food have undergone significant modifications as a result of technology development and integration.
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Full service restaurants rose in the United States in 2022, catering to health-conscious millennials with innovative menus and popular dishes
- In the United States, the average order value was observed as the highest among the full service restaurants in 2022, compared to other foodservice types with a price of USD 39. Chef-driven dining-out restaurants are on the rise as more professionally trained and celebrity chefs focus on benefiting from the growth provided by the FSR. Professionally trained chefs also offer more innovative menus and proprietary recipes to satisfy the needs of the growing taste and health-conscious millennials. Popular dishes offered by the FSR cuisines are Burritos, Chilaquiles, and poke bowls. These cuisines are priced at USD 10, USD 13.5, and USD 17.95, respectively.
- The demand for quick service restaurants is expected to increase due to changes in consumer behavior, people's busy schedules, and growing e-commerce channel penetration. Quick service restaurants are particularly popular with young people since they offer takeaway, home delivery, and many other services to enhance customer experiences and keep up with modernization. With the growing appetite for fast food among American consumers, the average order value for quick service restaurants increased by 16.23% over the study period. In 2022, popular fast food items, including burgers, pizzas, sausages, and meatballs, were priced at USD 8.75, USD 16, USD 8.5, and USD 9.8, respectively. The popularity of chicken in recent years has led American restaurant chains to expand their menu selections. In 2021, 21% of consumers increased their taste for chicken. Thus, many QSR and FSR restaurants include fried chicken in their menus. This consumer demand shift will force operators to compete for the most satisfying offering.
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