How a Global Food Leader Refined Strategy in the Frozen-Cooked Ready Meals Market

Client Background 

The client is one of the world’s largest processed food companies, with a diverse portfolio spanning multiple premium food categories. With operations across several continents, the company serves both retail and foodservice channels, catering to evolving consumer preferences for convenience, quality, and variety. As part of its global growth strategy, the client aimed to deepen its understanding of the frozen-cooked ready meals category to better align its offerings with regional consumption patterns and competitive dynamics.

Client's Challenge 

The client required a detailed analysis of the global frozen-cooked ready meals market to identify leading product segments, key competitors, and emerging distribution trends. They sought to understand how vegetarian and non-vegetarian meal categories, particularly chicken and beef-based variants, were performing across regions.  

The objective was to benchmark against major global players, assess relative market shares, and pinpoint gaps in product positioning and channel reach. Without a structured view of consumer behavior, channel evolution, and competitive strategy, the client risked losing momentum in a fast-moving and highly consolidated market. 

How Mordor Intelligence Helped 

Mordor Intelligence implemented a detailed research process to meet the client's specific needs:

• Product Segmentation: Conducted a detailed analysis of frozen-cooked ready meals, segmented by product types, including vegetarian and non-vegetarian meals, with a specific focus on chicken, beef, and other non-veg meal variants. 

• Competitive Landscape: Gave a competition overview of leading players in the frozen-cooked ready meals category. 

• Distribution Channel Assessment: Evaluated key distribution channels, including supermarkets, hypermarkets, convenience stores, and online retail, to understand consumer access points and market penetration. 

• Market Share Analysis: Delivered quantitative insights into the market share of leading players, helping the client understand their position relative to competitors and identify potential opportunities for growth. 

• Strategic Recommendations: Provided actionable intelligence for strategic decision-making, offering the client a comprehensive overview to navigate the market effectively. 

Key Findings 

• Market Segmentation: Identified the key distinctions between vegetarian and non-vegetarian meal segments, with detailed insights into consumer preferences for chicken, beef, and other meat-based meals. 

• Distribution Channels: Highlighted the significance of supermarkets, hypermarkets, and online retail in reaching target consumers, while also analyzing the impact of emerging consumer access points. 

• Competitive Landscape: Identified the top 3-4 brands in the frozen-cooked ready meals market, providing a clear picture of their market share and strategies. 
  

Impact Created 

• Strategic Decision-Making: The study provided the client with a clear, data-driven understanding of the frozen-cooked ready meals market, enabling them to make informed strategic decisions.

• Enhanced Market Positioning: With insights into market trends and consumer access points, the client was able to refine their marketing and distribution strategies to strengthen their competitive position.

• Exceeded Expectations: The comprehensive market analysis surpassed the client’s expectations, equipping them with valuable insights to guide future business decisions in the global market. 

Our Industry Coverage 

Mordor Intelligence has extensive experience providing market insights in the processed food industry. Our tailored research services include: 

• Market Segmentation and Growth Strategy: We help clients identify growth opportunities within specific product segments, such as frozen-cooked meals, enabling targeted marketing and product development strategies. 

• Competitor Assessment: Our comprehensive competitor analysis allows clients to get a handle on the market presence of major players and strategize accordingly. 

• Supply Chain and Distribution Analysis: We evaluate distribution channels and consumer access points to help clients optimize their market reach and enhance operational efficiency. 

• Consumer Behavior Analysis: Our research dives into consumer preferences and purchasing behavior, providing actionable insights to enhance product offerings and marketing strategies. 

• Opportunity Assessment: We help clients identify untapped market segments and emerging trends, supporting informed decision-making for expansion or new product introductions. 

With deep expertise in the global food and beverage sector, Mordor Intelligence enables leading brands to uncover growth opportunities, refine category strategies, and make data-driven decisions that strengthen competitive advantage in dynamic consumer markets.