United States Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The United States Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

United States Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

United States Energy Drinks Market Size

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United States Energy Drinks Market Summary
Study Period 2018 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 19.58 Billion
Market Size (2030) USD 22.57 Billion
CAGR (2025 - 2030) 2.88 %
Market Concentration High

Major Players

United States Energy Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Energy Drinks Market with other markets in Food & Beverage Industry

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United States Energy Drinks Market Analysis

The United States Energy Drinks Market size is estimated at 19.58 billion USD in 2025, and is expected to reach 22.57 billion USD by 2030, growing at a CAGR of 2.88% during the forecast period (2025-2030).

The energy drink landscape in the United States is experiencing a significant shift toward health-conscious consumption patterns, particularly among younger demographics. As of 2023, approximately 35% of consumers aged 18-29 years reported regular energy drink consumption, highlighting the strong market penetration among young adults. This trend is driving manufacturers to reformulate their products with cleaner labels and natural ingredients, moving away from artificial additives and excessive sugar content. The industry's response to health concerns is particularly relevant given that approximately 37.3 million Americans were diagnosed with diabetes as of 2022, prompting a surge in demand for sugar-free and low-calorie alternatives.


The retail distribution landscape for energy drinks continues to evolve, with convenience stores playing a pivotal role in product accessibility. As of 2022, the United States boasted 148,026 convenience stores, creating an extensive network for energy drink distribution. Major retailers are increasingly adopting modern technologies, including mobile apps for pre-ordering and digital signage, to enhance the shopping experience. The strategic placement of energy drinks near checkout counters and the implementation of loyalty programs have become standard practices to drive energy drink sales and maintain customer engagement.


E-commerce has emerged as a crucial channel for energy drink sales, with approximately 82% of US consumers preferring to shop online at least once a week as of 2022. This shift in consumer behavior has prompted manufacturers and retailers to enhance their digital presence and implement sophisticated online marketing strategies. Major platforms are offering subscription services, bulk purchase discounts, and expedited delivery options to capture a larger share of the market. The convenience of online shopping, coupled with the ability to compare prices and access detailed product information, has made e-commerce an increasingly important distribution channel.


Innovation in flavors and formulations continues to drive energy drink market trends, with manufacturers responding to evolving consumer preferences. In 2022, approximately 58% of US adults expressed interest in trying new flavors, prompting brands to expand their product portfolios. Natural and organic energy drinks have gained significant traction, with manufacturers incorporating functional ingredients like herbal extracts, adaptogens, and nootropics. The industry has witnessed a surge in product launches featuring clean-label claims, natural caffeine sources, and enhanced functional benefits, reflecting a broader shift toward more sophisticated and health-oriented energy drink options.

Segment Analysis: Soft Drink Type

Traditional Energy Drinks Segment in US Energy Drinks Market

Traditional energy drinks maintain their dominance in the United States energy drink market, commanding approximately 42% market share in 2024. This segment's strong performance is driven by robust marketing efforts focusing on performance drink enhancement, which particularly appeals to young individuals involved in fitness, esports, and other physical activities. Major brands in this segment have broadened their target audience beyond athletes to capture a younger demographic, with energy drinks now heavily marketed in popular hangouts for teens and young adults. The segment's success is further bolstered by continuous product innovation, ingredient differentiation, and savvy packaging and branding strategies, often amplified through social media channels. Many US manufacturers are introducing diverse flavors in their traditional energy drinks, while classic options like orange, lemon, and berry continue to resonate with traditional energy drink enthusiasts.

Market Analysis of United States Energy Drinks Market: Chart for Soft Drink Type

Natural/Organic Energy Drinks Segment in US Energy Drinks Market

The natural energy drink segment is experiencing remarkable growth in the United States market, projected to expand at approximately 4.4% during 2024-2029. This growth is primarily driven by increasing consumer awareness and preference for products made with organic and clean-label ingredients devoid of artificial additives and chemicals. Energy-seeking consumers are displaying a discerning palate and gravitating toward energy drinks with 'cleaner' profiles, featuring simpler recipes and a focus on natural ingredients. Manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. The inclusion of functional ingredients like herbal extracts and other essential nutrients, coupled with the growing preference for clean-label products, is significantly contributing to the segment's expansion.

