India Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

India Kitchen Appliances Market is segmented By Product (Food Processors, Mixers and Grinders, Microwave Ovens, Grills and Toasters, Water Purifiers, Refrigerators, Dishwashers, and Other Kitchen Appliances), By Application (Residential and Commercial), and By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels).

India Kitchen Appliances Industry Overview

Market Snapshot
Study Period: 2019 - 2028
CAGR: 15.2 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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India Kitchen Appliances Market Analysis

India kitchen appliances market has been growing well for the past few years and is expected to grow in double digits in the coming future based on the increasing consumer consumption trends and the rise in the per capita income and growing population across various regions of the states. Increased demand for branded products from rural areas (nearly 70% of Indian population still resides in rural areas), owing to the rural population’s better awareness of higher quality and durability, serves as one of the key drivers for the growth of the Indian kitchen appliances market. The large kitchen appliances segment holds a majority share of about 48% in the overall market. This is mainly driven by the increasing disposable incomes and the changing lifestyle, which instigate an inclination toward sophistication of kitchens, seeking to carry out the cooking experience with ease and a sense of comfort, especially for the growing working women population. Growing online retailing is giving newer impetus for the market to venture into this strongly emerging channel of distribution to capture maximum sales, and, in turn, meet the consumer demand effectively.

India Kitchen Appliances Industry Segments

A complete background analysis of the India Kitchen Appliances Industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

Food Processors
Mixers and Grinders
Microwave Ovens
Grills and Toasters
Water Purifiers
Other Kitchen Appliances
Distribution Channel
Multi-brand Stores​
Exclusive Stores​
Other Distribution Channels

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India Kitchen Appliances Market Trends

This section covers the major market trends shaping the India Kitchen Appliances Market according to our research experts:

Growing Urbanization is Driving the Market

The market’s expansion was supported by ongoing urbanization, which contributed to an expanding middle class and a growing demand for convenience amid hectic urban lifestyles. Demand for kitchen appliances is seen more in the urban market especially in high-tier cities. Growing urbanization and product up-gradation are also some of the key factors for the growth of the kitchen appliances market. Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for premium kitchen appliances. An increase in surplus money and the growing number of working populations in the urban societies is anticipated to drive the demand for kitchen appliances. High-income groups are a potential target segment for lifestyle products.

India Kitchen Appliances Market 1

Increasing Online Sales is Driving the Market for Kitchen Appliances

The growth in the online sales of these appliances is expected to increase further in the future, due to the rising competition among the store-based retail outlets and the increased amount of time spent by the general population on the internet. Also, the easy financing options and the numerous discounts offer given online by the eCommerce giants, such as Flipkart and Amazon, are further propelling consumers to prefer this channel over the traditional in-store purchases. Online shopping has become an important retail channel for all consumer purchases. Shopping online for kitchen appliances enables consumers to explore a wide range of features and pricing options across a variety of retailers in less time and with just a few clicks.

India Kitchen Appliances Market 2

India Kitchen Appliances Market Competitor Analysis

The current Indian competitive landscape for the kitchen appliances market is a fragmented, wherein different companies lead in different categories. LG continues to remain the market leader in the Microwave segment, while Faber Heatkraft leads in freestanding cooker hoods. Besides, companies have ensured the availability of low-cost kitchen appliances in tier II and tier III cities, which will continue to help the kitchen appliance industry through 2025.

India Kitchen Appliances Market Top Players

  1. LG Electronics India Pvt. Ltd.

  2. Samsung India Electronics Pvt Ltd

  3. Bajaj Electricals Ltd.

  4. Whirlpool of India Ltd

  5. TTK Prestige Limited

*Disclaimer: Major Players sorted in no particular order

Market concentration

India Kitchen Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Industry Policies and Regulations

    7. 4.7 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances

    8. 4.8 Technological Integration in the Usage of Kitchen Appliances

    9. 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Food Processors

      2. 5.1.2 Mixers and Grinders

      3. 5.1.3 Microwave Ovens

      4. 5.1.4 Grills and Toasters

      5. 5.1.5 Water Purifiers

      6. 5.1.6 Refrigerators

      7. 5.1.7 Dishwashers

      8. 5.1.8 Other Kitchen Appliances

    2. 5.2 Application

      1. 5.2.1 Residential

      2. 5.2.2 Commercial

    3. 5.3 Distribution Channel

      1. 5.3.1 Multi-brand Stores​

      2. 5.3.2 Exclusive Stores​

      3. 5.3.3 Online​

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Philips India Limited

      2. 6.2.2 Bajaj Electricals Ltd.

      3. 6.2.3 LG Electronics India Pvt. Ltd.

      4. 6.2.4 Samsung India Electronics Pvt Ltd

      5. 6.2.5 TTK Prestige Limited

      6. 6.2.6 Electrolux India

      7. 6.2.7 Bosch India

      8. 6.2.8 Haier Appliances India Pvt. Ltd.

      9. 6.2.9 IFB Appliances

      10. 6.2.10 Whirlpool of India Ltd*

    3. *List Not Exhaustive

  8. 8. APPENDIX


**Subject to Availability
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India Kitchen Appliances Market Research FAQs

The India Kitchen Appliances Market is studied from 2019 - 2028.

The India Kitchen Appliances Market is growing at a CAGR of 15.2% over the next 5 years.

LG Electronics India Pvt. Ltd., Samsung India Electronics Pvt Ltd, Bajaj Electricals Ltd., Whirlpool of India Ltd, TTK Prestige Limited are the major companies operating in India Kitchen Appliances Market.

India Kitchen Appliances Industry Reports

In-depth industry statistics and market share insights of the India Kitchen Appliances sector for 2020, 2021, and 2022. The India Kitchen Appliances research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the India Kitchen Appliances report PDF.

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