Meal Replacement Products Market - Growth, Trends, and Forecast (2020 - 2025)

Global Meal Replacement Products Market is segmented on the basis of Product Type (Ready-to-Drink Products, Edible Bars, Powdered Products, Other Product Types), Distribution Channel (Convenience Stores, Hypermarkets/Supermarkets, Specialty Stores, Online Retailers, Other Distribution Channels), and by Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


7.1 %

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Market Overview

The global meal replacement products market is projected to register a CAGR of 7.1% during the forecast period (2020 - 2025).

  • The market is driven by factors, such as busy lifestyles, rapid urbanization, rising health consciousness, and increasing demand for food convenience.
  • There is an increasing demand for healthy food, and consumers are seeking food products that have high nutritional content, as well as are convenient.
  • The high growth rate registered by the e-commerce sector is expected to aid the growth of the market studied. As vendors can market their product offerings, such as protein shakes and protein bars, through various online channels.

Scope of the Report

Meal replacement products include ready-to-drink products, edible bars, and powdered products, among others. Furthermore, these products are sold in convenience stores, hypermarkets/supermarkets, specialty stores, and online retailer stores, among others. The various health benefits associated with the consumption of meal replacement products are driving the growth of the market studied.By geography, the market is segmented into North America, Europe, Asia-Pacific, South America and Middle East and Africa.

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Key Market Trends

Increasing Consumption of Meal Replacement Products among Sportsperson in Europe

In Europe, sportspersons are primarily consuming energy bars, primarily as meal replacement products, as well as to gain more nutrition content. People in countries, like Spain, are consuming powdered meal replacement products, in order to achieve their fitness goals, as they are low in calories and rich in protein, fiber, fatty acids, vitamins, minerals, and complex carbohydrates. Thus, with more individuals, especially sportspersons, opting for meal replacement products, like meal replacement shakes, primarily to trim unwanted fat or feed the muscles the nutrition necessary for optimum recovery, the market studied is expected to witness rapid growth.

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North America accounted for the Largest Market Share

The North American region accounted for the largest share, in terms of revenue, in 2018. The United States is one of the leading markets for meal replacement products in the North American region. Local players introduced meal replacement products, such as protein shakes, which are not only low in calories, but also healthy. Thus, meal replacement products are emerging as a popular choice among consumers in the region. Moreover, market players are focusing on introducing all-organic meal replacement shakes, in order to cater to the needs of consumers.

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Competitive Landscape

Abbott, Blue Diamond Growers, Bob’s Red Mill Natural Foods, and Herbalife Inc., are some of the leading companies in the market studied. Manufacturers are focusing on introducing plant-based meal replacement drinks, which are suitable for individuals who prefer keto, paleo, and vegan diets. Furthermore, they are focusing on expanding and introducing new products, in order to cater to various needs of consumers, as they primarily prefer tasty, high-quality products.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ready-to-Drink Products

      2. 5.1.2 Edible Bars

      3. 5.1.3 Powdered Products

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Hypermarkets/Supermarkets

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 Blue Diamond Global Ingredients Division

      3. 6.4.3 Bob’s Red Mill Natural Foods

      4. 6.4.4 Herbalife International of America, Inc.

      5. 6.4.5 Glanbia Plc

      6. 6.4.6 General Mills Inc.

      7. 6.4.7 Healthy 'N Fit International Inc.

      8. 6.4.8 Kellogg Co.

      9. 6.4.9 Nutrisystem, Inc.

      10. 6.4.10 Nestle SA

  7. *List Not Exhaustive

** Subject to Availability

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