United States constitutes the largest market for SRI in North America, with an estimated share of 79% in 2014. The demand for mineral salts is the largest and yeast extracts are the fastest growing in terms of product segment in the region. By application, consumption of SRI is the highest in snacks, followed by meats and meat products, these being the most extensively consumed food categories. Hence, demand for reducing sodium content in these products is also likely to witness the fastest growth in the mentioned products.
United States SRI Market Dynamics
Excessive intake of sodium leads to a number of adverse health effects, hypertension being foremost among them. Alleviating these conditions to some extent has been possible through the use of SRI, such as mineral salts, amino acids and yeast extracts. Versatility in its application has provided the requisite impetus to these health promoting products.
Some of the major factors driving demand for SRI include the greater emphasis on health nutrition, the growing knowledge with regard to the detrimental effects of excessive intake of salt, improvement in taste and increased demand for processed foods.
United States SRI Market Segmentation
The SRI market is segmented by type into amino acids & glutamates, mineral salts, yeast extracts and others. By application, it is segmented into bakery & confectionery, condiments, seasonings & sauces, dairy & frozen foods, meat & meat products and other snacks.