Baby Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Baby Food Market Research & Industry Trends and is segmented by category (organic and conventional), type (milk formula, dried baby food, ready-to-feed baby food, and other types), distribution channel (drugstores/ pharmacies, supermarkets/hypermarkets, convenience stores, online channels, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value (in USD billion) for the abovementioned segments.

Baby Food Market Size

Baby Food Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.67 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Medium

Major Players

Baby Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Baby Food Market Analysis

The baby food market is projected to register a CAGR of 3.67% during the forecast period.

The increasing working female population and rising disposable income are also aiding the market growth for baby food. The rising infant population and awareness about baby food products and their nutritional values further boost the baby food product demand. Moreover, because of the existing malnutrition and hunger issues facing infants in many developing and underdeveloped countries, the market for baby food is also set to grow in the future.

According to the United Nations International Children's Security Fund (UNICEF), malnutrition contributes to half of all deaths among children under five worldwide. The market expects growth amid innovations with key ingredients, such as human milk oligosaccharides (HMOs) and probiotics. Recently, there is an increase in the demand for organic baby food. It can be attributed to the number of women working increased. These convenient foods are in great demand, resulting in growth in the market due to the increased demand for them.

As a result of limited time for housekeeping, modern households are increasingly using these convenient and nutritious packaged baby foods. Over the long term, manufacturers are developing products that support the immune system from infancy. Key players in the market are constantly launching new products to make them more appealing to parents and infants, aiding the market's growth. For instance, in July 2022, UK-based Organix launched two new organic baby and toddler food ranges: Baby Meals and Organix Kids. They are available through Asda and its online store.

Baby Food Market Trends

This section covers the major market trends shaping the Baby Food Market according to our research experts:

Working Women are Driving the Demand for RTE Baby Food

The demand for organic baby food is expanding due to an increase in working women and a quick shift toward convenience foods, propelling the organic baby food market. There is a paradigm shift in the organization of modern households, with most adults needing more time for home administration, particularly food preparation and cooking. As a result, there is a rise in the demand for ready-to-eat or packaged foods. Furthermore, working women, particularly new mothers, prefer ready-to-eat meal items. These working mothers choose packaged food items for their children as it saves time and allows them to maintain a work-life balance while still taking care of domestic obligations.

Working women are prioritizing their children's nutritional requirements and choosing manufactured baby meals, thus expanding the baby food sector. According to the Office for National Statistics (ONS), in September 2021, 75.6% of mothers in England were working, up from 74% in 2018. Furthermore, as per World Bank data, in 2021, India's labor force increased to 19.23% from 18.6% in 2020.

Baby Food Market - Female Labor Force (%), United States, 2016-2021

Asia-Pacific Holds the Major Share

Asia-Pacific holds a very significant share of the baby food market. It is the largest and fastest-growing market globally. It is expected to be very dynamic in the coming years, owing to its growing population, hectic lifestyles, and rising consumer spending. China is the largest market in the region. Moreover, developing countries like India and Indonesia are expected to drive the market's growth in Asia-Pacific. The rising modern retail penetration, product awareness, rising disposable incomes, and purchasing power are influencing the baby food market development in the region. Non-grocery specialist retailers, such as drugstores/pharmacies, are the preferred channel for consumers, and online channels are the fastest-growing distribution channel.

The baby food market is trending towards vegan-based foods. It is considered safe and nutritious for babies to eat vegan-based baby food. Baby food manufacturers are launching vegan-based products to cater to the growing vegan market. For instance, in July 2022, As China's first carbon-neutral product, Nestle launched a stage three formula for toddlers sourced from a Swiss farm that does not use herbicides and growth hormones.

