India Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

India Kitchen Appliances Market Analysis

India kitchen appliances market has been growing well for the past few years and is expected to grow in double digits in the coming future based on the increasing consumer consumption trends and the rise in the per capita income and growing population across various regions of the states. Increased demand for branded products from rural areas (nearly 70% of Indian population still resides in rural areas), owing to the rural population’s better awareness of higher quality and durability, serves as one of the key drivers for the growth of the Indian kitchen appliances market. The large kitchen appliances segment holds a majority share of about 48% in the overall market. This is mainly driven by the increasing disposable incomes and the changing lifestyle, which instigate an inclination toward sophistication of kitchens, seeking to carry out the cooking experience with ease and a sense of comfort, especially for the growing working women population. Growing online retailing is giving newer impetus for the market to venture into this strongly emerging channel of distribution to capture maximum sales, and, in turn, meet the consumer demand effectively.

India Kitchen Appliances Industry Segments

A complete background analysis of the India Kitchen Appliances Industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

Report scope can be customized per your requirements. Click here.

India Kitchen Appliances Market Trends

This section covers the major market trends shaping the India Kitchen Appliances Market according to our research experts:

Growing Urbanization is Driving the Market

The market’s expansion was supported by ongoing urbanization, which contributed to an expanding middle class and a growing demand for convenience amid hectic urban lifestyles. Demand for kitchen appliances is seen more in the urban market especially in high-tier cities. Growing urbanization and product up-gradation are also some of the key factors for the growth of the kitchen appliances market. Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for premium kitchen appliances. An increase in surplus money and the growing number of working populations in the urban societies is anticipated to drive the demand for kitchen appliances. High-income groups are a potential target segment for lifestyle products.

To understand key trends, Download Sample Report