Remaining Segments in Soft Drink Type

The energy drinks market features several other significant segments including sugar-free/low-calorie energy drinks, energy shots, and other specialized variants. The sugar-free and low-calorie segment has gained substantial traction among health-conscious consumers and athletes mindful of their caloric intake. Energy shots have carved out a unique niche by offering concentrated forms of energy in convenient, portable formats, particularly popular among active consumers and professionals. The other energy drinks segment encompasses various innovative products, including flavored and hybrid varieties, contributing to market diversity through unique ingredient combinations and specialized formulations targeting specific consumer needs.

Segment Analysis: Packaging Type

Metal Can Segment in US Energy Drinks Market

Metal cans dominate the US energy drinks market, commanding approximately 56% market share in 2024, primarily due to their superior convenience and recyclability features. The segment's prominence is driven by major energy drink manufacturers like Red Bull, Monster, Rockstar, and VPX who exclusively offer their products in metal cans. The United States demonstrates an impressive recycling rate, with around 45 billion cans recycled annually, highlighting the strong consumer preference for this packaging format. Metal cans are particularly favored for their ability to maintain beverage freshness and provide rapid cooling capabilities, with 60-70% of consumers expressing a preference for chilled beverages in metal cans over other packaging options. The segment's success is further bolstered by advancements in recycling technologies and the fact that aluminum can be infinitely recycled without any loss in quality, saving up to 95% of the energy required to produce new cans.

Glass Bottles Segment in US Energy Drinks Market

The glass bottles segment is experiencing remarkable growth in the US energy drinks market, projected to expand at approximately 7% CAGR from 2024 to 2029. This growth is primarily driven by increasing environmental consciousness among consumers, with about 30% of grocery shoppers considering environmental impact before making beverage purchases. Glass bottles are gaining popularity due to their premium positioning and superior product preservation capabilities, with 70% of US consumers preferring glass for its flavor-preserving properties. The segment's growth is further supported by glass's infinite recyclability and the fact that manufacturing glass containers from recycled materials can reduce CO2 emissions by roughly 50%. The trend toward glass packaging is particularly strong among premium and natural energy drink brands, who leverage glass packaging to differentiate their products and appeal to environmentally conscious consumers.

Remaining Segments in Packaging Type

PET bottles represent a significant segment in the US energy drinks market, offering a balance between convenience and sustainability. These bottles are particularly popular for larger format energy drinks and are increasingly incorporating post-consumer recycled (PCR) content to address environmental concerns. Major brands are investing in recyclable PET bottles and innovative designs to enhance user experience while maintaining product integrity. The segment continues to evolve with technological advancements in recycling capabilities and the introduction of more environmentally friendly PET formulations, making it an important alternative in the energy drinks packaging landscape.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in US Energy Drinks Market

Supermarkets and hypermarkets maintain their dominance in the US energy drinks market, commanding approximately 45% market share in 2024. This commanding position is primarily driven by major retail chains like Walmart, Albertsons Companies, and Kroger, which collectively operate thousands of stores across the United States. Walmart alone maintains about 4,630 locations, while Albertsons Companies and Kroger operate 2,306 and 1,273 stores respectively. These retail giants leverage their extensive floor space to offer a comprehensive range of energy drink options, from traditional and sugar-free variants to natural and organic alternatives. Their success is further bolstered by strategic merchandising practices, such as positioning energy drinks near checkout counters to encourage impulse purchases, and offering attractive promotional campaigns including buy-one-get-one deals and multi-pack formats. The segment's strength is also attributed to consumers' preference for one-stop shopping experiences and the ability to physically compare different brands and variants before making purchase decisions.

Online Retail Segment in US Energy Drinks Market

The online retail channel is experiencing remarkable growth in the US energy drinks market, driven by the expanding internet user base and evolving consumer shopping preferences. The segment's growth is supported by major e-commerce platforms like Amazon, Walmart, Costco, and Kroger, which have significantly expanded their energy drink offerings across various flavors and packaging sizes. The channel's appeal is enhanced by consumer-friendly features such as free delivery options, hassle-free order cancellations, efficient refund processes, and attractive promotional codes. The convenience of home delivery particularly resonates with consumers in remote areas where access to specific products might be limited. The segment's growth is further propelled by the increasing adoption of digital payment solutions and the rising preference for contactless shopping experiences. With approximately 82% of US consumers now shopping online at least once a week, and projections indicating that online purchases will represent 24% of all retail transactions by 2026, the channel is well-positioned for continued expansion.

