India Kitchen Appliances Market - Growth, Trends, And Forecast (2020-2025)

India Kitchen Appliances Market is segmented by product type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and other kitchen appliances), by Distribution Channel (Specialist retailers, E-commerce, Supermarkets and Hypermarkets, Department Stores, Other Distribution Channels) - Growth, Trends, and Forecast (2020-2025)

Market Snapshot

Study Period:


Base Year:



15.2 %

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Market Overview

India kitchen appliances market has been growing well for the past few years and is expected to grow in double digits in the coming future based on the increasing consumer consumption trends and the rise in the per capita income and growing population across various regions of the states. Increased demand for branded products from rural areas (nearly 70% of Indian population still resides in rural areas), owing to the rural population’s better awareness of higher quality and durability, serves as one of the key drivers for the growth of the Indian kitchen appliances market. The large kitchen appliances segment holds a majority share of about 48% in the overall market. This is mainly driven by the increasing disposable incomes and the changing lifestyle, which instigate an inclination toward sophistication of kitchens, seeking to carry out the cooking experience with ease and a sense of comfort, especially for the growing working women population. Growing online retailing is giving newer impetus for the market to venture into this strongly emerging channel of distribution to capture maximum sales, and, in turn, meet the consumer demand effectively.

Scope of the Report

A complete background analysis of the India Kitchen Appliances Industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

By Product Type
Food Preparation Appliances
Food Processors
Mixers and Grinders
Choppers and Blenders
Other Food Preparation Appliances
Small Cooking Appliances
Microwave Ovens, Induction Stoves, Rice Cookers, and Air Fryers
Grills and Toasters
Other Small Cooking Appliances
Large Kitchen Appliances
Water Purifiers
Gas Stoves and Hob-cooktops
Other Large Kitchen Appliances
Other Kitchen Appliances
By Distribution Channel
Specialist retailers
Supermarkets and Hypermarkets
Department Stores
Other Distribution Channels

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Key Market Trends

Growing Online Retailing

India is the second-largest online market, preceded by China, with more than 460 million internet users. With the Digital India initiative taken by the present government, internet penetration is further going to increase, which is expected to drive the market to greater highs.

In 2016, the online sales of consumer appliances (which include kitchen appliances) had registered a maximum share of 13%, followed by apparel and footwear, in the overall online sales. The growth in the online sales of these appliances is expected to increase further in the future, due to the rising competition among the store-based retail outlets and the increased amount of time spent by the general population on the internet. Also, the easy financing options and the numerous discounts offer given online by the eCommerce giants, such as Flipkart and Amazon, are further propelling consumers to prefer this channel over the traditional in-store purchases.

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Food Preparation Appliances Sales Picking Up Due to Growing Technological Advancement

A food processor is an electrical appliance, generally used for multiple purposes of slicing, shredding, mincing, chopping, pureeing, and processing at high speed. Certain food processors, such as coffee grinders, bread machines, and electric pressure cookers, are witnessing higher demand currently due to their increasing application in restaurants, bakeries, and residences.

Increasing urbanization and the time-saving methods of food preparation, opted for by many Indian women, are driving the market, thus encouraging the market players to innovate more on the expansion of the existing features.

The e-commerce giants, like Amazon and Flipkart, are increasingly showing preference to sell these products at a decently affordable price, by tying up with various global as well as local manufacturers of food processors, for example, Inalsa, Philips, etc.

Further, the branded retailers, such as Future Group’s Big Bazaar and Reliance Digital, Croma, and other stores offer multiple price ranges with various discount offers to attract numerous customers toward these products.

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Competitive Landscape

The current Indian competitive landscape for the kitchen appliances market is a fragmented, wherein different companies lead in different categories. LG continues to remain the market leader in the Microwave segment, while Faber Heatkraft leads in freestanding cooker hoods. Besides, companies have ensured the availability of low-cost kitchen appliances in tier II and tier III cities, which will continue to help the kitchen appliance industry through 2025.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study


    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases



    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances

    7. 4.7 Technological Integration in the Usage of Kitchen Appliances

    8. 4.8 Advertising Strategies Implemented by the Market Players

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances


    1. 5.1 By Product Type

      1. 5.1.1 Food Preparation Appliances

        1. Food Processors

        2. Mixers and Grinders

        3. Choppers and Blenders

        4. Other Food Preparation Appliances

      2. 5.1.2 Small Cooking Appliances

        1. Microwave Ovens, Induction Stoves, Rice Cookers, and Air Fryers

        2. Grills and Toasters

        3. Other Small Cooking Appliances

      3. 5.1.3 Large Kitchen Appliances

        1. Water Purifiers

        2. Refrigerators

        3. Dishwashers

        4. Gas Stoves and Hob-cooktops

        5. Other Large Kitchen Appliances

      4. 5.1.4 Other Kitchen Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist retailers

      2. 5.2.2 E-commerce

      3. 5.2.3 Supermarkets and Hypermarkets

      4. 5.2.4 Department Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Overview (Market Concentration and Major Players)

    2. 6.2 Company Profiles

      1. 6.2.1 Philips India Limited

      2. 6.2.2 Samsung India Electronics (Pvt) Ltd

      3. 6.2.3 Bosch India

      4. 6.2.4 Electrolux India

      5. 6.2.5 Panasonic Home Appliances India Co Ltd

      6. 6.2.6 Havells India

      7. 6.2.7 Eureka Forbes

      8. 6.2.8 IFB Industries Ltd

      9. 6.2.9 LG Electricals India Pvt Ltd

      10. 6.2.10 TTK Prestige Limited

      11. 6.2.11 Bajaj Electricals Limited

      12. 6.2.12 Sunflame Enterprises (Pvt) Ltd

      13. 6.2.13 Butterfly Gandhimathi Appliances Ltd

      14. 6.2.14 Maharaja Appliances Ltd

      15. 6.2.15 Tuareg Marketing Pvt Ltd

      16. 6.2.16 Whirlpool of India Ltd

      17. 6.2.17 Godrej & Boyce Mfg Co. Ltd

      18. 6.2.18 Kenstar

      19. 6.2.19 Glen Appliances

      20. 6.2.20 USHA

  7. *List Not Exhaustive

    1. 7.1 Recent Mergers and Acquisitions



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