Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Baby Food Market is segmented by Category (Organic & Conventional); Type (Milk Formula, Dried Baby Food, Ready to Feed Baby Food, and Others), Distribution Channel (Drugstores/Pharmacies, Supermarkets/Hypermarkets, Convenience Stores, Online Channels, and Others), and Geography.

Market Snapshot

baby food market
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


6.67 %

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Market Overview

Global baby food market is expected to register a CAGR of 6.67%, during the period of 2020 to 2025.

  • The global baby food market has experienced significant growth over the past few years, primarily due to the rising population of working women, rise in organized retail marketing, and their concern for good nutrition for their babies. 
  • The changing demographics and societal structures are giving rise to the women workforce. These factors have played a key role in the success of the global market, particularly in the infant formulations category. The increasing awareness and knowledge over the importance and role of nutrition in an infant's growth is significantly helping the global market. 

Scope of the Report

The global baby food market is segmented by category, type, distribution channel, and region. The baby food market, on the basis of the category, is segmented into organic and conventional, by types into milk formula, dried baby food, ready-to-feed baby food, and others. This market is classified into mother’s milk substitutes, cereal-based foods, vegetable and fruit purees, frozen foods and others. By distribution channel, it is classified as drugstore/pharmacies, supermarkets/hypermarkets, convenience stores, online channels, and others. Also, the study provides an analysis of the baby food market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Category
By Type
Milk Formula
Dried Baby Food
Ready-to-Feed Baby Foods
By Distribution Channel
Convenience Stores
Online Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing demand for organic baby food

The rising number of malnutrition cases and health concerns for the overall growth of the babies represent the key factors driving the global organic baby food market. Improved economic conditions have resulted in increased expenditure by the parents. Therefore, they are willing to spend on high-quality and expensive products for the wellness of their babies. Also, organic baby food prevents the presence of any kind of pesticides in the baby's system as it is made of fruits and vegetables that are not sprayed with chemical pesticides, and meat from animals that are not given antibiotics or growth hormones. It also does not contain any artificial flavors, preservatives or colors. Furthermore, urbanization and the growing working population, especially women, has encouraged convenience-oriented lifestyles, which is increasing the demand for organic baby food globally.

Baby Food Market1

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North America and Europe holds the major share in baby food market

North America and Europe are the leading regions contributing to a very significant market share in the baby food market. North America is the largest market in terms of revenue. The Asia-Pacific markets are expected to be very dynamic in the coming years, owing to its growing population and rising consumer spending in Asia-Pacific makes the region to look at for investments and expansion. The increasing retail penetration and awareness about the products, combined with an increasing purchasing power, are cited as the major reasons for the baby food market growth. Emerging markets such as India, China and Indonesia are the major growth contributors in the growth of the baby food market in Asia-Pacific.
Baby Food Market2

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Competitive Landscape

The global market for baby food is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the leading companies in the baby food market are Nestle SA, Hain Celestial Group, Inc., Perrigo Company Plc., Danone, Hero Group, Abbott Laboratories, Mead Johnson & Company, LLC. and DMK Group among all.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Type

      1. 5.2.1 Milk Formula

      2. 5.2.2 Dried Baby Food

      3. 5.2.3 Ready-to-Feed Baby Foods

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Drugstores/Pharmacies

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Hain Celestial Group, Inc.

      3. 6.4.3 Perrigo Company Plc.

      4. 6.4.4 Danone

      5. 6.4.5 Hero Group

      6. 6.4.6 Abbott Laboratories

      7. 6.4.7 Mead Johnson & Company, LLC.

      8. 6.4.8 DMK Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Baby Food Market market is studied from 2016 - 2026.

The Baby Food Market is growing at a CAGR of 6.67% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Nestle SA
  • Hain Celestial Group, Inc.
  • Perrigo Company Plc.
  • Danone
  • Hero Group

Are the major companies operating in Baby Food Market.

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