Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 36.52 Billion |
| Market Size (2030) | USD 44.98 Billion |
| Growth Rate (2025 - 2030) | 4.20% CAGR |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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United States Paints And Coatings Market Analysis by Mordor Intelligence
The United States Paints And Coatings Market size is estimated at USD 36.52 billion in 2025, and is expected to reach USD 44.98 billion by 2030, at a CAGR of 4.20% during the forecast period (2025-2030). The current expansion rests on the sustained strength of architectural repaint activity, the sharp pivot toward waterborne formulations, and a federal infrastructure wave lifting volumes of protective products. Underlying demand is reinforced by population migration to the Sun Belt, manufacturing reshoring in the Southeast, and a steady rise in e-commerce paint sales. Producers also benefit from near-term pricing power as volatile titanium-dioxide costs and tight labor conditions make price increases stick. Competitive intensity, however, is heightening as private-equity backed consolidators apply a buy-and-build playbook while large incumbents prune portfolios to favor higher-margin industrial niches.
Key Report Takeaways
- By resin type, acrylic resins commanded 35% share of the US paints and coatings market size in 2024, whereas polyurethane resins are set to post the fastest 5.10% CAGR during 2025-2030.
- By technology, waterborne solutions led with 67% of the US paints and coatings market share in 2024, growing at a 4.93% CAGR through 2030.
- By distribution channel, company-owned stores accounted for 40% of the US paints and coatings market size in 2024, while the e-commerce channel is expanding at a 7.66% CAGR through 2030.
- By end-user industry, the architectural segment held 45% revenue share in 2024 and is projected to grow at 4.88% CAGR to 2030.
United States Paints And Coatings Market Trends and Insights
Driver Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Federal Infrastructure Investment and Jobs Act | +1.2% | National corridors | Medium term (2-4 years) |
| Home remodeling boom | +0.9% | Northeast and West | Short term (≤ 2 years) |
| Shift to powder and UV-curable coatings | +0.6% | Coastal states | Medium term (2-4 years) |
| Manufacturing reshoring | +0.5% | Southeast and Midwest | Long term (≥ 4 years) |
| Growth in the Automotive Sector | +0.4% | Midwest, Southeast | Medium term (≈3-4 yrs) |
| Source: Mordor Intelligence | |||
Federal Infrastructure Investment and Jobs Act
The IIJA has funded more than 40,000 bridge and roadway projects, lifting highway and street spending by 36% since its adoption. High-performance epoxy, polyaspartic, and zinc-rich primers benefit because DOT specifications prioritize corrosion protection over lowest-bid paint systems. Specifications for NSF-certified linings in water projects are expanding alongside a 62% federal outlay jump in drinking-water infrastructure. Transportation construction is projected to climb another 8% in 2025, creating a visible two-year order pipeline for protective-coatings applicators. Inflation is absorbing a portion of allocated funds, tempering volume upside, yet price-mix remains positive as agencies specify longer-life systems. Labor availability is the main gating factor, prolonging project schedules and stretching consumption over more calendar quarters.
Home Remodeling Boom
Residential repaint volumes have offset softness in new-build housing thanks to a “lock-in” effect that encourages owners with sub-3% mortgages to renovate rather than relocate. Sherwin-Williams reported high-single-digit growth in repaint categories through 2024. Millennials forming first-time households and baby boomers retrofitting aging homes underpin sustained gallonage. Digital color tools and next-day delivery have expanded the addressable DIY audience, while pro painters use mobile ordering to cut store trips. Remodel demand is inherently discretionary, yet demographic fundamentals and an aging housing stock provide resilience through economic cycles.
Shift to Powder and UV-Curable Coatings
Tighter VOC thresholds in California, New York, and Washington have accelerated the pivot from solvent-borne systems. Powder coatings offer zero-VOC application and reclaimable overspray, reducing total applied cost in metal furniture, appliances, and architectural framing. UV-curable chemistries cut cure time from minutes to seconds and save 20-30% energy at wood mills. Early adopters secure price premiums by marketing sustainability credentials to brand-owner clients facing Scope 3 reporting. Equipment investment is a hurdle for some SMEs, yet payback periods are shortening as energy costs rise. Continuous resin and photoinitiator innovations are broadening the performance envelope, allowing powder clear coats on automotive bodies and UV systems on flexible plastics.
