Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The Baby Food Market is Segmented by Category (Organic and Conventional), Type (Milk Formula, Dried Baby Food, Ready to Feed Baby Food, and Others), Distribution Channel (Drugstores/ Pharmacies, Supermarket/ Hypermarket, Convenience Stores, Online Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value (in USD billion) for the Above-mentioned Segments.

Market Snapshot

Baby Food Market Size
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 3.67 %
Baby Food Market Companies

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Market Overview

The global baby food market was valued at USD 77.85 billion, and it is projected to register a CAGR of 3.67% during the forecast period (2021-2026).

During the COVID-19 pandemic, baby food was tagged as an essential good, and as main retail distribution channels were permitted to remain open, stockpiling drove significant increases in retail sales. Although the above-mentioned trend was observed in both developed and developing economies, slower growth was observed in the latter, attributed to supply chain disruption and consumers spending less during the economic fallout.

The growth is expected in the market amid a flurry of innovation, with key ingredients, such as human milk oligosaccharides (HMOs) and probiotics. Over the long term, manufacturers are expected to develop products that support the immune system from infancy.

In infant nutrition, parents demand the highest safety and quality standards. Key players in the market constantly reform products to make them more appealing to both parents and infants. The rising population of working women and the organized retail market, especially in developing economies, are expected to drive the growth of the market over the forecast period.

Scope of the Report

Baby foods are products designed primarily to satisfy the specific nutritional requirements of infants and children aged 0-36 months. The global baby food market is segmented by category, type, distribution channel, and geography. By category, the market is segmented into organic and conventional. By type, the market is segmented into milk formula, dried baby food, ready-to-feed baby food, and other types. By distribution channel, the market is segmented into drugstores/ pharmacies, supermarket/hypermarkets, convenience stores, online channels, and other distribution channels. The study provides an analysis of the baby food market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecast are based on value (in USD billion).

By Category
By Type
Milk Formula
Dried Baby Food
Ready to Feed Baby Food
Other Types
By Distribution Channel
Drugstores/ Pharmacies
Supermarket/ Hypermarket
Convenience Stores
Online Channels
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increasing Demand for Organic Baby Food

The rising number of malnutrition cases and health concerns for the overall growth of the babies represent the key factors driving the global organic baby food market. Improved economic conditions resulted in increased expenditure by parents. They are willing to spend on high-quality and expensive products for the wellness of their babies. Organic baby food prevents any kind of pesticides in the baby's system. It is made from fruits and vegetables that are not sprayed with chemical pesticides and meat from animals that are not given antibiotics or growth hormones. It does not contain any artificial flavors, preservatives, or colors. Urbanization and the growing working population, especially women, encouraged convenience-oriented lifestyles, increasing the demand for organic baby food globally and subsequently increasing the sales of baby food.

Baby Food Market Trends

Asia-Pacific Holds the Major Share in the Baby Food Market

Asia-Pacific holds a very significant share in the baby food market. It is both the largest and the fastest-growing region globally. It is expected to be very dynamic in the coming years, owing to its growing population, hectic lifestyles, and rising consumer spending. China is the largest market in the region. Moreover, developing economies, like India and Indonesia, are expected to drive the growth of the market in the region.

The rising penetration of modern retail and the awareness of the products, combined with rising disposable incomes and purchasing power, are the key factors influencing the growth of the baby food market in the region. Non-grocery specialist retailers, such as drugstores/ pharmacies, are the preferred channel for consumers in the region, and online channels are the fastest-growing distribution channel.

Baby Food Market Share

Competitive Landscape

The global market for baby food is competitive, owing to the presence of prominent regional and domestic players in different countries. An emphasis is given on the merger, expansion, acquisition, and partnership of the companies, with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. A few of the leading companies in the baby food market are Nestlé SA, Danone SA, Reckitt Benckiser Group PLC, Abbott Laboratories, Feihe International Inc., Royal FrieslandCampina NV, Shijiazhuang Junlebao Dairy Co. Ltd, Ausnutria Dairy Corporation Ltd, Yili Group, and The Kraft Heinz Company.

Recent Development

  • In 2020, Danone SA acquired Murray Goulburn Dairy (Qingdao) Co. Ltd from Saputo Dairy Australia. This transaction includes a registered infant milk formula brand and a facility located in Qingdao, and it was completed in June 2020. Danone now has its first production facility for infant milk formula in China.
  • In 2019, Nestlé opened a research and development center for maternal and infant nutrition in Ireland, which will focus on scientific research to support innovation in milk-based maternal and infant nutrition products for the global market.
  • In 2018, China implemented a regulation requiring the registration of infant and young children product formulations. This new policy allows manufacturers to have three series (product lines) and nine formulae.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Type

      1. 5.2.1 Milk Formula

      2. 5.2.2 Dried Baby Food

      3. 5.2.3 Ready to Feed Baby Food

      4. 5.2.4 Other Types

    3. 5.3 By Distribution Channel

      1. 5.3.1 Drugstores/ Pharmacies

      2. 5.3.2 Supermarket/ Hypermarket

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Danone SA

      3. 6.4.3 Reckitt Benckiser Group PLC

      4. 6.4.4 Abbott Laboratories

      5. 6.4.5 Feihe International Inc.

      6. 6.4.6 Royal FrieslandCampina NV

      7. 6.4.7 Shijiazhuang Junlebao Dairy Co. Ltd

      8. 6.4.8 Ausnutria Dairy Corporation Ltd

      9. 6.4.9 Yili Group

      10. 6.4.10 The Kraft Heinz Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Baby Food Market market is studied from 2016 - 2026.

The Global Baby Food Market is growing at a CAGR of 3.67% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Nestlé S.A., Danone S.A., Reckitt Benckiser Group plc, Abbott Laboratories, Feihe International Inc are the major companies operating in Global Baby Food Market.

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