Baby Food Market - Market Size (%), By Geography, Global, 2021

Baby Food Industry Overview

The market for baby food is competitive due to prominent regional and domestic players in different countries. Companies are focusing on mergers, expansions, acquisitions, partnerships, and new product developments to boost their brand presence among consumers. A few leading companies in the baby food market are Nestlé SA, Danone SA, Reckitt Benckiser Group PLC, Abbott Laboratories, Feihe International Inc., Royal FrieslandCampina NV, Shijiazhuang Junlebao Dairy Co. Ltd, Ausnutria Dairy Corporation Ltd, Yili Group, and The Kraft Heinz Company. Recently, players have been active in product launches and approvals to gain a powerful position in the infant food business.

In April 2021, the Kraft Heinz Company developed a plant-based baby food line to give newborns a high-quality vegan diet. The food line includes Saucy Pasta Stars with beans and carrots, Potato Bake with green beans and sweet garden peas, and Risotto with chickpeas and pumpkin.

Baby Food Market Leaders

  1. Nestlé SA

  2. Danone SA

  3. Reckitt Benckiser Group PLC

  4. Abbott Laboratories

  5. Feihe International Inc.

*Disclaimer: Major Players sorted in no particular order

Baby Food Market Concentration
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Baby Food Market News

  • July 2022: Dairy & Plants Blend baby formula was launched by Danone to meet the demands of parents for feeding options suitable for vegetarians, flexitarians, and plant-based diets, while still meeting the specific nutritional needs of their babies.
  • June 2022: the Abbott Nutrition company restarted baby formula production in its reopened Michigan plant. There is an increase in baby formula production at Abbott Nutrition's facility in Sturgis, Michigan, as the company seeks to address a nationwide shortage of the product.
  • April 2022: The Nestlé-owned Gerber company announced the launch of Plant-tastic, a line of baby food that is carbon-neutral and high in plant protein. Using plant-based, nutrient-dense ingredients, Plant-tastic offers a variety of organic pouches, snacks, and meals.

Baby Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Type

      1. 5.2.1 Milk Formula

      2. 5.2.2 Dried Baby Food

      3. 5.2.3 Ready to Feed Baby Food

      4. 5.2.4 Other Types

    3. 5.3 By Distribution Channel

      1. 5.3.1 Drugstores/ Pharmacies

      2. 5.3.2 Supermarkets/ Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Danone SA

      3. 6.3.3 Reckitt Benckiser Group PLC

      4. 6.3.4 Abbott Laboratories

      5. 6.3.5 Feihe International Inc.

      6. 6.3.6 Royal FrieslandCampina NV

      7. 6.3.7 Shijiazhuang Junlebao Dairy Co. Ltd

      8. 6.3.8 Ausnutria Dairy Corporation Ltd

      9. 6.3.9 Yili Group

      10. 6.3.10 The Kraft Heinz Company

    4. *List Not Exhaustive

**Subject to Availability
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Baby Food Industry Segmentation

Baby food is any soft, easily digestible meal created particularly for human babies aged 4-6 to two years old. The baby food market is segmented by category, type, distribution channel, and geography. By category, the market is segmented into organic and conventional. By type, the market is segmented into milk formula, dried baby food, ready-to-feed baby food, and other types. By distribution channel, the market is segmented into drugstores/pharmacies, supermarkets/hypermarkets, convenience stores, online channels, and other distribution channels. The study analyzes the baby food market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. The market sizing and forecast for each segment are based on value (USD billion).

By Category
By Type
Milk Formula
Dried Baby Food
Ready to Feed Baby Food
Other Types
By Distribution Channel
Drugstores/ Pharmacies
Supermarkets/ Hypermarkets
Convenience Stores
Online Channels
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Baby Food Market Research FAQs

The Baby Food Market is projected to register a CAGR of 3.67% during the forecast period (2024-2029)

Nestlé SA, Danone SA, Reckitt Benckiser Group PLC, Abbott Laboratories and Feihe International Inc. are the major companies operating in the Baby Food Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Baby Food Market.

The report covers the Baby Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Baby Food Products Industry Report

Statistics for the 2024 Baby Food Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Food Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Baby Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)