Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 19.58 Billion |
| Market Size (2030) | USD 22.57 Billion |
| Growth Rate (2025 - 2030) | 2.88% CAGR |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
United States Energy Drinks Market Analysis by Mordor Intelligence
The United States energy drinks market size stands at USD 19.58 billion in 2025 and is projected to reach USD 22.57 billion by 2030, progressing at a 2.88% CAGR. Ingredient innovation, regulatory attention on caffeine levels, and consumer shifts toward natural sweeteners collectively shape growth prospects for the US energy drinks market. Traditional formulations retain dominance because of established distribution contracts and deep brand equity, yet cleaner-label line extensions are narrowing the gap. Supply pressures on aluminum and organic raw materials elevate production costs, favoring vertically integrated players that can hedge commodity exposure. Meanwhile, zero-sugar and functional variants are broadening usage occasions and sustaining premium price tiers within the US energy drinks market.
Key Report Takeaways
- By product type, traditional energy drinks held 42.35% of the US energy drinks market share in 2024, while natural and organic variants are projected to expand at a 4.45% CAGR through 2030.
- By packaging, metal cans dominated with a 56.11% share in 2024, whereas glass bottles are forecast to grow at a 7.12% CAGR through 2030.
- By distribution channel, off-trade outlets accounted for 45.82% of the US energy drinks market size in 2024, and the same channel is advancing at an 8.14% CAGR to 2030.
- By functionality, energy boost applications captured 56.15% share of the US energy drinks market size in 2024, while muscle recovery variants are poised to register a 5.69% CAGR through 2030.
United States Energy Drinks Market Trends and Insights
Drivers Impact Analysis
| Drivers | (~)% Impact on CAGR Forecasts | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Increasing demand for convenient energy solutions | +0.8% | National, with urban concentration | Medium term (2-4 years) |
| Growing popularity as cognitive enhancers, mood boosters, and physical performance | +0.6% | National, with fitness-focused demographics | Long term (≥ 4 years) |
| Rising health-conscious reformulation trends | +0.5% | National, with premium market focus | Long term (≥ 4 years) |
| Innovation in product formulations including organic ingredients | +0.4% | National, with natural retail concentration | Medium term (2-4 years) |
| Digital adoption enhancing direct-to-consumer sales | +0.3% | National, with younger demographic focus | Short term (≤ 2 years) |
| Expanding product portfolio with zero-sugar and natural stimulant options | +0.4% | National, with health-conscious segments | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Understand The Key Trends Shaping This Market
Download PDF
Increasing Demand for Convenient Energy Solutions
Consumers are increasingly gravitating toward portable alternatives to traditional caffeine sources, driving a notable shift in energy drink positioning. Energy drinks have achieved a significant gain of 1,100 basis points, while soft drinks have experienced a decline of 600 basis points, highlighting a direct substitution rather than an expansion of the overall category. This trend is supported by innovations such as single-serve formats and resealable packaging, which cater to diverse consumption scenarios, including commutes, fitness routines, and extended work hours. The convenience factor has also encouraged impulse purchases, allowing energy drinks to command premium pricing despite rising costs of commodity inputs. However, this growth trajectory is not without challenges. Regulatory restrictions in certain regions, such as limitations on product placement near checkout counters, and mandatory age verification requirements, which complicate quick-service transactions, pose significant hurdles to the convenience-driven appeal of energy drinks.
Growing Popularity as Cognitive Enhancers and Physical Performance Boosters
Brands are shifting their focus beyond basic energy provision, emphasizing premiumization and fostering consumer loyalty. By integrating nootropics like Lion's Mane mushroom and adaptogens, they are differentiating themselves from standard caffeine products. PepsiCo's Rockstar Focus, launching in 2024, exemplifies this trend. Priced at USD 2.99, it combines 200 mg of caffeine with cognitive-enhancing ingredients. The muscle recovery segment, growing at a 5.69% CAGR, is exploring crossover opportunities with sports nutrition, while cognitive enhancement appeals to professionals seeking productivity gains. This strategic approach not only creates barriers to private label competition but also supports premium pricing. However, it requires significant R&D investment and careful regulatory compliance. While this trend aligns with the broader wellness movement, it has attracted scrutiny from health authorities concerned about unverified cognitive claims.
