Salts and Flavored Salts Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Salts and Flavored Salts Market is Segmented by Type (Table Salt, Seasoned Salt, Flavored Salt, Lime and Lemon Salt, Smoked Salt, Jalapeno Salt, and Other Flavored Salts), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

Salts And Flavored Salts Market Size

Salts And Flavored Salts Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 3.83 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Salts And Flavored Salts Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Salts And Flavored Salts Market Analysis

The global salts and flavored salts market is projected to register a CAGR of 3.83% during the forecast period.

  • The global market for salt and flavored salts is constantly changing and highly fragmented, with small and domestic players holding a significant portion of the market share. Salt is an essential component of human nutrition and will continue to be a popular market. The flavored salt market is influenced by food industry trends, particularly those in the fast food and meat industries.
  • Flavored salt is similar to regular table salt, except that it contains other herbs and spices for more complex flavors. The market is considered to be recession-proof, as consumers can use flavored salts for home cooking. The demand for foreign cuisines, such as Italian and French food, which require specialized flavors and seasonings, is fueling the growth of the market.
  • Organic flavored salts made from all-natural ingredients represent a growing opportunity in the market. The growing demand for gourmet salts is driven by rapid globalization, consumer awareness, and frequent innovations in ingredients and flavors. Consumers' evolving lifestyles and food habits are driving them to prefer healthy food options, which is reflected in their increasing per capita spending.
  • However, consumers are also becoming more aware of the ill effects of excessive sodium intake and the harmful effects of fast food. As a result, sodium reduction ingredients are becoming a significant restraint on the industry. Mineral salts such as potassium chloride, magnesium sulfate, calcium chloride, and potassium lactate are commonly used as sodium reduction ingredients due to their widespread availability and potential to replace normal salt in terms of functionality and taste.
  • Government and private company interventions to increase public awareness about the harmful effects of excessive sodium intake and the increasing demand for processed food containing high levels of salt are expected to further increase the demand for sodium reduction ingredients and restrain the market growth.

Salts And Flavored Salts Market Trends

Increasing Demand for Organic and Flavored Salt is Driving the Market Growth

  • Consumers are becoming more adventurous in their cooking and are experimenting with new flavor combinations beyond traditional pairings. As a result, flavored salts are gaining popularity as they provide a more impactful flavor than traditional seasoning blends. Due to rising Westernization trends, the demand for foreign cuisines, such as Italian and French food, among consumers in emerging economies has also led to an increased usage of flavored salts.
  • In addition, the growing demand for hot and spicy fast food among young consumers has allowed food service restaurants to incorporate flavored salts, such as jalapeno salts, in regional processed meals. This has led to increased import and export of salt between countries to cater to the growing demand for flavored salts.
  • Moreover, the market for organic food ingredients, including salts and flavored salts, is growing due to the rising demand for clean labels, vegetarian and vegan lifestyles, and allergen avoidance. The trend of organically harvested food ingredients is also boosting the demand for gourmet salts, which are naturally garnered sea salts containing low sodium levels. Consumers worldwide are shifting their food patterns toward the consumption of healthy alternatives, making the demand for gourmet salts relatively high.
  • Overall, the increasing awareness of consumers, frequent innovation in ingredients and flavors, and rapid globalization are driving the growing demand for flavored salts and gourmet salts in the market.
Salts and Flavored Salts Market: Trade Value of Salt Exports (in USD Million), By Leading Countries, Global, 2021

Asia-Pacific Being the Largest As Well As the Fastest Growing Region

  • The increasing demand for high-quality premium salt imports in the region has gradually opened up opportunities for foreign suppliers, especially in China. However, the excess intake of iodine by the Japanese due to their iodine-rich diet and regular consumption of seaweed has contributed to a high prevalence of thyroid cancer among the population, leading to a growing demand for lower iodized salt consumption in the country. 
  • Despite their love and appreciation for food, Japanese consumers do not use a significant amount of spices or seasonings in their food, making natural sea salts from Japanese seawater a preferred choice. Oishi so Japan is one such company that supplies cooking sea salts to the food and beverage industries in the country.
  • In India, the consumption of table salt among different economic populations is driving the Indian salt market. Several local and giant players in the country offer iodized salt at an affordable price. However, Indians consume approximately 10.98 grams of salt per day, exceeding the World Health Organization's (WHO) recommended limit. The excessive sodium intake has resulted in hypothyroidism and hyperthyroidism among the population, leading to a growing demand for low sodium salts with sodium reduction ingredient formulations in the market, such as sodium lite salt by Tata.
Salts and Flavored Salts Market: Market Share (in %), By Region, Global, 2022

Salts And Flavored Salts Industry Overview

The global salts and flavored salts market is characterized by fragmentation, with a significant share of the market being contributed by small-scale manufacturers. Key players in the market, including K+S AG, Tata Chemical Ltd, ITC Ltd, Akzo Nobel NV, and McCormick & Company, among others, adopt various strategies such as business expansions, product innovations, partnerships, mergers, and acquisitions to gain a competitive edge.

