US Paints And Coatings Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The United States Paints and Coatings Market Report Segments the Industry by Resin Type (Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, and Other Resin Types), Technology (Water-Borne, Solvent-Borne, Powder Coating, and UV Technology), Distribution Channel (Company-Owned Stores, Independent Paint Dealers, and More), and End-User Industry (Architectural, Automotive, Wood, Protective Coatings, General Industrial, and More).

United States Paints And Coatings Market Size and Share

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United States Paints And Coatings Market Analysis by Mordor Intelligence

The United States Paints and Coatings Market is valued at USD 36.52 billion in 2025 and is forecast to advance to USD 44.98 billion by 2030, expanding at a 4.20% CAGR over 2025-2030. The current expansion rests on the sustained strength of architectural repaint activity, the sharp pivot toward waterborne formulations, and a federal infrastructure wave lifting volumes of protective products. Underlying demand is reinforced by population migration to the Sun Belt, manufacturing reshoring in the Southeast, and a steady rise in e-commerce paint sales. Producers also benefit from near-term pricing power as volatile titanium-dioxide costs and tight labor conditions make price increases stick. Competitive intensity, however, is heightening as private-equity backed consolidators apply a buy-and-build playbook while large incumbents prune portfolios to favor higher-margin industrial niches.

Key Report Takeaways

  • By resin type, acrylic resins commanded 35% share of the US paints and coatings market size in 2024, whereas polyurethane resins are set to post the fastest 5.10% CAGR during 2025-2030. 
  • By technology, waterborne solutions led with 67% of the US paints and coatings market share in 2024, growing at a 4.93% CAGR through 2030. 
  • By distribution channel, company-owned stores accounted for 40% of the US paints and coatings market size in 2024, while the e-commerce channel is expanding at a 7.66% CAGR through 2030. 
  • By end-user industry, the architectural segment held 45% revenue share in 2024 and is projected to grow at 4.88% CAGR to 2030. 

Segment Analysis

By Resin Type: Acrylic Dominance with Fast-Growing Polyurethane

Acrylic chemistries generated the largest slice of 2024 revenue at 35% because they balance hardness and flexibility across both wall paints and maintenance finishes[2]SpecialChem, “Acrylic Resin for Paints & Coatings,” coatings.specialchem.com. End-users appreciate low-temperature film formation and odor reduction in next-generation waterborne acrylics. The polyurethane cohort is advancing at a 5.10% CAGR as automakers and floor-coating specifiers adopt two-component water-borne versions that rival solvent-borne durability. Formulators capitalize on aliphatic isocyanate advances that resist yellowing under harsh UV. Alkyds are losing share yet still serve quick-dry metal primers and cost-sensitive contractor markets. Polyester resins are carving powder-coating niches on fencing and HVAC panels. Specialty hybrid systems fetch higher margins, allowing mid-size producers to defend pricing against bulk commodity acrylic suppliers. Over the forecast horizon, the US paints and coatings market will see polyurethane chip away at acrylic leadership in industrial and automotive uses, although acrylic will stay dominant in consumer and builder channels.

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Note: Segment shares of all individual segments available upon report purchase

By Technology: Water-Borne Supremacy and Powder Momentum

Water-borne systems held 67% of 2024 sales, reflecting regulatory and consumer momentum. Continuous advances in rheology modifiers and coalescent-free binders have closed historical performance gaps versus solvent alternatives, driving above-trend growth as the US paints and coatings market shifts toward greener options. Powder technology is gaining share in appliances, metal furniture, and automotive wheels thanks to zero-VOC credentials and reclaimable overspray. Solvent-borne platforms remain essential in select heavy-duty and marine settings where cure conditions are severe, but successive air-quality rules will keep eroding their share. Hybrid powder-liquid lines are emerging in job-coat shops that need color flexibility and high film build capabilities. Collectively, these shifts are reshaping the technology mix and fueling investment in cure-energy modeling, powder spray robots, and LED-UV lamp systems.