Rising Health-Conscious Reformulation Trends
In the U.S., 79% of consumers consider reducing sugar intake essential, and 68% prioritize products with sugar-free claims. In response to this growing health awareness, brands are reformulating their products by shifting toward natural sweeteners and cleaner ingredient profiles. Advanced stevia formulations, such as Reb M and fermentation-derived options, are at the forefront, enabling sugar reduction without sacrificing taste. The natural and organic segment, growing at a 4.45% CAGR, highlights the importance of this reformulation trend but faces obstacles like agricultural variability and the high costs of premium ingredients. To address these challenges, brands are adopting hybrid sweetening systems that combine stevia, erythritol, and natural flavors. This strategy not only mitigates undesirable notes but also enhances mouthfeel, requiring advanced formulation expertise. Companies with proprietary flavoring capabilities and strong partnerships with specialty ingredient suppliers are positioned to gain a competitive advantage, while smaller players lacking robust R&D resources may struggle to keep up.
Innovation in Product Formulations Including Organic Ingredients
Organic ingredient integration faces significant supply chain complexity, with agricultural variability, seasonal constraints, and traceability requirements increasing procurement costs and operational risk. Natural vanilla prices surged 700% between 2014-2019 due to Madagascar cyclone disruptions, illustrating vulnerability to weather-related supply shocks. Energy drink manufacturers pursuing organic positioning must navigate decentralized sourcing, quality variation, and specialized storage requirements that differ fundamentally from synthetic ingredient supply chains. The shift toward natural ingredients requires proactive supply chain risk management, including diversified sourcing strategies and strategic inventory buffers. Companies are investing in supplier partnerships and vertical integration to secure organic ingredient access, while advanced formulation technologies help manage the functional differences between natural and synthetic alternatives.
Restraint Impact Analysis
| Restraints | (~)% Impact on CAGR Forecasts | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Growing health concerns over high caffeine, sugar, and stimulant content | -0.7% | National, with health-conscious demographics | Medium term (2-4 years) |
| Increasing regulatory and labeling pressures | -0.5% | National, with state-level variations | Short term (≤ 2 years) |
| Challenges in sourcing consistent organic ingredients and maintaining product quality | -0.3% | National, with premium segment focus | Long term (≥ 4 years) |
| Lack of consistent federal regulations causing confusion over product safety and usage | -0.2% | National, with interstate commerce implications | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Growing Health Concerns Over High Caffeine, Sugar, and Stimulant Content
Cardiovascular health concerns are intensifying regulatory scrutiny and consumer wariness, with the FDA monitoring adverse event reports and considering caffeine content limitations. According to the Centers for Disease Control and Prevention[1]Centers for Disease Control and Prevention, " Heart Disease Facts", www.cdc.gov data from 2023, 919,032 people died from cardiovascular disease. Scientific studies linking high caffeine consumption to cardiovascular events in susceptible populations are driving policy discussions about age restrictions and warning label requirements. The health concern narrative particularly affects traditional high-caffeine formulations, creating market share pressure that benefits reformulated alternatives with natural stimulants and functional ingredients. Consumer education campaigns by health advocacy groups are raising awareness about caffeine dependency and sugar-related health impacts, potentially constraining consumption frequency among health-conscious demographics. This restraint disproportionately impacts traditional energy drink formulations while creating opportunities for brands positioned around wellness and functional benefits.
Increasing Regulatory and Labeling Pressures
FDA enforcement actions against energy drink companies for unsubstantiated health claims and inadequate labeling are creating compliance costs and operational complexity. The agency's "healthy" labeling rule implementation and dietary supplement enforcement actions signal increased regulatory attention to the category. State-level initiatives targeting age restrictions, caffeine content limits, and excise taxes create a patchwork regulatory environment that complicates national distribution strategies. Prime Energy faced class-action lawsuits over caffeine content and marketing practices, illustrating litigation risks from regulatory non-compliance. Companies must invest in regulatory affairs capabilities and reformulation programs to maintain market access, while smaller players may lack resources for comprehensive compliance programs.