Manufacturing Reshoring
Rising geopolitical risk and freight inflation have redirected capital expenditure toward US hubs, especially Tennessee, the Carolinas, and northern Alabama. Electric-vehicle battery enclosures, appliance clusters, and aerospace composites localize procurement and shorten delivery cycles for primer and topcoat suppliers. Cluster effects also spur regional R&D partnerships with universities. The net result is higher mid-South volumes, reduced freight mileage, and faster product customization for OEMs.
Restraint Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Volatile TiO₂ pricing | −0.8% | National | Short term (≤ 2 years) |
| Skilled industrial painter shortage | −0.7% | High-growth metros | Medium term (2-4 years) |
| Shift to PVC and Composite Siding | -0.4% | Northeast, Midwest, regions with extreme weather conditions | Long term (≥5 yrs) |
| Source: Mordor Intelligence | |||
Volatile TiO₂ Pricing
TiO₂ constitutes up to 50% of a white architectural coating’s raw-material cost, exposing formulators. Margins compressed during the 2024 summer spike, prompting Nippon Paint and others to announce up to 9% price rises for 2025 contracts. Larger players hedge through multi-year supply deals and pigment-extension technology, while smaller producers risk inventory losses. R&D is intensifying around opacity-optimized resin systems and nanoparticle dispersions that lower TiO₂ loading without sacrificing hide, yet widespread commercial scale is still three to four years away.
Shortage of Skilled Industrial Painters
The US construction sector faces a deficit of about 501,000 workers in 2024, including an estimated 100,000 coating applicators[1]Associated Builders and Contractors, “2024 Construction Workforce Shortage Tops Half a Million,” abc.org. Wage escalation and scheduling delays are common across bridge, tank, and shipyard contracts. Robotics start-ups such as PaintJet have captured USD 10 million in venture funding to field autonomous sprayers that cut labor hours by up to 30%. Manufacturers are simplifying mixing ratios and broadening temperature windows so that less-experienced crews can still meet specifications. Despite these mitigations, chronic labor scarcity is expected to cap effective demand growth in busy metro areas through at least 2027.
Segment Analysis
By Resin Type: Acrylic Dominance with Fast-Growing Polyurethane
Acrylic chemistries generated the largest slice of 2024 revenue at 35% because they balance hardness and flexibility across both wall paints and maintenance finishes[2]SpecialChem, “Acrylic Resin for Paints & Coatings,” coatings.specialchem.com. End-users appreciate low-temperature film formation and odor reduction in next-generation waterborne acrylics. The polyurethane cohort is advancing at a 5.10% CAGR as automakers and floor-coating specifiers adopt two-component water-borne versions that rival solvent-borne durability. Formulators capitalize on aliphatic isocyanate advances that resist yellowing under harsh UV. Alkyds are losing share yet still serve quick-dry metal primers and cost-sensitive contractor markets. Polyester resins are carving powder-coating niches on fencing and HVAC panels. Specialty hybrid systems fetch higher margins, allowing mid-size producers to defend pricing against bulk commodity acrylic suppliers. Over the forecast horizon, the US paints and coatings market will see polyurethane chip away at acrylic leadership in industrial and automotive uses, although acrylic will stay dominant in consumer and builder channels.
Note: Segment shares of all individual segments available upon report purchase
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By Technology: Water-Borne Supremacy and Powder Momentum
Water-borne systems held 67% of 2024 sales, reflecting regulatory and consumer momentum. Continuous advances in rheology modifiers and coalescent-free binders have closed historical performance gaps versus solvent alternatives, driving above-trend growth as the US paints and coatings market shifts toward greener options. Powder technology is gaining share in appliances, metal furniture, and automotive wheels thanks to zero-VOC credentials and reclaimable overspray. Solvent-borne platforms remain essential in select heavy-duty and marine settings where cure conditions are severe, but successive air-quality rules will keep eroding their share. Hybrid powder-liquid lines are emerging in job-coat shops that need color flexibility and high film build capabilities. Collectively, these shifts are reshaping the technology mix and fueling investment in cure-energy modeling, powder spray robots, and LED-UV lamp systems.