Remaining Segments in Distribution Channel

The US energy drinks market is also served through several other significant distribution channels, each playing a unique role in meeting consumer demands. Convenience stores represent a crucial channel, particularly for on-the-go consumption, with their strategic locations near gas stations, highway stops, and transport hubs ensuring easy accessibility. The on-trade channel, encompassing bars, restaurants, and clubs, serves as an important distribution point, especially in the nightlife and entertainment sector where energy drinks are often consumed alone or as cocktail mixers. The "others" category, which includes vending machines and specialty stores, provides additional accessibility points for consumers. These channels collectively contribute to the market's robust distribution network, ensuring energy drinks are readily available across various consumer touchpoints and consumption occasions.

United States Energy Drinks Industry Overview

Top Companies in United States Energy Drinks Market

The energy drink market is characterized by continuous product innovation, with energy drink companies actively introducing new flavors, formulations, and functional ingredients to meet evolving consumer preferences. Major players are demonstrating operational agility through strategic partnerships with retailers, distributors, and sports organizations to enhance market presence and distribution capabilities. Companies are increasingly focusing on natural and organic variants, sugar-free options, and innovative packaging solutions to differentiate their offerings. The market is witnessing significant strategic moves through mergers, acquisitions, and collaborations, exemplified by partnerships between beverage giants and specialty manufacturers. Market leaders are expanding their portfolios through both organic growth and acquisitions, while simultaneously investing in sustainable packaging solutions and clean-label products to align with consumer trends.

Market Dominated by Global Beverage Giants

The United States energy drink market exhibits a high level of consolidation, dominated by global beverage conglomerates and specialized energy drink manufacturers USA. These major players leverage their extensive distribution networks, brand recognition, and marketing capabilities to maintain market leadership. The market structure is characterized by a mix of established multinational corporations with diverse beverage portfolios and specialized energy drink companies focusing exclusively on the category. The competitive landscape is further shaped by ongoing merger and acquisition activities, as larger companies seek to acquire innovative brands and expand their market presence.


The market demonstrates significant barriers to entry due to high marketing costs, established distribution networks, and strong brand loyalty among consumers. Major players continue to strengthen their positions through vertical integration, strategic partnerships, and investments in energy drink production capabilities. The competitive dynamics are influenced by the presence of private label offerings from retail chains, though branded products maintain dominance. Market leaders are increasingly focusing on premium positioning and product differentiation to maintain their competitive edge, while smaller players are carving out niches through specialized offerings and targeted marketing approaches.

Innovation and Sustainability Drive Future Success

For incumbent companies to maintain and increase their market share, focus on product innovation, sustainability initiatives, and digital engagement strategies is crucial. Market leaders must continue investing in research and development to create unique formulations while expanding their distribution networks and strengthening relationships with key retailers. Companies need to adapt to changing consumer preferences by developing healthier alternatives, implementing sustainable packaging solutions, and maintaining strong brand positioning through effective marketing campaigns. The ability to quickly respond to energy drink industry trends and maintain operational efficiency while scaling production capabilities will be critical for sustained success.


Emerging players can gain ground by focusing on niche market segments, developing innovative formulations with natural ingredients, and leveraging digital marketing channels for brand building. Success factors include establishing strong distribution partnerships, implementing effective pricing strategies, and creating unique value propositions that resonate with specific consumer segments. Companies must also prepare for potential regulatory changes regarding ingredient composition and marketing practices, particularly those targeting younger consumers. The market's future will be shaped by the ability to balance innovation with regulatory compliance while meeting evolving consumer demands for healthier, sustainable products. As energy drink competitors strive to capture market share, the introduction of new energy drink brands will further diversify consumer choices.