Segment Analysis
By Product Type: Traditional Formulations Face Natural Innovation
In 2024, traditional energy drinks hold a 42.35% market share, supported by strong brand loyalty and extensive distribution networks. However, they face growing competition from health-oriented alternatives that are rapidly gaining momentum. Although natural and organic energy drinks currently have a smaller market presence, they are expanding at a robust 4.45% CAGR, a trend expected to continue through 2030. This growth is driven by consumers' increasing preference for cleaner ingredients and functional benefits that go beyond basic stimulation. According to the Organic Trade Association data[2]Organic Trade Association, " Growth of U.S. Organic Marketplace Accelerated in 2024", www.ota.com from 2024, organic food sales in the United States were USD 65.4 billion. Meanwhile, sugar-free and low-calorie variants are capitalizing on advanced reformulation technologies to achieve taste parity with traditional options. Energy shots, in contrast, cater to specific occasions with their concentrated caffeine delivery. Additionally, niche segments are being addressed by other energy drinks, including functional and specialty formulations, through targeted positioning and premium pricing strategies.
This shift in product types highlights growing consumer health awareness and regulatory pressures that are driving reformulation efforts across the category. A notable example of innovation is KEY Energy's 2024 launch of a ketone-based formulation, supported by USD 4 million in seed funding, which delivers energy through metabolic pathways rather than relying on traditional caffeine. Established players are responding to these changes by expanding their product lines and pursuing strategic acquisitions. For instance, Monster's integration of Bang Energy has enabled access to zero-sugar offerings while appealing to a younger demographic. The competitive landscape increasingly favors companies with diversified portfolios that include both traditional and innovative formulations. This approach not only helps defend market share but also positions them to meet emerging consumer preferences effectively.
Note: Segment shares of all individual segments available upon report purchase
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF
By Packaging Type: Sustainability Drives Glass Innovation
In 2024, metal cans account for 56.11% of the market share, supported by established supply chains, consumer familiarity, and their suitability for convenience stores. However, manufacturers are under margin pressure due to fluctuating aluminum prices. Glass bottles are experiencing a strong 7.12% CAGR growth forecasted through 2030, driven by their sustainability appeal, premium brand differentiation, and recyclability, which attract environmentally conscious consumers. PET bottles are preferred for applications requiring transparency and lightweight properties, while aseptic packages are ideal for natural and organic formulations that need extended shelf life without preservatives. Disposable cups remain limited to niche applications, primarily in foodservice and sampling scenarios.
The packaging landscape highlights a focus on sustainability and premium positioning strategies. Glass bottles, despite challenges such as logistics issues and breakage risks, achieve higher price points in the market. For example, Monster Beverage implemented aluminum hedging strategies in May 2023, demonstrating an approach to managing commodity risks amid global aluminum price fluctuations. However, the industry faces hurdles, including supply chain disruptions that have caused container shortages and increased freight costs. Additionally, sustainability regulations in various regions are driving demand for recyclable packaging formats. To address these challenges, companies are investing in packaging innovations and diversifying suppliers to mitigate cost volatility while meeting consumer expectations for sustainability and complying with regulatory requirements.
By Distribution Channel: Off-Trade Dominance Faces Digital Disruption
Off-trade channels command 45.82% market share in 2024, with convenience stores serving as the primary battleground for impulse purchases and brand visibility among target demographics. The channel's growth at 8.14% CAGR reflects expanding retail partnerships, improved cold chain logistics, and strategic shelf space allocation that maximizes consumer accessibility. Supermarkets and hypermarkets provide volume opportunities and promotional platforms, while specialty stores cater to premium and natural product segments seeking curated selections. Online retail is expanding rapidly, enabling direct-to-consumer strategies and subscription models that bypass traditional retail margins.
Digital transformation is reshaping distribution strategies, with brands investing in e-commerce capabilities and social media marketing to reach younger consumers directly. Convenience store partnerships remain critical for market access, with energy drinks now representing 37% of ready-to-drink beverage sales compared to 26% in 2012, indicating successful category expansion. On-trade channels, including bars and restaurants, provide limited growth opportunities due to competition from coffee and alcoholic beverages, though they offer premium positioning possibilities. The distribution evolution favors companies with omnichannel strategies combining traditional retail excellence with digital innovation and direct-to-consumer capabilities.