By Distribution Channel: Store Control with Digital Acceleration

Company-owned outlets captured 40% of revenue during 2024, giving vertically integrated giants such as Sherwin-Williams an edge in color-match services and pro-contractor loyalty programs. Independent paint dealers still thrive in rural and small-metro markets by stocking niche brands and offering on-site advice. Big-box retailers command large DIY volumes yet face share leakage to online marketplaces. The e-commerce track, growing at 7.66% CAGR, benefits from drop-shipping models that minimize intermediaries and provide subscription replenishment for pro repainters. Direct-to-OEM supply maintains importance in assemblies requiring just-in-time sequencing. Across channels, an omnipresent strategy is now basic: same-day pick-up, mobile order status, and AR color selection fuel customer stickiness and incremental gallons for the US paints and coatings market

By End-User Industry: Architectural Stability and Automotive Upside

Architectural applications delivered 45% of value in 2024 and are tracking a 4.88% CAGR through 2030 due to steady repaint cycles and the ongoing home-improvement surge. The US paints and coatings market size for residential repaint is widening as digital color visualization tools reduce color-selection anxiety for homeowners. Within automotive manufacturing, coatings are evolving beyond aesthetics to encompass functional attributes such as stone-chip resistance and thermal management for battery housings. Self-healing clear coats and nano-ceramic topcoats are moving from concept cars into limited production runs. Infrastructure-linked protective coatings will continue to outpace GDP as corrosion mandates tighten. Wood coatings are benefiting from premium cabinet refacing, while packaging coatings are tapping e-commerce demand for shelf-stable finishes on cans and flexibles. The diverse demand profile cushions the industry from housing single-sector swings.

US Paints and Coatings Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Regional demand centers are diverging. The Southeast leads volume expansion because Tennessee, Georgia, and the Carolinas attract reshoring manufacturers that specify high-performance industrial coatings. Apartment and distribution-center construction in Florida and Texas adds architectural gallons. Midwest volumes remain stable as automotive OEMs electrify capacity in Michigan and Ohio, opening pull-through for electrodeposition primers and powder clear coats. The Northeast shows resilient repaint demand driven by an older housing stock, yet labor shortages lengthen project timelines and constrain growth. Western coastal states enforce stricter VOC caps, which accelerate waterborne and UV uptake and spur research and development investments in Silicon Valley-adjacent labs.

Competitive Landscape

The market studied is highly consolidated. Sherwin-Williams, PPG, and RPM International hold the top tier, combining broad product lines with captive retail networks or multisector industrial positions. Mid-cap challengers capitalize on agility. Strategically, automation emerges as a differentiator. Digitization also shapes competition; virtual-reality color studios and AI tone-match engines shorten design cycles. Sustainability accreditation is now baseline: EPD-ready formulations and recycled-packaging pilots influence specification on LEED-certified projects. These initiatives deepen the moat for innovators and elevate switching costs in the US paints and coatings market.

United States Paints And Coatings Industry Leaders

  1. The Sherwin-Williams Company

  2. PPG Industries, Inc.

  3. RPM International Inc.

  4. Masco Corporation

  5. Axalta Coating Systems, LLC

  6. *Disclaimer: Major Players sorted in no particular order
United States Paints and Coatings Market - Market Concentration
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Recent Industry Developments

  • May 2025: PPG Industries, Inc., announced its plan to invest USD 380 million to build a new aerospace coatings and sealants manufacturing facility in Shelby, North Carolina.
  • May 2024: PPG Industries, Inc., unveiled plans to channel USD 300 million into advanced manufacturing across North America, aiming to cater to the surging demand for automotive paints and coatings.

Table of Contents for United States Paints And Coatings Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Federal Infrastructure Investment and Jobs Act Catalyzing Bridge and Highway Coatings Demand
    • 4.2.2 Home Remodeling Boom Elevating DIY Architectural Paint Volumes
    • 4.2.3 Shift to Powder and UV-Curable Coatings to Meet U.S. Air-Emission Standards
    • 4.2.4 Manufacturing Reshoring Spurring Industrial Coatings Demand in U.S. Southeast
    • 4.2.5 Growth in the Automotive Sector
  • 4.3 Market Restraints
    • 4.3.1 Volatile TiO₂ Pricing Compressing Producer Margins
    • 4.3.2 Shortage of Skilled Industrial Painters Delaying Project Completions
    • 4.3.3 Freight-Cost Inflation Disrupting Paint-Retailer Inventory Cycles
    • 4.3.4 Shift to PVC and Composite Siding Reducing Exterior Paint Consumption
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Industry Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Resin Type
    • 5.1.1 Acrylic
    • 5.1.2 Alkyd
    • 5.1.3 Polyurethane
    • 5.1.4 Epoxy
    • 5.1.5 Polyester
    • 5.1.6 Other Resin Types
  • 5.2 By Technology
    • 5.2.1 Water-borne
    • 5.2.2 Solvent-borne
    • 5.2.3 Powder Coating
    • 5.2.4 UV technology
  • 5.3 By Distribution Channel
    • 5.3.1 Company-Owned Stores
    • 5.3.2 Independent Paint Dealers
    • 5.3.3 Big-Box Retailers and Home Centers
    • 5.3.4 Direct to Industrial OEM
    • 5.3.5 E-Commerce
  • 5.4 By End-user Industry
    • 5.4.1 Architectural
    • 5.4.2 Automotive
    • 5.4.3 Wood
    • 5.4.4 Protective Coatings
    • 5.4.5 General Industrial
    • 5.4.6 Transportation
    • 5.4.7 Packaging