United States Energy Drinks Market Leaders

  1. Congo Brands

  2. Living Essentials, LLC

  3. Monster Beverage Corporation

  4. PepsiCo, Inc.

  5. Red Bull GmbH

  6. *Disclaimer: Major Players sorted in no particular order
United States Energy Drinks Market Concentration
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United States Energy Drinks Market News

  • July 2023: Monster Beverage Corporation announced that its subsidiary, Blast Asset Acquisition LLC, completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”) for approximately USD 362 million. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona.
  • July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
  • July 2023: The Los Angeles-based company Zevia LLC is considering getting a new distribution partner to expand its base business from selling multi-packs in grocery stores to selling single-serve cold beverages in c-stores.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

United States Energy Drinks Market
United States Energy Drinks Market
United States Energy Drinks Market
United States Energy Drinks Market

United States Energy Drinks Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Energy Shots
    • 5.1.2 Natural/Organic Energy Drinks
    • 5.1.3 Sugar-free or Low-calories Energy Drinks
    • 5.1.4 Traditional Energy Drinks
    • 5.1.5 Other Energy Drinks
  • 5.2 Packaging Type
    • 5.2.1 Glass Bottles
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Congo Brands
    • 6.4.2 DAS Labs LLC
    • 6.4.3 Living Essentials, LLC
    • 6.4.4 Monster Beverage Corporation
    • 6.4.5 N.V.E. Pharmaceuticals
    • 6.4.6 PepsiCo, Inc.
    • 6.4.7 Red Bull GmbH
    • 6.4.8 Seven & I Holdings Co., Ltd.
    • 6.4.9 The Coca-Cola Company
    • 6.4.10 Woodbolt Distribution, LLC
    • 6.4.11 Zevia LLC
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, UNITED STATES, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ENERGY SHOTS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ENERGY SHOTS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF OTHER ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, UNITED STATES, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, UNITED STATES, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, UNITED STATES, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, UNITED STATES, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, UNITED STATES, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, UNITED STATES, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, UNITED STATES, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, UNITED STATES, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, UNITED STATES, 2023 VS 2030
  1. Figure 61:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2020 - 2023
  1. Figure 62:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2020 - 2023
  1. Figure 63:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES

United States Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel.
Soft Drink Type Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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United States Energy Drinks Market Research FAQs

How big is the United States Energy Drinks Market?

The United States Energy Drinks Market size is expected to reach USD 19.58 billion in 2025 and grow at a CAGR of 2.88% to reach USD 22.57 billion by 2030.

What is the current United States Energy Drinks Market size?

In 2025, the United States Energy Drinks Market size is expected to reach USD 19.58 billion.

Who are the key players in United States Energy Drinks Market?

Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH are the major companies operating in the United States Energy Drinks Market.

Which segment has the biggest share in the United States Energy Drinks Market?

In the United States Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type.

Which is the fastest growing segment in the United States Energy Drinks Market?

In 2025, the Natural/Organic Energy Drinks segment accounts for the fastest growing by soft drink type in the United States Energy Drinks Market.

What years does this United States Energy Drinks Market cover, and what was the market size in 2025?

In 2025, the United States Energy Drinks Market size was estimated at 19.58 billion. The report covers the United States Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Energy Drinks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

United States Energy Drinks Market Research

Mordor Intelligence provides a comprehensive analysis of the United States energy drinks market. We leverage our extensive expertise in beverage market research and consulting. Our detailed report examines the rapidly evolving landscape of caffeinated beverages and functional beverages. This includes categories such as natural energy drinks, sports drinks, and performance drinks. The analysis incorporates crucial data from leading drink manufacturers USA and tracks emerging new energy drink brands. It offers detailed insights into energy drink sales and industry growth patterns.

Stakeholders gain valuable insights through our downloadable report PDF, which presents a detailed market segmentation analysis and energy drink statistics. The report covers energy drink consumption statistics across various demographics, along with industry trends and market growth projections. Our research extensively analyzes athletic beverage innovations, fortified beverage developments, and fitness drink formulations. This offers strategic intelligence for drink industry professionals. The study includes comprehensive market size assessments, sales statistics, and a detailed examination of major players like RedBull sales performance. It also highlights emerging competitors in the American energy drink sector.

US Energy Drink Market Report Snapshots