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The US energy drink market was valued at USD 7669.2 million in 2017 and is expected to register a CAGR of 3.6% during the forecast period, (2018-2023).
United States Energy Drink Market Dynamics
In the US, older millennial and parents are key consumers of energy drinks. A major proportion of the US households with children consumes more energy drinks as compared to those without children. The market also consists of health conscious consumers. Therefore, with the introduction of new products and new ingredient innovations the market is expected to grow.
Consumers are now looking for variants in daily drinks that offer hydration with performance & preventive measures that can be taken for specific health conditions.
United States Energy Drink Market Segmentation
The major ingredients used in energy drinks are caffeine, amino acids, vitamins and sugar. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina.
Key Players in the United States Energy Drink Market
The energy drink market is highly concentrated with ten prominent companies accounting for more than 60% of the market share. Rapid growth in this category is attracting new players. In 2015, the leading direct selling company Amway acquired XS Energy. With the completion of its strategic partnership with Coca-Cola (KO), Monster Beverage is now better positioned to exploit international growth opportunities and fight its closest rival Red Bull. PepsiCo (PEP) is also expanding its energy drink portfolio under the Mountain Dew Kick-Start and AMP Energy drink brands.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
- Value chain analysis
- Volume of the US energy drink market
- Consumer behavior analysis
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter's Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Segment Types
6.1.1 Drinks
6.1.2 Shots
6.1.3 Mixers
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Glass Bottles
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Food Services/ Sports Nutrition Chain
6.4.5 Vending
6.4.6 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 TNT Energy Drink
8.7 National Beverage Corp
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Vital Beverages Pvt. Ltd.
8.11 Cloud 9
8.12 Extreme Drinks Co
8.13 Mountain Fuel Co
8.14 Otsuka Holdings
8.15 TC Pharmaceutical Industries
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