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Akzo Nobel N.V.
    • 6.4.2 Axalta Coating Systems, LLC
    • 6.4.3 BASF
    • 6.4.4 Beckers Group
    • 6.4.5 Benjamin Moore & Co.
    • 6.4.6 Carboline
    • 6.4.7 Diamond Vogel
    • 6.4.8 Dunn-Edwards Corporation
    • 6.4.9 Hempel A/S
    • 6.4.10 Masco Corporation
    • 6.4.11 Nippon Paint Holdings Co., Ltd.
    • 6.4.12 Parker Hannifin
    • 6.4.13 PPG Industries, Inc.
    • 6.4.14 RPM International Inc.
    • 6.4.15 Rust-Oleum Corporation
    • 6.4.16 Sika AG
    • 6.4.17 The Sherwin-Williams Company
    • 6.4.18 Tnemec
    • 6.4.19 Wacker Chemie AG

7. Market Opportunities and Future Outlook

  • 7.1 White-Space and Unmet-Need Assessment
  • 7.2 Self-Healing Protective Coatings for Offshore Wind Infrastructure
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United States Paints And Coatings Market Report Scope

Paints and coatings are thin materials applied to a surface to safeguard, decorate, or enhance the underlying layer's functionality. Coatings often refer to solvent-based systems, whereas paints typically refer to aqueous systems. They are often applied with a brush, roller, sprayer, or applicator. They are made of resins, pigments, solvents, and other ingredients. The United States paints and coatings market is segmented by resin type, technology, and end-user Industry. The market is segmented by resin type: Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, and Other Resin Types. By technology, the market is segmented into Water-borne, Solvent-borne, Powder Coatings, and Other Technologies. By end-user Industry, the market is segmented into Architectural, Automotive, Wood, Industrial, Transportation, and Packaging. For each segment, the market sizing and forecasts have been done based on value (USD million).

By Resin Type Acrylic
Alkyd
Polyurethane
Epoxy
Polyester
Other Resin Types
By Technology Water-borne
Solvent-borne
Powder Coating
UV technology
By Distribution Channel Company-Owned Stores
Independent Paint Dealers
Big-Box Retailers and Home Centers
Direct to Industrial OEM
E-Commerce
By End-user Industry Architectural
Automotive
Wood
Protective Coatings
General Industrial
Transportation
Packaging
By Resin Type
Acrylic
Alkyd
Polyurethane
Epoxy
Polyester
Other Resin Types
By Technology
Water-borne
Solvent-borne
Powder Coating
UV technology
By Distribution Channel
Company-Owned Stores
Independent Paint Dealers
Big-Box Retailers and Home Centers
Direct to Industrial OEM
E-Commerce
By End-user Industry
Architectural
Automotive
Wood
Protective Coatings
General Industrial
Transportation
Packaging
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Key Questions Answered in the Report

What is the current size of the US paints and coatings market?

The US paints and coatings market stands at USD 36.52 billion in 2025 and is projected to reach USD 44.98 billion by 2030.

Which technology segment holds the largest share?

Water-borne technology leads with 67% share in 2024 and is expanding at a 4.93% CAGR through 2030.

How will the IIJA affect paint demand?

The IIJA is adding roughly 1.2% to market CAGR by boosting protective-coating demand for bridges and highways over the next three to four years.

Why are powder coatings gaining traction?

Zero-VOC emissions, overspray reclamation, and improved durability make powder finishes attractive in appliances, architecture, and automotive parts.

United States Paints And Coatings Market Report Snapshots