Note: Segment shares of all individual segments available upon report purchase
Get Detailed Market Forecasts at the Most Granular Levels
Download PDF
By Functionality: Performance Positioning Drives Premium Growth
In 2024, energy boost applications hold a 56.15% market share due to their broad consumer appeal and established use across work, exercise, and social activities. The muscle recovery segment, driven by specialized ingredients like BCAAs, electrolytes, and other recovery-focused compounds, is growing at a 5.69% CAGR through 2030. This segment primarily targets fitness enthusiasts while exploring crossover opportunities in sports nutrition. Additionally, other functional applications, such as cognitive enhancement and mood support, offer emerging opportunities for premium positioning and consumer differentiation. This functional segmentation supports targeted marketing efforts and validates premium pricing compared to standard energy products.
However, implementing functional positioning strategies requires significant R&D investments and careful regulatory navigation to substantiate claims and avoid FDA enforcement actions. For example, PepsiCo's Rockstar Focus incorporates Lion's Mane mushroom for cognitive benefits, highlighting the increasing integration of nootropic ingredients in mainstream energy drinks. The muscle recovery segment benefits from its association with sports nutrition credibility and partnerships within the fitness industry, while cognitive enhancement appeals to professionals seeking productivity improvements. Functional differentiation not only creates barriers to private label competition but also supports premium pricing. However, achieving this differentiation demands advanced formulation expertise and strict compliance with health claim regulations.
Geography Analysis
The U.S. energy drinks market exhibits regional differences in consumption patterns and regulatory frameworks. Urban areas are adopting premium and functional formulations, while rural regions continue to favor traditional products. States such as California and New York, supported by higher disposable incomes and early adopter demographics, lead in launching innovative and health-focused products. The West Coast shows a preference for natural and organic variants, whereas the Southeast remains loyal to established brands and traditional offerings. Additionally, regulatory variations across states pose compliance challenges, with some jurisdictions enforcing age restrictions, caffeine content limits, and excise taxes, all of which impact distribution strategies.
Supply chain strategies are increasingly focusing on regional distribution to reduce freight costs and address cold storage requirements. Major bottlers strategically position warehouses to serve key metropolitan areas efficiently. While convenience stores dominate in many regions, urban markets are experiencing growth in specialty retailers and natural food stores catering to premium segments. Global supply chain disruptions, such as maritime chokepoint congestion and a 300% surge in container freight rates for Asia-Europe routes, are driving up ingredient sourcing costs and extending lead times, according to the OECD data[3]OECD Publishing, “Risks and Resilience in Global Trade: Key Trends 2023-2024,” oecd.org. To mitigate supply chain vulnerabilities and enhance U.S. beverage manufacturing, regional manufacturing strategies are gaining traction, as demonstrated by Electrolit's significant USD 400 million investment in a Texas facility.
Energy drink consumption trends are closely linked to demographic factors like age, income, and lifestyle, creating opportunities for targeted marketing and retail strategies. Geographic compliance variations, driven by FDA enforcement and state-level regulatory actions, influence product formulation and marketing approaches. Companies are adapting their distribution strategies to address regional preferences and regulatory complexities, often standardizing formulations to comply with the most stringent market requirements.
Competitive Landscape
Market concentration remains high with an oligopolistic structure dominated by established players leveraging extensive distribution networks and brand recognition, though emerging brands are disrupting traditional positioning through health-focused formulations and digital marketing strategies. The competitive intensity reflects mature category dynamics where growth depends on market share capture rather than category expansion, driving innovation investments and strategic acquisitions. Monster Beverage's USD 362 million Bang Energy acquisition in 2023 exemplifies consolidation strategies aimed at accessing younger demographics and zero-sugar formulations.
White-space opportunities exist in functional positioning, sustainable packaging, and direct-to-consumer channels that bypass traditional retail constraints. Technology adoption is becoming a competitive differentiator, with AI-aided formulation systems enabling rapid product development and taste optimization, while digital marketing capabilities determine brand relevance among younger consumers. Keurig Dr Pepper's USD 990 million Ghost Energy acquisition in October 2024 demonstrates the premium valuations commanded by brands with strong social media presence and gaming industry partnerships.
Supply chain resilience and ingredient sourcing capabilities create competitive advantages, particularly for companies pursuing natural and organic positioning that requires specialized procurement expertise. The competitive landscape favors players with diversified portfolios, regulatory compliance capabilities, and omnichannel distribution strategies that combine traditional retail excellence with digital innovation.