These companies are actively investing in their target segments and using product development as a key strategy to achieve consolidation and optimize their offerings. They are constantly enhancing their product portfolios to cater to consumers across various demographics.

To increase their customer base in the market, companies engage in various marketing campaigns. For example, Tata Chemicals Ltd launched its #HarSawaalUthega campaign in January 2023 on the occasion of Republic Day in India as part of its CSR activity to connect with consumers.

Salts And Flavored Salts Market Leaders

  1. Tata Chemicals Ltd.

  2. McCormick & Company Inc.

  3. K+S AG

  4. ITC Ltd

  5. Akzo Nobel NV

*Disclaimer: Major Players sorted in no particular order

Salts And Flavored Salts Market Concentration

Salts And Flavored Salts Market News

  • November 2022: Truff, the truffle brand known for reimagining and elevating pantry staples, ventured into seasonings with the introduction of Truff Black Truffle Salt. The new product features a blend of fine and coarse sea salt finished with a purposeful amount of black truffles.
  • April 2022: Tata Salt, one of India's most trusted brands and pioneers of the salt iodization movement, launched Tata Salt Immuno. This new product is a category-first innovation in the edible salt segment in India. Along with mandated iodization, the product has added zinc, which is known to support a healthy immune system.
  • May 2021: Tanteo Tequila launched Jalapeño, Chipotle, Habanero, and Citrus flavored margarita salts that will be included with 750ml of their Jalapeño, Chipotle, Habanero, and Blanco expressions. Tanteo Tequilas are made from fair trade, 100% Blue Weber agave, and these new salts will elevate and help elevate everyone's margarita game and enhance the flavors of the iconic cocktails.

Salts & Flavored Salts Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Table Salt

      2. 5.1.2 Seasoned Salt

      3. 5.1.3 Flavored Salt

        1. Truffle Salt

        2. Garlic Salt

      4. 5.1.4 Lime and Lemon Salt

      5. 5.1.5 Smoked Salt

      6. 5.1.6 Jalapeno Salt

      7. 5.1.7 Other Flavored Salts

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Departmental Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 K+S AG

      2. 6.3.2 Akzo Nobel NV

      3. 6.3.3 Tata Chemicals Limited

      4. 6.3.4 McCormick & Company Inc.

      5. 6.3.5 United Salt Corporation

      6. 6.3.6 Ajinomoto Co. Inc.

      7. 6.3.7 Saltworks Inc

      8. 6.3.8 INFOSA

      9. 6.3.9 Cornish Sea Salt Co

      10. 6.3.10 ITC Ltd

    4. *List Not Exhaustive


**Subject to Availability

Salts And Flavored Salts Industry Segmentation

Salts and flavored salts refer to the natural and processed sea salt, with or without added flavorings, used in different food and beverage products.

The global salts and flavored salts market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into table salt, seasoned salt, flavored salt, lime and lemon salt, smoked salt, jalapeno salt, and other flavored salts. Flavored salt is bifurcated into truffle salt and garlic salt. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, departmental stores, and other distribution channels. The market is divided based on geography into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Table Salt
Seasoned Salt
Flavored Salt
Truffle Salt
Garlic Salt
Lime and Lemon Salt
Smoked Salt
Jalapeno Salt
Other Flavored Salts
Distribution Channel
Convenience Stores
Departmental Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Salts & Flavored Salts Market Research FAQs

The Salts and Flavored Salts Market is studied from 2018 - 2028.

The Salts and Flavored Salts Market is growing at a CAGR of 3.83% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

Asia Pacific holds highest share in 2022.

Tata Chemicals Ltd., McCormick & Company Inc., K+S AG, ITC Ltd, Akzo Nobel NV are the major companies operating in Salts and Flavored Salts Market.

Salts and Flavored Salts Industry Report

Statistics for the 2023 Salts and Flavored Salts market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Salts and Flavored Salts analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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