By Distribution Channel: Store Control with Digital Acceleration
Company-owned outlets captured 40% of revenue during 2024, giving vertically integrated giants such as Sherwin-Williams an edge in color-match services and pro-contractor loyalty programs. Independent paint dealers still thrive in rural and small-metro markets by stocking niche brands and offering on-site advice. Big-box retailers command large DIY volumes yet face share leakage to online marketplaces. The e-commerce track, growing at 7.66% CAGR, benefits from drop-shipping models that minimize intermediaries and provide subscription replenishment for pro repainters. Direct-to-OEM supply maintains importance in assemblies requiring just-in-time sequencing. Across channels, an omnipresent strategy is now basic: same-day pick-up, mobile order status, and AR color selection fuel customer stickiness and incremental gallons for the US paints and coatings market
By End-User Industry: Architectural Stability and Automotive Upside
Architectural applications delivered 45% of value in 2024 and are tracking a 4.88% CAGR through 2030 due to steady repaint cycles and the ongoing home-improvement surge. The US paints and coatings market size for residential repaint is widening as digital color visualization tools reduce color-selection anxiety for homeowners. Within automotive manufacturing, coatings are evolving beyond aesthetics to encompass functional attributes such as stone-chip resistance and thermal management for battery housings. Self-healing clear coats and nano-ceramic topcoats are moving from concept cars into limited production runs. Infrastructure-linked protective coatings will continue to outpace GDP as corrosion mandates tighten. Wood coatings are benefiting from premium cabinet refacing, while packaging coatings are tapping e-commerce demand for shelf-stable finishes on cans and flexibles. The diverse demand profile cushions the industry from housing single-sector swings.
Note: Segment shares of all individual segments available upon report purchase
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Geography Analysis
Regional demand centers are diverging. The Southeast leads volume expansion because Tennessee, Georgia, and the Carolinas attract reshoring manufacturers that specify high-performance industrial coatings. Apartment and distribution-center construction in Florida and Texas adds architectural gallons. Midwest volumes remain stable as automotive OEMs electrify capacity in Michigan and Ohio, opening pull-through for electrodeposition primers and powder clear coats. The Northeast shows resilient repaint demand driven by an older housing stock, yet labor shortages lengthen project timelines and constrain growth. Western coastal states enforce stricter VOC caps, which accelerate waterborne and UV uptake and spur research and development investments in Silicon Valley-adjacent labs.
Competitive Landscape
The market studied is highly consolidated. Sherwin-Williams, PPG, and RPM International hold the top tier, combining broad product lines with captive retail networks or multisector industrial positions. Mid-cap challengers capitalize on agility. Strategically, automation emerges as a differentiator. Digitization also shapes competition; virtual-reality color studios and AI tone-match engines shorten design cycles. Sustainability accreditation is now baseline: EPD-ready formulations and recycled-packaging pilots influence specification on LEED-certified projects. These initiatives deepen the moat for innovators and elevate switching costs in the US paints and coatings market.
United States Paints And Coatings Industry Leaders
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The Sherwin-Williams Company
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PPG Industries, Inc.
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RPM International Inc.
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Masco Corporation
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Axalta Coating Systems, LLC
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- May 2025: PPG Industries, Inc., announced its plan to invest USD 380 million to build a new aerospace coatings and sealants manufacturing facility in Shelby, North Carolina.
- May 2024: PPG Industries, Inc., unveiled plans to channel USD 300 million into advanced manufacturing across North America, aiming to cater to the surging demand for automotive paints and coatings.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines the United States paints & coatings market as all solvent-borne, water-borne, powder, and UV-cured liquid film-forming materials sold in the country for architectural, automotive OEM and refinish, wood, general industrial, protective, transportation, and packaging uses. These materials combine binders, pigments, solvents or water, and functional additives to protect or decorate substrates once a uniform film has formed.
Scope exclusion: printing inks, adhesives, and raw resin sales are kept outside the revenue pool.