United States Energy Drinks Industry Leaders
-
Congo Brands
-
Living Essentials, LLC
-
Monster Beverage Corporation
-
PepsiCo, Inc.
-
Red Bull GmbH
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competitors?
Download PDF
Recent Industry Developments
- October 2025: Grupo Jumex and AriZona Beverages expanded their partnership by launching Jumex Energy, a new line of energy drinks that combine Jumex’s fruit nectar blends with a performance blend designed to provide energy support. The product line features lightly carbonated Mango and Strawberry flavors, each containing 150 mg of caffeine along with vitamins C, B5, B6, B12, and a blend of taurine, guarana, and ginseng.
- July 2025: O'Neill Vintners & Distillers launched Catalyst, an energy drink tailored for health-conscious consumers. Catalyst featured 120 mg of caffeine, 10 calories, zero sugar, and no artificial sweeteners, colors, or flavors. Its innovative formula included premium nootropics to enhance focus, mental clarity, and cognitive performance, supported by plant-based caffeine and vitamins B12 and B6 to boost metabolism and natural energy production.
- July 2025: Liquid Death launched Death Sparkling Energy Drink. The new line featured four flavors—Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery—and contained 100 milligrams of caffeine, sourced naturally from coffee beans, along with added vitamins B12 and C.
- July 2023: Monster Beverage Corporation announced that its subsidiary, Blast Asset Acquisition LLC, completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”) for approximately USD 362 million. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona.
Free With This Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 5:
- VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 6:
- VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 7:
- VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 8:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ENERGY SHOTS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 11:
- VALUE OF ENERGY SHOTS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 13:
- VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 14:
- VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 15:
- VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 16:
- VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 17:
- VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 18:
- VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 19:
- VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 20:
- VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 21:
- VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 22:
- VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 23:
- VALUE OF OTHER ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 25:
- VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, UNITED STATES, 2018 - 2030
- Figure 26:
- VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, UNITED STATES, 2018 - 2030
- Figure 27:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, UNITED STATES, 2018 - 2030
- Figure 30:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, UNITED STATES, 2018 - 2030
- Figure 31:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 32:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, UNITED STATES, 2018 - 2030
- Figure 33:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, UNITED STATES, 2018 - 2030
- Figure 34:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 35:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, UNITED STATES, 2018 - 2030
- Figure 36:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, UNITED STATES, 2018 - 2030
- Figure 37:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
- Figure 38:
- VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 39:
- VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 40:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, UNITED STATES, 2018 - 2030
- Figure 43:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, UNITED STATES, 2018 - 2030
- Figure 44:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 45:
- VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 46:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, UNITED STATES, 2018 - 2030
- Figure 47:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2018 - 2030
- Figure 48:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 49:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, UNITED STATES, 2018 - 2030
- Figure 50:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, UNITED STATES, 2018 - 2030
- Figure 51:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 52:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 53:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, UNITED STATES, 2018 - 2030
- Figure 54:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 55:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 56:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 57:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 58:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, UNITED STATES, 2018 - 2030
- Figure 59:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 60:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
- Figure 61:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2020 - 2023
- Figure 62:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2020 - 2023
- Figure 63:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES
United States Energy Drinks Market Report Scope
Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel.
By Product Type
| Energy Shots |
| Natural / Organic Energy Drinks |
| Sugar-Free / Low-Calorie Energy Drinks |
| Traditional Energy Drinks |
| Other Energy Drinks |
By Packaging Type
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages (tetra pak, cartons, pouches) |
| Disposable Cups |
By Distribution Channel
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
By Functionality
| Endurance/Energy Boost |
| Muscle Recovery |
| Other |
| By Product Type | Energy Shots | |
| Natural / Organic Energy Drinks | ||
| Sugar-Free / Low-Calorie Energy Drinks | ||
| Traditional Energy Drinks | ||
| Other Energy Drinks | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages (tetra pak, cartons, pouches) | ||
| Disposable Cups | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Functionality | Endurance/Energy Boost | |
| Muscle Recovery | ||
| Other | ||
Need A Different Region or Segment?
Customize Now
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Need More Details on Market Definition?
Ask a Question
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
Get More Details On Research Methodology
Download PDF
