High costs associated with hybrids and genetically modified seeds are among the major factors driving the growth of the seed treatment market. Seed treatment is being increasingly considered by farmers as a mode to protect investments made on good-quality seeds, due to an increase in regulatory issues relating to fumigation, as well as the foliar application of pesticides. The cost of seeds is expected to increase, owing to an increase in the demand for high-quality seeds with desirable agronomic traits. Both companies and farmers are ready to spend on seed-treatment solutions, in order to save high-quality seeds. Since most of the GM seeds are costly and treated with biological and chemical treatments, there is an increase in the area under GM crops, which is positively affecting the market growth.

The demand for higher yield due to the rapid increase in the consumption of crops has increased the demand for the seed treatment market in the United States. Increasing farm size and decreasing crop rotation are the major factors that lead to an increase in the demand for seed-treatment products. Corn is one of the major crops grown in the United States, with around 33.1 million hectares harvested in 2018. In the United States, around 90% of the corn seeds are treated with seed treatment, and there is a significant percentage of growth in seed treatment.