Segmentation Overview
- By Resin Type
- Acrylic
- Alkyd
- Polyurethane
- Epoxy
- Polyester
- Other Resin Types
- By Technology
- Water-borne
- Solvent-borne
- Powder Coating
- UV technology
- By Distribution Channel
- Company-Owned Stores
- Independent Paint Dealers
- Big-Box Retailers and Home Centers
- Direct to Industrial OEM
- E-Commerce
- By End-user Industry
- Architectural
- Automotive
- Wood
- Protective Coatings
- General Industrial
- Transportation
- Packaging
Detailed Research Methodology and Data Validation
Primary Research
Interviews and structured surveys with formulators, bulk distributors, DIY retailers, and facility specifiers across the Midwest, Sunbelt, and coastal states let us stress-test volume assumptions, typical selling prices, and technology adoption timelines. Insights from these stakeholders, combined with feedback from regulatory advisors on upcoming VOC thresholds, closed data gaps that public statistics could not bridge.
Desk Research
We began with federal datasets such as the U.S. Census Bureau's Monthly Construction Spending, the Federal Highway Administration's Highway Statistics, and the Bureau of Economic Analysis' personal consumption tables, which ground baseline demand indicators. Trade association releases from ACA, FEMA customs import records (HS 32 series), and patent analytics from Questel helped capture technology shifts toward powder and low-VOC systems. We also tapped company 10-Ks and quarterly filings to benchmark sales channel splits, while Dow Jones Factiva and D&B Hoovers provided supplementary news and financials to validate strategic capacity moves.
Because coatings demand correlates with macro construction and durable goods cycles, our analysts further screened open-access peer-reviewed journals for resin price elasticity studies and OEM paint shop conversion rates. The sources listed are illustrative; many additional open repositories were reviewed in building and cross-checking the dataset.
Market-Sizing & Forecasting
A top-down build starts with 2024 apparent consumption (domestic production + imports - exports) reconstructed from U.S. Geological Survey pigments output and ITC trade codes, which is then split by end use using housing starts, light-vehicle production, and industrial capacity utilization weights. Bottom-up supplier roll-ups and sampled ASP × volume checks for major resin categories corroborate and refine totals, ensuring the two views converge within a 5% tolerance. Key variables modeled include residential housing permits, commercial floor-space completions, average repair refinish labor hours, titanium-dioxide price indices, and state VOC rule phase-ins. Multivariate regression with scenario overlays projects 2025-2030 demand, while assumption bands are benchmarked with expert consensus before freeze. Data gaps in niche segments (e.g. marine) are interpolated using adjacent-market penetration rates and validated through channel checks.
Data Validation & Update Cycle
Outputs run through variance tests against historical ratios and external signal dashboards; anomalies trigger senior-analyst review and, if needed, rapid re-contacts. Reports refresh each year, with ad-hoc updates after material events so clients always receive the latest calibrated view.
Why Mordor's US Paints And Coatings Baseline Is Trusted
Published figures often diverge because firms choose differing scope boundaries, price bases, and refresh cadences. Our disciplined definition, dual-track modeling, and yearly update rhythm reduce those gaps.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 36.52 B | Mordor Intelligence | - |
| USD 32.94 B | Global Consultancy A | Omits DIY e-commerce revenue and applies lower average selling prices |
| USD 33.65 B | Trade Journal B | Relies mainly on volume extrapolation, limited technology stratification |
| USD 35.70 B | Industry Association C | Counts domestic production only, excludes finished-goods imports |
These comparisons show that once retail channels, imported finished goods, and price progression are fully captured, Mordor's baseline stands higher yet remains well within observed physical demand, giving executives a balanced, transparent reference point for planning.
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Key Questions Answered in the Report
What is the current size of the US paints and coatings market?
The US paints and coatings market stands at USD 36.52 billion in 2025 and is projected to reach USD 44.98 billion by 2030.
Which technology segment holds the largest share?
Water-borne technology leads with 67% share in 2024 and is expanding at a 4.93% CAGR through 2030.
How will the IIJA affect paint demand?
The IIJA is adding roughly 1.2% to market CAGR by boosting protective-coating demand for bridges and highways over the next three to four years.
Why are powder coatings gaining traction?
Zero-VOC emissions, overspray reclamation, and improved durability make powder finishes attractive in appliances, architecture, and automotive parts.
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